Head of eCommerce
— Home and Lifestyle Brand
- Thriving, multi-channel retailer.
- Unique product range.
- Forward-thinking approach to eCommerce.
A lovely multi-channel retailer, based in a beautiful rural location, is seeking an experienced Head of eCommerce to join their established team. You will be responsible for driving their B2C online growth through management and development the website, and providing a stable online platform for all channels to ensure maximum conversion.
What you'll be doing
This is a new role for the business, which is at a pivotal point in their growth plans, so you'll have the opportunity to really take ownership of the online channels and make your mark. With control over the eCommere budget, your key remit is to assess the current strategy and put together a successful plan for the team to implement.
On a day-to-day basis, you will work closely with the Head of Marketing to ensure that the marketing strategy and campaigns are executed effectively across all channels. In a similar vein, you'll manage the digital agency to develop and deliver the digital marketing strategy, reporting on KPIs and sharing insights to optimise traffic and conversion.
Maintaining a customer-centric user experience is of paramount importance, in addition to ensuring consistency of the brand image, therefore a key element of this role is site merchandising and managing web developments and integrations. You'll also work with the Buying team to check that product descriptions are correct and support SEO, as well as with the operations department on logistics and stock availability to find commercial solutions that meet customer needs.
The IT team will assist you in keeping the website functionality is in line with all in-house and external security measures, and that all processes are GDPR compliant, particularly in relation to the customer database.
Finally, you will consistently identify opportunities and activity to support the growth of online channels, reporting monthly on this to Senior Management, in addition to managing the digital channel attributions reports.
What experience you'll need to apply
- Experience managing an eCommerce website end-to-end.
- B2C retail experience.
- Experience using Shopify/Plus is preferable.
- Strong numeracy and analytical skills.
- Experience using the full Google suite - Google Analytics is essential.
- Experience in developing digital marketing strategies
- Technically minded with a customer focused approach
- Excellent written and verbal communication skills.
- Experience managing external agencies.
What you'll get in return for your experience
A salary of £50-60k is on offer, dependent on experience. Please enquire for further information even if your expectations are slightly higher.
Send through your CV and get in touch with Rina on 01179 269 530 to chat through the details!
Who's managing this role?
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