Events and Experiential Marketing jobs and careers
A career in events can be a specialist role and only certain businesses will have a function of Events Coordinator or Events Manager available in-house. You’ll often see this as part of a broader marketing role within smaller businesses. Large brands will have events roles available, but those professionals often work with agencies that specialise in experiential as a supplier.
The term ‘experiential’ refers to marketing activities that encourage the general public to participate in a situation created by the brand representatives, either by testing their products or by being involved in another activity that is (or is going to be) associated with the brand.
Why consider a career in Events and Experiential Marketing?
A job in events is widely considered to be an exciting career path and for that reason, it can be quite competitive. If you’re confident with proficient organisation skills and an exceptional understanding of your target audience, a career in events or experiential marketing could be ideal for you.
What a career or job in Events may entail…
Depending on the nature of the organisation, events can be consumer orientated (B2C events) that can deal with the general public. Examples include festivals, fundraising events, sports events and more. They could also be business focused (B2B events). These kinds of events are aimed at businesses or individuals within businesses, for example, conferences, exhibitions, trade shows, corporate lunches and dinners.
In an agency environment, experiential marketing agencies put together campaigns for brands to connect with an audience, aiming to intrigue a target audience to make them want to discover more about a brand. They are ultimately responsible for creating live experiences helping brands find and create fans.
As your career progresses and you look towards a more senior level, you'll be an expert in handling established client relationships and driving the business forward. An Events Manager or Director will oversee a range of campaigns that could be anything from brand experience campaigns and on-pack promotions to website development and in-store staffing and demonstrations. Naturally, you'll be an established account director with experience covering a wide range of below the line campaigns, be a natural communicator across all levels of the business and take the lead in encouraging teamwork. You'll have a wealth of creative insight and commercial acumen with excellent financial management and client liaison skills.
Typical role titles include
Marketing and Events Executive
PR and Events Executive
Experiential Marketing Executive
Career progression example
Head of Events
Marketing and Events Manager
Head of Experiential Marketing
At an entry level, events and experiential marketing professionals on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £24k-£30k and seniors would be looking to earn £35k+.
Is it right for me? The skills it takes...
The skills needed to succeed in events are broad. You will need to have fantastic organisational skills with precise attention to detail, as well as holding confident communication skills with the ability to bring creative ideas together.
What qualifications does it take?
A bachelor's degree in a related subject – marketing, business studies, hospitality, or communications is typically needed to start a career in events due to the competitive nature of the industry.
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— Thriving Digital AgencyLocation:BathType:Salary:£CompetitiveNew role within an ambitious and highly regarded digital agency. Broad marketing role across multiple channels. Lovely central Bath offices and a fantastic working environment. One of Bath’s finest agencies are looking to recruit a Marketing Manager to join their highly passionate and talented team. In this newly created position, you will be able to shape the role and the proposition for the agency, responsible for developing and supporting the new business plan and raising the profile of the agency. What you’ll be doingThis role is all about driving the agency’s profile forward, positioning the brand to prospective clients and further engaging with existing clients. You’ll work closely with the Directors, creating and delivering an effective strategy utilising multiple marketing channels, across social media, DM, digital, PR and events. It’s a brand-new role for the agency so you’ll have the opportunity to really make it your own, introducing new ideas, processes and structure to improve marketing output, connect with clients and grow the agency’s clientele. You’ll need to be comfortable manoeuvring between strategy and delivery and report back on campaign success. You’ll be joining an agency going from strength to strength and you’ll play a key part in their growth delivering successful multi-channel marketing campaigns. Day to day you’ll manage the agency’s website and social media calendar, writing compelling content and researching new platforms to increase awareness. You’ll research and organise events and trade shows and improve public reactions by managing the PR calendar. You’ll be ready to roll up your sleeves, inspire and promote this fantastic agency. What experience you’ll need You will be an experienced Marketing Manager or Digital Marketing Manager with an understanding of traditional channels. Proven track record managing successful multi-channel digital marketing campaigns. Understanding of the full marketing mix from social media, PR, events, content, SEO and PPC. Ability to track and analyse campaign data. Confidence to hit the ground running is essential. You’ll be a self-starter and strive to improve marketing output. Superb attention to detail and ability to multitask. Naturally you’ll have first rate communication skills. B2B experience nice to have. Confidence to pitch ideas and challenge stakeholders.What you’ll get in return for your talentsIn return you can expect a competitive salary and an ambitious agency to bring your talents to. You’ll in no doubt be made to feel at home from day one and enjoy working within a lovely supportive team. What’s next?Drop Chloe a note to hear the finer details on this one.
— Specialist Global Events ProviderLocation:central BristolType:Salary:DOEA growing company with progression opportunities. Some international travel will be required (mainly to Europe). The office is based in central Bristol. Flexi hours and some home working will be considered for candidates living outside of Bristol. A great opportunity became available to join a specialist events provider based in central Bristol.What you’ll be doing As a successful candidate, you will report into the Head of Conferences and together with an Events Organiser, you’ll manage c/ 6 large scale conferences per year (in Europe, Asia and the US). There will be 3 core areas of responsibility for this role. Firstly, you’ll do research into a specific market and you’ll identify key trends based on which you’ll craft an agenda. Secondly, you’ll secure high calibre speakers, experts in their fields. Last but not least, you’ll produce relevant content, conference materials and effective marketing campaigns. Throughout the process, you’ll have to make sure that deadlines and targets are met.What experience you’ll need to apply Previous experience working as a Conference Producer, Conference Organiser or b2b Events role where you were exposed to events production. Ideally educated to a degree level. Strong commercial and analytical skills. Excellent multi-tasking and organisational skills. What you’ll get in return for your experience A competitive salary is on offer + great benefits and office locations. For candidates living outside of Bristol, there is a possibility of flexi hours and home working.What next?Please get in touch with Ania now for more information.
Marketing case studies
Evolution Power Tools
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- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
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“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to Joe's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
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"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.