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Events and Experiential Marketing jobs and careers

A career in events can be a specialist role and only certain businesses will have a function of Events Coordinator or Events Manager available in-house. You’ll often see this as part of a broader marketing role within smaller businesses. Large brands will have events roles available, but those professionals often work with agencies that specialise in experiential as a supplier. 

The term ‘experiential’ refers to marketing activities that encourage the general public to participate in a situation created by the brand representatives, either by testing their products or by being involved in another activity that is (or is going to be) associated with the brand.
 
Why consider a career in Events and Experiential Marketing?
A job in events is widely considered to be an exciting career path and for that reason, it can be quite competitive. If you’re confident with proficient organisation skills and an exceptional understanding of your target audience, a career in events or experiential marketing could be ideal for you.
 
What a career or job in Events may entail…
Depending on the nature of the organisation, events can be consumer orientated (B2C events) that can deal with the general public. Examples include festivals, fundraising events, sports events and more. They could also be business focused (B2B events). These kinds of events are aimed at businesses or individuals within businesses, for example, conferences, exhibitions, trade shows, corporate lunches and dinners.
 
In an agency environment, experiential marketing agencies put together campaigns for brands to connect with an audience, aiming to intrigue a target audience to make them want to discover more about a brand. They are ultimately responsible for creating live experiences helping brands find and create fans.
 
As your career progresses and you look towards a more senior level, you'll be an expert in handling established client relationships and driving the business forward. An Events Manager or Director will oversee a range of campaigns that could be anything from brand experience campaigns and on-pack promotions to website development and in-store staffing and demonstrations. Naturally, you'll be an established account director with experience covering a wide range of below the line campaigns, be a natural communicator across all levels of the business and take the lead in encouraging teamwork. You'll have a wealth of creative insight and commercial acumen with excellent financial management and client liaison skills.
 
Typical role titles include
Events Assistant
Events Executive
Events Officer
Marketing and Events Executive
PR and Events Executive
Experiential Marketing Executive
 
Career progression example
Head of Events
Events Director
Events Manager
Marketing and Events Manager
Head of Experiential Marketing
 
Salary Benchmarks
At an entry level, events and experiential marketing professionals on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £24k-£30k and seniors would be looking to earn £35k+.
 
Is it right for me? The skills it takes...
The skills needed to succeed in events are broad. You will need to have fantastic organisational skills with precise attention to detail, as well as holding confident communication skills with the ability to bring creative ideas together.
 
What qualifications does it take?
A bachelor's degree in a related subject – marketing, business studies, hospitality, or communications is typically needed to start a career in events due to the competitive nature of the industry.

 

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  • 9th Sep

    Event Director

    — Global Client Base

    Location:
    Bristol
    Type:
    Salary:
    £Competitive
    Event Director role to join a leading agency supporting their Events offering. Brand new role to the agency as they continue to grow their event portfolio.  Lovely offices based in Bristol, a short walk from the City Centre.  If you’re all about delivering high profile international events, have earned your agency stripes in an events role supporting from conception through to completion and you’re looking for a new challenge in an international and growing agency, then look no further… What you’ll be doing Due to an array of exciting contract wins, including large scale, international events across the public sector, this leading agency are looking for an Event Director to join a newly created team.  You’ll be leading on a range of complex and high-profile events, supporting with every aspect of event delivery.  Working with senior clients you will nurture and drive client relationships, providing constant support and advice, working on a strategic level to develop event formats, create compelling messages and identify objectives.  You’ll be managing project teams on the planning and delivery of events end to end, from creating and managing budgets, through to onsite event delivery. It'll be up to you to ensure work of the highest quality is delivered on time and on budget, which will delight clients and will keep them coming back for more. What experience you’ll need Experience in a similar Event Director, Senior Event Manager or Account Director role.  Ideally your experience will be gained within an agency, working within the private and public sector.  Demonstratable experience of managing large scale global events and working with sizeable budgets of £500k+. Strong track record of working with high profile clients.  Line management experience - the ability to lead from the front.  Forecasting, resource and financial management. Ability to manage multiple projects at one time and maintain excellent attention to detail. What you’ll get in return for your experience  In return you can expect a competitive salary along with outstanding training and development, 25 days' holiday (increasing to 29 after 2 years), discounted gym membership, Medical Cash Plan, free parking and a great pension scheme, to mention just a few. What’s next? If you fit the above criteria then please send your CV to Chloe at ADLIB today.  
  • 9th Sep

    Event Director

    — Global Client Base

    Location:
    Central London
    Type:
    Salary:
    £Competitive
    Event Director role to join a leading agency supporting their Events offering. Brand new role to the agency as they continue to grow their event portfolio.  Fantastic offices in central London.  If you’re all about delivering high profile international events, have earned your agency stripes in an events role supporting from conception through to completion and you’re looking for a new challenge in an international and growing agency, then look no further… What you’ll be doing Due to an array of exciting contract wins, including large scale, international events across the public sector, this leading agency are looking for an Event Director to join a newly created team.  You’ll be leading on a range of complex and high-profile events, supporting with every aspect of event delivery.  Working with senior clients you will nurture and drive client relationships, providing constant support and advice, working on a strategic level to develop event formats, create compelling messages and identify objectives.  You’ll be managing project teams on the planning and delivery of events end to end, from creating and managing budgets, through to onsite event delivery. It'll be up to you to ensure work of the highest quality is delivered on time and on budget, which will delight clients and will keep them coming back for more. What experience you’ll need Experience in a similar Event Director, Senior Event Manager or Account Director role.  Ideally your experience will be gained within an agency, working within the private and public sector.  Demonstratable experience of managing large scale global events and working with sizeable budgets of £500k+. Strong track record of working with high profile clients.  Line management experience - the ability to lead from the front.  Forecasting, resource and financial management. Ability to manage multiple projects at one time and maintain excellent attention to detail. What you’ll get in return for your talents In return you can expect a competitive salary along with outstanding training and development, 25 days' holiday (increasing to 29 after 2 years), discounted gym membership, Medical Cash Plan, free parking and a great pension scheme, to mention just a few. What’s next? If you fit the above criteria then please send your CV to Chloe at ADLIB today. 
  • 9th Sep

    Event Manager

    — Leading Agency

    Location:
    Bristol
    Type:
    Salary:
    £Competitive
    Manage and deliver a range of events throughout the year.  International and UK travel required.  Brand new role for the agency, based in their Bristol office. This is an exciting opportunity to join an award-winning and fast-growing agency as an Event Manager.  With new client wins under their belt and a newly created highly ambitious team to be a part of there’s never been a better time to join! What you’ll be doing Reporting into the Event Director you will be responsible for managing and delivering a range of events for clients across the public and private sector. You’ll play a key part within the project team, involved in the project end to end, from working closely with the client on event briefs, developing timelines, conducting site visits, onsite event management through to post event evaluation. You’ll be well versed in managing multiple projects simultaneously with good venue and technical knowledge and be flexible with travel across the UK and further afield.   What experience you’ll need The ideal candidate will have experience in a similar Event Manager/ Account Manager/ Event Coordinator/ Event Planner role.  You will have experience of agency life. A strong attention to detail will be key, along with top organisation skills.  You’ll have a passion for the events industry.  Confident in taking the lead on discussion and conference calls.  Fantastic client facing skills and relationship management experience. Bags of enthusiasm and a desire to achieve results.  You’ll need to be able to think on your feet and make quick decisions. What you’ll get in return for your talents  A competitive salary is on offer along with an agency where hard work is recognised and rewarded throughout the year and there’s a stack of long-term progression opportunities available.  What’s next? If this sounds like the perfect fit please apply and send your CV through to Chloe at ADLIB today. 
  • 9th Sep

    Event Manager

    — Leading Agency

    Location:
    Central London
    Type:
    Salary:
    £Competitive
    Manage and deliver a range of events throughout the year.  International and UK travel required.  Brand new role for the agency, based in their London office. This is an exciting opportunity to join an award-winning and fast-growing agency as an Event Manager.  With new client wins under their belt and a newly created highly ambitious team to be a part of there’s never been a better time to join! What you’ll be doing Reporting into the Event Director you will be responsible for managing and delivering a range of events for clients across the public and private sector. You’ll play a key part within the project team, involved in the project end to end, from working closely with the client on event briefs, developing timelines, conducting site visits, onsite event management through to post event evaluation. You’ll be well versed in managing multiple projects simultaneously with good venue and technical knowledge and be flexible with travel across the UK and further afield.   What experience you’ll need The ideal candidate will have experience in a similar Event Manager/ Account Manager/ Event Coordinator/ Event Planner role.  You will have experience of agency life. A strong attention to detail will be key, along with top organisation skills.  You’ll have a passion for the events industry.  Confident in taking the lead on discussion and conference calls.  Fantastic client facing skills and relationship management experience. Bags of enthusiasm and a desire to achieve results.  You’ll need to be able to think on your feet and make quick decisions. What you’ll get in return for your talents  A competitive salary is on offer along with an agency where hard work is recognised and rewarded throughout the year and there’s a stack of long-term progression opportunities available.  What’s next? If this sounds like the perfect fit please apply and send your CV through to Chloe at ADLIB today.
  • 16th Aug

    B2B Conference Producer

    — Specialist Global Events Provider

    Location:
    central Bristol
    Type:
    Salary:
    DOE
    A growing company with progression opportunities. Some international travel will be required (mainly to Europe).  Flexi hours and some home working will be considered for candidates living outside of Bristol.  A great opportunity became available to join a specialist events provider based in central Bristol. What you’ll be doing   As a successful candidate, you will report into the Head of Conferences and together with an Events Organiser, you’ll manage c/ 6 large scale conferences per year (in Europe, Asia and the US). There will be 3 core areas of responsibility for this role. Firstly, you’ll do research into a specific market and you’ll identify key trends based on which you’ll craft an agenda. Secondly, you’ll secure high calibre speakers, experts in their fields. Last but not least, you’ll produce relevant content, conference materials and effective marketing campaigns. Throughout the process, you’ll have to make sure that deadlines and targets are met. What experience you’ll need to apply  Previous experience working as a Conference Producer, Conference Organiser or b2b Events role where you were exposed to events production. Ideally educated to a degree level. Strong commercial and analytical skills. Excellent multi-tasking and organisational skills.  What you’ll get in return for your experience   A competitive salary is on offer + great benefits and office locations. For candidates living outside of Bristol, there is a possibility of flexi hours and home working. What next? Please get in touch with Stacey now for more information on 01179 269 530 or via email - stacey@adlib-recruitment.co.uk
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