Content jobs and careers
A career in Content Marketing is a strategic marketing role and is all about managing online content platforms and implementing thoughtful strategy across a number of media platforms. This role includes social media management, copywriting, search engine optimisation and general day-to-day creativity. Content jobs can be agency based or in-house where you’ll work directly for one organisation.
Why consider a career as a Content Strategist?
If you’re a creative communicator and good ideas are always at the forefront of your mind, a career in content production can be very varied, rewarding with plenty of opportunity for professional development. You will support the Marketing or Creative Manager across a range of projects and campaigns.
What a career or job in Content Strategy may entail…
As an agency-based Content Strategist, you'll be consulting with clients, ensuring that they're in line with best practice to the content strategy approach. You'll be conducting detailed audits across all customer touchpoints for your clients, or your business (if you’re based in-house) - from web copy to press releases, email marketing to social media and everything in between - helping them to see how they're performing compared to competitors, how well-aligned they are with customer expectations in various channels and ensuring that they have a detailed content marketing strategy in place moving forward.
Often working as part of a team and reporting into a Content Manager, your role will involve managing the presence of your clients' brands or your business' brand online. This means you produce content, you write copy and create the content that your audience will see. The role often extends to content responsibility across specific areas of the website such as blogs and other tools.
Typical role titles include
Creative Content Writer
Content Marketing Executive
Head of Content
Career progression example
Head of Content
At an entry level, junior/graduate Content Executives on average will be earning between £18k-20k. At the mid-level you’d be looking to earn £25k-£30k and seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
The skills needed to work in content production are broad as the role is so varied. You will need to be a diverse writer that is able to write persuasive copy of various length in different tones of voice. You’ll need to be skilled at analysing and measuring, in order to produce reports. Deadlines also play a big part in this line of work.
What qualifications does it take?
You will usually need a foundation degree or diploma or experience within a relevant subject. These include communications, marketing, English, PR and creative writing.
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— Renowned Bristol OrganisationLocation:BristolType:Salary:£37-42kInnovative institution in the heart of Bristol . Ownership of all Social Media accounts. Blend of strategy, content creation & campaign delivery My client needs a driven, experienced and creative Social Media Manager to take the lead on all social media output for the next 12 months. This is a maternity cover role which sits within the Marketing Team. What you’ll be doing With a focus on social media, you'll plan for the coming 12 months, advising on the best channels, content and strategy to support recruitment targets, enhance their reputation and showcase daily life. The social media channels have a large following, offering the opportunity to captivate a varied, global audience. You'll support colleagues to deliver campaigns and content across social media, measure effectiveness, provide expert industry insight and trends analysis and support colleagues to deliver content across multiple social media accounts. You'll also work with various stakeholders across the organisation, in addition to third party design, production and digital marketing agencies. This will be a hugely varied role, offering you a unique insight into a respected Bristol organisation and the special place it holds within this vibrant and beautiful city. You'll have the chance to develop content and campaigns that showcase what they do, as well as the people and places involved. The institution will look to the Social Media Manager to expand and enhance the content shared, and also input to a number of digital paid campaigns over the next 12 months - it's a really exciting time to join the team.What experience you’ll need to apply Proven track record of working at a senior level in social media. Ability to show the real-world impact of previous social media campaigns. Experience of all major social media platforms, data-led strategic planning and upskilling colleagues. Excellent online and offline copywriting skills and the ability to develop engaging and effective content for digital and social channels, with a creative approach to identifying and managing content. Significant knowledge and experience of digital and social media marketing: planning, delivery, management and evaluation of multi-channel marketing campaigns on paid, owned, earned or shared channel. Proven ability to build/enhance own digital marketing skills and skills within the team, and experience of working with digital marketing agencies and specialist. Excellent interpersonal and communication skills, including the ability to liaise and negotiate with a wide range of people at all levels in a personable and confident way. What you’ll get in return for your experience A salary of £37-42k is on offer, alongside a number of excellent benefits. Please enquire for further details. What's next?Please send through your CV to Rina to hear more about this position.
— Respected Global RetailerLocation:ClevedonType:Salary:£22kLarge organisation with international presence. Ownership of multiple Social Media channels. Experienced Marketing team & collaborative culture. As the Social Media Executive, you will be responsible for planning, implementing and monitoring the social media strategy to increase brand awareness, improve engagement and increase sales. What you’ll be doing Your role as the Social Media specialist will be varied. It will include creating engaging content for multiple channels, monitoring analytics to identify new opportunities and improve performance, and engaging with followers through social listening. You’ll be expected to adapt the style of content as well as the tone of voice to each platform, ensuring it remains inspiring, creative and fit for purpose. Working closely with the wider marketing team, you will develop a regular content calendar and social media campaigns that help achieve corporate marketing goals. Experience using social media scheduling tools, (such as Buffer or Hootsuite), will come in useful here, as you’ll need to leverage these to implement this plan and manage your content effectively. What experience you’ll need to apply Experience in Social Media marketing. In-depth knowledge of key social channels, i.e. Facebook, Instagram, Youtube, Linkedin, Twitter & Pinterest. Experience with social media analytics tools, i.e. Google Analytics and Facebook Insights. Able to explain complex social media data in a comprehensive way. Ability to manage multiple projects at the same time, in a fast-paced environment. Creative, with good copywriting skills. Flexibility to adapt quickly to changing circumstance High attention to detail. Team player. What you’ll get in return for your experience A salary of up to £22k (pro rata) is on offer, alongside a fantastic culture and a stream of great benefits, including some flexible working. Please enquire for more information. What's next?If you have a passion for Social Media, this is a fantastic opportunity to sink your teeth into, so get in touch with Rina ASAP.
— Inbound Marketing RoleLocation:BathSalary:£22k-£27kFast Growing B2B Business. Inbound Marketing Role. Central Bath Location. This is an exciting time to join this B2B Tech business in Bath as their new Marketing Executive. This is a role where you will create relevant, interesting and impactful content across a number of channels to help support the lead generation campaigns. As well as generating online and offline content, you will also support across events, CRM and internal communications. What you'll be doing You will help build awareness for the brand by creating relevant content from blogs and case studies, whitepapers, emails, videos, graphics and printed collateral. Working with the Digital Marketing Manager you will the promote this SEO optimised content across relevant channels such as the website, social channels and digital ads. As well as building out the content strategy, there are wider activities that you will be involved in. Supporting the sales team you will help create relevant collateral and sales support materials. There is a strong events presence that you will support, and you will be involved in the email campaign management. Beyond this you will utilise the CRM to help create relevant automated acquisition and retention campaigns. What experience you'll need to apply Strong writing skills with a passion for content Exceptional eye for detail Experience using a CMS such as Wordpress or Drupal Email marketing experience i.e. Mailchimp, Campaign Monitor etc. Any experience with using a CRM would be beneficial Knowledge and experience of SEO is desirable but not essential Genuine team player with excellent communication skills A relevant degree such as English, Marketing or Business related. What you'll get in return for your talents There is a competitive salary on offer (£22k-£27k), training and development opportunities, 24 days holiday plus Bank Holidays, subsidised gym membership, life insurance, and lots of other good benefits. What next If you're interested in this opportunity please send through your CV by clicking apply now.
— Promote Bristol as a Destination!Location:BristolSalary:circa £25kPromote Bristol as a Destination. Genuine Progression to Marketing Manager. City Centre Location. This is such a great role joining a not for profit where you will be promoting Bristol as an exceptional destination for business and play. Joining as the new Marketing Executive you will work on multichannel campaigns, promoting events, developments and local initiatives. What you'll be doing This is a stand alone role where you will work to the Marketing Plan to deliver a calendar of activities. There is always something going on in Bristol, and something to talk about, and you will craft creative content to the local businesses to keep them informed of what's going on. There is a real breadth to this role and you will publish communications across digital and offline channels, managing the website and updating with copy, images and videos. You will coordinate the design and production of print and other media, and create bi-weekly email newsletters. You will take on the social media management across Twitter, LinkedIn, Facebook and Instagram and will deliver multichannel campaigns to promote key events in the area. There is a real opportunity to progress to a Marketing Manager within this role and put your own stamp on it. There will be no shortage of things to talk about and the role will offer a lot of variety. What experience you'll need to apply Previous experience as a Marketing Assistant/Executive Strong writing and content skills Any experience with B2B marketing would be beneficial Good knowledge of digital channels including CMS, Social Media and Email Ideally some previous campaign management experience Ability to work autonomously within a fast paced environment Strong communicator Ideally a relevant qualification i.e. degree, CIM or other professional qualifications What you'll get in return for your talents This really is a rare opportunity to promote such a great City. There is a competitive salary on offer (circa £25k), good benefits and a genuine opportunity to progress to a Marketing Manager. What next If you're interested in this amazing opportunity and have relevant experience then please apply now.
— Impressive Digital agencyLocation:SouthamptonSalary:Up to £37kOpportunity to work with a variety of exciting clients. Strategic and hands on role within a successful and innovative agency. Lead a digital marketing team to success. I’m working with an amazing digital design and innovation agency based in the heart of Southampton who are on the hunt for a Senior Digital Marketing Manager to join their lovely team of strategists, technologists, behavioural, product and service designers. What you’ll be doing Your role will focus on working closely with clients to plan and deliver successful digital marketing strategies across Paid Media, SEO, Content and Digital PR & Outreach, building strong rapport and nurturing relationships along the way. It’ll be up to you to manage projects as smoothly as possible, working closely with Account Managers and Producers to ensure everything is delivered on time and on budget, to the highest possible standard. You’ll own client proposals and pitches, developing your portfolio of clients, leading the digital marketing team to success and driving profits. What experience you’ll need Solid experience working in an account management position ideally within a digital agency. Comfortable managing monthly marketing budgets of a few thousand pounds to large six figures. Hands on digital marketing experience ideally across Paid Media, SEO, Content and Digital PR & Outreach. Ability to develop strong relationship and build rapport quickly with clients. Strategic and business savvy with the confidence to lead pitches. Very strong organisational and time management skills. Excellent written communication skills and attention to detail. Ability to manage multiple projects at any one time. What you’ll get in return for your talents We can look at basic salaries of between £30-37k for this role. Please still get in touch if your experience is well aligned but expectations are slightly higher, as there could be some flexibility here. Benefits include a generous holiday allowance, early finish Fridays, free breakfast and lunches, childcare vouchers and much more. What next? Please get in touch with Hannah to hear more about this role!
— Established Client-side BusinessLocation:BathSalary:£30-35kVaried role within the Education sector. Blend of copywriting & technical content management. Central Bath location. My client is searching for a talented and proactive Digital Content Designer to help them champion, deliver and continually develop the quality and effectiveness of their digital content. This is an initial 24 month contract but has the possibility of being extended. What you’ll be doing The role involves managing and overseeing the migration of digital content to a new content management system, as well as implementing improvements and enhancing systems and processes for creating and maintaining content. You’ll take the lead in ensuring that content on multiple websites is coherent, consistent, effective and optimised for discoverability, navigation, SEO and UX. What’s more, you’ll be expected to train colleagues in emerging good practice. The ideal candidate will have broad technical skillset and experience of a variety of clients/sectors and/or content systems and strategies, to help the business move forward with their content vision. What experience you’ll need to apply Digital content & SEO skills are essential. Proven experience in information architecture, taxonomy, usability and accessibility. Good understanding of content management systems, publishing workflows and content maintenance. Understanding of content design and the benefits of its user-needs approach Extensive hands-on editorial & copywriting experience, including working within and creating house styles and governance, and raising content standards. Experience optimising large volumes of content and migrating content. Confidence explaining decisions, analyses and recommendations to senior stakeholders. Excellent inter-personal skills, flexible can-do attitude, and drive for continuous improvement. What you’ll get in return for your experience A salary of £30-35k DOE, alongside 25 days holiday (plus bank holidays), access to the company pension scheme and additional benefits. Please enquire for further info. What's next?This is a crucial role for the business, so please send through your CV ASAP to be considered.
— Leading Pureplay retailerLocation:BathSalary:£25-30kPopular eCommerce brand. . Established marketing team. Creative and innovative culture My client is a highly-successful eCommerce business in Bath with an enviable culture! They are on the look-out for an SEO Executive to support and deliver their SEO roadmap across a global portfolio of websites. This role will focus on the content-side of SEO, so if you are a talented content executive or copywriter with experience in keyword research and optimising content, this could be for you. What you’ll be doing Day to day, you’ll manage and execute SEO strategies with the support of the SEO Manager. Your remit will include keyword research, optimising and re-writing content, content auditing and gap analysis, and working on a backlink profile analysis to deliver recommendations from an off-site point of view. You’ll also use web analytics tools to closely monitor SEO performance, delivering weekly reports on relevant KPIs. What experience you’ll need to apply Experience in an SEO, content, or broad digital marketing role, with a good understanding of SEP best practice and principles. Experience using Google Analytics and SEO tools such as Majestic, Screaming Frog, Stat, SEMrush, etc. is preferred. Understanding of Technical SEO auditing is a bonus, but training will be provided. Excellent written English. Proficient using Microsoft. An interest in digital marketing for eCommerce. What you’ll get in return for your experience Dependent upon experience, you’ll receive a salary of £25-30k, plus benefits: company pension scheme, healthcare cash plan, annual bonus scheme, cycle to work, tech scheme. What's next?Send through your CV and get in touch with Rina for more information!
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.