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A career in social media – Alex Kortland

Last year’s Social Media Employment and Usage Survey revealed a clear confusion around ‘what a career in social media’ entails and also the lack of a definition of a career path for Social Media Professionals.

To shed some light, we are catching up with a range of Social Media Professionals to showcase some career journeys and paths into the industry. A series inspired by the upcoming Social Media Week Bristol.

Here our chat with Alex Kortland, Social Media Manager at British Corner Shop to find out about her career in social media so far. Alex is a Blogger and Social Media Manager and Copywriter for the world’s largest online grocery store for British Expats.

ADLIB: How did you get ‘into’ social media. What has been the career path that lead you to it?

Alex Kortland: I actually fell into the industry by accident, kind of. After studying Fashion Journalism at University, I began writing my food and lifestyle blog, STRIPD. Although a lot of my time went into the written content on my website, I realised that to grow the blog I needed another digital outlet to support this and subsequently get my name out there. Thus, my Instagram, Facebook and Twitter channels followed shortly after. Flash forward a few more years, and my career in Social Media has seen me planning multi-channel campaigns for known brands, identifying influencers, engaging large audiences, growing platforms and creating video content.

ADLIB: What does a typical work day/ week look like for you now (if there is such thing) and what do you like most about your job?

Alex Kortland: My days/weeks tend to vary dependent on what projects I’m involved in – for example, a one day could be spent in back to back meetings with the wider Marketing team whilst another could be overseeing video projects. I love that my job is dynamic and ever changing – there’s always something new to learn or an emerging trend to get involved with.

ADLIB: What avenues would you recommend to people within social media to keep their skills and industry knowledge up to date?

Alex Kortland: Be engaged with what’s current online, following as many brands and individuals whose content you aspire – this is key to keeping your creativity flowing. Also, never stop developing your own skills – stay up to date with industry talks and conferences in your area (for example Digital Gaggle and Bristol Media events) and get involved with as much as possible to help nurture your knowledge.

ADLIB: If you came out of school today, what would you find helpful to encourage more people to pursue a career within social media?

Alex Kortland: As the industry is still in its prime, it’s important that younger people realise what’s on offer for them in terms of career paths and progression. It would be great to see more agencies and businesses offering apprenticeships for those looking to get into Social Media – that way, people are able to gain more of an understanding about the value of this role within today’s business landscape.

ADLIB: And finally, what piece of advice would you give your younger self, just entering social media as a professional? Is there any advice that could have helped you along the way?

Alex Kortland: I would say that starting your own blog and social media channels is definitely a great place to start as it helps you understand the principles of creating engaging content and capturing an audience, whilst keeping your skills in good practice. Also, seek advice from as many experts as you can – whether that’s through networking events or simply reaching out via Social Media, people are always willing to share their insight with you.

Thank You Alex for sharing!