Events and Experiential Marketing jobs and careers
A career in events can be a specialist role and only certain businesses will have a function of Events Coordinator or Events Manager available in-house. You’ll often see this as part of a broader marketing role within smaller businesses. Large brands will have events roles available, but those professionals often work with agencies that specialise in experiential as a supplier.
The term ‘experiential’ refers to marketing activities that encourage the general public to participate in a situation created by the brand representatives, either by testing their products or by being involved in another activity that is (or is going to be) associated with the brand.
Why consider a career in Events and Experiential Marketing?
A job in events is widely considered to be an exciting career path and for that reason, it can be quite competitive. If you’re confident with proficient organisation skills and an exceptional understanding of your target audience, a career in events or experiential marketing could be ideal for you.
What a career or job in Events may entail…
Depending on the nature of the organisation, events can be consumer orientated (B2C events) that can deal with the general public. Examples include festivals, fundraising events, sports events and more. They could also be business focused (B2B events). These kinds of events are aimed at businesses or individuals within businesses, for example, conferences, exhibitions, trade shows, corporate lunches and dinners.
In an agency environment, experiential marketing agencies put together campaigns for brands to connect with an audience, aiming to intrigue a target audience to make them want to discover more about a brand. They are ultimately responsible for creating live experiences helping brands find and create fans.
As your career progresses and you look towards a more senior level, you'll be an expert in handling established client relationships and driving the business forward. An Events Manager or Director will oversee a range of campaigns that could be anything from brand experience campaigns and on-pack promotions to website development and in-store staffing and demonstrations. Naturally, you'll be an established account director with experience covering a wide range of below the line campaigns, be a natural communicator across all levels of the business and take the lead in encouraging teamwork. You'll have a wealth of creative insight and commercial acumen with excellent financial management and client liaison skills.
Typical role titles include
Marketing and Events Executive
PR and Events Executive
Experiential Marketing Executive
Career progression example
Head of Events
Marketing and Events Manager
Head of Experiential Marketing
At an entry level, events and experiential marketing professionals on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £24k-£30k and seniors would be looking to earn £35k+.
Is it right for me? The skills it takes...
The skills needed to succeed in events are broad. You will need to have fantastic organisational skills with precise attention to detail, as well as holding confident communication skills with the ability to bring creative ideas together.
What qualifications does it take?
A bachelor's degree in a related subject – marketing, business studies, hospitality, or communications is typically needed to start a career in events due to the competitive nature of the industry.
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— Initial 6 Month FTCLocation:ChippenhamSalary:£45k-£50k pro rataSplit Role between Employee Engagement & Internal Comms. Initial 6 Month FTC – Full Time. Competitive Salary & Flexible Working. Here is an excellent opportunity for an experienced Internal Communications & Engagement Specialist to join a large organisation in Chippenham on an initial 6 month FTC basis. This role is split down the middle between internal comms and engagement, and we are looking for someone to start fairly quickly to ensure there is a handover with the current incumbent who is leaving in February. What you’ll be doing The role has two main parts. You will drive and manage engagement through effective internal comms and the development of a strong employer brand, ensuring you position the employer as a workplace of choice for both existing and new employees. You will also be accountable for measuring engagement and return on investment (ROI), with the ability to interpret results, and amend and improve ongoing results to ensure success. You will have proven experience in designing, writing, setting up and executing engagement surveys, with the ability to analyse results and report afterwards. You will then utilise internal comms channels to drive engagement and update close to 20,000 employees. You will source, write and edit content that celebrates the employees, processes and programmes, and will develop additional channels to improve two way communication for colleagues. You will also analyse and leverage data insights to design and lead delivery of strategic employee engagement programmes. This is a very busy role and you will be working within a fast paced environment. Initially employed on a 6 month fixed term contract, there is potential for this to be extended. What experience you’ll need to apply Previous experience running employee engagement programmes Have worked in a specialist internal comms role previously Experience of running engagement surveys and analysing results Exceptional verbal and written communication skills A strong influencer with great stakeholder management skills Ability to work in a fast paced environment and remain calm under pressure What you’ll get in return for your talents Although this is an initial 6 month FTC, there is a competitive salary on offer (£45k-£50k pro rata), flexible home/office working and a great team to collaborate with. What next As we’re approaching Christmas, for now please just apply and I will come back to you as soon as I can.
— Digital Agency TeamLocation:BathSalary:DOEWork with some of the biggest names in tech and gaming. Enjoy genuine flexibility, unlimited holiday, a bonus scheme and a good work / life balance. Work 100% remote with the option to work from the Bath office. We’re looking for a Content Strategy Director to join a thriving agency team in Bath. The team is distributed and have global offices so you can choose to work 100% remote but also have the option to be based out of their fantastic central Bath offices (when restrictions allow). What you’ll be doing The Content Strategy Director forms a crucial part of the creative team and will act as the linchpin of business development, planning, strategy and creative. You’ll be involved from concept through to delivery, acting as the content champion throughout a project. We’re looking for someone that knows digital content exceptionally well; what ideas will work and how to deliver them. As a content specialist you’ll help develop ideas that utilise the best techniques and channels in digital. You’ll play a major role in the pitch process, working closely with the Business Development Manager and Creative Director creating pitch materials and leading the client meetings. Once the work is secured, you’ll then create a plan for how to deliver it and help set up projects to ensure clients expectations can be met. Using storyboards, you’ll translate your ideas to the wider creative team and help oversee the execution of content, supporting the creative team throughout the project. Alongside client services you’ll be a consistent voice to the client throughout a project and help ensure things stay on track. The agency specialises in technology and gaming so any direct client experience will be hugely beneficial though a passion and interest will work wonders too. This is an exciting time to join the agency as they continue to grow a global agency offering,through a mixture of new business and ‘land and expand’ development with existing clients the agency is in a great position. What experience you’ll need Be a digital content specialist with experience in social and video. Conceptual and creative able to craft campaign ideas and strategies. Previous experience of creating and running client pitches with a good track record of wins. Agency experience (preferably B2C). A great communicator, whether it’s explaining concepts to the creative team or exciting clients with your ideas. A good understanding of creative projects and processes whether it’s copywriting, design or videography. Preferably with hands on creative experience yourself. Any experience with technology or gaming clients beneficial but a passion for digital, gaming and technology essential. A strategic mindset and able to see the bigger picture. What you’ll get in return for your experience You’ll join an agency at the top of its game working with some of the best brands in tech and gaming from around the world. You’ll enjoy a very flexible environment where you’re able to work 100% remote if preferred along with unlimited holiday and a discretionary bonus scheme. This is an exciting time to join the team and you'll have a great impact on the agency's growth and success. What's next Please apply with an up to date CV to be considered.
— 6-12 Month FTCLocation:Bristol/ RemoteSalary:£CompetitiveJoin a business with one of the UK’s top customer satisfaction ratings. Digital Project Manager opportunity on an initial 6 month FTC, with options to extend. Opportunity to work with the latest technology. Opportunity to join a customer and service first organisation with many ongoing transformation projects, who are in need of an experienced Digital Project Manager to join their Digital Marketing and Development team. What you'll be doing As Digital Project Manager, you will support the development and implementation of their digital roadmap by building new solutions and supporting existing systems. You will be involved in a greenfield replacement project for a website that hasn’t been touched in years. The website will be a complex build, including data workstreams, a whole re-design, upgrades and everything in-between. The project is yet to start so the timing will slot in perfectly, you’ll have the opportunity to join at the early stages from setting up project timelines, managing stakeholders and a third party digital agency, through to delivery. In addition to owning the website redevelopment project, you will spend the rest of your time managing and coordinating continuous development across the team’s existing applications, website enhancements, and marketing solutions, while working to improve our efficiency and tech capability. What experience you'll need Digital Project Management experience gained within an agency or client-side as a Project Manager, managing front-end/ UX projects. Worked alongside or in digital development and marketing teams. You will have a passion for wanting to make positive changes and the ability to deal with issues head-on and efficiently. The organisation has an incredibly high Customer and Employee satisfaction scores, so a Customer /Service-first approach will give you the best chance of being successful here. MS Azure, MS .Net, Umbraco CMS and/or Salesforce. eCommerce project experience. What you'll get in return for your talents In Europe the brand is the largest supplier in their field. This is an exciting time to join an established but changing business; you’ll work on high profile projects and enjoy a relaxed and mature culture, great office space and genuine development opportunities whilst you’re there. This role is offered initially as a 6 month fixed term contract. What to do next? Please apply with an up to date CV for immediate consideration.
— Professional services (b2b)Location:central BristolSalary:£35-40kA market leading organisation. The office is based in central Bristol and post pandemic will be mainly office based. This role will have a strategic impact but will mainly be delivery orientated. A fantastic opportunity became available to join an established business that remains stable even during the times of uncertainty. The successful candidate will report into the Head of Marketing and will work with a medium size team, with no direct reports. What you’ll be doing The successful candidate for this role will work support the Head of Marketing with a certain business unit where they will take ownership of planning and implementing multi-channel campaigns (with a main emphasis towards digital channels) to promote products and services. There will be a big element of stakeholder engagement (both internal and external) and managing conflicting priorities. What experience you’ll need to apply Previous b2b marketing experience ideally gained from FS or PS sector. Strong campaign and project management skills. Exceptional communication skills and outstanding attention to detail. Effortless relationship building and nurturing ability. Personality wise you’ll be adaptable, committed and have a positive attitude. What you’ll get in return for your experience A starting salary of c/ £40k + bonus, car allowance and benefits. An opportunity to work for a well known and secure organisation. What next? Please get in touch with Ania for more info.
— Established eCommerce AgencyLocation:WiltshireSalary:CompetitiveFantastic clients within the retail sector. An award-winning agency. Opportunity to be a part of a high-performing team and progress your career. This is an exciting opportunity for an experienced SEO Manager with a track record of delivering results, to create, manage, and own the SEO strategies for clients, as well as lead a team of SEO Executives within an award-winning agency. What you’ll be doing You’ll be responsible for the creation and implementation of the SEO strategies for your clients, ensuring that the strategy is in line with growth targets, producing monthly reports with advice and recommendations against key performance indicators. You will also be expected to provide continuous mentoring to your team, including supporting their own personal development goals, while also making sure they are using their time effectively, completing their tasks on time and to a high standard. This role will also require you to have a goal-driven and hands-on approach. You will be expected to perform keyword research to optimise existing content and uncover new opportunities, create content in line with keyword analysis and Metadata, develop and implement a range of white hat link building campaigns, and carry out detailed backlink analysis to identify opportunities from appropriate sources. Using your analytical ability, you will be expected to provide detailed analysis using third party SEO tools, drawing insight from both client-specific sectors, and generic industry data to gain a full understanding of industry trends and to add content to the performance on each account. The Experience you’ll need Experience in a senior SEO role with a track record of delivering results. In-depth knowledge of SEO best practice. Thorough understanding of a range of SEO tools. Copywriting skills for online content and landing pages. Excellent communication and client management skills. Working knowledge of Google Tools. Experience in managing and mentoring a team is preferred. What you’ll get in return for your talents A competitive salary depending on experience, a cycle to work scheme, access to an Amazon Prime account, and fantastic work social opportunities. What’s next? Please drop Harriet an email to find out more.
— Financial Services OrganisationLocation:BathSalary:£30K - £40KExcellent opportunity to make an impact Have ownership over the CRM & customer data Varied role with lots of potential Excellent opportunity to make an impact within a financial services organisation. They are looking to bring someone on board to own the CRM and customer data management and analysis for the business. Help them get the most out of their CRM and improve business processes to make a real impact. What you’ll be doing The successful CRM specialist will work within the Marketing Communications team and will use their experience to support the business to get the most out of their CRM, Hubspot, and work on data quality & management for their customer data. The role will be varied and the CRM Specialist will also get involved with digital analytics, segmentation and campaign performance analysis alongside the rest of the team. The CRM Specialist will work closely with stakeholders across the business to help make all communications with customers as personalised as possible. What experience you’ll need to apply Solid CRM experience ideally with Hubspot, but any other CRM is OK Experience of working in marketing communications Understanding of data driven marketing Analytical mindset Excellent communication skills What you’ll get in return for your experience A competitive base salary of between £30K-£40K base salary (dependent on experience) plus a great benefits package and bonus. Flexi-time and flexible working post COVID down to the individual
— Global, Multi-channel RetailerLocation:SheffieldSalary:CompetitiveJoin a rapidly growing business. Opportunity for a creative thinking individual. Chance to work with a brand on a global scale. You will be joining a team of a highly established and globally recognised business, playing a pivotal role in supporting the company during a period of international expansion. Reporting into and working closely with the Digital Marketing Manager, you will hold the responsibility for Paid Media Investments across Social, Display, and search, provide input into key marketing strategies and help to optimise revenue. What you’ll be doing Your role will involve creating campaigns from start to finish to increase brand and product awareness with clear research, testing, and tracking. You will be expected to capitalise on Social Media Platforms, ensuring that the right audience is targeted at peak times on relevant platforms (such as Facebook, Instagram, Snapchat, Twitter, YouTube, etc). Moreover, on an ongoing basis, you will be expected to optimise Paid Media Campaigns, involving bid optimisation, landing page recommendations, analysing search query reports, and updating or creating ad copy, messaging, and imagery. This position offers you the chance to be a key member of the Digital Marketing team, allowing you to draw upon your creative and strategic decision-making skills to help develop the business’ global presence, while continuously identifying strategies to enhance this. What experience you’ll need Experience in a specialist Paid Media Role. Experience with Online Marketing Strategies including, Paid Media, Social Platforms, Content Marketing, and a track record of successful execution of Paid Media across Social and SEM. An interest in Social Media with a passion to learn new trends. Competent in using a range of Digital Platforms including Facebook Power Editor and Google Analytics. Comfortable with using Excel. Knowledge of Adobe Creative Suite (Preferred). What you’ll get in return for your talents A competitive salary with a company profit share scheme, employee product discounts, healthcare benefits, and the opportunity to travel to offices across the world. What’s next? This is an urgent requirement, so please send your CV and get in touch with Harriet to be considered!
— Global, Multi-channel RetailerLocation:SheffieldSalary:CompetitiveOpportunity to work with influencers on a global scale. A chance to use creativity to increase brand awareness. Join a rapidly growing and secure business. You’ll be joining the Digital Marketing team of a highly reputable brand and will be responsible for dealing with and recruiting influencers for the business' eCommerce platforms. Helping to create and drive the business’ earned media strategy and capitalising on their awarding-winning products to do so. What you’ll be doing Reporting into the Digital Marketing Manager, your role will involve holding responsibility in supporting brand campaigns, and product launches. You will know how to source and identify relevant influencers in line with the product demographic and the campaign objectives. This position offers you the opportunity to use your knowledge within PR and Social Media to resource new affiliate partners opportunities and manage key relationships. You’ll need to ensure that all ROI sales targets are met, and that campaign strategies work seamlessly across multiple channels. In addition, you will have responsibility for the annual influencer marketing budget and be expected to keep on top of emerging trends and technologies. What experience you’ll need to apply Professional experience in Social Media, focusing on Instagram, YouTube, Tik Tok, and Snapchat. Experience working with influencers and with digital PR. Experience working as part of a Digital Marketing team, helping to develop SEP proposals and implement PR activities. Competent in networking, establishing, and maintaining key relationships. Skilled in researching, writing, and releasing press and social media content to targeted media and website blogs. The ability to manage multiple campaigns, deliver under pressure, independently manage your workload efficiently. Adobe Creative Skills (Preferred). What you’ll get in return? Competitive salary with a company profit share scheme, alongside employee discounts, healthcare benefits, and international exposure. What’s next? This is an urgent requirement, so please send your CV and get in touch with Harriet to be considered!
— Marketing AgencyLocation:Bristol / RemoteSalary:Circa £28kJoin a digital first agency who work with globally recognised consumer brands. Form a key part of a talented studio to deliver on digital campaign briefs. Be part of a sort-after culture and working environment including some remote working. We’re looking for a Copywriter to join a digital first agency with their HQ based in Bristol. This is your chance to join a forward-thinking agency to help deliver creative on a variety of channels for one of the widest known consumer brands globally. The role is currently remote, but the agency has roots in Bristol so some travel to the studio will be expected long term. What you'll be doing Forming part of a talented, close-knit creative team you’ll be delivering insightful and attractive copy for consumer brands across various digital channels including web, apps, email and DM. Reporting into the Conceptual Copywriter you’ll be working shoulder to shoulder with a collaborative team of specialists, including designers, strategists, art directors, developers and a fellow copywriter. There will be a key focus on campaign work, so you'll bring a track record of writing digital short form copy to deliver briefs that will drive tangible results. In addition to this, you'll support the wider team longer form copy such as presentations, blogs and case study writing. This role calls for a true problem solver with a tenacious approach and the ability to think on their feet to deliver on a variety of briefs at pace, be it more complex copy, reinventing a piece of work or a fresh new idea! The agency works with some big-name consumer brands, and this role will focus on one of their key accounts in the main. We’re looking for a writer who will be a safe pair of hands with problem solving briefs and presenting to the design team, senior stakeholders and clients alike. The team are currently working remotely and when the time is right will be looking for a new home in Bristol, with plenty of continued flexibility offered. With that in mind, we're open to hearing from copywriters in different locations who are comfortable with regular travel to Bristol. What experience you’ll need Commercial background in copywriting within an agency environment. A portfolio full of copywriting examples, ideally digital campaign work. Excellent proofreading skills and attention to detail. Hands on with both thinking up concepts and executing copy. A team player who thrives when collaborating to solve a problem. Confident leading on briefs when needed and presenting ideas to clients. What you’ll get in return for your experience You’ll join an agency with a reputable culture and gain the opportunity to work with some globally recognised brands. You’ll receive a competitive salary and join a close-knit creative team who really care about your career development. What’s next Apply with an up to date CV + portfolio of work to be considered.
— Leading Retail Client - Remote WorkingLocation:ExeterSalary:£28000 - £32000· Exciting opportunity to play a key role within this well-established retailer. · Be the go-to person for all things Digital Project Management. · Fun and friendly culture, with long term flexible remote working. If you'd love nothing more than to be a part of a close knit, talented digital team working with a a variety of fashion clients then this could well be the role you've been waiting for. What you'll be doing As Digital Project Manager, you will take the lead on ensuring the successful design, development, and delivery of websites for retail clients from inception to completion. My client is proud that a lot of their work is via repeat business and referrals from happy customers, as DPM a key part of your role will be to ensure that projects are delivered on time, on budget and to a consistently high quality. Your day to day will include planning requirements and scoping project work, operating closely with internal developers and designers to deliver projects on time whilst offering clear communication stakeholder-wide and using multiple software tools to control the process. Projects initially will be small to medium size, whilst you get your feet under the table and liaise extensively with design and marketing departments to offer your skills and experience around all things digital. Your role will be integral to the success of the business and likewise you will be a valued member of the team for existing and future of the business, working very closely with the Head of Digital. What experience you'll need · You’ll ideally be a Digital Project Manager, Digital Producer or similar with experience of a fast paced, agile agency environment. · Strong track record managing digital/web related projects. · Technical understanding around open source technology and various CMS. · Experience of working with developers and designers. · Good exposure to UX and marketing teams and projects. · First rate client management and stakeholder management skills. · Excellent communication and organisational skills. · Not afraid to get stuck in and lead from the front, you will naturally be the lynchpin between technical and non-technical colleague and clients. What you'll get in return for your talents In return, you will enjoy great exposure to a variety of digital projects, with interesting retail/fashion clients and be the go-to person for digital project management. The company culture is superb with very flexible working options, visiting the office twice a month on average. What's next? If you think you fit the bill, apply via this advertisement, or contact Aaron Drury at ADLIB Recruitment for more information. Please note this is a 12-month fixed term contract, which offers the possibility of joining the business on a permanent basis after 12 months.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.