Data and Marketing Insights Manager
— Leading Higher Education Institution
- Join an established University as a key member in their internal team.
- Utilise your marketing and data knowledge to make an impact with direct, visible results.
- Opportunity, training and projects to hit the ground running.
Joining an integral role in the growth and opportunity for this University. You’ll be key when it comes to understanding data and marketing and be able to utilise your knowledge to show this.
What you’ll be doing
You’ll be coming in as a dedicated data resource in the marketing team. You’ll be looking at student data and understanding enquires, generating leads and student retention alongside recruitment. You’ll be following student journeys from their admission across to their graduation. You’ll be analysing competitors and student behaviours when interacting with this University. You’ll understand the ins and outs of course performance and where there is opportunity to offer more.
Providing insight around academic products is key in this role and you’ll be looking at historical data to understand this and make projections about the future. You’ll show how important data, research and insights truly are and highlight areas to improve the business overall.
You’re filling a missing piece between data and marketing by scanning the market for wider demand and what could be offered and where improvements can be made. You’ll also have the opportunity to guide colleagues around how to better analyse and report on data.
What experience you’ll need to apply
- Strong understanding of marketing
- Experience across market research, campaigns and more
- Ability to apply marketing understanding in an analytical way
- Experience with Google Analytics
- Solid experience with SQL
- Confident with Excel
What you’ll get in return for your experience
A base salary up to £45,000 per annum with great benefits.
Please get in touch with Tegan with an up-to-date CV today. Don’t hesitate to get in touch to discuss the finer details.
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