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Global Digital Media Planner
— Renowned Global Brand
- Innovative brand with international reach.
- Strategic role within a growing Digital Media team.
- Opportunity to use Paid Social Media expertise.
This is a rare opportunity to join a high-performing team within a leading, global brand. The company is undergoing a hugely exciting digital transformation, and seeking an innovative Global Digital Media Planner to support their growing Media function. In this role, you'll use data and performance tracking, market insights and content marketing insights to create digital plans and buying strategies. A key part of this position will involve Paid Social Media marketing.
What you’ll be doing
You’ll take the lead in strategically planning digital and social media campaigns internationally across established and emerging platforms. Campaign planning activity will include daily paid media consultation, as well as key support on small, medium and large integrated digital campaigns, involving application development and a multi-channel marketing approach.
Not only will you be responsible for defining innovative new paid digital media strategies to support the core business goals and wider teams, you’ll monitor campaign results and analyse key metrics to generate growth, incremental revenue and brand loyalty.
As the main driver in activities across social media, content marketing and digital activation, you’ll carry out regular paid social testing and experimentation ideation, working with the performance team and scaling globally. Likewise, you’ll be expected to identify when to scale back on paid media activities and utilise organic presence.
Keeping on top of industry trends to ensure strategy is at the cutting-edge will be a vital part of your role. You’ll continually explore new and emerging social media platforms and opportunities, as well as advertising tools and products. Similarly, it is essential that you quickly gain in depth knowledge of market differences, audiences, targeting and segmentation to drive growth and optimisation, which in turn will contribute to the development of the global content and branding strategy.
What experience you’ll need to apply
- Proven background and experience in digital branding, either for a top agency or leading global brand
- Proven experience of working in a paid media or social planning role.
- Solid knowledge of, and experience directly overseeing key social and emerging media platforms.
- Data driven media experience and audience planning.
- Passionate for and in tune with the latest digital media trends.
- Commercial experience with major social channels (Facebook, Twitter, Google, Instagram etc.).
- Demonstrable experience of traditional paid traffic practices and platforms i.e. DoubleClick, Programmatic, FB Power Editor, Twitter advertising.
- Solid understanding of content marketing practices and opportunities via social media including use social listening tools.
- Solid understanding of PR practice and the role of social in the PR mix and vice versa.
- Demonstrable knowledge of analytics and tracking with proven experience of reporting and success measurement in social media
What you’ll get in return for your experience
A competitive salary and a performance related bonus is on offer, alongside the chance to join a highly-respected global organisation. Please enquire for further information on benefits.
This is an urgent requirement, so please get in touch with Rina ASAP for more information.
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