CRM & Direct Marketing jobs and careers
Customer Relationship Management is the strategy and approach to managing the company’s interactions with its customers and prospective customers. There are a huge number of CRM softwares available, most commonly seen are Microsoft Dynamics, Salesforce and Hubspot, there are many bespoke programs that allow you to store, manage and interact with your customer data. Email is the most common communication tool used, but a CRM system can also integrate with SMS, Push Notifications, Direct Marketing and Telesales.
Direct Marketing is the role of selling products or services outright to the public via mail or telephone sales for example, as opposed to selling through retailers. It is linked to special offers, loyalty schemes and targeting a customer in order to get them to purchase.
Why consider a career in Direct Marketing or CRM?
A career in CRM demands more skill in written and oral communication in which you will improve the personal relationship between the customer and the product or business.
If you genuinely enjoy working with numbers and consider yourself to be an analytical person, a career in direct marketing is highly rewarding as you'll need to constantly find new and creative ways to reach your target audiences, including events, store displays, advertising and direct mailing.
What a career or job in direct marketing or CRM may entail…
Those in CRM tend to be in charge of defining ‘customer lifecycle’ programmes which see customers receive set pieces of communications at specific points in time when they move through the lifecycle. All client campaigns are analysed regularly and often determine which follow up activities should take place.
There will be a lot of planning, executing and measuring direct response campaigns to pinpoint when a customer is reacting. Every campaign is structured in a way that makes it possible to identify and report on when a customer has acted on it. By using techniques like profiling and segmentation, it’s easy to target only those exact customers that you believe your message will be relevant to. These campaigns focus predominantly on customer acquisition or retention, aiming to sell and cross-sell.
Typical role titles include
Direct Marketing Executive
Marketing Promotions Specialist
Direct Marketing Specialist
Direct Marketing Assistant
Direct Marketing Associate
Career progression example
Direct Marketing Manager
Senior Marketing Specialist
CRM / eCRM Manager
At an entry level, direct marketing / CRM professionals on average will be earning between £18k-£25k. At mid-level, you’d be looking to earn £30k-£40k and Seniors would be looking to earn £45k+.
Is it right for me? The skills it takes...
To work in CRM or direct marketing, you should have great organisational skills as well as overall project management skills. Being good with numbers is a huge strength in this sector, as well as analytical skills. Attention to detail is key, as well as motivation and enthusiasm while sticking to tight deadlines and working well under pressure.
What qualifications does it take?
Typically, those who work within CRM or direct marketing come from a broad spectrum of academic backgrounds, however, you will be at an advantage if you have worked in a role involving data/numbers.
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— Rapidly growing retailer.Location:ManchesterSalary:£25,000-£30,000Join during an exciting period of growth. Be part of a brand selling award-winning products. Work with a fantastic team who are passionate about what they do. This is an exciting role for an experienced paid media professional looking to take the next steps within their career. Whether you come from an agency setting or in-house we want to speak to you! This role offers exceptional growth opportunities as well as the chance to work with a fantastic retail brand. What you’ll be doing Working closely with the Marketing Manager you will help to devise and implement the paid media strategy as well as heading up the day-to-day management of all the Paid Media Channels. You will be working as part of a newly formed in-house marketing team, so it is vital you can hit the group running and offer your PPC expertise. This role will also require you to take overall responsibility for the revenue growth of your channel, ensuring that all campaigns are being optimised and generating the best possible results. It will be your responsibility to make sure campaigns are continually optimised and updated. Keeping on top of the latest PPC innovations and industry best practices allowing you to make informed decisions and educating the wider marketing team will also fall under your remit. What you’ll need Well-versed in PPC Management. Experience working with tools such as Google Ads, Bing, or paid social. A track record of successfully running PPC campaigns. Experience working within a retail/eCommerce setting would be beneficial. The ability to work well under pressure and manage your own desk. What you’ll get in return for your talents To hear the benefits of this one please contact Rina for more details. What’s next? Please send your CV to email@example.com to be considered!
— TorchboxLocation:Remote, Bristol or HybridSalary:£35k - £45k, package to £50kWe’re Torchbox, a progressive digital agency on a mission to help nonprofits create transformative, high-quality digital products and services in low-risk, cost-effective ways. We’re proud to be the creators of Wagtail, one of the leading open source CMSs, now used by Google, NASA, the NHS and thousands of other organisations around the world. This is a great time to join Torchbox. We’ve become the UKs first 100% employee owned digital agency, business is booming in the UK and US, Wagtail is flying high and we’re doing great work with many, incredible, mission-driven organisations. We’re now looking for our first Talent Manager / Internal Recruiter to join our HR & Operations team to take full ownership of our recruitment process ensuring Torchbox attracts and hires the very best talent from diverse backgrounds. What you’ll be doing As our internal Recruiter, you’ll be helping us recruit for permanent and freelance team members across our core teams including UX/Design, development, delivery management, digital marketing and operations. You’ll source and hire fantastic candidates with the skills to complement our existing team, whilst helping Torchbox deliver on its commitment to improve diversity throughout the business. You’ll work closely with the HR team to continue to develop and maintain our employer brand, reaching direct and passive candidates within our communities and beyond. What experience you’ll need to apply This is a hands on resourcing position that would suit an agency recruiter looking to move in house, or you may be client side already. A proven background in direct sourcing and screening of high quality candidates across either technology / development, digital marketing or UX/Design vacancies. You’ll understand the value of an employer brand and building a social media presence to attract candidates. You’ll enjoy developing and implementing inclusive recruitment processes. You’ll have experience working in an environment that requires you to manage your own workload, easily context switch and handle competing deadlines. The role is open to the role being undertaken part or full time, with a flexible working model We’re also happy for you to be based fully remote, in the office in Bristol or working a hybrid model What you’ll get in return for your talents A basic salary c.£35k - £45k (depending on experience) with a package up to £50,400, comprising of basic salary and an employee ownership structure and performance bonus. You’ll also be a co-owner of Torchbox, shaping and sharing in our success, a partner, not just an employee where our Voice Groups provide the chance to share your vision within Torchbox. You’ll receive an annual review, training and conference budget to accelerate your development, flexible working hours; the option to work fully remotely, split your time between office and home, or choose to be in one of our offices fulltime, enabling you to work in a flexible way that best suits your needs. Further benefits include free eye tests, flu jabs & shopping discounts, private health scheme and access to mental health support, ethical pension scheme, with a 5% contribution from Torchbox, a wellness programme and cycle to work scheme, alongside other Torchbox offerings, good for both you and the environment. Regular virtual and in-person events, weekly veggie team lunch (when we’re in the office) & parties including our famous Torchfest and 25 days holiday, plus public holidays. We welcome both full time and part time applications. Please state your preferred working pattern on your application. What next We have chosen to work with our friends at ADLIB who are managing the recruitment process for this hire. Please get in touch with Nick Dean to discuss the role. Please note that any candidates that approach Torchbox directly will be forwarded to ADLIB for consideration.
— Successful Software CompanyLocation:CoventrySalary:Up to £25k• Flexible working – Flexi-hours and hybrid working (2 days in office). • Family orientated business. • Opportunity to develop digital skills. We are looking for an enthusiastic Marketing Executive to join a market-leading software company in the Coventry area. You will be leading the digital marketing strategies across two brands whilst also supporting the Senior Marketing Executive and Marketing Manager. As Marketing Executive, you will focus on creating effective content and communications to drive engagement and optimise a pipeline of quality leads to generate new business. You will also educate customers on existing and new product features to support engagement and retention, ensuring all communications are delivered professionally whilst using the latest technology! What you’ll be doing Develop and oversee engagement strategies for social media audience, posting attractive content and reporting on the campaign’s performance. Creating engaging graphic, written, and video content, reviewing and updating regularly. Oversee brand reputation on social media platforms and act accordingly and in line with existing strategies. Ensure a quality, consistent customer experience with close consideration to the timeliness of information, brand compliance, copy ToV, and content. Work with the Senior Marketing Executive to analyse the success of campaigns and report on performance metrics, whilst working to maximise effectiveness. What you’ll need You should have experience in a similar role in either digital or marketing position. Able to build strong relationships and collaborate with key internal and external stakeholders. Ability to switch priorities and multi-task according to the needs of the business. Experience using Adobe Creative Suite (InDesign, Photoshop) Knowledge of Google Analytics and Adwords Good editing skills for videography – preferably using tools such as Premiere Pro/After Effects. What you’ll get in return Opportunity to join a successful software company with many opportunities for growth. Support from a great team to achieve your career development goals. 25 days holiday bank holidays. Company matched pension scheme. Flexible working hours. What’s next? Does this sound like an opportunity for you? If so, click below to apply now!
— Award-winning Digital Marketing AgencyLocation:Gloucestershire, Bristol, M4 Corridor, London or remoteSalary:£30k-£48k DOEPlanner / Strategist for an award-winning Digital Marketing agency in growth mode. Flexible and remote working available - you can choose. Global, household-name Technology clients, and a wide range of Brand, Creative and Digital problems to solve. We’re looking for an experienced Planner / Strategist, to join an award-winning Digital Marketing agency with offices in Gloucestershire, Bristol, and London, and very flexible working arrangements (remote working available too). As well as an excellent salary and benefits package, they offer a real focus on employee well-being. There are strong social elements to agency life here, to help keep everybody well connected and feeling a part of something special. Remote working is also on offer long-term and they have offices in London and the South West should you prefer more face time. What you’ll be doing The Digital Strategist / Planner will help solve a wide range of overarching strategic problems as well as developing campaign strategies for clients. These will be wide-randing - from creating brands from scratch for well-funded Tech start-ups to creating the annual lead generation and overarching marketing plan for global Tech re-sellers, and everything in between. Their client base is a mixture of well-known, global Technology brands and lesser know, but very exciting Tech start-ups and scale-ups. And there's a very strong creative element to all of their work. You’ll report to the Head of Strategy and be part of a team of 4 which is likely to grow by two more people this year. It's an exciting time to join and there's a fair amount of room to bring your own specialism to the team and carve out your own niche within the team, whilst still covering a breadth of strategy work. It's the perfect opportunity for a Planner or Strategist who's looking for a bit more autonomy and an opportunity to make progress quickly. What experience you’ll need to apply The ideal candidate is an experienced Digital Strategist with broad experience and a reasonable understanding of Brand strategy as well, but we're pretty open-minded. As long as you've worked for a marketing agency or strategic in-house digital marketing role, and have a good level of Digital Strategy knowledge we'd love to hear from you - be that Social Media, CRM, User Journeys and Web Optimisation, Digital Media, or Branding with an online focus, you'll get to work across all of the above but it's appealing if you have a specialism in one of these areas too. Previous experience working with Technology brands would be advantageous too, but it's not essential. What you’ll get in return for your experience A competitive salary in the region of £30k-£48k depending on experience, with possible flex on either side for the right person. Excellent benefits package Remote working and the flexibility to work from one of their offices in the South of the UK as much or as little as you choose. The chance to work on a broad range of highly creative, strategic campaigns for household-name brands in the Tech sector. Excellent personal development and career path available - they’ve recently promoted a number of members of the wider team and are looking for their next Strategist to grow quickly in their role. What's next? If you’ve got experience as a Digital or Brand Planner / Strategist, and love the sound of this opportunity, then please apply right away!
— Scaling Multi-channel RetailerLocation:BristolSalary:£45-60kHuge growth plans both in the UK & internationally. Highly specialist and collaborative team. Ownership of SEO strategy from day one. As SEO Manager you will be responsible for creating and delivering the company’s SEO strategy and roadmap across both the UK and International online stores. You’ll drive high quality traffic to multiple eCommerce websites by increasing their ranking across key terms in two main categories. What you’ll be doing Reporting to the Marketing Director, you will be an integral part of the team driving best in class SEO for the EMEA region. Day to day, you will formulate and deliver the SEO strategy across the company’s UK and international sites, included technical, content, offsite & promotion. You’ll use search insight to help drive decision-making and innovation across the business, working closely with the Digital Marketing team to drive tests and efficiencies, as well as share ideas and learnings to deliver a highly effective search operation. It will also be important to work collaboratively and cross-functionally with Digital, Trading and Content teams. Regular reporting of SEO performance using analytics tools will be essential, ensuring these are relayed in a clear and concise way, with the needs of all stakeholders in mind.What experience you’ll need to apply Hands on experience managing and improving SEO performance, ideally gained in a B2C business. Up to date knowledge of recent algorithm and Google developments, and extensive knowledge of the SEO landscape and Google Search Console. Solid understanding of Google Analytics to deliver insight and commercial analysis of performance. Ideally, you will have had some experience in Shopify Plus sites (but don't worry if you don't- this can be taught). A pro-active approach to problem solving. Excellent at multi-tasking and organisational skills. Great communication skills with the ability to present technical information in an accessible way. You'll also be able to use your communication style to work collaboratively across the business and potentially influence those around you. Be forward thinking. No two days are the same and the business is growing fast so you must be adaptable and willing to learn. Enthusiasm is a non-negotiable, as is the desire to work in a dynamic environment. What you’ll get in return for your experience A salary of £45-60k is on offer, dependent upon level of experience. Hybrid remote/office working is available, alongside a relocation package should you want to move to the South-West. What's next?Please send over your CV and drop Rina a line to hear more.
— Highly-respected FS BusinessLocation:BristolSalary:£35-40KInnovative approach to Digital Marketing. Collaborative team that encourages entrepreneurship. Channel ownership and budget management. A leading FS business that invests heavily in digital marketing is searching for an experienced Paid Social & Display Specialist to take ownership of these channels. Digital Media is at the heart of the company’s growth strategy, so you’ll be a crucial member of the Marketing team and be given the freedom to offer up new ideas and work with sizeable budgets. What you’ll be doing As the Paid Social & Display Specialist, you will take ownership of campaign planning and strategy for paid social and display channels to drive market-leading commercial performance. This includes day-to-day management, writing, setting up and delivering campaigns. Using your creative flair, you’ll work closely with the design team and external agencies to deliver winning creative strategies across both channels. You’ll also lead collaboration across senior stakeholders to push the channel strategy forward, in line with wider marketing plans, and communicate results to achieve industry leading outcomes. You will own the relationship with key external partners, such as Facebook and Google, to ensure full advantage is taken of all commercial opportunities that add value to the customer experience and drive innovation through the channels. This business has a test & learn approach in all areas, so you’ll need to proactive test latest platform updates, technologies, ads and landing pages to ensure you are achieving the highest conversion rate to deliver commercial gain. Last but not least, you’ll consistently use analytics tools to track performance and work with the client insight team to identify trends that will help optimise all campaigns. What experience you’ll need to apply Proven experience of managing effective PPC campaigns – predominantly Paid Social. A passion for the creative planning side of the role. Great communication skills, highly organised and reliable. Accountability of meeting targets. Experience using web analytics and strong numerical and analytical skills. Budget management experinece is preferred. Experience delivering campaigns across multiple Social Media platforms including Facebook, Twitter and Linkedin. Experience of running display through DSPs is a bonus, but not essential. What you’ll get in return for your experience A salary of £30-40k is on offer, dependent upon level of experience. There is scope for someone to come in at the top end and hit the ground running, or for someone with a good foundation in PPC to grow into the role and be upskilled. Hybrid remote/office working is available. What's next? Please send over your CV and drop Rina a line to hear more.
— Boutique HolidaysLocation:Hayle, CornwallSalary:Up to £26kExciting copywriting opportunity with a beautiful brand. Develop your career alongside a team of creatives and digital marketing specialists. Hybrid role with great benefits. I’m looking for a talented Copywriter with creative flair to join a boutique holiday specialist at their gorgeous HQ in Cornwall where you’ll play a key role in the collaborative marketing team and enjoy remote working options and great benefits. What you'll be doing You’ll take ownership of creating fresh content and improving existing content across the website and marketing channels, communicating in an engaging way, establishing a consistent style and tone of voice in line with the brand. Working closely alongside the SEO and Content Specialist, you will deliver an impressive content plan with the view of optimising website visibility, driving brand awareness and engaging audiences through carrying out keyword research, optimising content for SEO, and producing briefs for SEO-focused content. We’re looking for someone ambitious, creative, detail-orientated and results-focused who can take this lovely business’s content game to the next level. What experience you’ll need Ability to write clearly and concisely and communicate in an effective and engaging manner. First rate communication skills with a strong track record of delivering successful copy. A pro-active approach to work and solid organisation skills. Ability to manage multiple tasks simultaneously and prioritise accordingly. Excellent attention to detail and a pride in completing work to the highest standard. Understanding of SEO and experience in writing and researching content for SEO. Passionate about the brand and product and enjoys promoting places and experiences. What you'll get in return for your talents This is a hybrid role – ideally, they’d like this person to be able to come into the office three times per week. The office is based in Hayle and there’s free parking on site, you’ll enjoy a beautifully designed and recently refurbished office, as well as a friendly and talented bunch of people who are extremely passionate about what they do and the culture they contribute to. Salary is paying up to £26k, dependent on experience, plus an annual bonus, generous holiday allowance and more. What's next Want to know more? Send in your CV to Hannah now!
— CharityLocation:Bath/ remoteSalary:£23-26kLovely, established charity. The office is based in Bath and the Client could offer very flexible working model with at least one day per week working from the office. Busy, all-encompassing digital role. I am delighted to represent a fantastic Client of mine with recruitment of a Digital Marketing Executive. What you’ll be doing The successful candidate will report into the Digital Marketing Specialist and will support them with a range of digital marketing activities. Day to day responsibilities will include managing the website, creating content, overseeing the social media and overlooking email marketing. In addition, the postholder will implement digital campaigns which will be rolled out through a mixture of channels mentioned above. Naturally, reporting and analytics of digital activities and campaigns will also be a big part of this role. What experience you’ll need to apply Previous experience in a similar role. Proven track record of utilising the digital marketing mix including email, social, website and content preferably in a campaign format. Strong analytical mindset. Knowledge of Adobe CC, video software and email automation will be beneficial. What you’ll get in return for your experience A salary of £23-26k + benefits. What next? Please apply now or get in touch with Ania for more info.
— Global eCommerce BrandLocation:BristolSalary:Up to £28kGlobal eCommerce powerhouse searching for an Email Specialist. Hugely respected retail brands and established digital team. Excellent culture and opportunities for development. Joining the eCommerce team of a hugely established business with an impressive multi-channel offering, this is a super exciting opportunity to own the email function as part of a team that will really nurture your career development. What you’ll be doing This is a busy and hands on role where you will shape and execute email strategy end to end, building, optimising and testing email campaigns and analysing their performance in order to maximise ROI, drawing key insights to consistently improve future campaigns. You will get stuck in managing coding, deployment, and database segmentation, as well as overseeing automated campaigns and everything in between, with the intention of driving sales, broadening reach and targeting lapsed shoppers. What experience you’ll need to apply Solid track record managing Email Marketing in an eCommerce environment. Understanding of HTML and CSS. Analytical ability, confident managing spreadsheets and using this to handle data. Experience of using tools to identify trends and take appropriate actions, i.e. Google Analytics. Computer software proficiency (e.g. Excel, Access, PowerPoint, SharePoint, etc.) Strong commercial awareness and understanding of how Email Marketing impacts online turnover. Self-motivated with the ability to identify problems and demonstrate use of initiative. Strong organisation and time-management skills. Effective written and verbal communication skills. What you’ll get in return for your experience A competitive salary of up to £28k is on offer here, alongside a stream of other benefits that come with working for a global, highly reputable organisation, including generous holiday allowance, remote and flexible working and much more. What's next? Please send your CV through to Hannah for more information.
— Luxury Fashion Brand.Location:Berkshire / remoteSalary:£38-40kJoin a well-established, luxury fashion brand with huge growth plans. Excellent opportunity for progression and longevity. Flexible working. This successful fashion brand has been running for just short of twenty years, so they are highly established within the marketplace. Having gone from strength-to-strength, they are now seeking a passionate and creative Social Media and Digital Content Creator to join their fantastic marketing team. What you’ll be doing Working closely with the Head of Marketing, you will be heavily involved in the creation of engaging content to push across all the brand’s platforms with a strong focus on social and digital channels. Experience within the luxury (ideally fashion) industry is important, as my client needs somebody who can adopt the brands language, tone and visual aesthetic. In this fast-paced and exciting role, you will be required to develop a thorough understanding of the brand identity and target audience to create brand-aligned innovative and commercially effective digital content. Focusing on the digital and social media strategy, your main remit will be to increase brand awareness and engagement. You will need to be organised and creative, as you will be building a content plan in line with the seasonal marketing calendar. You’ll need to combine your excellent writing skills with the ability to also create engaging videos and photography to be used across all social channels and support organic traffic growth using SEO best practices. This is a hugely varied role, and you’ll need to be a real team player as you’ll also be working closely with the Comms Manager to write, review and edit content for all online channels, but also work collaboratively with the Digital Marketing Executive to manage all the social media channels such as Instagram, Facebook, Twitter, Pinterest, YouTube etc. Working together, you will develop innovative content-creation ideas of campaigns and collaborations with influencers, with the wider goal of expanding the brands social reach and engagement. Further to this, you will be supporting the creative execution of paid social media, display and programmatic campaigns to drive customer acquisition and assist the creative team with the design of promotional materials. What experience you’ll need to apply A Digital Marketing qualification is highly desirable. Strong experience in social media. Highly analytical and experienced in reporting, particularly with Google Analytics. Strong editorial copywriting skills. The ability to film, edit videos or short films. A good understanding of Illustrator, Sketch, and Photoshop. A good understanding of mail marketing, ideally Klaviyo. Excellent Communication Skills. Highly motivated, creative and hardworking. Experienced in working within the fashion industry (or similar). What you’ll get in return for your experience A generous salary of £38-40k is on offer, as well as a range of other fantastic benefits. Please enquire with Alice for more information. What's next? This is an urgent requirement so please send your CV to Alice to be considered ASAP.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.