CRM & Direct Marketing jobs and careers
Customer Relationship Management is the strategy and approach to managing the company’s interactions with its customers and prospective customers. There are a huge number of CRM softwares available, most commonly seen are Microsoft Dynamics, Salesforce and Hubspot, there are many bespoke programs that allow you to store, manage and interact with your customer data. Email is the most common communication tool used, but a CRM system can also integrate with SMS, Push Notifications, Direct Marketing and Telesales.
Direct Marketing is the role of selling products or services outright to the public via mail or telephone sales for example, as opposed to selling through retailers. It is linked to special offers, loyalty schemes and targeting a customer in order to get them to purchase.
Why consider a career in Direct Marketing or CRM?
A career in CRM demands more skill in written and oral communication in which you will improve the personal relationship between the customer and the product or business.
If you genuinely enjoy working with numbers and consider yourself to be an analytical person, a career in direct marketing is highly rewarding as you'll need to constantly find new and creative ways to reach your target audiences, including events, store displays, advertising and direct mailing.
What a career or job in direct marketing or CRM may entail…
Those in CRM tend to be in charge of defining ‘customer lifecycle’ programmes which see customers receive set pieces of communications at specific points in time when they move through the lifecycle. All client campaigns are analysed regularly and often determine which follow up activities should take place.
There will be a lot of planning, executing and measuring direct response campaigns to pinpoint when a customer is reacting. Every campaign is structured in a way that makes it possible to identify and report on when a customer has acted on it. By using techniques like profiling and segmentation, it’s easy to target only those exact customers that you believe your message will be relevant to. These campaigns focus predominantly on customer acquisition or retention, aiming to sell and cross-sell.
Typical role titles include
Direct Marketing Executive
Marketing Promotions Specialist
Direct Marketing Specialist
Direct Marketing Assistant
Direct Marketing Associate
Career progression example
Direct Marketing Manager
Senior Marketing Specialist
CRM / eCRM Manager
At an entry level, direct marketing / CRM professionals on average will be earning between £18k-£25k. At mid-level, you’d be looking to earn £30k-£40k and Seniors would be looking to earn £45k+.
Is it right for me? The skills it takes...
To work in CRM or direct marketing, you should have great organisational skills as well as overall project management skills. Being good with numbers is a huge strength in this sector, as well as analytical skills. Attention to detail is key, as well as motivation and enthusiasm while sticking to tight deadlines and working well under pressure.
What qualifications does it take?
Typically, those who work within CRM or direct marketing come from a broad spectrum of academic backgrounds, however, you will be at an advantage if you have worked in a role involving data/numbers.
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— Global eCommerce businessLocation:London - CroydonSalary:CompetitiveCreative, fun and social culture. Fast-growing, thriving business. Huge growth potential. This is an established global online retailer and wholesaler, who specialise in well-being products. The heart of the business is the customers and they pride themselves on having exceptional customer service and solid core values. They have gone from strength to strength since starting organically over a decade ago and have created world-class eCommerce brands. They are looking for a number of Digital Marketing executives to join the team in this amazing time of growth, in particular with a strong command of the Swedish language. What you'll be doingWorking as part of the broader Marketing team, you will look after the fortunes of one of the Swedish websites to make sure it meets both financial objectives and the overarching global strategy. Your role will span a number of areas including Paid Search (PPC and Display), CRO, Google Analytics, Google AdWords, Search Engine Optimisation (SEO), Affiliation, Email Marketing and (Paid & Organic) Social Media management. You will be creating and implementing strategic marketing campaigns and use your knowledge and experience to buy print, television and/or radio advertising. You will need to have a good understanding of localised online buying behaviour and the ability to understand and analyse traffic, trends and be able to generate more relevant traffic using your experience of the fore mentioned key digital channels. A passion for all things digital and an analytical mind will be a massive bonus for these roles, as well as being a self-starter with ambition to grow your skill set and work with various key digital channels. What experience you'll need Experience working in Digital Marketing, hands-on rather than agency. Key areas of experience need to be PPC, Google Ads, Google Analytics, CRO, Email Marketing, Paid Social, Affiliates and SEO. Solid proficiency in the Swedish language (written and spoken) is a must. Able to multi-task and manage time efficiently when working on multiple channels. Experience of Public Relations techniques (online and offline) is a huge plus. Strong analytical skills are a must. Experience in Health, Beauty or well being is good to have. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £35k depending on relevant experience to the above channels. Great benefits package, Pension, monthly commission, annual bonus structure, fantastic work culture, lovely modern offices, table tennis, pool……… The list goes on!!What's next? Please get in touch with Marlie to learn more about this role at email@example.com !
— Global eCommerce BusinessLocation:London - CroydonSalary:CompetitiveCreative, fun and social culture. Fast-growing, thriving business. Huge growth potential. This is an established global online retailer and wholesaler, who specialise in well-being products. The heart of the business is the customers and they pride themselves on having exceptional customer service and solid core values. They have gone from strength to strength since starting organically over a decade ago and have created world-class eCommerce brands. They are looking for a number of Digital Marketing executives to join the team in this amazing time of growth, in particular with a strong command of the Danish language. What you'll be doingWorking as part of the broader Marketing team, you will look after the fortunes of one of the Danish websites to make sure it meets both financial objectives and the overarching global strategy. Your role will span a number of areas including Paid Search (PPC and Display), CRO, Google Analytics, Google AdWords, Search Engine Optimisation (SEO), Affiliation, Email Marketing and (Paid & Organic) Social Media management. You will be creating and implementing strategic marketing campaigns and use your knowledge and experience to buy print, television and/or radio advertising. You will need to have a good understanding of localised online buying behaviour and the ability to understand and analyse traffic, trends and be able to generate more relevant traffic using your experience of the fore mentioned key digital channels. A passion for all things digital and an analytical mind will be a massive bonus for these roles, as well as being a self-starter with ambition to grow your skill set and work with various key digital channels. What experience you'll need Experience working in Digital Marketing, hands-on rather than agency. Key areas of experience need to be PPC, Google Ads, Google Analytics, CRO, Email Marketing, Paid Social, Affiliates and SEO. Solid proficiency in the Danish language (written and spoken) is a must. Able to multi-task and manage time efficiently when working on multiple channels. Experience of Public Relations techniques (online and offline) is a huge plus. Strong analytical skills are a must. Experience in Health, Beauty or well being is good to have. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £35k depending on relevant experience to the above channels. Great benefits package, Pension, monthly commission, annual bonus structure, fantastic work culture, lovely modern offices, table tennis, pool……… The list goes on!!What's next? Please get in touch with Marlie to learn more about this role at firstname.lastname@example.org !
— Leading Marketing AgencyLocation:BristolSalary:Up to £30kJoin a recognised and reputable marketing agency. Work with a market leading client on digital creative campaigns. Fantastic career opportunities. This leading marketing agency is in need of a top-notch Account Manager to work on one of their biggest accounts overseeing campaigns for a much loved international brand. What you'll be doing With numerous client contacts to juggle for this multifaceted flagship account, they need someone highly organised, efficient and confident to swiftly pick up the day to day and keep everything on track. As a great relationship manager, you'll keep your clients up to date and happy, working effectively with internal production and development teams for timely delivery of email and creative digital campaigns, consistently exceeding expectations and striving to deliver the highest quality work. What experience you'll need You'll come with a few years experience working within an integrated, digital or direct marketing agency in a client services role, whether that's Account Executive, Senior Account Executive or Account Manager. You'll have strong email/eCRM or creative experience and knowledge, or both! You'll feel at home managing a mix of fast-paced email and creative marketing campaigns, writing detailed creative briefs and managing estimating and invoicing. You will possess the ability to develop rapport and professional relationships with ease and client liaison will be second nature to you. What you'll get in return for your talents Salary is very much dependent on experience but will likely be up to around £30k plus benefits. They're a leading independent agency, and working on a fun and internationally renowned brand will no doubt offer great career progression opportunity and a happy home for your talents. What's next? Please get in touch with Chloe at ADLIB today with your CV to find out more.
— Digital AgencyLocation:WiltshireSalary:£On ExperienceSpecialist digital marketing and eCommerce agency. Opportunity to remain hands-on as well as client facing. Fantastic portfolio of retail clients. One of Wiltshire’s finest digital marketing agencies are looking for an Account Manager to join their collaborative and talented client services team. What you'll be doing As an Account Manager, this is fast paced, plate spinning work at the cutting edge of digital strategy, where the landscape is always evolving and interesting new ways of acquiring traffic online will be added to your client’s digital strategy. You’ll be helping work with the client to scope out what it is they should be doing by way of digital marketing (across PPC, email marketing, SEO, content marketing, conversion rate optimisation and more), passing new requirements and projects to the delivery team and sticking close to your clients businesses, understanding what’s going on in the world of retail with some really interesting clients across multiple sectors. What skills you'll need Experience as a Senior Account Executive or Account Manager within an ecommerce or digital agency. Excellent client management and relationship building skills. Strong copywriting and content creation skills. A blend of creative, analytical and communication skills will be key. Ability to juggle multiple tasks and operate at the pace needed for a high-growth digital agency. Strong experience across PPC, SEO, and email marketing as well as the online customer journey. Passion for the world of digital, marketing and eCommerce. What you'll get in return for your talents A salary of around £25k is most likely here along with a host of benefits. This is a fast growing, successful agency with exciting ambitions for the next couple of years - a journey you’ll be proud to be part of. It's a fun place to work too, and hopefully an environment where you can work for many years to come. What's next? Please get in touch with Chloe at ADLIB with a CV today to talk through full details.
— Growing B2C BusinessLocation:BristolSalary:£On ExperienceRapidly growing, successful business. Dynamic, start-up culture. Strategic and hands-on Marketing Manager role. Join a global entertainment business based in their Bristol office. You'll be managing a team responsible for creating and delivering innovative, efficient and effective marketing campaigns for exciting events, with a particular focus on paid social campaigns. What you’ll be doing Working closely with the Marketing Director and managing a team of four, you will take charge of planning, implementing and optimising effective marketing campaigns, predominately digital including Facebook Ads. You will be responsible for regular analysis and reporting back on campaign success, including budgets, using these insights to provide recommendations to improve activity. In order to ensure a consistent approach across the business, you’ll partner with other members of the marketing team to integrate content and product messaging when running campaigns, all the while looking for opportunities to automate processes and build scalable marketing infrastructure to promote long-term growth. What experience you’ll need to apply Previous experience at Manager level, confident in managing a small team. Experience managing large budget marketing campaigns. Hands on experience managing Paid Social is a must have. Background in B2C and experience of all aspects of the marketing mix. The ability to respond quickly to changing business needs and timelines. You will be coming from a fast-paced and high-pressure role and you will thrive in this environment. What you’ll get in return for your talents A competitive salary is on offer, which is dependent on experience, alongside the chance to work in a driven, energetic team within a leading business in their field. What's next? Send through your CV and get in touch with Chloe for more information!
— Creative Digital AgencyLocation:CirencesterSalary:Up to £25kRecognised and reputable marketing agency to lay your roots. Work with market leading clients on creative campaigns. Multi-tasking, initiative, organisation and a positive attitude all essential! We're searching for an Account Manager to join one of Gloucestershire's top creative digital agencies. What you'll be doing As an Account Manager, you'll play an integral role within the client services team, managing a variety of projects and keeping your clients up to date and happy. You'll be working on of the agencies biggest accounts, a very much loved consumer brand, and with numerous client contacts to juggle you'll need to be organised and efficient in keeping everything on track. Working closely with the internal operations and creative teams for timely delivery of email and creative campaigns, you'll digest briefs, manage the creative and studio process, attend client meetings and ensure status reports are kept up to date. This is a very exciting opening to join a hugely successful and highly regarded agency who offer wonderful learning and development opportunities. What experience you'll need You’ll be an experienced Senior Account Executive or Account Manager having gained your marketing experience from a digital, data, CRM, or integrated agency. You’ll have the ability to build relationships with ease and keep a cool head under pressure. You’ll be super organised and an expert at multi-tasking, able to juggle multiple projects at once. You’ll have strong email/eCRM or creative experience and knowledge, or both! You’ll be a confident communicator with the ability to build relationships with clients and stakeholders. You’ll be self-motivated with bags of enthusiasm, happy to roll your sleeves up and get stuck in from day one. What you'll get in return for your talents You can expect a competitive salary depending on experience and the opportunity to work alongside some of the most talented in the industry, not to mention free breakfast once a week and lots of fun social events. What's next? This is an urgent requirement so if you meet the above criteria, get in touch with Chloe today.
— Marketing Leading FinTech firmLocation:BristolSalary:55000 - 65000Excellent opportunity to work for a leading retail Investment Management firm. Join a growing and talented Insight team. Face off to Data Scientists & Insight Analysts. Excellent opportunity to join a growing and quantitative marketing analytics team for a market leading retail Investment Management firm. Amazing opportunity for anyone looking to gain experience of working alongside Data Scientists. What you’ll be doing The successful Lead CRM Analyst will work within the Client Data & Insight team and will use their great experience in the CRM, customer insight and campaign management space to ensure that the most is being made from all the client data existing in the company. This role will be varied and the Lead CRM Analyst will work alongside Data Scientists, Insight Analysts and the Campaign teams supporting them to make the campaigns as personalised as possible.The Lead CRM Analyst will work closely with stakeholders across the business to help make all communications with customers as personalised as possible. What experience you’ll need to apply Financial Services experience Minimum of 4-5 years experience working within a data driven marketing function Exposure to Adobe Marketing Cloud or similar marketing platform Strong experience working with CRM software, ideally more than one Excellent communication skills What you’ll get in return for your experience A competitive base salary of between £55K - £65K (dependent on experience) plus a great benefits package and bonus. Working for a market leading FinTech firm What’s next? Please get in touch with Alex with an up to date CV today. Don’t hesitate to call / email to discuss the finer details.
— Media IndustryLocation:BirminghamSalary:£CompetitiveGreat opportunities for career progression. Fantastic central Birmingham location. Full training provided to become a Digital Programmatic Specialist . A UK-wide media business is on the lookout for an ambitious grad to join the team on a permanent basis. This is a great opportunity to develop in a specialist discipline which is hugely sought after in the market, and to work for a very established business. What you’ll be doing Full training will be provided. From the first day, you'll be working closely with the rest of the team to learn programmatic trading, and will be provided with all of the tools needed to excel in the role. There will be heaps on the job training and support, as well as client engagement. You'll have the opportunity here to gain certifications which will really enhance your career prospects in digital media. What experience you’ll need to apply for this role An analytical or marketing-based degree (e.g. Marketing, Mathematics, or Economics) A strong interest in digital tech Good data analysis skills What you’ll get in return for your experience As well as great career development opportunities, this company offers great benefits to their employees such as generous holiday entitlement, vouchers, car scheme, and options to purchase more holiday! This company is also a clear advocate for work life balance and they have a reputation for being a great organisation to work for! What’s next? If you’re interested in hearing more, please get in touch with Stacey @ ADLIB on 01179 269 530.
— Well-Known BrandLocation:Shepton MalletSalary:£On ExperienceFantastic Marketing Executive opportunity. Work across 2 distinct brands. Excellent training and development. This is a great opportunity to join a well-known organisation in Shepton Mallet as their new Marketing Executive. This is such a varied role where you will be involved in all marketing activity, across online and offline channels, working with 2 distinct consumer brands and helping drive the business forward through their next period of growth. What you'll be doing There isn't much you won't be doing! Working within a collaborative and fast paced environment you’ll be ready to roll up your sleeves and make an impact from day one. You will produce content for internal and external communications, ensuring an integrated and multichannel approach. Your engaging content will be pushed out across social platforms, uploaded on to company websites where you will get hands on experience with the CMS, and you will assist in creating consumer and trade newsletters. You will help manage events and trade shows, help produce collateral/marketing materials, engage in PR activity and will assist with wider marketing and administrative activities. What experience you'll need to apply Some previous experience within a broad marketing role. Ideally degree educated or hold a professional qualification such as CIM. Excellent written and verbal communication skills. Ideally experience with Microsoft Office and the Adobe suite inc InDesign. Ability to work under pressure and multi task. A passion for marketing and a desire to learn and develop. The flexibility to work occasional evenings and weekends when required. What you'll get in return for your talents Here is such a great chance to really develop your marketing career. You will have a great mentor, in house training and development, a highly diverse role and great brands to shout about. There is a salary of up to £25k (DOE) on offer and good benefits. What’s next? What are you waiting for? Apply online now or contact Chloe (01179 269530) for more information.
— Luxury Retail BrandLocation:LondonSalary:CompetitiveLong-standing Luxury Brand. Competitive Pay and Benefits Package. Warm Culture with Family Feel A luxury British retailer with over 130 years' of heritage is now opening its doors up for an eCommerce/digital CRO Analyst to join the team. This is a new hire for the business, as they look to utilise their data in a more efficient way to increase online conversions, decrease abandonment rates, and ultimately - increase profit! You will be the first hire within analytics and reporting into the Online Trader. As this is a standalone role, we're looking for a pro-active, experienced, confident individual who is going to promote best practices, and want to take the business forward in terms of the information you can get from data, and how it can be used to influence business decisions! What you'll be doing This role hasn't been entirely mapped out which makes it all the more exciting. There will be an element of adding certain responsibilities based on your experience and the tools you are able to use. You'll be confident in making suggestions to improve data capture, be that tools to use or models to put in place. You will raise relevant business questions alongside the rest of the team and senior stakeholders, and produce actionable insights. You'll be keen to get to really understand the customer base - what are they buying? Where are the up-selling opportunities? How do we engage our audience online? Getting to know your competitors will be really important to you so that you're able to keep up with trends within the industry. Your role will also see you managing the activity and relationship with 3rd party CRO partners in delivering programs relating to enhanced user experience. This role will fit nicely for someone who has solid Digital ability with a passion for data and Analytics. You will be utilising the GA platform, engaging with internal stakeholders to define and deliver output which is both analytically robust and commercially focused. Working alongside the Trading and Merchandising teams to capture Market, Competitor and Customer Insights. What experience you'll need to apply for the role Google Analytics / Adobe / IBM analytics experience. Solid A/B – MV Testing experience. Ability to use visualisation software (e.g. Tableau, Power BI, Data Studio) desirable but training offered. Excellent stakeholder management skills. Online luxury/fashion/retail experience is a huge plus. Strong Excel skills are advantageous. What you'll get in return for your experience You will be rewarded with a salary in line with your level of experience, as well as a competitive benefits package. All of these can be discussed on application. What's next? Get in touch with Marlie on 01179 269 530 for more information!
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to Joe's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.