Events and Experiential Marketing jobs and careers
A career in events can be a specialist role and only certain businesses will have a function of Events Coordinator or Events Manager available in-house. You’ll often see this as part of a broader marketing role within smaller businesses. Large brands will have events roles available, but those professionals often work with agencies that specialise in experiential as a supplier.
The term ‘experiential’ refers to marketing activities that encourage the general public to participate in a situation created by the brand representatives, either by testing their products or by being involved in another activity that is (or is going to be) associated with the brand.
Why consider a career in Events and Experiential Marketing?
A job in events is widely considered to be an exciting career path and for that reason, it can be quite competitive. If you’re confident with proficient organisation skills and an exceptional understanding of your target audience, a career in events or experiential marketing could be ideal for you.
What a career or job in Events may entail…
Depending on the nature of the organisation, events can be consumer orientated (B2C events) that can deal with the general public. Examples include festivals, fundraising events, sports events and more. They could also be business focused (B2B events). These kinds of events are aimed at businesses or individuals within businesses, for example, conferences, exhibitions, trade shows, corporate lunches and dinners.
In an agency environment, experiential marketing agencies put together campaigns for brands to connect with an audience, aiming to intrigue a target audience to make them want to discover more about a brand. They are ultimately responsible for creating live experiences helping brands find and create fans.
As your career progresses and you look towards a more senior level, you'll be an expert in handling established client relationships and driving the business forward. An Events Manager or Director will oversee a range of campaigns that could be anything from brand experience campaigns and on-pack promotions to website development and in-store staffing and demonstrations. Naturally, you'll be an established account director with experience covering a wide range of below the line campaigns, be a natural communicator across all levels of the business and take the lead in encouraging teamwork. You'll have a wealth of creative insight and commercial acumen with excellent financial management and client liaison skills.
Typical role titles include
Marketing and Events Executive
PR and Events Executive
Experiential Marketing Executive
Career progression example
Head of Events
Marketing and Events Manager
Head of Experiential Marketing
At an entry level, events and experiential marketing professionals on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £24k-£30k and seniors would be looking to earn £35k+.
Is it right for me? The skills it takes...
The skills needed to succeed in events are broad. You will need to have fantastic organisational skills with precise attention to detail, as well as holding confident communication skills with the ability to bring creative ideas together.
What qualifications does it take?
A bachelor's degree in a related subject – marketing, business studies, hospitality, or communications is typically needed to start a career in events due to the competitive nature of the industry.
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— Beauty/ Personal CareLocation:Wiltshire/ remoteSalary:competitiveMajor, well established employer. The office is based in Wiltshire, we can offer some remote working post pandemic. Exciting time to join the business with solid growth plans in place. I am delighted to exclusively represent a fantastic Client of mine with recruitment of Category Manager. What you’ll be doing The successful candidate will report into the Head of this business unit and they will work alongside two other Category Managers. They will also liaise with a wide net of stakeholders daily. In a nutshell, you’ll be responsible for increasing the category growth and raising brand awareness. You will achieve that by utilising consumer, market and competitor data and insight available to you to define consumer segments and relevant proposition. A big part of this role will be to work on NDP initiatives, new product launches and defining go to market strategies at the same time maximising profitability of existing products. In collaboration with stakeholders, you will develop and execute compelling marketing plans within your category, this will include managing production of all relevant assets such as advertising creative, media planning, PR, POS as well as presence across TV, print, retail and digital. What experience you’ll need to apply Previous experience working within the Category, Product or Brand function. Background in Beauty, Personal Care or premium consumer goods will be hugely beneficial. Ability to work in an agile, fast paced and commercial environment. Solid knowledge of traditional and digital media, experience working with media agencies. What you’ll get in return for your experience Attractive salary, bonus & benefits. What next? Please apply now or get in touch with Ania for more info.
— Digital Marketing / eCommerce ConsultancyLocation:WiltshireType:Salary:£40k-£45k DOELong established digital marketing / eCommerce consultancy in their next phase of growth. Excellent career progression and lots of autonomy. Easily commutable from Wiltshire, Bath and surrounding areas. A long established, award-winning digital marketing consultancy in Wiltshire is looking for an experienced Digital Account Director or Senior Account Manager ready to step up a level. This is a 9 month maternity cover role but as they're winning lots of new business and growing steadily, there is a decent chance that a new permanent role could be created in the future. This is the ideal opportunity for a talented Senior Account Manager or Account Director with a Digital Marketing / eCommerce background to play a strategic, client facing role and solve a variety of problems for some exciting eCommerce brands. What you’ll be doing The Account Director will own the client relationships and oversee the delivery of a range of digital marketing campaigns via a team of digital specialists. You’ll also manage two Account Executives and have input in to their career development. Typical campaigns will be sales-driven digital campaigns for Retail / eCommerce business utilising a combination of SEO, PPC, email, Social & PR, and CRO. What experience you’ll need to apply Experience working as an Account Director, Customer Success Manager, Senior Account Manager or similar in a digital marketing or eCommerce agency. We're also keen to hear from candidates that have worked in-house in for an eCommerce business or similar. Excellent project management and multi-tasking ability. Comfortable being the main point of contact for clients. Excellent relationship-building skills. What you’ll get in return for your talents This is a great role offering a competitive salary. in the region of £45k basic. You’ll also receive and excellent benefits package which includes designated personal development time each month to help with career progression. What's next? If you have the required experience and are interested in finding out more, then click to apply now.
— apply now, deadline closes on Wed 21st AprilLocation:South/ West BristolSalary:£23-28kTruly lovely place to work for, located in the South West Bristol, c/ 30 mins drive from town. The main emphasis of this role will be on content and social. This role will be office based during term time with remote working allowed during school holidays. I am delighted to support a great Client of mine that sits within the education sector with recruitment of a Digital Marketing Executive. What you’ll be doing The successful candidate will report into the Head of Marketing and will be responsible for managing the digital presence of the school. The biggest emphasis will be on delivering first class content via social media channels and the website. That would be a mixture of written, visual and video content. Another part of the job will be to write copy for weekly newsletter and making sure that the internal library of assets is always up to date. The postholder will be the first point of contact for any website related queries and they will also monitor incoming reviews. What experience you’ll need to apply Previous digital marketing experience with an emphasis on content and social media. Marketing degree or qualifications. Ability to use creative software such as Indesign and having a creative flair will be beneficial. Excellent communication skills, ability to deal effortlessly with stakeholders on different levels. Due to the remote office location we can only consider candidates with an access to a car. Due to the nature of this role an Enhanced DBS check will be required. What you’ll get in return for your experience A salary of £23-28k + benefits. What next? Please apply now or get in touch with Ania for more info.
— b2b Tech/ softwareLocation:North BristolSalary:£35-40kGreat employer with an international presence. Very niche and specialist software provider. The office is based in North Bristol and post pandemic this role will be mainly office based. This is a fantastic opportunity to join an established and ambitious tech company as a Digital Marketing Specialist. What you’ll be doing The successful candidate will report into the Senior Digital Marketing Manager and they will be a part of a small but talented marketing team. The main part of the role will be to work with Marketo software to create and deliver automated campaigns (from early concept all the way through launch and analysis) with a purpose of generating quality leads. Other responsibilities would include updating the website including writing content and improving SEO as well as creating additional marketing assets such as brochures, case studies and supporting materials for events ensuring they all fit agreed brand guidelines. What experience you’ll need to apply Previous b2b experience ideally from sectors such as Tech or engineering. Marketing automation, preferably via a Marketo tool or similar. Using Adobe Creative Suite will be hugely beneficial. Solid understanding of SEO practices. Ability to use a CRM platform, ideally SalesForce. What you’ll get in return for your experience A salary of up to £40k + benefits. What next? Please apply now or get in touch with Ania for more info.
— Sustainability Brand Communications AgencyLocation:Bristol areaSalary:£40k - £55k DOEEthical & Sustainability focussed Brand & Marketing agency. Your opportunity to be the first Account Director into the organisation. Work with some amazing brands with real purpose. An amazing opportunity for an experienced Marketing Account Director or Senior Account Director with Social Media and Digital Campaign experience, to join a growing Ethical & Sustainability Brand Communications agency. They’ve won a lot of new business from an exciting range of brands and are in the process of making a number of key hires. Although the role is well-defined, there is plenty of room for an experienced Account Director to put their own stamp on it. It is essential that you can demonstrate an active interest and genuine passion for Sustainability – either through your work experience, or the way that you live your life day-to-day. What you’ll be doing The Account Director will own and develop the client relationships, getting close to the brands and businesses that they work with, in order to really understand their business and sustainability objectives and to devise and deliver Digital Marketing Comms strategies that will get the best results. The Account Director will work closely with a Brand Strategist, Digital Strategist and Project Lead as well as Creative and Content team. You won’t need to worry about the nitty-gritty of project management so much, although being a smaller agency you may still need to roll your sleeved up from time to time. You’ll champion Sustainability for brands and use your knowledge of Digital Marketing, especially Social Media and Content to tell compelling stories online, and to engage with internal and external audiences. The Account Director will be the first into this role and as other PODs are formed in the agency as they continue to grow, you’ll be able to help shape the way that the client services team operates. What experience you’ll need to apply Experience working as an Account Director or similar Marketing agency role. Sustainability experience or demonstrable passion for Sustainability / Purpose-driven businesses is absolutely essential (maybe you’ve made changed to your own lifestyle to be more sustainable, or you've begun educating yourself to be more people and planer focussed). Agency experience is a must. The ideal candidate will understand brand strategy and broader integrated marketing, with a strong understanding of Social Media and Content. Excellent relationship-building skills. What you’ll get in return for your talents This is a great role offering a competitive salary. in the region of £40k basic, which is potentially negotiable for the right candidate. The opportunity to join a successful and growing Sustainability Brand and Marketing agency. You’ll also receive and excellent benefits package What's next? If you have the required experience and are interested in finding out more, then click to apply now.
— Growing Digital Marketing AgencyLocation:Manchester or Leeds plus flexible workingSalary:£20k - £26k DOEPR & Content Executive working with well-known brands. Excellent career progression. Growing Digital Marketing agency. We’re looking for a seasoned Account Executive or PR & Content Executive for an award-winning Digital Marketing agency with offices in Manchester and Leeds. Flexible working is on offer and after lockdown you’ll be able to work from home 2-3 days a week. As well as an excellent salary and benefits package you’ll receive very good career development and get to work on a range of PR and Digital Content campaigns for some really well-known brands. What you’ll be doing You’ll join a growing team in a brand new PR & Content Executive role, working across a range of PR campaigns but predominantly online PR / digital Working predominantly on B2C clients but there’s a B2B mix in there Working with clients in a broad range of sectors including FMCG, Sport, Retail and Property Lots of room to grow and to progress up the career in the PR and Content team. What experience you’ll need to apply The ideal candidate is an Account Executive or PR & Content Executive able to take the lead on smaller client projects and to assist senior members of the team on larger campaigns. A minimum of one year of experience in a marketing, PR or content agency. Excellent written skills are a must – this person will be creating all sorts of content in this role Good working knowledge of PR practices but digitally focussed Bags of creativity Keen eye on the media agenda, looking for opportunities What you’ll get in return for your experience A competitive salary in the region of £20k-£26k depending on experience and a commission structure to increase your earnings further. Excellent benefits package Flexible working (2-3 days a week from home) The chance to work on a broad range of digital / tech projects for a diverse spread of clients, many of which are well-known brands. Excellent personal development and career path available. What's next? If you’ve got experience as a PR & Content Executive or Account Executive in a PR and Content team, then please apply right away!
— Growing Digital Content AgencyLocation:CheltenhamSalary:£26k - £30k (flexible for a SAM)Be the first Account Manager to join this growing content agency. Broad range of clients across a range of B2C sectors. Cutting edge content campaigns on the likes of Tik Tok and Bumble. We’re looking for a seasoned Account Manager or Senior Account Manager to join an exciting Digital Marketing and Content agency in Cheltenham as they embark on their next round of growth. They’ve won some really great clients and are set to have a record-breaking year. With lots of great talent joining the agency, this is your chance to join as their first Account Manager and to grow with them. Flexible working is on offer and after lockdown you’ll be able to work from home 2-3 days a week. What you’ll be doing You’ll join a growing agency with a great creative team, in a newly created Account Manager / Senior Account Manager role The Account Manager or Senior Account Manager will become the main point of contact for key clients and will take campaign and creative briefs, brief them into the studio and production teams, and be responsible for the day to day nurturing of client relationships You’ll be an opportunity spotter and enjoy putting forward new ideas and solutions to help keep projects flowing into the agency Chance to pitch for new clients as well as you grow in your role (with the support of the Business Development Director) You’ll brief designers, video producers and motion graphics / animators, and work closely with a content strategist and producers Lots of room to grow and to progress your career in the Digital Marketing, Account Management and Content Gain experience managing campaigns on platforms such as Tik Tok and Bumble. What experience you’ll need to apply The ideal candidate is an experience Content Account Manager or Senior Account Manager who has worked for an agency managing Content-driven campaigns Excellent written and communication skills are a must Good working knowledge of digital content and experience briefing creative teams in an agency environment What you’ll get in return for your experience A competitive salary in the region of £26k-£30k, flexible for a Senior Account Manager, depending on experience Excellent benefits package Flexible working (2 days a week from home) Excellent personal development and career path available. What's next? If you’ve got experience as a Digital Content Account Manager or Senior Account Manager, then please apply right away!
— growing healthcare scale-upFast growing Life Science. Part of an emerging sector. Strong and inclusive environment. This is an opportunity to join an exciting commercial Healthcare innovator, offering market leading science within an emerging sector. In line with growth, they are looking for a Digital Marketing Executive to be a passionate steward, advocate, and storyteller of their brand. This role will be to work as part of the internal marketing team to execute the brand directive, marketing plans and work with the Leadership team to bring that strategy to life. The company has experienced international success and directly makes an impact to human lives. What you’ll be doing Establish and setting up campaigns together with the marketing and sales team, and report on results. Analyse data through Google Analytics and Google Data Studio. Create Funnels to map out the different user journeys, setting up KPIs and reporting on funnels performance. Use data to optimise performance and further marketing activities. Assist the marketing and sales team with the implementation and improvement of a score system through Active Campaign CRM. Social media campaigns paid social advertising, conversion rate optimisation, email and content management and analytics. SEO Key word search. What experience you’ll need to apply? Confident with Hootsuite, Google Analytics, PPC experience and WordPress CMS. Good Adobe suite (InDesign, Photoshop, Illustrator, Premiere Pro, After Effects). Enthusiastic and composed when facing dynamic task/workload. Website and customer user journey development experience. Flexible and adaptable to new tasks or briefs. Works both autonomously and collaboratively. Keen interest in health, ethical and sustainable business. Curiosity, proactive and strong attention to detail. An ability to be agile whilst also combined with composure to plan strategically. What you’ll get in return for your experience To be part of a growing healthcare company committed to restoring human health and ecology. Have a significant impact to a business looking to potentially up-scale in future. In addition, they are champions of diversity and employee inclusion, with benefits including private healthcare and well-being allowance. Commutable from Bristol, Cheltenham, Gloucester, Swindon, and Stroud.
— Global retailerLocation:Bristol / LondonSalary:Up to £38kInternational brand looking for French, Italian or German speaking eCommerce marketers. Respected retail brand and established digital team. Excellent culture and opportunities for development. Joining the eCommerce team of an established business with a large, multi-channel offering, your role will focus on executing a range of digital campaigns to drive traffic to the French, Italian or German Direct to Consumer websites. You’ll need to be fluent in either French, Italian or German to be considered for this role. The business have offices in both Bristol and London, so can consider candidates from both locations. What you’ll be doing It’ll be up to you to develop and execute acquisition and retention strategies in order to optimise traffic and drive sales. You’ll do this through creating relevant content and managing and delivering SEO, Paid Social, Email and Affiliates strategies end to end. Managing reporting and analytics will be key here, you’ll need to be able to draw insights with the view of consistently improving optimisation and exceeding KPIs. What experience you’ll need to apply French, Italian or German speaker is essential, ideally native. Experience in a similar eCommerce focused digital marketing role. Strong analytical ability, confident managing spreadsheets and using this to handle data. Experience of using analytics tools to identify trends and take appropriate actions, i.e. Google Analytics. Computer software proficiency (e.g. Excel, Access, PowerPoint, SharePoint, etc.) Strong commercial awareness and understanding of how eCommerce Merchandising impacts online turnover. Self-motivated with the ability to identify problems and demonstrate use of initiative. Strong organisation and time-management skills. Effective written and verbal communication skills. What you’ll get in return for your experience A competitive salary of £30-38k is on offer here, alongside a stream of other benefits that come with working for a global, highly reputable organisation, including generous holiday allowance, remote and flexible working and much more. What's next? Please send your CV through to Hannah for more information.
— Lovely eCommerce BrandLocation:Bournemouth / remoteSalary:Up to £25kPlay a key role in the marketing team creating quality social media campaigns. Amazing culture and flexible working environment. New role due to sustained growth. This new role has come about from the continued fast growth of an established eCommerce offering. As Social Media Executive, you will work closely with the Marketing team to plan and produce first class social media campaigns across a range of channels. A passion for all things social is an absolute must! What you’ll be doing This is an exciting opportunity for a social media enthusiast to join an established and thriving eCommerce brand. Your role will involve getting stuck in creating and delivering a wide range of organic and paid social media campaigns, from ideation and planning to content creation and analysing and reporting on social performance, utilising data to support the overall marketing strategy and goals. With an amazing product range, award nominations for their fast-growth, an awesome culture, newly refurbished kitted out offices, fantastic training and career development opportunities, this really is a really great place to work. The team are working almost entirely remotely at the moment, but when things calm down you’ll have the flexibility to either work from home or in the office. What experience you’ll need Ideally you’ll be in a similar role as a Social Media Executive, Digital Marketing Executive or Content Executive. Extensive experience with content creation for a range of channels. Organic and Paid Social experience is a must. First rate communication skills and a natural flare for writing. Creative mindset with the ability to juggle multiple projects from conception to execution. Self starter with a positive can do attitude. What you’ll get in return for your talents There is a competitive salary on offer, entirely dependent on experience, but around the £22-25k mark. Benefits are generous, including 30 days holiday, training and development opportunities, childcare vouchers, flexible working hours, beautiful offices, free parking and more! What’s next? Drop Hannah a line to hear the finer details on this one.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.