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CRM & Direct Marketing jobs and careers

Customer Relationship Management is the strategy and approach to managing the company’s interactions with its customers and prospective customers. There are a huge number of CRM softwares available, most commonly seen are Microsoft Dynamics, Salesforce and Hubspot, there are many bespoke programs that allow you to store, manage and interact with your customer data. Email is the most common communication tool used, but a CRM system can also integrate with SMS, Push Notifications, Direct Marketing and Telesales. 
 
Direct Marketing is the role of selling products or services outright to the public via mail or telephone sales for example, as opposed to selling through retailers. It is linked to special offers, loyalty schemes and targeting a customer in order to get them to purchase.
 
Why consider a career in Direct Marketing or CRM?
A career in CRM demands more skill in written and oral communication in which you will improve the personal relationship between the customer and the product or business.
 
If you genuinely enjoy working with numbers and consider yourself to be an analytical person, a career in direct marketing is highly rewarding as you'll need to constantly find new and creative ways to reach your target audiences, including events, store displays, advertising and direct mailing.
 
What a career or job in direct marketing or CRM may entail…
Those in CRM tend to be in charge of defining ‘customer lifecycle’ programmes which see customers receive set pieces of communications at specific points in time when they move through the lifecycle. All client campaigns are analysed regularly and often determine which follow up activities should take place.
 
There will be a lot of planning, executing and measuring direct response campaigns to pinpoint when a customer is reacting. Every campaign is structured in a way that makes it possible to identify and report on when a customer has acted on it. By using techniques like profiling and segmentation, it’s easy to target only those exact customers that you believe your message will be relevant to. These campaigns focus predominantly on customer acquisition or retention, aiming to sell and cross-sell.

Typical role titles include
Direct Marketing Executive
CRM Specialist
Marketing Promotions Specialist
Direct Marketing Specialist
Direct Marketing Assistant
Direct Marketing Associate
 
Career progression example
Direct Marketing Manager
Promotions Manager
Senior Marketing Specialist
Subscriptions Manager
Campaign Manager
CRM / eCRM Manager
 
Salary Benchmarks
At an entry level, direct marketing / CRM professionals on average will be earning between £18k-£25k. At mid-level, you’d be looking to earn £30k-£40k and Seniors would be looking to earn £45k+.
 
Is it right for me? The skills it takes...
To work in CRM or direct marketing, you should have great organisational skills as well as overall project management skills. Being good with numbers is a huge strength in this sector, as well as analytical skills. Attention to detail is key, as well as motivation and enthusiasm while sticking to tight deadlines and working well under pressure.
 
What qualifications does it take?
Typically, those who work within CRM or direct marketing come from a broad spectrum of academic backgrounds, however, you will be at an advantage if you have worked in a role involving data/numbers.

 

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  • 22nd Jan

    SEO Manager

    — Established eCommerce Agency

    Location:
    Wiltshire
    Type:
    Salary:
    Competitive
    Fantastic clients within the retail sector.  An award-winning agency.   Opportunity to be a part of a high-performing team and progress your career.   This is an exciting opportunity for an experienced SEO Manager with a track record of delivering results, to create, manage, and own the SEO strategies for clients, as well as lead a team of SEO Executives within an award-winning agency.  What you’ll be doing   You’ll be responsible for the creation and implementation of the SEO strategies for your clients, ensuring that the strategy is in line with growth targets, producing monthly reports with advice and recommendations against key performance indicators. You will also be expected to provide continuous mentoring to your team, including supporting their own personal development goals, while also making sure they are using their time effectively, completing their tasks on time and to a high standard.   This role will also require you to have a goal-driven and hands-on approach. You will be expected to perform keyword research to optimise existing content and uncover new opportunities, create content in line with keyword analysis and Metadata, develop and implement a range of white hat link building campaigns, and carry out detailed backlink analysis to identify opportunities from appropriate sources.   Using your analytical ability, you will be expected to provide detailed analysis using third party SEO tools, drawing insight from both client-specific sectors, and generic industry data to gain a full understanding of industry trends and to add content to the performance on each account.   The Experience you’ll need  Experience in a senior SEO role with a track record of delivering results.   In-depth knowledge of SEO best practice.  Thorough understanding of a range of SEO tools.  Copywriting skills for online content and landing pages.   Excellent communication and client management skills.   Working knowledge of Google Tools.  Experience in managing and mentoring a team is preferred.   What you’ll get in return for your talents   A competitive salary depending on experience, a cycle to work scheme, access to an Amazon Prime account, and fantastic work social opportunities.    What’s next?   Please drop Harriet an email to find out more.    
  • 22nd Jan

    CRM Specialist

    — Financial Services Organisation

    Location:
    Bath
    Type:
    Salary:
    £30K - £40K
    Excellent opportunity to make an impact Have ownership over the CRM & customer data Varied role with lots of potential Excellent opportunity to make an impact within a financial services organisation. They are looking to bring someone on board to own the CRM and customer data management and analysis for the business. Help them get the most out of their CRM and improve business processes to make a real impact.  What you’ll be doing  The successful CRM specialist will work within the Marketing Communications team and will use their experience to support the business to get the most out of their CRM, Hubspot, and work on data quality & management for their customer data. The role will be varied and the CRM Specialist will also get involved with digital analytics, segmentation and campaign performance analysis alongside the rest of the team. The CRM Specialist will work closely with stakeholders across the business to help make all communications with customers as personalised as possible. What experience you’ll need to apply Solid CRM experience ideally with Hubspot, but any other CRM is OK Experience of working in marketing communications Understanding of data driven marketing Analytical mindset Excellent communication skills What you’ll get in return for your experience   A competitive base salary of between £30K-£40K base salary (dependent on experience) plus a great benefits package and bonus.  Flexi-time and flexible working post COVID down to the individual
  • 21st Jan

    Paid Media Executive

    — Global, Multi-channel Retailer

    Location:
    Sheffield
    Type:
    Salary:
    Competitive
    Join a rapidly growing business.  Opportunity for a creative thinking individual. Chance to work with a brand on a global scale.   You will be joining a team of a highly established and globally recognised business, playing a pivotal role in supporting the company during a period of international expansion. Reporting into and working closely with the Digital Marketing Manager, you will hold the responsibility for Paid Media Investments across Social, Display, and search, provide input into key marketing strategies and help to optimise revenue.    What you’ll be doing    Your role will involve creating campaigns from start to finish to increase brand and product awareness with clear research, testing, and tracking. You will be expected to capitalise on Social Media Platforms, ensuring that the right audience is targeted at peak times on relevant platforms (such as Facebook, Instagram, Snapchat, Twitter, YouTube, etc). Moreover, on an ongoing basis, you will be expected to optimise Paid Media Campaigns, involving bid optimisation, landing page recommendations, analysing search query reports, and updating or creating ad copy, messaging, and imagery. This position offers you the chance to be a key member of the Digital Marketing team, allowing you to draw upon your creative and strategic decision-making skills to help develop the business’ global presence, while continuously identifying strategies to enhance this.   What experience you’ll need  Experience in a specialist Paid Media Role.   Experience with Online Marketing Strategies including, Paid Media, Social Platforms, Content Marketing, and a track record of successful execution of Paid Media across Social and SEM.    An interest in Social Media with a passion to learn new trends.   Competent in using a range of Digital Platforms including Facebook Power Editor and Google Analytics.    Comfortable with using Excel.    Knowledge of Adobe Creative Suite (Preferred).   What you’ll get in return for your talents A competitive salary with a company profit share scheme, employee product discounts, healthcare benefits, and the opportunity to travel to offices across the world.    What’s next?   This is an urgent requirement, so please send your CV and get in touch with Harriet to be considered!
  • 21st Jan

    Affiliates and Earned Media Executive

    — Global, Multi-channel Retailer

    Location:
    Sheffield
    Type:
    Salary:
    Competitive
    Opportunity to work with influencers on a global scale.   A chance to use creativity to increase brand awareness.   Join a rapidly growing and secure business.   You’ll be joining the Digital Marketing team of a highly reputable brand and will be responsible for dealing with and recruiting influencers for the business' eCommerce platforms. Helping to create and drive the business’ earned media strategy and capitalising on their awarding-winning products to do so.    What you’ll be doing   Reporting into the Digital Marketing Manager, your role will involve holding responsibility in supporting brand campaigns, and product launches. You will know how to source and identify relevant influencers in line with the product demographic and the campaign objectives.    This position offers you the opportunity to use your knowledge within PR and Social Media to resource new affiliate partners opportunities and manage key relationships. You’ll need to ensure that all ROI sales targets are met, and that campaign strategies work seamlessly across multiple channels.   In addition, you will have responsibility for the annual influencer marketing budget and be expected to keep on top of emerging trends and technologies.    What experience you’ll need to apply   Professional experience in Social Media, focusing on Instagram, YouTube, Tik Tok, and Snapchat.    Experience working with influencers and with digital PR.   Experience working as part of a Digital Marketing team, helping to develop SEP proposals and implement PR activities.    Competent in networking, establishing, and maintaining key relationships.   Skilled in researching, writing, and releasing press and social media content to targeted media and website blogs.   The ability to manage multiple campaigns, deliver under pressure, independently manage your workload efficiently.   Adobe Creative Skills (Preferred).   What you’ll get in return?   Competitive salary with a company profit share scheme, alongside employee discounts, healthcare benefits, and international exposure.    What’s next?   This is an urgent requirement, so please send your CV and get in touch with Harriet to be considered!       
  • 20th Jan

    Paid Media Manager

    — Specialist Marketing Agency

    Location:
    Bath / Part-remote
    Type:
    Salary:
    £25-35k (DOE)
    Fantastic B2C eCommerce clients Vibrant & supportive culture.   Part office-based, part-remote.  A creative, specialist digital agency in Bath is looking for a Paid Media Manager to join their growing team. You’ll need to have hands-on experience of delivering Paid Social campaigns and ideally also Paid Search. The agency works with some incredible B2C clients who you’ll deal with on a day-to-day basis, from taking briefs to presenting results. The team is fun, high-performing, and very supportive, so if you’re looking to develop your career within Digital Marketing, this could be the place for you.   What you’ll be doing  As a Paid Media Manager you’ll work alongside the Head of Paid Social on all things planning and buying; making sure client campaigns are reaching the right people, in the right place, at the right time. You’ll be responsible for planning & executing innovative campaigns with the support of an in-house creative team, whether that’s driving direct response or launching new brands into the market. Your daily tasks include media planning, ad buying, optimising performance, reporting, and guiding agency-wide paid media strategy. You’ll be working on core channels for clients across Facebook & Instagram, Snapchat, Pinterest, Tik Tok and more. What experience you’ll need to apply You have hands-on experience running campaigns through Facebook Ads Manager for B2C brands. Exposure to other platforms including but not limited to Snapchat, Pinterest, Microsoft Advertising, Google, Twitter, Spotify, TikTok is preferable, but not essential.  You’ll have one or more years’ experience working with paid media (agency-side preferable, but not essential)  You’ll have experience running and scaling eCommerce accounts using Paid Social & Paid Search, and an aptitude for driving business growth.  Analysing accounts to achieve client objectives, utilising your knowledge, creativity, problem-solving and evaluation of results. Confidence with numbers & data analysis.  Experience with Google Analytics, Facebook Attribution, Google Data Studio & Google Tag Manager are all highly preferred, but proficiency in every platform isn’t essential.  Curious and adaptable: it’s a fast moving industry and social advertising even more so, products change and adapt weekly and you must be happy with keeping up to date with changes and learning about how they may impact output.  What you’ll get in return for your experience   A salary of £25-32k is on offer, alongside some great company benefits. N.B. If you have agency experience and are looking for slightly more, please still apply as there is some flexibility for the right candidate. What's next? This agency is ready to hire so please send your CV through ASAP to receive more details.  
  • 18th Jan

    Digital Lead (12m FTC)

    — Inspiring Environmental Charity

    Location:
    Herefordshire / Remote
    Type:
    Salary:
    Circa £36k
    Fully remote / Part remote working options available.  Opportunity to raise awareness of important environmental & sustainability issues.   Join a team of passionate, like-minded individuals. This is an incredible opportunity to join a respected environmental charity on a year-long contract to cover maternity leave. You’ll play a leading role in developing and maintaining their digital presence and delivering a long-term digital strategy, including managing budgets.    What you’ll be doing  Your key responsibility will be to lead the development and delivery of an organisational digital strategy, creating a clear vision for the charity’s future digital outputs. This entails project management and ongoing management of all digital communications and engagement activities.  You’ll be expected to develop the main website into an inspirational & informative storytelling platform, maximising supporter experience and building the charity’s reputation within its sector.  Furthermore, you will manage the Digital team and support staff, including recruitment, personal and professional development, budgetary control and contract procurement.  What experience you’ll need to apply. Significant experience of designing and delivering digital strategies. Significant experience of digital project management, leading the delivery of websites and other products, on time and within budget. Experience in managing complex websites with a range of specific user needs. Expertise in website CMS. Proven experience of utilising audience insight for user experience. Excellent skills in digital storytelling: creating engaging and inspiring content. Excellent verbal and spoken communication skills including the ability to write compelling copy. Creative, with a good eye for stories and ideas that engage and inspire. Experience in using Matomo, Google Analytics or other analytic tools effectively to drive strategic changes. Solid experience of managing budgets. High attention to detail and ability to manage multiple projects. An ability to positively interact and work closely with a wide variety of individuals and teams. Strong people manager, with excellent diplomacy skills; able to negotiate resource requirements, manage internal stakeholder expectations and external suppliers.   What you’ll get in return for your experience   A salary of circa £36k is on offer, alongside some great benefits. (There is some flexibility here for the right candidate, so please still apply if you are looking for slightly more and have all the required skills.)   What's next? This is an urgent requirement, so please send your CV through ASAP to be considered and receive more information.   
  • 18th Jan

    Paid Media Specialist

    — Respected integrated agency

    Location:
    Bristol / part-remote
    Type:
    Salary:
    £35-40k
    Hands-on role within a full service agency. High-performing & creative environment.  Remote working options. A highly respected, full-service agency in Bristol has an opening for an experienced Paid Media specialist to plan and deliver a number of paid media campaigns across search, social and display. What you’ll be doing  You’ll be responsible for supporting clients with the development, deployment and management of online campaigns and their corresponding digital assets. destinations.  Using Google 360 and DoubleClick platforms, you will directly manage paid media campaigns and deliver them across social, search and display channels. You’ll also track performance, produce reports outlining relevant insights, and optimise these campaigns accordingly.  In addition, you’ll manage the process of uploading creative into trafficking platforms and the setup of tracking tags. What experience you’ll need to apply Solid experience using Google Ads, Facebook Ads and Power Editor.  Working knowledge of Google 360 platforms – Studio/ DCM preferred.  Advanced Google Analytics and Excel skills. The ability to spot opportunities to optimise campaigns across all paid channels and implement these changes. The ability to influence account teams and encourage clients to engage further with digital activities.  Excellent interpersonal, verbal and written communication skills. Good strategic understanding of digital marketing. What you’ll get in return for your experience   You’ll receive a salary of £35-40k, DOE, plus company benefits.  What's next? Please send your CV through to receive more information.  
  • 18th Jan

    Senior Marketing Executive - Technical SEO - (12 month FTC)

    — Leading, innovative UK business.

    Location:
    Bournemouth OR Croydon
    Type:
    Salary:
    £35-40k
    •    Highly established, reputable brand within the Financial Services industry.  •    Dynamic, fast-paced environment. •    Flexible working.  This leading FS business is seeking a Senior SEO Marketing Executive to support them with their transition of moving their performance marketing channels from agency to in-house, with a particular focus on technical SEO capability.  What you’ll be doing  As the Senior Marketing Executive, you will support the in-housing strategy and play a pivotal role in implementing relevant supporting platforms.  Working closely with the Performance Marketing Team, you will be instrumental in helping to support them with the migration of all the current technical organic search activity over from agency to in-house. This means you will be leading the training and development of the current digital team members to ensure they can work seamlessly alongside you and confidently manage all aspects of SEO internally.  Utilising your excellent communication skills, you will also liaise with agencies as well as the in-house team. Further to this, you will also need to be comfortable with analysing data to investigate trends, insights, and opportunities. What experience you’ll need to apply •    Extensive experience in general performance marketing, either within an internal team or agency.  •    A very good technical understanding of web technologies -HTML, schema markup, CSS, JavaScript and search engine algorithms.  •    Excellent understanding of crawlability, website hierarchy, information architecture, site speed, schemas, mobile optimisation, and XML sitemap configuration.  •    Demonstratable experience of SEO technical tools – BrightEdge, Search Metrics, AH Ref, DeepCrawl, Screaming Frog etc.  •    Strong project delivery skills.  •    Strong experience across performance marketing channels – paid search, paid social, display, video and email (highly desirable).  •    Highly analytical and data driven. •    Excellent attention to detail and communication skills.  •    Excellent influential and relationship building skills. •    Established knowledge of Financial Services – e.g. Insurance, Legal and regulatory codes of practice and working within a regulated environment.  What you’ll get in return for your experience   A competitive salary of £35-40k is on offer, alongside flexible working. You will also be able to work part-remotely even when the pandemic is over, with the option to work in either Croydon or Bournemouth. Please enquire for more information.  What's next? Send through your CV and get in touch with Alice for more information.   
  • 18th Jan

    Senior Digital Marketing Manager

    — Fast Paced B2B Business

    Location:
    Swindon
    Type:
    Salary:
    £50k-£60k
    Fast Paced & Dynamic Working Environment.  Flexible Home/Office Working Policies.  Competitive Salary & Benefits. I’m now working with a fantastic B2B business in Swindon as they look to hire their next Senior Digital Marketing Manager.  This is a fast paced and campaign led environment, where you will manage internal and external agencies to deliver multichannel digital lead generation campaigns and look to optimise and improve results all the time.   What you’ll be doing You will ultimately drive digital performance for key products within the business, defining and owning the paid and owned media strategy.  You will focus on lead generation, conversions, analyse revenue vs spend, and track key metrics across all campaign performance.   You will run large scale PPC campaigns across Google and Bing, managing both an internal and external agency on a daily basis to ensure results are on track.  You will lead on paid social, with social lead generation and engagement through key platforms such as Facebook, LinkedIn and retargeting networks.  You will also contribute towards the SEO strategy, create and optimise landing pages, A/B test, look at UX and CRO, as well as managing the affiliate and programmatic marketing strategy. Analytics and performance tracking using tools such as Google Analytics, Tableau, SEM Rush and Salesforce will prove invaluable as you dive in to the data to understand trends, performance, and look at ways to improve results.  You will not be building the campaigns yourself, but will be managing resources to conceptualise, execute, manage, monitor, optimise, improve and report on successes.   What experience you’ll need Proven digital marketing expertise, ideally within a B2B environment  Multichannel acquisition and retention campaign experience Ability to drive visitors, click through, convert and maximise sales Experience with large scale PPC campaigns In depth knowledge of SEO, SEM and Social Media to improve sales performance  Results driven and KPI focused Highly data driven, always looking to improvements Exceptional communication and stakeholder management skills Strong numeracy and analytical ability  Great problem solver What you’ll get in return for your talents This is a fast paced environment, and you will be rewarded with a competitive salary (£50k-£60k), great company benefits, and a flexible working environment where you are only expected to attend the office a couple of times a week.  What next If you have proven digital marketing skills, especially around lead generation and driving traffic and conversions, then apply now or contact Chris for more information.    
  • 15th Jan

    Marketing Executive (PPC) - 12 month FTC

    — Leading, innovative UK business.

    Type:
    Salary:
    £30-32k
    •    Highly established, reputable brand within the Financial Services industry.  •    Dynamic, fast-paced environment. •    Flexible working.  This leading FS business is seeking a PPC Marketing Executive to support them with their transition of moving their performance marketing channels from agency to in-house, with a particular focus on Paid Social and Paid Search.  What you’ll be doing  As the Marketing Executive, you will support the in-housing strategy and play a pivotal role in moving all the Paid Search and Paid Social to create an in- house team. Working closely with the Senior Marketing PPC Executive to execute the migration plan, you will liaise with the current agencies and team members to ensure the transition is as smooth as possible. You will be instrumental in leading and training the current digital team members to ensure they can work seamlessly alongside you to manage campaigns internally. What experience you’ll need to apply •    Relevant professional experience in supporting the migration of paid search & paid social from agency to in-house.  •    Demonstratable experience of Google and Bing Marketing Platforms. •    Extensive experience of management and implementation of social campaigns across Facebook and Instagram. •    Experience across all performance marketing channels – organic search, display, video and email are advantageous.  •    Excellent attention to detail and communication skills.  •    Excellent influential and relationship building skills. •    Established knowledge of Financial Services – e.g. Insurance, Legal and regulatory codes of practice (highly desirable).  What you’ll get in return for your experience   A competitive salary of £30-32k is on offer, alongside flexible working. You will also be able to work part-remotely even when the pandemic is over, with the option to work in either Croydon or Bournemouth. Please enquire for more information.  What's next? Send through your CV and get in touch with Alice for more information.   
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Marketing case studies

Evolution Power Tools

Tracking down top talent outside the beaten track

  • Evolution Power Tools are a fast growing International business expanding their market presence at pace.
  • In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
  • The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
  • Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.

“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”

Oliver Woodland, HR Adviser at Evolution Power Tools Limited

Outlaw

Tracking down a perfect skill and cultural fit

  • Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol. 
  • They approached us to help them find a Senior Account Manager to come in and help establish their client services offering. 
  • The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
  • Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there. 

 
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."

Elissa O’Brien, Strategy Director at Outlaw.

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