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Events and Experiential Marketing jobs and careers

A career in events can be a specialist role and only certain businesses will have a function of Events Coordinator or Events Manager available in-house. You’ll often see this as part of a broader marketing role within smaller businesses. Large brands will have events roles available, but those professionals often work with agencies that specialise in experiential as a supplier. 

The term ‘experiential’ refers to marketing activities that encourage the general public to participate in a situation created by the brand representatives, either by testing their products or by being involved in another activity that is (or is going to be) associated with the brand.
 
Why consider a career in Events and Experiential Marketing?
A job in events is widely considered to be an exciting career path and for that reason, it can be quite competitive. If you’re confident with proficient organisation skills and an exceptional understanding of your target audience, a career in events or experiential marketing could be ideal for you.
 
What a career or job in Events may entail…
Depending on the nature of the organisation, events can be consumer orientated (B2C events) that can deal with the general public. Examples include festivals, fundraising events, sports events and more. They could also be business focused (B2B events). These kinds of events are aimed at businesses or individuals within businesses, for example, conferences, exhibitions, trade shows, corporate lunches and dinners.
 
In an agency environment, experiential marketing agencies put together campaigns for brands to connect with an audience, aiming to intrigue a target audience to make them want to discover more about a brand. They are ultimately responsible for creating live experiences helping brands find and create fans.
 
As your career progresses and you look towards a more senior level, you'll be an expert in handling established client relationships and driving the business forward. An Events Manager or Director will oversee a range of campaigns that could be anything from brand experience campaigns and on-pack promotions to website development and in-store staffing and demonstrations. Naturally, you'll be an established account director with experience covering a wide range of below the line campaigns, be a natural communicator across all levels of the business and take the lead in encouraging teamwork. You'll have a wealth of creative insight and commercial acumen with excellent financial management and client liaison skills.
 
Typical role titles include
Events Assistant
Events Executive
Events Officer
Marketing and Events Executive
PR and Events Executive
Experiential Marketing Executive
 
Career progression example
Head of Events
Events Director
Events Manager
Marketing and Events Manager
Head of Experiential Marketing
 
Salary Benchmarks
At an entry level, events and experiential marketing professionals on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £24k-£30k and seniors would be looking to earn £35k+.
 
Is it right for me? The skills it takes...
The skills needed to succeed in events are broad. You will need to have fantastic organisational skills with precise attention to detail, as well as holding confident communication skills with the ability to bring creative ideas together.
 
What qualifications does it take?
A bachelor's degree in a related subject – marketing, business studies, hospitality, or communications is typically needed to start a career in events due to the competitive nature of the industry.

 

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  • 7th Oct

    Acquisition and Retention Marketing Manager

    — Market-leading Online Publisher

    Location:
    Bristol
    Type:
    Salary:
    £32-38k
    Hybrid working model - currently 1 day in the office.  Join at the start of a major 3 year growth plan. Great place to work, innovative and creative environment.  We are looking for a seasoned Digital Marketing Manager with a sound level of knowledge around Acquisition and Retention for a market-leading Online Publisher with a subscription-based model in Bristol. You will join a successful and growing business with fantastic culture and a highly talented team to support you. This role would suit an analytically minded and commercially aware marketer who is passionate about performance marketing, conversion rate optimisation (CRO) and insight. What you’ll be doing As Digital Marketing Manager, you will be focused on audience acquisition and customer engagement, testing, analysing and optimising campaigns to improve acquisition and retention. You will be utilising tools such as Campaign Monitor, Google Analytics and Google Data Studio to aid you in achieving objectives. You will be growing the existing audience to aid commercial value, as well as using insights to segment and target various audiences. Be hands on with content creation with the aim of optimising the user journey. What experience you’ll need to apply? Experience as a Digital Marketing Manager, Marketing Manager or Senior Marketing Executive – ideally from a publishing or subscription-based business. Strong track record in audience acquisition and engagement strategies. Results driven and commercially aware, you should understand Marketing Metrics, data analysis and how to use these statistics to understand performance of campaigns. Understanding of best practice, strategic marketing planning and marketing techniques. Experience of written content and advertising copy across multiple channels. What’s next? If you have experience as a Digital Marketing Manager, Marketing Manager or Senior Marketing executive and love the sound of this opportunity, then please apply below now!
  • 14th Sep

    Marketing and Virtual Events Coordinator (Part-time 2- 3 days))

    — Market leading technology organisation

    Location:
    Bristol
    Type:
    Salary:
    £22,000 - £26,000
    Part-time Marketing & Events Co-ordinator. Competitive £22,000 - £26,000. Amazing opportunity to be part of an innovative team.   We’re looking for an experienced Marketing and Virtual Events Coordinator (2-3 days a week) to join a growing organization.  What you’ll be doing Support the Marketing Manager in the planning and delivery of effective and engaging events – taking an instrumental role in shaping the content and format. Create thought leadership content, edit, and inform speaker briefs, develop marketing materials and event communications to support overall marketing objectives. Manage internal and external stakeholders from cross-functions of global businesses. The ideal candidate will be assertive yet diplomatic, able to coordinate senior-level stakeholders and ensure all deadlines are met. Work within time and budgetary constraints, to research, plan, and develop monthly seminar programmes.    Actively engage on social media (primarily LinkedIn) to promote upcoming events and drive attendance. Manage event and marketing administration and reporting, including reporting on key performance indicators and working within the CRM to develop and manage target lists.    What experience you’ll need to apply Ideally experienced in both B2B and B2C. Experienced in putting together marketing strategies and always willing to get their hands dirty and do the doing! You are keen on living our brand values and bringing them to life Strong, authentic desire to be part of a sustainable, thoughtful company Innovative, entrepreneurial, and driven to try new things You have a strong sense of aesthetics and a high standard for all content that goes out You have a good grasp of social media platforms and platform management software   What you’ll get in return for your experience  Salary £22,000 - £26,000 part-time (18-20 hours per week). You’ll also receive an excellent benefits package Flexible working What's next?If you’re an experienced Marketeer and are interested in finding out more, then click to apply now or contact Dominic.
  • 17th Jul

    Marketing Recruiter (Delivery Consultant / Account Manager)

    — Join our Marketing Desk!

    Location:
    Bristol with flexible working
    Type:
    Salary:
    £Competitve + uncapped commission + additional bonuses on top
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Evolution Power Tools

Tracking down top talent outside the beaten track

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  • In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
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“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”

Oliver Woodland, HR Adviser at Evolution Power Tools Limited

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  • The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
  • Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there. 

 
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."

Elissa O’Brien, Strategy Director at Outlaw.

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