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9th Oct

Digital Marketing Executive

— International brand with ambitious plans!

Location:
Cardiff
Type:
Salary:
£28k-£32k
  • Work for an international brand with ambitious plans and continuous growth. 
  • Coordinate omnichannel online marketing activities that support growth objectives. 
  • Fantastic development opportunities to grow and progress. 

We are working with a global brand to appoint 2 experienced Digital Marketing Executives into a successful team based in the Cardiff Head Office. The two new hires will each focus on slightly different parts of the brand and one will need to have extensive experience in B2B marketing and the other in B2C marketing. 


What you’ll be doing 


You’ll be working closely with the Digital Marketing Manager and coordinate omnichannel online marketing activities that support the growth objectives of the three brands and international markets. The role will coordinate the daily activities that go in to building relevant website traffic through all online marketing. You’ll focus on defining process development that will be critical to the launch of lead generation activities across channels including but not exclusive to search. You will also proactively review and manage website improvements process that will use insight to improve lead generation conversion rates and user experience. 


You will coordinate both internal and external web development resources to deliver and evolve project plans to support business development and also coordinate with the wider marketing team to develop and implement regular campaigns supporting subsidiary business objectives.

 
What experience you will need to apply 

 

  • Experience in a similar role, with a minimum of 4 years working in digital marketing
  • Degree level education in a Marketing, Business, Communications or similar discipline
  • Track record of increasing traffic through paid search and improved search rankings whilst driving improved ROI 
  • Fundamental understanding of online customer decision making
  • Experience with using paid search to build intelligent campaigns that generate leads and sales by targeting customers across the buyer journey
  • Ability to develop sales orientated, compelling and influential copy for traditional and modern marketing activities
  • Numerate and strong competency with Microsoft Excel
  • Experience working with web analytics software (Google Analytics an advantage)
  • Able to negotiate with internal category teams to craft persuasive promotions to drive sales
  •  Strong interpersonal skills, with the ability to lead and coordinate others
  •  Excellent attention detail
  •  Fundamental understanding of how digital marketing works
  • Familiarity with coordinating and working with third party agencies to deliver tasks and projects on time
  • The ability to use data to analyse problems from a variety of angles and provide the most appropriate solution
  • Accurate and rational task prioritisation is essential
  • Experience of working within a central marketing function for international business – desirable, not essential   
  • Multi-lingual – desirable, not essential 


What you will get in return for your experience 


You’ll be offered a salary in line with your skills and experience ranging from £28k-£32k + 10% bonus, pension scheme, holiday allowance and healthcare package. You will also receive ongoing training and development to help you progress. 


What next

    
If you have the skills and experience required and are interested in finding out more, please apply with a short cover note and a copy of your CV. 
 

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    Location:
    Chepstow
    Type:
    Salary:
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    Own digital marketing strategy & delivery. Innovative, hi-tech product offering.  High-growth, eCommerce start-up This is a new role within an award-winning business, that has a truly innovative product offering. If you have a passion for driving growth across digital channels, you could play an integral part in helping them scale-up over the next few years, and have the opportunity to work in a cutting-edge, hi-tech industry.  What you’ll be doing As the growth expert within a lean team, you’ll be responsible for targeting and driving relevant traffic to the site across multiple digital channels, including Social Media, Paid Search & SEO.  In the first instance, a key area of focus will need to be developing an effective social media strategy and delivering highly-optimised campaigns for a range of channels, but particularly Facebook & Instagram. The ability to write and create content is a must, as occasionally you’ll also need to create ad hoc posts for the website and update it using the CMS. However, there will be a cluster of excellent content writers on hand most of the time.   In a similar vein, whilst you will have the support of digital agencies, you’ll still be expected to have hands-on skills when it comes to planning & implementing PPC & SEO campaigns and be able to use analytics tools to gather relevant insights and continuously optimise performance.  What experience you’ll need to apply A passion for growth marketing across digital channels, in particular Social Media.  Demonstrable success in planning & delivering successful digital marketing campaigns across Social Media, Paid Search & SEO.  Strong commercial mind-set and the ability to spot opportunities for new areas of growth.  Data-driven approach – you will enjoy using analytics tools to gather insights and optimise performance. Ability to work autonomously but also collaborate with others and manage external agency output.  Excellent verbal & written communication skills.  Experience using a CMS.  eCommerce background is highly-desirable.  Ability to work at pace, within an agile environment and adapt to the changing needs of a start-up.  What you’ll get in return for your experience  For a start-up, the salary offered is generous, at £40-50k, DOE, and there is a huge amount of growth potential within the first year alone. What’s more, flexible or remote working is available 2 days per week.  What's next?The team is looking to hire ASAP so please don’t hesitate in sending your CV through to Rina to be considered.