CRM & Direct Marketing jobs and careers
Customer Relationship Management is the strategy and approach to managing the company’s interactions with its customers and prospective customers. There are a huge number of CRM softwares available, most commonly seen are Microsoft Dynamics, Salesforce and Hubspot, there are many bespoke programs that allow you to store, manage and interact with your customer data. Email is the most common communication tool used, but a CRM system can also integrate with SMS, Push Notifications, Direct Marketing and Telesales.
Direct Marketing is the role of selling products or services outright to the public via mail or telephone sales for example, as opposed to selling through retailers. It is linked to special offers, loyalty schemes and targeting a customer in order to get them to purchase.
Why consider a career in Direct Marketing or CRM?
A career in CRM demands more skill in written and oral communication in which you will improve the personal relationship between the customer and the product or business.
If you genuinely enjoy working with numbers and consider yourself to be an analytical person, a career in direct marketing is highly rewarding as you'll need to constantly find new and creative ways to reach your target audiences, including events, store displays, advertising and direct mailing.
What a career or job in direct marketing or CRM may entail…
Those in CRM tend to be in charge of defining ‘customer lifecycle’ programmes which see customers receive set pieces of communications at specific points in time when they move through the lifecycle. All client campaigns are analysed regularly and often determine which follow up activities should take place.
There will be a lot of planning, executing and measuring direct response campaigns to pinpoint when a customer is reacting. Every campaign is structured in a way that makes it possible to identify and report on when a customer has acted on it. By using techniques like profiling and segmentation, it’s easy to target only those exact customers that you believe your message will be relevant to. These campaigns focus predominantly on customer acquisition or retention, aiming to sell and cross-sell.
Typical role titles include
Direct Marketing Executive
Marketing Promotions Specialist
Direct Marketing Specialist
Direct Marketing Assistant
Direct Marketing Associate
Career progression example
Direct Marketing Manager
Senior Marketing Specialist
CRM / eCRM Manager
At an entry level, direct marketing / CRM professionals on average will be earning between £18k-£25k. At mid-level, you’d be looking to earn £30k-£40k and Seniors would be looking to earn £45k+.
Is it right for me? The skills it takes...
To work in CRM or direct marketing, you should have great organisational skills as well as overall project management skills. Being good with numbers is a huge strength in this sector, as well as analytical skills. Attention to detail is key, as well as motivation and enthusiasm while sticking to tight deadlines and working well under pressure.
What qualifications does it take?
Typically, those who work within CRM or direct marketing come from a broad spectrum of academic backgrounds, however, you will be at an advantage if you have worked in a role involving data/numbers.
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— Fully Remote Working Option AvailableLocation:Southampton (Remote Working Available)Salary:£40k-£50kFun, Agency Type Culture. Highly Varied B2B Digital Marketing Role. Remote Working Role if Requested. Here is an incredible opportunity to join a medium sized Tech business in the centre of Southampton as their new Digital Marketing Manager. This is an award winning company with great branding, content and a top website, and they’re looking for a passionate digital expert to drive growth across all channels, leading campaigns from conception to execution. What you'll be doing Working for a company with an impressive client base including Microsoft, Deliveroo, BT, Bank of England and AstraZeneca to name a few, you will deliver a multichannel marketing strategy that acquires and retains clients, builds brand awareness and launches new products to market. This is a tech business with an agile working environment, so it’s fast paced and an exciting place to work. You will challenge yourself to think of new and innovative ways to deliver the digital strategy and stay ahead of competition. Delivering end to end digital campaigns, you will develop, execute, optimise and track performance every step of the way. There aren’t many digital channels that you won’t utilise, so you will need demonstrable experience across SEO, SEM, CRM, Email, Social, Automation, even Display, Remarketing and Paid Social. You will be adept at using various analytics tools, identifying trends and insights, and will utilise A/B testing to optimise results. This really is an all encompassing role, where you will be given the freedom to deliver the most effective digital marketing strategy you can. What experience you'll need to apply Extensive digital marketing knowledge and experience Proven experience of delivering multichannel digital campaigns Some knowledge of working within a B2B environment Broad digital skills across Paid, Organic, Email, CRM, Social and Automation Highly creative and innovative, ability to identify target audiences and develop engaging campaigns Experience with creating and optimising landing pages and user funnels Strong knowledge of analytic tools Enjoy a fun working environment What you'll get in return for your talent This is a really great working environment and culture, there’s bags of training and support, lots of variety in the role, and you'll get a very decent salary (£35k-£50k depending on experience), 25 days holiday plus Bank Holidays and your birthday off, a great location and office, this really is a dream opportunity! The office is based in central Southampton, but we’re looking for a Digital Superstar, and so will consider a full remote working set-up with occasional travel to the office. What's next If you’re a B2B Digital Specialist and are excited by this incredible opportunity then apply now as we’re looking at setting up initial interviews next week!
— Healthcare brandLocation:Bristol (with remote)Salary:DOEWell known consumer brand. The main office is based in Bristol but we can offer flexible working (post Covid 19) This position would be a mixture of strategic and “hands on” A fantastic opportunity became available to join an established and growing business with offices in Bristol. The successful candidate will report into Senior Marketing Manager and will work as a part of a friendly marketing team. What you’ll be doing The successful candidate for this role will be responsible for owning the CRM strategy across acquisition, retention, and customer advocacy. The postholder will assure that the customer/ prospect journey is mapped out accordingly and is GDPR compliant. Channels utilised are email, SMS and DM. Campaigns will vary based on the location. In a nutshell, the successful candidate, will assure that the customer journey is optimised across all touchpoints. Naturally, there will be a big analytical aspect to this role. Agencies support can be used with some aspects. What experience you’ll need to apply Previous experience in a similar role. Ability to confidently use at least one of CRM platforms such as Salesforce or Dynamics. Experience working with email broadcast software like MailChimp or Pure 360. Working with email automation software will be beneficial (Hubspot, Pardot or Marketo). Solid understanding of GDPR. Strong on analysis and commercially aware. What you’ll get in return for your experience At attractive salary + excellent benefits. Very flexible remote working policy + truly lovely marketing team to work alongside. What next? Please get in touch with Ania for more info. Please note in a light of current circumstances with Covid 19, depending on how the situation evolves, this recruitment process may take place entire via digital meetings. Moreover, it’s also possible that the successful candidate may join the organisation and start working from home for a necessary duration of time.
— Fast-growing Consumer BrandsLocation:Remote / SwindonSalary:£30-35kPersonalised gifting retailer. eCommerce start-up within an established business. Huge growth plans within eCommerce. This is a great role for an ambitious B2C digital acquisition specialist to join a personalised gifting eCommerce business who are enjoying huge growth and looking to expand further. They need a self-starter and fully independent expert, who can help to attract, retain and convert new customers for their multiple online gifting brands. What you’ll be doing Your main aim will be to develop creative & innovative marketing strategies to attract and engage the target customer base, using largely digital channels to grow brand awareness and generate interest in the product offering. There may be occasion to support with offline strategy, but this will only be a minimal part of the role. As the Digital Marketing specialist, you will effective manage, allocate and spend the media budget on the best performing channels and campaigns. There will also be a need for you to optimise the traffic you generate in order to drive conversions, therefore consistent use of analytics tools to track marketing performance and reporting back to senior management on KPIs will be essential. Working with the wider eCommerce team you will support with planning and implementing compelling offers and promotions for each brand in order to further drive revenue, and produce brand campaigns aimed at specific target audiences. Finally, you’ll use your knowledge of CRM systems to support the CMO in establishing a robust CRM database to capture emails and segment customers in line with GDPR legislation, in order to establish a successful retention strategy. What experience you’ll need to apply Experience of digital marketing within a B2C eCommerce environment, ideally for a consumer brand. Ability to deliver successful marketing campaigns across multiple channels, with a focus on digital marketing, i.e. Paid Search, Display, Paid Social & SEO. Significant experience using analytics tools to track, report on and optimise campaign performance. Excellent verbal & written skills, including the ability to communicate digital ideas to non-technical people Adapts easily to changing environments and demonstrates flexibility in shifting goals. and priorities. Must be a self-start, hands-on team member and operate with a start-up mentality. A keen problem solver, you will be able to come up with creative digital solutions to our commercial challenges. Customer-centric approach & will champion the user experience in everything you do. Good understanding of current eCommerce principles and emerging trends. What you’ll get in return for your experience A salary of £30-35k is on offer for this position. What's next? Please send through your CV to Rina to be considered.
— Lovely Consumer BrandLocation:SomersetSalary:c/ £30kThis role will have an emphasis on direct and traditional marketing in oppose to digital. The office in Somerset, approx. 30 mins drive from Bath. Due to the remote office location we can only consider candidates with their own transport. It will be a varied and busy working within a friendly team. A fantastic, brand new opportunity became available to join an established and growing business based in Somerset. The successful candidate will report into Marketing Manager and will work within a team of six. What you’ll be doing The successful candidate for this role will be ultimately responsible for driving new acquisition to the business through a range of traditional marketing channels. For example, using cold list mailing campaign to develop a prospect list. Another part of the role will be to work with a media agency to develop a media insert schedule for target customers. In addition, you’ll work on developing media and brand partnerships, similarly, to maximise new leads generation. Last but not least, you’ll be in charge of analysis all of the above, making sure that campaigns are optimised and the budget is adjusted accordingly. What experience you’ll need to apply Previous direct marketing experience ideally within a b2c space. Superb analytical skills. Solid understanding of lead generation and customer acquisition journey. Ability to work efficiently with colleagues and suppliers. What you’ll get in return for your experience A starting salary of c/ £30k + benefits. Also an opportunity to start with “blank canvas” and really be able to make your mark within the field in subject. What next? Please get in touch with Ania for more info. Please note in a light of current circumstances with Covid 19, depending on how the situation evolves, this recruitment process may take place entire via digital meetings. Moreover, it’s also possible that the successful candidate may join the organisation and start working from home for a necessary duration of time.
— Fantastic opportunity to join a growing agencyLocation:GloucestershireSalary:£27k - £35kBeautiful rural location in Gloucester. Iconic consumer brand to work with. Competitive salary of £27-£35k plus generous benefit package. If you’re an experienced Senior Account Manager with a solid agency background and heaps of eCRM and digital CRM knowledge, then this leading creative, direct marketing agency may be just the place for you. What you’ll be doing Joining this well-established team, you’ll hit the ground running nurturing client relationships and managing large scale eCRM / email marketing and creative design campaigns from ideas and briefing to delivery and post campaign analysis. Working with big a big name consumer brand, alongside internal creative and technical teams, you’ll ensure campaigns are delivered on time and on budget. You’ll no doubt bring value to this process from day one, building on your refined relationship management talents and taking pride in delivering an exceptional level of service. What experience you’ll need You’ll be an experienced account handler having grown through the ranks within marketing / direct marketing / CRM agencies. You will be an accomplished Senior Account Manager, searching for an agency where you’ll be able to progress long term. Strong knowledge of email marketing and how email contributes to the wider CRM mix would be great to see. Client liaison will be second nature to you; you’ll be confident digesting briefs, presenting work across creative and data. Contribute towards new business by highlighting and putting into place plans to activate opportunities with both existing and new clients. It goes without saying that you'll have excellent organisational skills when it comes to maintaining and managing paperwork for the account (cost estimates, project plans etc.). What you can expect in return for your talents In return you can expect a salary in line with your experience, £27-£35k. You’ll join a talented and ambitious team and will no doubt make a real impact to the continued success and growth of this well-known brand. What’s next? Please get in touch with Theo at ADLIB to discuss further.
— Chance to work with a well known brand!Location:BristolSalary:£27K - £34KCentral location in Bristol Iconic brand to work with. Competitive salary of £27-£34k If you’re an experienced Senior Account Manager in Bristol with a solid agency background and heaps of eCRM and digital CRM knowledge, then this leading creative, direct marketing agency may be just the place for you. What you’ll be doing Joining this well-established team, you’ll hit the ground running nurturing client relationships and managing large scale eCRM / email marketing and creative design campaigns from ideas and briefing to delivery and post campaign analysis. Working with big a big name consumer brand, alongside internal creative and technical teams, you’ll ensure campaigns are delivered on time and on budget. You’ll no doubt bring value to this process from day one, building on your refined relationship management talents and taking pride in delivering an exceptional level of service. What experience you’ll need You’ll be an experienced account handler having grown through the ranks within marketing / direct marketing / CRM agencies. You will be an accomplished Senior Account Manager, searching for an agency where you’ll be able to progress long term. Strong knowledge of email marketing and how email contributes to the wider CRM mix would be great to see. Client liaison will be second nature to you; you’ll be confident digesting briefs, presenting work across creative and data. Contribute towards new business by highlighting and putting into place plans to activate opportunities with both existing and new clients. It goes without saying that you'll have excellent organisational skills when it comes to maintaining and managing paperwork for the account (cost estimates, project plans etc.). What you can expect in return for your talents In return you can expect a salary in line with your experience, £27-£34k. You’ll join a talented and ambitious team and will no doubt make a real impact to the continued success and growth of this well-known brand. What’s next? Please get in touch with Theo at ADLIB to discuss further.
— Varied CampaignsLocation:ChippenhamSalary:£25k-£30kHighly Varied Role within a Good Sized Team. Flexible Working Options. Generous Salary & Benefits. Here is a fantastic opportunity to join a large B2B business in Chippenham as their new Marketing Executive. Joining a great team you will work across a number of business units, each with their own priorities and requirements, and will deliver a mix of online and offline campaigns whilst utilising marketing automation tools. This is a large organisation with a great culture and a good sized marketing team. If you have proven B2B marketing experience, and have used automation tools, then this could be the perfect role for you. What you’ll be doing Supporting the Marketing Manager you will contribute towards the development and delivery of marketing plans for multiple business units. There is a great opportunity to push the marketing output on to new heights, and you will help conceptualise and deliver multichannel campaigns across digital and offline channels. You will run lead generation campaigns, and utilise marketing automation tools to drive awareness of the brand, their services, and highlight their great work through case studies and the content strategy. This is a broad role where you will utilise your digital marketing skills, especially with email automation programmes, but you will be pushing out content on the website and through social channels as well. As the role will also support the sales team through lead generation campaigns, you will also help develop marketing collateral (brochures, adverts, newsletters, case studies) and will be involved in events once the world returns to normal! There is a great opportunity to change the perception of the business, and to shout about the innovative and industry leading work that they do. Working within the marketing function you will help drive this change and improve brand awareness with existing and prospective clients. What experience you’ll need to apply Previous experience within a B2B marketing role Good knowledge and experience of marketing automation tools i.e. Pardot, Hubspot, Marketo Good experience with a CRM system i.e. Salesforce, Hubspot, Dynamics End to end campaign management experience Broad digital marketing skills including analytics and reporting Good written and verbal communication skills What you’ll get in return for your talents This is a great company to be joining, there is a good salary on offer (£25k-£30k), an excellent benefits package, and ongoing flexible working with only 2 days working in the office. What next If you have experience with marketing automation then please get in touch!
— Thriving Production AgencyLocation:Remote / South-West / Manchester / LondonSalary:Competitive - D.O.E.Established business with exciting growth plans. Opportunity to build a team of content specialists. Involvement in client pitches and winning business. A highly-respected video production agency is seeking a driven and experienced Content Strategist who wants to join a fast-paced, rapidly growing media business as they expand their operations and staffing into London, Manchester and the South West over the next 12 months. This is an opportunity for an experienced Content Strategist with specialist knowledge in video based content to join the team as the business looks to focus its expertise on creating intelligent digital content that performs in the digital sphere. What you’ll be doing This is a fantastic opportunity for someone to join the team at a pivotal point in the company’s history, and play a lead role in building out a team of Content Strategists and Digital Experts who have a deep understanding of digital content strategy, digital marketing and communications planning, allowing seamless delivery of content and campaigns across all channels for clients. Being involved from idea conceptualisation and pitching to clients through to content delivery and supporting clients with execution, this role allows for total ownership and ultimate creativity from start to finish. You will be working with some of the country’s biggest brands on projects not just in the UK but internationally. With a real opportunity to work with and grow in a department of likeminded creatives and strategists this role also comes with great career progression opportunities as the business continues to expand. This business is looking for a ‘do-er’ and ‘go-getter’; someone who will take the reins and own it. What experience you’ll need to apply Strong experience in a similar role within an agency. Proven experience of creating strategies, recognizing opportunities for unique and successful content, and generating new ideas that utilise video, animation, podcasts and photography heavily. Proven experience of producing content narratives for multi-channel comms strategies. Proven experience of taking learnings from performance and adapting strategies for constant improvement. Experience of working with influencers. Previous experience in pitching and winning new business for an agency. Experience of integrating content with Marketing, PR and Comms strategies including an understand of how content works alongside SEO, PPC and other elements of the marketing mix Excellent creative copywriting. Excellent strategic skills including conducting research, utilizing statistics from reports and taking these forwards into a robust strategy with expected results and considered KPIs. Platform-agnostic, conceptual thinker, storyteller. Prepared to lead a department, is organized and continuously pushes themselves to keep improving our strategies for clients and pitches. Confident and articulate, with the ability to voice and share ideas and opinions both internally and with clients. What you’ll get in return for your experience A competitive salary is on offer, alongside a steam of excellent benefits – please enquire for more information. What's next? Send through your CV to Rina for to be considered.
— Highly Varied RoleLocation:BristolSalary:£30k-£40kVaried Campaign Led Role. Large, National Organisation. Central Bristol Location. A large business based in central Bristol is seeking a passionate Digital Campaign Manager to join their in house team. This is a great opportunity to join a progressive business where you’ll have a varied role and adopt a digital first approach. What you’ll be doing This is a fantastic opportunity for a talented and driven Digital Marketer with a strong background in campaign management. At the core of this role you’ll be delivering campaigns with Facebook Ads Manager so you will need good experience with this as well as Facebook Pixel to design media plans that bring great results and ROI. The other core string to the role, is running automated email campaigns through the CRM, and so previous experience with automation is another must! Ultimately you’ll be building brand awareness campaigns, and driving inbound job applications. The campaigns are truly multichannel, and so as well as Facebook advertising, and email campaigns, you’ll also be utilising PPC, SEO, Programmatic, even ATL tools such as Radio and TV Advertising. You’ll have sound knowledge of user journeys and the sales funnel, and will know how to influence with effective messaging at all stages of the funnel. You’ll use analytics tools to monitor campaign performance and make informed decisions to optimise future activity, allocating budget where appropriate. As always, you’ll need to keep up to date with the latest trends and best practices in digital marketing and maintain effective relationships with both internal and external stakeholders. What experience you’ll need to apply Proven digital marketing campaign management Strong knowledge of Facebook Ads Manager & Business Manager Previous experience with Automation and CRM i.e. Hubspot, Salesforce, Pardot, Zoho Proficient using website analytics tools. i.e. Google Analytics Highly analytical thinker and data driven Ability to generate and install Facebook Pixel Being Facebook Blueprint certified would be great, but is not essential Excellent verbal and written communicator What you’ll get in return for your talents This is a great role and there is a competitive salary on offer (£30-£40k), good benefits and a great office location! The company also offers structured development programmes and additional benefits, such as a Perks at Work scheme. What's next? This is a crucial role so please get in touch ASAP with your CV.
— Fantastic opportunity to join a renowned B2B agencyLocation:TrowbridgeSalary:£25K - £30K- B2B Marketing Account Manager - Content marketing, Social Media, Digital Advertising and Lead Generation - Working in the Tech, IT and Telecoms Sector Who you’ll be working for In line with consistent new business wins, this leading b2b Marketing agency in Somerset are looking for another Account Manager to strengthen their team. What you’ll be doing You’ll be joining their B2B team nurturing strong relationships with both SME's and global brands from day one, leading the ongoing development strategy of your accounts. Overseeing your account team you’ll ensure the delivery of marketing projects against time, brief and budget, and an exceptional level of service is delivered; exceeding client expectations is the goal here. With your head for the commercials you’ll effectively maintain margin and revenue streams and proactively spot and act on opportunities for account growth. What experience you’ll need To be considered for the position you'll ideally have solid marketing agency experience at Account Manager level working with B2B brands ideally in the tech, Telecoms or IT sector. If you’re a Senior Account Executive, with good B2B marketing agency credentials then we’d welcome hearing from you too, there might be some flexibility here for the perfect person. This person could come also from client side, as long as they have strong b2b marketing skills. Important: - Experience of planning and selling b2b marketing strategies is essential, and you’ll have experience helping deliver on these. Typical deliverables will include Content marketing, social media, digital advertising, lead generation campaigns. - Polished communication and presentation skills are a must, both oral and written. Proven experience of new business success would be advantageous. - Due to their location a car will be needed to travel there. What you’ll get in return for your talents In return you can expect a competitive salary c. £30k, a great benefits package, flexibility to work from home for a couple of days a week (when things go back to normal!) and a lovely working environment in a beautiful location in the countryside. What’s next? If you think you've got the skills that they are looking for please contact Theo at ADLIB on 01179 269 530 or with your CV today. Interviews will be held fully remotely.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.