Head of Content (eCommerce)
— Leading European Online Brand
Location: Cologne - Germany
• Successful brand with huge investment.
• Massive eCommerce drive.
• Strategic role, owning all product content across 3 brands & 7 countries.
This is an exciting opportunity to join very successful business at a vital growth point, heading up all the product content online. Based in Cologne, reporting into the Chief Digital Officer you will be strategizing and planning with the management team, building a successful product content team.
What you’ll be doing
As the Head of Product Content you will be responsible for developing the product content strategy, creating the best approach to inspire and influence all three brands and seven countries in which this company operates in online. Your focus will be on defining the crucial elements needed to create customer lead product content which includes setting the agenda for relevant inspiration and help/advise on content to aid the customers purchase journey.
You will be overseeing the process of optimisation with core product content for maximum reach through search and maximum conversion to add to basket from the quality of content offered. Alongside this, you will be balancing the priorities of achieving the most product availability to offer their customers adequate choices within categories, with the need for quality, authentic and trusted product content.
Overall you will be the lead and direction for content strategy, providing the optimum customer experience online working closley with the Online Trading, Digital Marketing and CRM teams.
What experience you’ll need
• Demonstrable experience managing multiple projects and delivering to deadlines.
• Strong CMS experience – Magento/Demandware/Hybris (or Similar).
• Management experience, building and developing teams.
• Strong content strategy within an eCommerce role (ideally).
• Knowledge of cross functionally teams – Online Trading & Digital Marketing.
What you’ll get in return for your talents
Salary up to 80k€, plus benefits. A rare and exciting opportunity to join a business as a strategic leader, helping them push and drive the online product content forward. Based in the beautiful city of Cologne.
Get in touch with Kat now for more information – 0117 9269 530