CRM & Direct Marketing jobs and careers
Customer Relationship Management is the strategy and approach to managing the company’s interactions with its customers and prospective customers. There are a huge number of CRM softwares available, most commonly seen are Microsoft Dynamics, Salesforce and Hubspot, there are many bespoke programs that allow you to store, manage and interact with your customer data. Email is the most common communication tool used, but a CRM system can also integrate with SMS, Push Notifications, Direct Marketing and Telesales.
Direct Marketing is the role of selling products or services outright to the public via mail or telephone sales for example, as opposed to selling through retailers. It is linked to special offers, loyalty schemes and targeting a customer in order to get them to purchase.
Why consider a career in Direct Marketing or CRM?
A career in CRM demands more skill in written and oral communication in which you will improve the personal relationship between the customer and the product or business.
If you genuinely enjoy working with numbers and consider yourself to be an analytical person, a career in direct marketing is highly rewarding as you'll need to constantly find new and creative ways to reach your target audiences, including events, store displays, advertising and direct mailing.
What a career or job in direct marketing or CRM may entail…
Those in CRM tend to be in charge of defining ‘customer lifecycle’ programmes which see customers receive set pieces of communications at specific points in time when they move through the lifecycle. All client campaigns are analysed regularly and often determine which follow up activities should take place.
There will be a lot of planning, executing and measuring direct response campaigns to pinpoint when a customer is reacting. Every campaign is structured in a way that makes it possible to identify and report on when a customer has acted on it. By using techniques like profiling and segmentation, it’s easy to target only those exact customers that you believe your message will be relevant to. These campaigns focus predominantly on customer acquisition or retention, aiming to sell and cross-sell.
Typical role titles include
Direct Marketing Executive
Marketing Promotions Specialist
Direct Marketing Specialist
Direct Marketing Assistant
Direct Marketing Associate
Career progression example
Direct Marketing Manager
Senior Marketing Specialist
CRM / eCRM Manager
At an entry level, direct marketing / CRM professionals on average will be earning between £18k-£25k. At mid-level, you’d be looking to earn £30k-£40k and Seniors would be looking to earn £45k+.
Is it right for me? The skills it takes...
To work in CRM or direct marketing, you should have great organisational skills as well as overall project management skills. Being good with numbers is a huge strength in this sector, as well as analytical skills. Attention to detail is key, as well as motivation and enthusiasm while sticking to tight deadlines and working well under pressure.
What qualifications does it take?
Typically, those who work within CRM or direct marketing come from a broad spectrum of academic backgrounds, however, you will be at an advantage if you have worked in a role involving data/numbers.
Our Marketing recruitment team
Our latest Marketing jobsSearch all jobs
— Established B2B Retail GroupLocation:Wokingham or Milton KeynesType:Salary:£CompetitiveLead role within a new B2B venture PE-backed group of businesses Ambitious growth plans Our client is looking for an ambitious and professional self-starter, with a great track record of driving growth within a B2B eCommerce environment. The role will require you to take the initiative in developing the eCommerce business unit, under a new brand, and, ultimately, ownership of its P&L. You will initially be accountable for overseeing all aspects of the venture, from procurement and product merchandising to digital marketing, sales and fulfilment, with the support of group resources and 3rd party agencies. What you’ll be doing The role will report into the Group Marketing Director and have close interaction with the investors. You don’t need to be the finished article, but you do need to show an impressive trajectory of professional development, a solid eCommerce skillset, and the ability to use your own initiative. In time, the plan is that you will build, shape and manage the group’s internal eCommerce function and capability; a team that can scale the opportunity into a multi-million-pound eCommerce business. Day to day, you will be responsible for managing, shaping and growing the new eCommerce business unit within the wider group. You will inherit a launch-ready WooCommerce platform with over 500 product listings, so will be expected to hit the ground running. On the back of successful growth in this channel, you will begin to execute the strategy of rolling out sister eCommerce websites and brands. Furthermore, you will inherit an established Amazon marketplace account and newly-created Amazon vendor account. What experience you’ll need to apply Relevant experience within an end-to-end eCommerce role, specifically focussing on driving growth through digital marketing and improving conversion rates. Experience managing an Amazon sales channel. Strong analytical skills and the ability to use insights to optimise eCommerce activities. Proactive, ambitious and a self-starter. Creative and forward-thinking approach to eCommerce. Enthusiastic and positive attitude. Experience managing 3rd party agencies. Project management skills. What you’ll get in return for your experience A salary of £35-40k is on offer, alongside company benefits. What's next?This is an urgent requirement so please don’t hesitate in sending through your CV to Rina to be considered.
— Bold, creative agency.Location:BathType:Salary:£25-32kRespected agency with a global reach. Thriving team with exciting client-base. Vibrant and friendly working environment. A creative communications agency is looking for a Digital Media Executive/ Manager, specialising in Paid Social marketing., to build on what is already an established area of excellence within the industry. You will work as part of an existing media planning and buying team working to implement, optimise and manage global media campaigns to deliver the best possible campaign results for their clients. What you’ll be doing You will be responsible for the day-to-day management of global social media campaigns, working closely with the media planning and buying team. You’ll product reports to analyse the performance of the campaigns and promotions, closely monitoring KPIs to ensure they are all reached, and developing recommendations to improve them. What’s more, you will support the development of targeting strategies across various social channels, keeping informed on latest developments in the field and communicating these to the wider team. What experience you’ll need to apply Experience in multi-channel paid social media advertising You’ll be capable of analysing data to draw conclusions on campaign performance and improvements. Strong planning and analytical skills. Strong organisational and prioritisation skills. Excellent written and verbal communication skills. Experience working in a fast-paced environment, with the ability to work under pressure and meet tight deadlines. Ability to thrive in a team. What you’ll get in return for your experience A salary of £25-32k is on offer, in addition to some great company benefits. (Please enquire for more info.) What's next?Send through your CV to Rina ASAP to be considered.
— Dynamic Marketing BusinessLocation:GloucestershireType:Salary:£40-50k (DOE)Established business with exciting growth plans. Opportunity to build a team of paid media specialists. Part-remote, part-office based working options This is a rare opportunity to flex your biddable media expertise, analytical ability and commercial acumen within a high-performing and expanding team. What you’ll be doing My client is looking for an outstanding biddable media specialist to play a leading role within their Marketing team. Initially, the role will be both hands-on and strategic: you’ll manage a portfolio of sites across a wide range of industries, for which you’ll plan and implement innovative paid campaigns, including PPC, Paid Social & Display. As the Biddable Media expert within the organisation, you’ll take the reins on optimising paid campaigns to increase their reach, all the while ensuring they remain cutting-edge and deliver a positive ROI. Continuous analysis of campaign performance using analytics tools is an essential part of this role, in addition to providing regular reports to the senior team on a weekly basis. What’s also exciting about this opportunity is the commitment to develop and grow the use of biddable media within the organisation. This means you’ll be able to take an active part in the rapid expansion of the company, including building a team, and supporting with overarching business activities as required. What experience you’ll need to apply Significant experience delivering successful biddable media campaigns across a range of channels, including PPC, Paid Social and Display (re-targeting). Naturally data-driven with the ability to use a range of analytics tools. Able to examine and draw insights from conversion data to optimise campaigns. Excellent commercial acumen and a performance-driven nature. Good understanding of online media buying platforms and processes. Resilient mind-set and able to see the bigger picture. Independent and self-motivated, but able to work well in a team. What you’ll get in return for your experience Salary offered is dependent upon experience, but you can expect between £40-50k, as well as flexible working options. What's next?Please send your CV to Rina for consideration.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.