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9th May

UK Brand Marketing Manager (FTC)

— Elizabeth Shaw and Lily O’Brien’s

Location:
Bristol/ hybrid, UK
Type:
Salary:
competitive

Colian UK is a part of the Colian Group, a global food group with a wide portfolio of confectionery and biscuit brands. The UK main brands are Lily O’Brien’s, Elizabeth Shaw and Famous Names.  

The Lily O’Brien’s brand is the fastest growing premium confectionery Brand in the UK, founded in Ireland by Mary Ann O’Brien, creating the finest chocolates with the best ingredients.  

Elizabeth Shaw’s 140 year heritage of making quality chocolate dates back to 1881 and the original After Dinner Mint Crisp.

The role

•    To champion the Consumer & Brand inside/outside the organisation
•    To be the custodian of the Elizabeth Shaw Brands ensuring consumer relevance and consistency of messaging across all marketing channels
•    To plan & manage the execution of the marketing communications programme for both the Elizabeth Shaw and Famous Names Brands
•    Manage the E Commerce site for Elizabeth Shaw/Famous Names
•    To assist the Marketing Director in the execution of the Lily O’Brien’s marketing communications programme
•    To work with Media Planning/Buying Agency & PR Agency to plan and manage the execution of an annual integrated communications programme for the Brand across ATL Radio, Press, OOH, On and Offline PR and Social Media Platforms
•    To work with Category Marketing Managers and retailer media owners to oversee Brand Presence in Retailer Media & Online to ensure compliance with brand guidelines and support trade activation plans
•    To work with the social agency to create an ongoing Social Media Strategy for Elizabeth Shaw in line with overall Brand Communications targeting the Brand’s core consumer
•    To oversee Elizabeth Shaw’s presence at UK and International Trade Shows ensuring Branded Stands and Literature are available as required
•    Review the role played by ES Website/Shop and ECRM programme in overall consumer journey and ES Communications Channels and evolve e mail marketing campaigns to suit changing media consumption habits of ES consumer. Drive sales performance of the ecommerce site through website management, promotional campaigns and website enhancements
•    Ensure that a seasonal plan is developed and implemented to drive sales including online media activity and ECRM. 

The candidate

•    Excellent communicator 
•    Strong organisational and project management skills
•    Good level of numeracy with a commercial focus
•    Self-starter - capable of taking the initiative and working pro-actively 
•    Confident, not afraid to challenge
•    An understanding of Brands and how consumers relate to them
•    Experience of managing and updating ecommerce platforms – Wordpress 
•    Experience of eCRM tools – Mailchimp 
•    Knowledge of digital marketing channels 
•    Excellent attention to detail
•    Good understanding of analytics and reporting 
•    Copywriting, image editing, asset production using photoshop will be advantageous

Rewards

•    An attractive salary 
•    The office is North Bristol
•    We can offer a hybrid working model
•    This role is a 12 months maternity cover, we can offer a 4 day week.

How to apply for the Brand Marketing Manager role 

Colian UK has chosen to work with our friends at ADLIB who are managing the recruitment process. They’re a B Corp business and well versed in attracting the best candidates that have the right skills and experience, combined with the desire to work for a business driven by purpose that wants to make a positive impact on society and the planet. Please note that any candidates that approach Colian UK directly will be forwarded to ADLIB for consideration.

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Who's managing this role?

Ania Markowska

Ania Markowska

— Principal Recruiter Client Side Marketing

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