Events and Experiential Jobs
A career in 'Event Management' is considered to be an exciting career path and for that very reason, it can be quite competitive. As this is a specialist role, only certain businesses will have a function of Events Coordinator or Events Manager available in house. Large brands will have Events roles available but those professionals often work with agencies that specialise in experiential as a supplier.
Depending on the nature of the organisation, events can be consumer orientated (B2C events) that can deal with the general public. Examples are festivals, fundraising events, sport events. They could also be business focused (B2B events). These kinds of events are aimed at businesses or individuals within businesses, for example conferences, exhibitions, trade shows, corporate lunches and dinners.
The term ‘experiential’ frequently refers to marketing activities that encourage the general public to participate in a situation created by the brand representatives, either by testing their products or by being involved in another activity that is (or is going to be) associated with the brand.
In an agency environment, experiential marketing agencies put together campaigns for brands to connect with an audience, aiming to intrigue a target audience to make them want to discover more about a brand. They are ultimately responsible for creating live experiences helping brands find and create fans.
To be more specific, here an example of what an Experiential Account Director could be doing within an agency:
As Experiential Account Director you'll be an expert in handling established client relationships and driving the business forward. You'll be managing a range of campaigns that could be anything from brand experience campaigns and on-pack promotions to website development and in-store staffing and demonstrations. Naturally you'll be an established Account Director with experience covering a wide range of below the line campaigns, be a natural communicator across all levels of the business and take the lead in encouraging team work. You'll have a wealth of creative insight and commercial acumen with excellent financial management and client liaison skills.
We work with businesses and agencies across the entire South West of England and Wales on 'Events' and 'Experiential' related Jobs. Specific areas we cover include Bristol, Bath, Somerset, Wiltshire, Gloucestershire, Hampshire, Dorset, Devon, Surrey, Oxfordshire as well as Cardiff, Newport and Swansea; but also everything in-between.
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