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Events and Experiential Marketing jobs and careers

A career in events can be a specialist role and only certain businesses will have a function of Events Coordinator or Events Manager available in-house. You’ll often see this as part of a broader marketing role within smaller businesses. Large brands will have events roles available, but those professionals often work with agencies that specialise in experiential as a supplier. 

The term ‘experiential’ refers to marketing activities that encourage the general public to participate in a situation created by the brand representatives, either by testing their products or by being involved in another activity that is (or is going to be) associated with the brand.
 
Why consider a career in Events and Experiential Marketing?
A job in events is widely considered to be an exciting career path and for that reason, it can be quite competitive. If you’re confident with proficient organisation skills and an exceptional understanding of your target audience, a career in events or experiential marketing could be ideal for you.
 
What a career or job in Events may entail…
Depending on the nature of the organisation, events can be consumer orientated (B2C events) that can deal with the general public. Examples include festivals, fundraising events, sports events and more. They could also be business focused (B2B events). These kinds of events are aimed at businesses or individuals within businesses, for example, conferences, exhibitions, trade shows, corporate lunches and dinners.
 
In an agency environment, experiential marketing agencies put together campaigns for brands to connect with an audience, aiming to intrigue a target audience to make them want to discover more about a brand. They are ultimately responsible for creating live experiences helping brands find and create fans.
 
As your career progresses and you look towards a more senior level, you'll be an expert in handling established client relationships and driving the business forward. An Events Manager or Director will oversee a range of campaigns that could be anything from brand experience campaigns and on-pack promotions to website development and in-store staffing and demonstrations. Naturally, you'll be an established account director with experience covering a wide range of below the line campaigns, be a natural communicator across all levels of the business and take the lead in encouraging teamwork. You'll have a wealth of creative insight and commercial acumen with excellent financial management and client liaison skills.
 
Typical role titles include
Events Assistant
Events Executive
Events Officer
Marketing and Events Executive
PR and Events Executive
Experiential Marketing Executive
 
Career progression example
Head of Events
Events Director
Events Manager
Marketing and Events Manager
Head of Experiential Marketing
 
Salary Benchmarks
At an entry level, events and experiential marketing professionals on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £24k-£30k and seniors would be looking to earn £35k+.
 
Is it right for me? The skills it takes...
The skills needed to succeed in events are broad. You will need to have fantastic organisational skills with precise attention to detail, as well as holding confident communication skills with the ability to bring creative ideas together.
 
What qualifications does it take?
A bachelor's degree in a related subject – marketing, business studies, hospitality, or communications is typically needed to start a career in events due to the competitive nature of the industry.

 

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  • 21st Jan

    Affiliates and Earned Media Executive

    — Global, Multi-channel Retailer

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    Type:
    Salary:
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  • 21st Jan

    Mid-Weight Copywriter

    — Marketing Agency

    Location:
    Bristol / Remote
    Type:
    Salary:
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    Join a digital first agency who work with globally recognised consumer brands. Form a key part of a talented studio to deliver on digital campaign briefs. Be part of a sort-after culture and working environment including some remote working. We’re looking for a Copywriter to join a digital first agency with their HQ based in Bristol. This is your chance to join a forward-thinking agency to help deliver creative on a variety of channels for one of the widest known consumer brands globally. The role is currently remote, but the agency has roots in Bristol so some travel to the studio will be expected long term. What you'll be doing Forming part of a talented, close-knit creative team you’ll be delivering insightful and attractive copy for consumer brands across various digital channels including web, apps, email and DM. Reporting into the Conceptual Copywriter you’ll be working shoulder to shoulder with a collaborative team of specialists, including designers, strategists, art directors, developers and a fellow copywriter. There will be a key focus on campaign work, so you'll bring a track record of writing digital short form copy to deliver briefs that will drive tangible results. In addition to this, you'll support the wider team longer form copy such as presentations, blogs and case study writing. This role calls for a true problem solver with a tenacious approach and the ability to think on their feet to deliver on a variety of briefs at pace, be it more complex copy, reinventing a piece of work or a fresh new idea! The agency works with some big-name consumer brands, and this role will focus on one of their key accounts in the main. We’re looking for a writer who will be a safe pair of hands with problem solving briefs and presenting to the design team, senior stakeholders and clients alike. The team are currently working remotely and when the time is right will be looking for a new home in Bristol, with plenty of continued flexibility offered. With that in mind, we're open to hearing from copywriters in different locations who are comfortable with regular travel to Bristol. What experience you’ll need Commercial background in copywriting within an agency environment. A portfolio full of copywriting examples, ideally digital campaign work. Excellent proofreading skills and attention to detail. Hands on with both thinking up concepts and executing copy. A team player who thrives when collaborating to solve a problem. Confident leading on briefs when needed and presenting ideas to clients. What you’ll get in return for your experience You’ll join an agency with a reputable culture and gain the opportunity to work with some globally recognised brands. You’ll receive a competitive salary and join a close-knit creative team who really care about your career development. What’s next Apply with an up to date CV + portfolio of work to be considered.
  • 21st Jan

    Digital Project Manager - FTC

    — Leading Retail Client - Remote Working

    Location:
    Exeter
    Type:
    Salary:
    £28000 - £32000
    ·         Exciting opportunity to play a key role within this well-established retailer. ·         Be the go-to person for all things Digital Project Management. ·         Fun and friendly culture, with long term flexible remote working. If you'd love nothing more than to be a part of a close knit, talented digital team working with a a variety of fashion clients then this could well be the role you've been waiting for. What you'll be doing As Digital Project Manager, you will take the lead on ensuring the successful design, development, and delivery of websites for retail clients from inception to completion. My client is proud that a lot of their work is via repeat business and referrals from happy customers, as DPM a key part of your role will be to ensure that projects are delivered on time, on budget and to a consistently high quality. Your day to day will include planning requirements and scoping project work, operating closely with internal developers and designers to deliver projects on time whilst offering clear communication stakeholder-wide and using multiple software tools to control the process. Projects initially will be small to medium size, whilst you get your feet under the table and liaise extensively with design and marketing departments to offer your skills and experience around all things digital. Your role will be integral to the success of the business and likewise you will be a valued member of the team for existing and future of the business, working very closely with the Head of Digital. What experience you'll need ·         You’ll ideally be a Digital Project Manager, Digital Producer or similar with experience of a fast paced, agile agency environment. ·         Strong track record managing digital/web related projects. ·         Technical understanding around open source technology and various CMS. ·         Experience of working with developers and designers. ·         Good exposure to UX and marketing teams and projects. ·         First rate client management and stakeholder management skills. ·         Excellent communication and organisational skills. ·         Not afraid to get stuck in and lead from the front, you will naturally be the lynchpin between technical and non-technical colleague and clients. What you'll get in return for your talents In return, you will enjoy great exposure to a variety of digital projects, with interesting retail/fashion clients and be the go-to person for digital project management. The company culture is superb with very flexible working options, visiting the office twice a month on average. What's next? If you think you fit the bill, apply via this advertisement, or contact Aaron Drury at ADLIB Recruitment for more information. Please note this is a 12-month fixed term contract, which offers the possibility of joining the business on a permanent basis after 12 months.
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Evolution Power Tools

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  • In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
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“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”

Oliver Woodland, HR Adviser at Evolution Power Tools Limited

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  • The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
  • Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there. 

 
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."

Elissa O’Brien, Strategy Director at Outlaw.

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