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Digital Marketing Manager (B2C)
— Fast-growing Consumer Brands
- Personalised gifting retailer.
- eCommerce start-up within an established business.
- Huge growth plans within eCommerce.
This is a great role for an ambitious B2C digital acquisition specialist to join a personalised gifting eCommerce business who are enjoying huge growth and looking to expand further. They need a self-starter and fully independent expert, who can help to attract, retain and convert new customers for their multiple online gifting brands.
What you’ll be doing
Your main aim will be to develop creative & innovative marketing strategies to attract and engage the target customer base, using largely digital channels to grow brand awareness and generate interest in the product offering. There may be occasion to support with offline strategy, but this will only be a minimal part of the role.
As the Digital Marketing specialist, you will effective manage, allocate and spend the media budget on the best performing channels and campaigns. There will also be a need for you to optimise the traffic you generate in order to drive conversions, therefore consistent use of analytics tools to track marketing performance and reporting back to senior management on KPIs will be essential.
Working with the wider eCommerce team you will support with planning and implementing compelling offers and promotions for each brand in order to further drive revenue, and produce brand campaigns aimed at specific target audiences.
Finally, you’ll use your knowledge of CRM systems to support the CMO in establishing a robust CRM database to capture emails and segment customers in line with GDPR legislation, in order to establish a successful retention strategy.
What experience you’ll need to apply
- Experience of digital marketing within a B2C eCommerce environment, ideally for a consumer brand.
- Ability to deliver successful marketing campaigns across multiple channels, with a focus on digital marketing, i.e. Paid Search, Display, Paid Social & SEO.
- Significant experience using analytics tools to track, report on and optimise campaign performance.
- Excellent verbal & written skills, including the ability to communicate digital ideas to non-technical people
- Adapts easily to changing environments and demonstrates flexibility in shifting goals. and priorities.
- Must be a self-start, hands-on team member and operate with a start-up mentality.
- A keen problem solver, you will be able to come up with creative digital solutions to our commercial challenges.
- Customer-centric approach & will champion the user experience in everything you do.
- Good understanding of current eCommerce principles and emerging trends.
What you’ll get in return for your experience
A salary of £30-35k is on offer for this position.
Please send through your CV to Rina to be considered.
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