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Head of Design
— Premium Brand
- Lead the creative and strategic execution for a premium greetings card range.
- Manage a multidisciplinary design and artwork team as part of an ambitious and driven business
- Competitive salary and package on offer
This is the opportunity for a commercially driven creative to join a premium design studio in Gloucestershire. The head of design will join an established and well-respected brand and have the opportunity to help build and shape the future both creatively and commercially with the new dynamic company owners.
What you’ll be doing
The business is well known for its premium design and execution in greetings cards and giftware. The studio generates its own artwork in house as well as commissioning creative from external sources and licensing partners. Their customers include some of the biggest names in retail as well as a number of charity organisations and a thriving export business.
The Head of Design will focus on key areas for the business including conceptual creative, people management and product and commercial strategy. This role will report into the Group Creative Director who will play a key supporting and guidance role.
As Head of Design you will manage a team of 7 including design, artwork and a creative support manager. Leading by example you will provide creative concepts and support the execution of over 2000 new products per year plus the opportunity for bespoke customer projects and line extensions.
We are looking for someone to increase the creativity and output within the internal studio, reinvigorate their portfolio and develop the brand and packaging strategy.
A great communicator with a passion for design and brand you will be very hands on and work with existing licensors to add to the portfolio where required to ensure the business retains its position as the ‘go to’ destination for their genre of greetings cards and revitalises their humour offer which has underperformed in recent years.
Naturally this role will require someone with an understanding of the greetings card industry as you’ll be expected to deliver ideas that are relevant, current, targeted, innovative, commercially successful and cost effective. You’ll need to make the most of data and have a forward thinking mind set and be able to work a year ahead and anticipate the customer and market requirements in caption, design, text and colour. No detail is too small.
You will enjoy challenging the creative team whilst maintaining the volume of output, accuracy, the brand positioning and customer expectations whilst maintaining the high-quality standards needed. Plus, you will be used to setting budgets and working to them.
The whole business is focused on great design and product and you can count on the support and cooperation of an experienced and engaged senior management team and a focused Creative Director plus a loyal and demanding customer base.
You will also have the benefit of being part of a larger group with experience in both cards and the ‘ink on paper’ sector.
As an effective leader you will be managing a mixture of skillsets and personalities and ensuring that good ideas are briefed in detail, executed with integrity and designed with precision and to the critical path and launch strategy. Any issues must be communicated to internal stakeholders and solutions found.
This is an exciting opportunity to revitalise and drive the creative output for an established brand and work with some of the biggest names in retail. To be successful you’ll be motivated by keeping creativity fresh, owning the product strategy, driving the packaging, having pride in all marketing and advertising materials and delivering 1000s of high quality products on time for sale on fixtures up and down the UK and around the world.
What experience you’ll need to apply
- Degree qualified in graphic design or a related field.
- Be a truly experienced design leader, conceptual and strategic in your work.
- A deep understanding of design, brand, merchandising and marketing.
- A background within the greetings card or, failing that, the giftware or giftpackaging market.
- Experience of working with FMCG and a high volume of product SKUs.
- Experience in licensing
- Ability to plan cards and work on ‘captioning’ early on in the design process and balance sentiment appropriate for Genre.
- A sound commercial focus and understanding of budgets and targets and high attention to detail
- Can demonstrate that you are used to working in a time pressured environment and able to deliver and manage a critical path.
- Proven track record in leadership and line management of a creative team
- Data driven in your approach to product strategy and market analysis.
- Experience in Excel, Mac, Office and Windows and has used non-design databases in the course of their work and can demonstrate the ability to extract and use data as part of their decision-making process
- Knowledge in Adobe Creative Suite: Photoshop, Illustrator and Creative Cloud
What you’ll get in return for your experience
This is the chance to join a business well known in its sector, you’ll have ownership and autonomy to develop their offering and be given all the tools needed to succeed. The culture is collaborative, driven and friendly with a desire to succeed. On offer is a competitive salary, pension scheme, life assurance and a host of other great benefits.
Please apply with an up to date CV and portfolio of work to be considered. A covering note on why you're well suited for the position will also be beneficial.
This job has now been filled but you may be interested in:
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