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Life as Social Media Specialist

Ever wondered what life as Social Media Specialist is really like? What exactly does a Social Media Specialist do, what does it take to become one? If you are thinking of adding one to your team and are wondering what one might look for in an employer, we have all the facts for you.

We caught up with Ben Jackson, Social Media Specialist, to get his perspective.

ADLIB: In approx. 30 words and plain English, what do you do?
Ben Jackson: I’m a social media, content and campaign specialist. I work with companies to develop strategies that connect them with their audiences through digital channels. I also manage and shape social media teams and digital workflows.

ADLIB: In a nutshell, what has been your career journey so far?
BJ: A mixture of agency and client side (London and Bristol). My previous employers include the National Trust and Cancer Research UK. I’ve mixed it up between perm, contract and freelance.

ADLIB: What do you like most about your job?
BJ: The variety is great. I also really enjoy creating bespoke solutions for every company I work with – no two are ever the same. I’ve always had a soft spot for social media. It can be particularly rewarding when a campaign resonates with the intended audience.

ADLIB: What are the 3 key things you consider when choosing an employer?
BJ: I always look for someone who will challenge me. While my skills will help them, I want an employer who can help me develop. I believe that I should always be learning.

Finally I always try to work for companies that are respectful of their audiences. A lot of what I do can only work if you know your audience thoroughly and respect and cater for their needs.

ADLIB: What 3 top tips would you give someone to ensure that their skills and knowledge remain top notch?
Keep up to date with industry developments.
Never assume you know everything.
Be open and willing to try new things and test new ideas.

Thank you Ben for sharing!