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Digital Marketing Executive - Technical
— Leading Financial Services business
- Award-winning FS company.
- Excellent opportunities for career progression.
- Close to Bath Spa station.
An award-winning Financial Services business, based in the heart of Bath, is seeking a driven digital marketer with strong technical skills (HTML) and experience using CMS, to help drive conversions across the website.
What youll be doing
Reporting to the Digital Conversion Manager, youll work to enhance the (in-house) CMS capability, build and develop landing pages, CMS templates, test hypotheses, specify changes to the main website and contribute to lead generation through improved click to lead conversion.
In addition, youll get a chance to support with A/B testing, personalisation and optimisation plans, working closely with the wider Marketing and Development teams.
Finally, youll champion improvements aimed at achieving improved customer / segment conversion rates and maximising demand and profit, prioritising your workload to deliver quick wins. .
What experience youll need to apply
- Experience in a similar digital marketing role, focussed on web optimisation.
- An understanding of HTML/CSS and the ability to build landing pages and email templates.
- Experience using Content Management Systems.
- Excellent written and verbal communication skills.
- Proactive, self-starter with good analytical skills.
- Commercially aware with a passion for digital.
What youll get in return for your experience
A generous salary of between £25-30k. Enquire for further benefits.
Get in touch with Rina for more information!
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