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Digital Marketing Manager
— Luxury Fashion Start-up
- Premium Fashion brand.
- Hands-on and strategic role.
- Exciting growth plans within eCommerce.
My client is a luxury fashion start-up based in central London. They are seeking a versatile and experienced Digital Marketing Manager to implement and manage the digital acquisition and comms strategy for their brand, across multiple channels.
What you’ll be doing
Your key aim will be to drive brand exposure and awareness through a range of digital channels, drawing upon expertise in Paid Advertising, Social Media and Content Marketing.
Day to day, you’ll work closely with a number of internal stakeholders, such as the eCommerce team, to ensure your strategies for driving customers onto the website are aligned. You’ll also work with the buying team who’ll advise on the relevant products to incorporate into your content before each new collection drops.
The creative team will support you with writing and optimising content to deliver against your overarching social & content calendar. In addition, you will plan affiliate exposure and commission exclusive affiliate content, where appropriate, as well as developing partnerships with relevant influencers.
Using relevant analytics tools, you will track & monitor campaign and keyword performance and optimise accordingly, as well as ensuring brand guidelines are adhered to, e.g. tone of voice.
What experience you’ll need to apply
- Experience within an eCommerce environment.
- Ability to deliver successful digital marketing campaigns across multiple channels.
- Experience with the Google suite of analytics products.
- Strong written and verbal communication skills required.
- Self-starter/self-motivated, capable of staying on track and completing tasks.
- Adapts easily to changing environments and demonstrates flexibility in shifting goals. and priorities.
- Must be a hands-on team member and operate with a start-up mentality.
What you’ll get in return for your experience
The salary bracket is flexible dependent upon experience, but please bear in mind that you’ll be expected to work hands-on, not just at a strategic level. Enquire for further info.
This is an urgent requirement, so please send through your CV to be considered.
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