PR and Influencer Executive
— Market Leading Brand
- Well-known and reputable organisation.
- Great working environment and benefits.
- Varied and fast-paced role.
A large retailer has the opportunity for a creative and driven individual to join the Marketing & PR team as a PR & Influencer Executive in their well-equipped offices in High Wycombe. To communicate the business's proposition successfully it is reliant on generating awareness from media sources and encouraging trial through a network of influencers. Your core responsibility will be to develop a plan which generates PR and promotes the positive attitude of influencers. You will also be responsible for managing the relationship with external PR agencies, in addition to external media stakeholders and influencers.
What you'll be doing
Reporting into the Marketing Director, you will be the key contact for press and influencer enquiries and general media relations alongside the PR agency, as well as assisting in the development and planning of content for regular PR campaigns. You will also collate press cuttings and impacts of PR activity in regular weekly reports.
Tapping into your commercial and savvy nature, you will need to source relevant influencers, from micro through to macro influencers, in line with Influencer strategy, negotiate with them, set up and agree contracts / deliverables, provide products for review, whilst maintaining existing influencer partnerships. To manage this process you will be responsible for creating clear and specific Influencer briefs complete with KPIs that align with social sharing strategy and internal objectives.
Using your creativity and writing ability, you will develop engaging and impactful content to bring to life key campaigns from the brand content calendar and will manage the entire planning and creation process for all influencer content across relevant digital channels – Instagram, Facebook, Snapchat, Twitter, You Tube and Pinterest.
What experience you'll need to apply
- Previous PR experience either agency or in-house
- Experience of managing influencer networks
- Strong stakeholder management
- Ideally you will bring key contacts and ideas from your time in PR
- Strong networking ability
- Good crisis management and customer engagement skills
- Ability to manage budgets
What you'll get in return for your talents
This company likes to give back to its employees, with large discounts on their products, free car parking, free on-site gym, discretionary company bonus, childcare vouchers, as well as pension, life cover, all supporting the base salary of £25000 - £30000.
If this role looks exciting to you please give Jim a call on 01179269530. If it's not quite the right fit feel free to reach out and let us know what you are looking for!Back to jobs