Events and Experiential Marketing jobs and careers
A career in events can be a specialist role and only certain businesses will have a function of Events Coordinator or Events Manager available in-house. You’ll often see this as part of a broader marketing role within smaller businesses. Large brands will have events roles available, but those professionals often work with agencies that specialise in experiential as a supplier.
The term ‘experiential’ refers to marketing activities that encourage the general public to participate in a situation created by the brand representatives, either by testing their products or by being involved in another activity that is (or is going to be) associated with the brand.
Why consider a career in Events and Experiential Marketing?
A job in events is widely considered to be an exciting career path and for that reason, it can be quite competitive. If you’re confident with proficient organisation skills and an exceptional understanding of your target audience, a career in events or experiential marketing could be ideal for you.
What a career or job in Events may entail…
Depending on the nature of the organisation, events can be consumer orientated (B2C events) that can deal with the general public. Examples include festivals, fundraising events, sports events and more. They could also be business focused (B2B events). These kinds of events are aimed at businesses or individuals within businesses, for example, conferences, exhibitions, trade shows, corporate lunches and dinners.
In an agency environment, experiential marketing agencies put together campaigns for brands to connect with an audience, aiming to intrigue a target audience to make them want to discover more about a brand. They are ultimately responsible for creating live experiences helping brands find and create fans.
As your career progresses and you look towards a more senior level, you'll be an expert in handling established client relationships and driving the business forward. An Events Manager or Director will oversee a range of campaigns that could be anything from brand experience campaigns and on-pack promotions to website development and in-store staffing and demonstrations. Naturally, you'll be an established account director with experience covering a wide range of below the line campaigns, be a natural communicator across all levels of the business and take the lead in encouraging teamwork. You'll have a wealth of creative insight and commercial acumen with excellent financial management and client liaison skills.
Typical role titles include
Marketing and Events Executive
PR and Events Executive
Experiential Marketing Executive
Career progression example
Head of Events
Marketing and Events Manager
Head of Experiential Marketing
At an entry level, events and experiential marketing professionals on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £24k-£30k and seniors would be looking to earn £35k+.
Is it right for me? The skills it takes...
The skills needed to succeed in events are broad. You will need to have fantastic organisational skills with precise attention to detail, as well as holding confident communication skills with the ability to bring creative ideas together.
What qualifications does it take?
A bachelor's degree in a related subject – marketing, business studies, hospitality, or communications is typically needed to start a career in events due to the competitive nature of the industry.
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— Experiential AgencyLocation:CirencesterType:Salary:Up to £30kJoin a leading brand experience agency working with a cracking portfolio of clients. Experience working within an experiential agency required. Competitive salary on offer. We’re on the lookout for an agency experienced Account Manager/ Senior Account Manager to join an award-winning events and experiential agency based in Gloucestershire. What you’ll be doing You’ll be the first point of contact for a designated group of fantastic clients and brands, managing campaigns, building strong relationships and designing and delivering effective experiential solutions to connect brands with their consumers. Naturally you’ll be strategic and advise on campaigns, ensuring the most effective use of budgets to deliver results for your clients. Working alongside the Client Services Director, you will identify new opportunities, deliver new business pitches and lead senior stakeholder relationships. You’ll enjoy managing a range of experiential marketing campaigns, from events to demonstrations, with your fantastic organisation skills you’ll keep projects running like clockwork, liaising with clients on a day to day basis with professionalism and efficiency. What experience you’ll need Proven agency experience is essential here, this will have stemmed from your time served within client services as a Senior Account Executive, Account Manager or Senior Account Manager. Your experience will be gained in an experiential or events company. You’ll be a seasoned events professional, ideally with an established network of contacts. You’ll have a proven track record in liaising with suppliers and venues. You’ll understand the creative process and have experience working closely with internal creative teams. An enthusiastic nature will take you far in this role, if you haven’t done something before; you’ll give your all into it and give it a go. What you’ll get in return for your talents In return you can expect a salary of c.£30k plus a generous benefits package, and a successful agency with lots of scope for progression for the right person. What’s next? Please get in touch with Chloe at ADLIB as soon as possible with your CV!
— High-end Luxury BrandLocation:LondonType:Salary:up to £40k + £4k bonusPositioned at the top end of the luxury scale. Fast-paced, cross-functional role. Beautiful offices in London. This luxury brand is at the top end of the group’s core labels, so an extremely rare opportunity to work with products of this nature. What you’ll be doing Your main function will be contributing to the achievement of the Brand's annual growth by providing efficient PR/Communications support and guidance to the Brand Manager. As a successful candidate, you’ll work cross-functionally with other teams such as Campaigns, Digital, Commercial and Design. The postholder will be the first point of contact for PR queries and will build long-standing relationships with UK media across print, TV, radio and digital. With a solid understanding of the Brand’s audience, you will appreciate the UK media landscape. This is a fast-paced role, where all Media requests need to be met as quickly as possible, working to deadlines. Supporting the head of Communications, you will create and manage UK events in line with the overarching UK Media strategy. You will use your analytical skills to evaluate the effectiveness of campaigns, reporting bi-monthly press coverage reports and manage the PR/Comms budget. What experience you’ll need to apply Strong Events Management experience. Expert knowledge of different forms of PR activities. Solid background working in PR for Premium Consumer Brands essential (Client side or Agency). Great experience in negotiation and relationship building. What you’ll get in return for your experience There is a competitive salary on offer of up to £40k plus bonus potential. Benefits include pension, life insurance and long service awards. This is an FTC Maternity Cover role, not a Permanent position. What next? Please get in touch with Marlie now on 01179 269 530 or email@example.com for more information!!
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to Joe's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.