Community and Content Manager
— Get U Better
getUBetter is scaling rapidly and is the market leader in digital-self management support for musculoskeletal conditions in the UK.
We are helping NHS organisations to support people to self-manage from any injury and condition across their entire care pathway. Enabling patients to trust their recovery, have the confidence to self-manage and get better without over treatment. MSK injuries and conditions have a massive impact on patients, the health system, and the workplace. They cost significant amount of money but about 20% is overtreatment. Right now, there is an absolute need to support patients to self-manage, increase capacity, and use digital technology like getUBetter to reimagine and reinvent the delivery of care.
Our mission is to guide people through their recovery so they can effectively self-manage and only use healthcare services when it is going to benefit them. This improves outcomes for people and helps the NHS be efficient as possible.
You will own our communications and content strategy and help us developed our community and external facing image. This will include repackaging existing information and creating new content with input from the team. You will also engage with our stakeholders across social media channels and create strong, lasting relationships which will lead to partnerships and collaborations.
getUBetter want to 'own' the important conversations in the industry by engaging with the community, our customers, and partners. This role will work with the CEO and senior management team to identity, plan and deliver 'thought leadership campaigns' and co-ordinate awareness based around business objectives and strategy. The role will support Sales activity with the planning and co-ordination of events – webinars etc.
You will be accountable for:
Content: Lead content generation for our social media, website, and other channels. This will include repackaging existing content and tailoring it to different audiences as well as creating new content (including blog posts, emails, videos, white papers, social media posts, case studies). It will also include being creative on ways to use what we currently do (e.g., internal speaker series with patients) to generate external interest and spark conversations.
Community: Create a strong community of key stakeholders including patients, GP’s, Physios, Digital leads, health service stakeholders and central policy makers (where possible and with the support of the CEO and senior management team). This will include finding stakeholders as well as identifying the best way to engage with them. You will need to 'engage' with the community and build our awareness with key stakeholders, rather than 'create a strong community'. The community is already there, we need to engage with them and build our presence as a market leader.
Social media presence: Engage with our stakeholders on social media by participating in or starting conversations, identifying key channels for different stakeholders. Producing original, engaging, educational and promotional problems.
Event management: Build relationships with organisers and run partnerships. Organise and run webinars and events. Stay abreast of key events in the space and manage participation in relevant events including our own webinars. Identify relevant people in the company who should attend. Prepare/collect relevant marketing collateral, content, and ensure it is tailored to stakeholders in attendance.
Analytics: Measure, analyse and report on the key performance of the community approach to derive learnings and adjust approach.
Schedule: Plan and deliver a calendar of events throughout the year - with key themes, events, content, press releases etc.
• Experience of working in a fast-paced technology start up environment ideally agency experience.
• 2-3+ years’ experience in inbound marketing, content creation and community management in a B2B business
• Experience in healthcare technology (not essential but desirable)
• Design and production skills to create the majority marketing collateral and content in house - this includes presentations, posts, videos, graphics, social media etc.
• Experience managing specialised contractors such as videographers or website developers.
• Action-oriented, with experience laying out content plan and reporting to internal stakeholders
• Understanding of demand-generation strategies and tactics including email, social media, content syndication, direct mail, and events
• Ability to work with cross-functional teams (e.g., sales, commercial, product, clinical)
• A salary of £28-35k DOE
• 25 days of holiday + BH
• Hybrid working model
• An opportunity to work for a purpose led employer with strong values and mission during their key stages of growth.
How to apply for the Community and Content Manager role
getUBetter has chosen to work with our friends at ADLIB who are managing the recruitment process. ADLIB are a B Corp business and well versed in attracting the best candidates that have the right skills and experience, combined with the desire to work for a business driven by purpose that wants make a positive impact on society and the planet. Please note that any candidates that approach Heidi.com directly will be forwarded to ADLIB for consideration.
Inclusion and equality
Here at getUBetter, equal opportunity runs through every aspect of the business. We are creating an environment where a diverse mix of talented people want to work, do their best, and share in our journey for the long term. We’re building a team that represents a variety of perspectives and backgrounds, as we believe that the more inclusive we are, the better and more innovative our work will be. We strive to be a workplace where everyone feels empowered and can be their authentic selves.
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