Events and Experiential Marketing jobs and careers
A career in events can be a specialist role and only certain businesses will have a function of Events Coordinator or Events Manager available in-house. You’ll often see this as part of a broader marketing role within smaller businesses. Large brands will have events roles available, but those professionals often work with agencies that specialise in experiential as a supplier.
The term ‘experiential’ refers to marketing activities that encourage the general public to participate in a situation created by the brand representatives, either by testing their products or by being involved in another activity that is (or is going to be) associated with the brand.
Why consider a career in Events and Experiential Marketing?
A job in events is widely considered to be an exciting career path and for that reason, it can be quite competitive. If you’re confident with proficient organisation skills and an exceptional understanding of your target audience, a career in events or experiential marketing could be ideal for you.
What a career or job in Events may entail…
Depending on the nature of the organisation, events can be consumer orientated (B2C events) that can deal with the general public. Examples include festivals, fundraising events, sports events and more. They could also be business focused (B2B events). These kinds of events are aimed at businesses or individuals within businesses, for example, conferences, exhibitions, trade shows, corporate lunches and dinners.
In an agency environment, experiential marketing agencies put together campaigns for brands to connect with an audience, aiming to intrigue a target audience to make them want to discover more about a brand. They are ultimately responsible for creating live experiences helping brands find and create fans.
As your career progresses and you look towards a more senior level, you'll be an expert in handling established client relationships and driving the business forward. An Events Manager or Director will oversee a range of campaigns that could be anything from brand experience campaigns and on-pack promotions to website development and in-store staffing and demonstrations. Naturally, you'll be an established account director with experience covering a wide range of below the line campaigns, be a natural communicator across all levels of the business and take the lead in encouraging teamwork. You'll have a wealth of creative insight and commercial acumen with excellent financial management and client liaison skills.
Typical role titles include
Marketing and Events Executive
PR and Events Executive
Experiential Marketing Executive
Career progression example
Head of Events
Marketing and Events Manager
Head of Experiential Marketing
At an entry level, events and experiential marketing professionals on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £24k-£30k and seniors would be looking to earn £35k+.
Is it right for me? The skills it takes...
The skills needed to succeed in events are broad. You will need to have fantastic organisational skills with precise attention to detail, as well as holding confident communication skills with the ability to bring creative ideas together.
What qualifications does it take?
A bachelor's degree in a related subject – marketing, business studies, hospitality, or communications is typically needed to start a career in events due to the competitive nature of the industry.
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— Flexible Working OptionsLocation:SwindonSalary:CompetitiveExceptional & High Growth Company. Fun Dynamic Team & Working Environment. Flexible Working Pattern. Here is an exceptional opportunity to join a large Tech business in Swindon as their new Digital Marketing Manager. Tech businesses don’t get much better than this, having created an engaging environment, and working with exciting brands this is a company who puts emphasis on fun and creativity across all of its activities. Initially working remotely for the rest of the year, there is ongoing flexible working with the expectation that you’ll work full time but be in the office at least twice a week. What you’ll be doing Working closely with the Marketing Director, you will drive inbound opportunities, shape the strategy and messaging of the evolving brand and build solid nurturing workflows as they start the exciting journey of scaling up. This is a truly disruptive business, and you will have a thirst for new and disruptive processes and campaign strategies. There is an inbound marketing strategy in place, but you will massively ramp this up through integrated multichannel digital marketing campaigns that drive genuine business outcomes. You will understand buying personas, be adept at creating automation programmes (ideally through Hubspot), and find ways to bring prospective clients in to the funnel. Any experience of utilising an Account Based Marketing strategy for key accounts would be useful. This role is about results, and as such you will use a variety of analytical tools to provide in-depth reporting on campaign success rates, and will look to optimise and improve results wherever possible. As the role grows, you will have the opportunity to scale and grow the digital function and team, but there will always be a place for external agencies and third-parties to help maximise success, and you will work closely with these to ensure they’re an extension of the digital team. What experience you’ll need to apply Proven experience within a B2B Digital Marketing role Excellent experience across digital search, PPC advertising, remarketing, and social targeting Ability to drive exceptional growth through marketing activities and strategy Strong web management skills, ideally with Wordpress Previous experience of using automation tools, especially Hubspot Knowledge of Account Based Marketing strategies Excellent written and verbal communication skills A genuine desire to disrupt and challenge in creative activities Ideally experience of marketing to SMT and C-level audiences What you’ll get in return for your talents There is a competitive salary on offer for this one, plus you’ll be working with an exceptional company and proposition. There are good benefits and a flexible working pattern on offer. What next If you’re an Inbound Marketing expert then I want to hear from you. Apply now or contact Chris for more information.
— Thriving Digital agencyLocation:BristolSalary:Up to £30kFantastic culture and working environment. New role due to agency growth. Varied client base and projects. This is a great opportunity for a proactive Digital Marketing Executive with creative flair to join an established and growing digital agency where you’ll have the opportunity to build on your Content, Social Media & Email skills. What you’ll be doing Your day to day will be fast paced and diverse – you’ll get creative producing fresh and engaging content, managing organic social campaigns (main channels are Instagram and Facebook), creating copy for and delivering email campaigns via Mailchimp and taking ownership of the marketing calendar for a range of clients. You’ll need to be able to juggle multiple pieces of work simultaneously as your focus will be spread across a number of client projects. The agency are consistently bringing on more and more impressive clients – their most recent signing will need a lot of content production, so this is really the key focus here. If you love all things content, get in touch! What experience you’ll need Ideally you’ll be in a similar role as a Digital Marketing Exec/Social Media Exec/Content Exec. Solid track record in producing content for a range of channels goes without saying. Experience managing Social & Email campaigns. First rate communication skills with a natural talent for writing. Creative approach with the ability to produce content for a range of audiences. Agency experience would be ideal but it’s not essential as long as you’re comfortable liaising with clients. Ability to multitask and juggle lots of spinning plates. What you’ll get in return for your talents There is a competitive salary on offer (entirely dependent on experience but up to around £30k) in addition to benefits which are available on request. It’s worth noting that the culture here is fantastic – well-established client base and team with a relaxed but ambitious feel. What’s next? Drop Rina a line to hear the finer details on this one.
— Award Winning AgencyExciting opportunity to play a key role within the digital project management team. Variety of high-profile clients to work with at this successful digital agency. Beautiful offices in central Bristol, commutable from Bath, Cardiff, Chippenham or Cheltenham. Do you have a penchant for web build projects? Are you fascinated by the digital landscape? This is a chance to join an award-winning agency in the role of Digital Project Manager. What you’ll be doing You will be a key part of the digital projects team, providing support to ensure that all projects run smoothly and without hitch! Reporting into the Delivery Manager, you will work closely with other Project Managers, Account Managers as well as tech and creative teams, managing complex development projects around web builds, integration and fulfilment whilst offering superb client management and ongoing support. This is a superb opportunity to be part of a multi-award-winning agency who continue to grow through successful projects with exciting clients, known as one of the best agencies in the UK for their work. What experience you’ll need You will have had a taste of agency life and working in a similar role now whether that’s in a Project Manager, Digital Producer or Senior Account Manager with hands on experience of complex development projects. You’ll need to be a confident communicator, hands on approach to problem solving and ensuring that things keep running smoothly. Comfortable in a fast paced, Agile environment managing multiple tasks simultaneously. You will be ambitious and driven, and a passionate about a career within a great digital agency who are really going places. As a communicative and confident stakeholder manager, you’ll utilise your previous experience to keep everyone informed along the way, obtaining buy-in and sign off for briefs, ensuring everything runs smoothly from inception to delivery. Comfortable with excel and different software systems and tools. You will be passionate about the digital world and understand the full development lifecycle. Naturally you’ll be extremely organised, ensuring projects are being delivered on time and on budget and everything runs like clockwork. Eager to be part of a friendly and sociable team with a family mentality. What you’ll get in return for your talents In return you can expect a competitive salary dependent on your experience. Furthermore, you will be part of an agency that devotes a lot of time, money and effort into developing your career including paid for training courses, qualifications and career progression. This agency is performing very well and offer the chance to play a key role in their continued success. What’s next? To be considered apply directly or contact Aaron Drury at ADLIB Recruitment to discuss further.
— Digital AgencyWork with a variety of high-profile clients for an established agency. Contribute to a superb culture as an Account Manager. Very competitive package and clear progression opportunities. This is a brand spanking new opportunity for a talented Account Manager who would love nothing more than to get their teeth stuck into a range of world-renowned clients, where you'll help strategise and deliver award-winning web build projects. The impressive offices are located in central Bristol, however some flexible working is in place due to Covid and Social Distancing. What you'll be doing You’ll be joining a well-established, experienced and friendly team to manage the efficient production of projects, ensuring they’re on brief, on time and on budget. You will be pivotal in managing client relationship and being the lynchpin between agency and client. As a seasoned Account Manager, you will be bringing your expertise to a leading digital agency who specialise in web design and build projects. You will be part of the Client Services team which comprises Account Managers and Project Managers reporting to the Delivery Director and working closely with the Client Services Director. In this role you will feel part of a talented team and be in a great position to further grow and develop and throughout Covid, this agency has continued to grow their team and their client base. What experience you'll need Previous experience as a Client Services Manager, Account Manager, Senior Account Manager. Demonstrable experience of design and build projects, ideally within a digital agency, creative agency, integrated agency or marketing agency. Superb client management experience with outstanding stakeholder management skills. An ability to work cross-functionally in a multi-skilled agency. Calm under pressure, with a knack of managing multiple tasks simultaneously without compromising on quality or quantity of service. Some project management capabilities. Any exposure to E Commerce would be advantageous. Ideally exposure to web design and build projects and a clear ability to write creative briefs, present proposals. Commercially and strategically aware considering the “bigger picture”. Positive, enthusiastic and friendly mentality. What you'll get in return for your talents In return, you can expect a competitive salary, training and development, and career progression within an excellent working environment where you’ll work amongst some of the brightest minds in the industry. What's next? Apply Directly or contact Aaron at ADLIB Recruitment to discuss further.
— Break into product!Location:BristolSalary:£CompetitiveProduct Owner role in a specialist marketing organisation. Work with nationally recognised brands as clients. Great role for somebody looking to break into the world of product. We’re looking for a Product Owner to join a specialist marketing business based in the heart of Bristol. What you'll be doing Reporting into the Head of Product, you’ll be the voice of the customer and central to product solving. You will bring product vision and value to a well-known client base, involved throughout the entire project life cycle; from concept through to delivery and support. Working closely with clients from the very beginning you’ll run and facilitate workshops in order to understand business requirements, ambitions, pain points and user needs. During build you’ll define sprint goals and prioritise and manage the development backlog, ultimately ensuring client and business goals are met throughout the process. You’ll support your clients with UAT, run product training sessions and identify additional opportunities through your consultative approach. What you’ll need to be considered Experience built up as a Product Owner within an Agile environment, delivering market leading digital experiences and websites. If you've been a BA or have the commercial and business-focused skillset of a business analyst, that would also be ideal. Experience as a project manager, product owner or BA in a digital agency environment. A very strong grounding in an Agile environment. Confident working throughout the whole development lifecycle. Comfortable working with stakeholders at all levels, getting value from senior conversations and valuable business insight. Be resourceful, able to make the most of client insight and research. Consultative in your approach; able to spot opportunities in customer roadmaps, product enhancements and training. SaaS product experience in a B2B environment. What you'll get in return for your talents The salary on offer is competitive and will come down to your experience. You'll be joining a business that really takes care of its own with a very strong raft of benefits to enjoy. You'll also be working in a hugely talented team, delivering top-quality work for much-loved brands - what's not to like! What's next? Please get in touch with Francesca with a CV today to kick things off. This is likely to move very quickly.
— Progressive Insurance ProviderLocation:BristolSalary:Competitive + Great PerksOpportunity to join a market-leading financial services provider. Cool, modern offices in the heart of Bristol, easily commutable from Bath, Newport, Cardiff, Cheltenham, Chippenham and Swindon (Fully remote currently). Salary up to £30k, plus a generous benefits package, Superb progression opportunities. We’re working with a forward-thinking Financial Services client to appoint a Junior Business Analyst into the Change and Transformation team to work on a variety of exciting IT change projects. What you’ll be doing As part of a collaborative, friendly and talented Change team you will be working on both internal and external business and IT change projects where no two days are the same. Your role will play an important role in the overall delivery of projects and continuous improvement of processes with a real focus on IT systems and architecture and data-led projects. The business is growing and there’s never been a better time to join as they’re undergoing a large transformation project, involving data warehouse, onboarding a new supplier for all of the IT infrastructure, building a new data model, source data processes and reporting. Your role will have interaction with this large scale project whilst also being able to take the lead and be hands on with smaller, new change projects such as a new telephony system. being very hands on with a variety of important change projects. What experience you’ll need Previous experience as a Business, Data, Insight, Change Analyst for example within a commercial environment. Experience of IT/Technical or change and transformation projects desirable. An understanding of Agile ways of working. Ability to build solutions to meet business needs and processes. Ability to gather requirements, document and manage testing. Bright, enthusiastic and keen to learn and develop. Experience of a process improvement environment. Solutions orientated approach to problem-solving. Strong communication skills, ability to manage stakeholders at all levels and work with cross-functional teams. Financial Services experience would be desirable, but not a deal breaker. What you’ll get in return for your talents You will receive a salary up to £30k, bonus and a generous pension. In addition to working in a creative, exciting office environment (currently remote due to Covid) and be part of a culture that likes to give back to charity and really make a difference. There is a clear and defined path to progression, within a business with a track record of developing their people. What’s next? If you fit the above criteria, then get in touch with Aaron at ADLIB with an up to date CV to be considered.
— Exciting Software Start UpBrand new opportunity for a Senior Product Manager to join a Networking Software start up. Play a key role in exciting, continued growth leading the Enterprise Software Product Function. Progressive, Collaborative and Flexible working environment. This is a superb opportunity for an experienced Product Manager to join a really exciting business based in central Bristol. As Senior Product Manager you will utilise substantial financial investment by developing, launching, and directing a state-of-the-art product line into the networking market and play a key role in the commercial and strategic direction of the business. This company has immersed itself with the city of Bristol, leading projects around making the city a smarter, greener, more connected place to live. As a B Corp business, we are proud to be partnered with such a forward thinking tech start up that looks to improve the city we live and work in. In line with the compnay scale up plans, this Product Manager rle will evolve the product into a national or even international market. What you’ll be doing You will be joining a tech start up with a short but successful history that specialise in intelligent network automation in a senior role. In this role you will define the strategy for the Enterprise Product function through managing the product lifecycle, roadmap and value proposition. To do this you will draw upon your vast experience in product management of software products and strong enterprise networking background whilst evaluating the market for potential competitors and partners. On a daily basis you’ll work closely with the wider product team, sales and marketing and have a firm grip on the P&L of the product. The right person will have a strong history of working with industry leading software, both local and national high profile clientele and a track record of taking on big projects and big budgets and streamlining efficiency for clients to ensure customer satisfaction and repeat business. This company has patented protected software that allows it’s clients to save time, money and resource through improving complex IT and connectivity needs. This is an opportunity to be a part of something really special and make a real difference by engaging national and international clients on important projects. What experience you’ll need Previous experience as a Product Manager/Owner or Technical Project Manager. BSc or higher in Electrical Engineering or Software Engineering. Enterprise networking background with customer facing experience. Years of experience in product management for software products. Superb communication skills (verbal, written, technical). Commercially and Strategically aware with adept knowledge of market conditions. Ability to identify your customer’s needs, how they are using the product, how they would benefit from enhancements and what those enhancements might be. Ability to work closely with multi-skilled, diverse teams internally and externally. Ambitious and dynamic, keen to learn, develop and progress. What you’ll get in return for your talents The chance to work in a progressive, successful, and growing tech start up with sound financial resource that invests not only heavily in their product, but also their people. You will enjoy autonomy and seniority in leading a Product function within the company and be a key member of the Product Management team. What’s next? If this role sounds like a good fit, apply via this advert or contact Aaron at ADLIB recruitment on 07528 632 647 for more information.
— Impressive BrandLocation:GloucesterSalary:Up to £40kNew role as part of a significant marketplaces function. Largest UK independent within their market. Key focus on Amazon.co.uk. The largest independent brand in the UK for their market is looking to add to their thriving eCommerce function. They’re searching for a Marketplaces Trading Manager to take ownership of growing their extremely successful B2C marketplaces channels. With an already established presence in this area, it’s a great opportunity for a Marketplaces expert wanting to work at scale for a well-known brand. What you’ll be doing You will manage and develop a small but talented multi-lingual team, ensuring they perform at the highest possible level, meeting and exceeding sales targets and hitting KPIs. You’ll work closely with the trading analyst and product team in order to broaden the product mix and improve listing quality, taking the offering to the next level. You’ll also work in tandem with the paid search team, ensuring PPC is consistent across all channels, helping to create and optimise Marketplaces paid search campaigns and improve overall ad performance. What experience you’ll need You will have advanced knowledge and understanding of marketplaces (primarily Amazon), including branding, commercial planning, marketing, and operations. You will be commercially driven, as this role is fundamentally focused on growing sales. Comfortable with data and analysis in order to interpret reports. You will have a solid understanding of eCommerce strategies across PPC, SEO and copywriting. Experience of working across international marketplaces would be a significant advantage. What you’ll get in return for your talents There is a competitive salary on offer of between £30-40k depending on experience. Benefits include a bonus scheme, pension, staff discount and free parking. The offices have a huge amount to offer as well, including gym facilities, regular social events and a caƒe onsite. It’s an environment the team love working in! What’s next? Get in touch with Hannah to hear more about this one.
— Innovative Tech SectorLocation:Nr. Chipping NortonSalary:CompetitiveHighly Varied Role. Competitive Salary & Benefits. Flexible Working Options. Here is a great opportunity to join an innovative company within the Tech sector, who are looking to bring a new Marketing Manager in to their team. This is a highly varied role where you will promote tools and programmes that will ultimately help educate the younger generations and encourage them to train in one of the most in demand industries in the world. Due to the location, one to two days working from home will be considered for the right candidate. What you’ll be doing Working alongside the Marketing Team Lead you will help drive the marketing and communication strategy for both the global programmes and the B2C channels. You will be experienced in building and implementing marketing plans that are executed through a variety of digital and offline channels to a range of target audiences. Working as part of a small team you will set the direction and delivery of multichannel campaigns, and will be responsible for the creation and delivery of engaging marketing content. You will work across predominantly digital channels, but will also be responsible for wider activities and the creation of offline materials. You will have a strong grasp of analytical tools, and will track sign-ups, conversions and ROI, and will be able to report on this at regular intervals. The beauty of this role is the variety, and you will be targeting both businesses and consumers, and as such taking on a wide range of messaging and approaches. What experience you’ll need to apply Fairly extensive experience within a relevant role Strong digital marketing skills Proven campaign management experience Analytical with the ability to understand and report on data Strong copywriting skills Ideally having previous line management experience Excellent communication skills What you’ll get in return for your talents This is a really great role with bags of variety, and there is a competitive salary on offer depending on experience. As well as this, there is private healthcare, a generous holiday allowance, and a flexible working approach. What next If you think you have the right experience for this then please apply now, or contact Chris for more information.
— Public Sector ClientsLocation:Bristol/ RemoteSalary:Up to £70kProgramme Director/ Project Director opportunity to join a leading digital agency. Role is remote with 1 day per week in offices - Bristol/ Oxford or London. Work with their government clients on large scale projects. We’re working with an established digital agency that, due to growth are now searching for a Senior Product Owner to work within their public sector client base, owning the product vision and leading on projects. What you’ll be doing As Product Director, you will come in take a step back and be responsible for designing, developing and owning the product roadmap and prioritising development efforts to enable the businesses to drive proactive and very targeted growth within your client base. You’ll be translating features and developments in the product roadmap into details technical specifications and will oversee the delivery of this through guiding the activity of the development functions with the support of Delivery Managers. This is an end to end role, you will be doing everything you’d expect from Agile rituals, through to creating user stories and test cases, through to managing and reporting on the backlog and progress against the roadmap. This role is strategic, you will set the vision for your clients on product and digital strategies in collaboration with your clients and the wider team and you will be responsible for the quality of the products, the go to person for any strategic product advice, able to help your colleagues and support them by being the point of escalation driving positive outcomes. What experience you’ll need You will currently be working as a Senior Project Manager/ Delivery Manager within the public sector or in a similar role crossing over into product such as a UX Designer, Developer, Tech Director or even Delivery Manager/ Senior Digital Project Manager. Understanding of GDS framework and have delivered projects encompassing GDS (Government Digital Service) assessments and tollgates within that. You will understand the complexities, challenges and solutions that have worked for you. Strong technical understanding, experience working on projects across user experience, integrations, content management and content strategy. A natural leader, that can mentor, coach and lead on projects, coming up with solutions and being the go to person for all product related questions from strategy through to delivery. Analytical mind and passionate about customers and building the best possible user experience, monitoring your metrics and see whether you’re delivering. Strong communication skills as this role is client-facing and involves a lot of stakeholder management. Agile experience. Experience in strategic product development as you’ll own the direction of your clients digital products. What you’ll get in return for your talents A competitive salary is on offer in the range of £45k - £70k, which will entirely come down to experience. In addition to this you’ll receive a company bonus, pension, healthcare and the opportunity to join an employee owned business where you have autonomy and contribute to the direction of the business. What’s next? If you have public sector experience and meet the above criteria then click apply or email an updated CV through to email@example.com for immediate consideration.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.