You can view related vacancies or set-up an email alert notification when similar jobs are added to the website using the buttons below.
Digital Acquisition and Retention Manager
— Multi-site eCommerce Brand
- Multiple sites with different digital challenges.
- Excellent agency resource to drive success.
- Fantastic culture with a nice balance of autonomy and support.
The Digital Acquisition and Retention Manager is a new role as part of a digital team of 11 people. Although an established market leader, this brand sells across multiple eCommerce sites, creating new opportunities for growth and with it exciting projects for digital marketers to work on.
What you'll be doing
Each brand presents different challenges, so your role as Digital Acquisition and Retention Manager will require varying strategies to bring about the desired outcomes. This is the best of both worlds - the focus of working as part of a client side business, but with the variety of being able to work on different eCommerce sites.
Working alongside Web Development, eCommerce Merchandising and reporting into the Head of Digital, your role will drive the success of paid search and email marketing strategy across the business (Acquisition and Retention). Primary paid search channels are Google Ads and Bing, however there is scope for wider channels (paid social, retargeting etc.) depending on the directions you want to take. There is a significant budget and paid search agency on hand, so this role is more about driving the overarching strategy and bringing the best out of the agency partners.
Email Marketing is a key channel to ensure repeat business from the company's existing customer base. Creatives in-house and an outsourced supplier will help you on designing, running and analysing the campaigns end to end. Therefore the role will suit a broader digital professional, looking for an environment with new challenges and the tools to be more strategic in their role.
What experience you'll need
- Digital Marketing experience, ideally from an eCommerce setting however other backgrounds will be considered.
- Familiar with driving overall strategy for acquisition and retention channels.
- Confident in putting together strategies for PPC (Google Ads) and Email Marketing, and managing external suppliers to implement these campaigns.
- Analytical mindset to review campaigns and filter feedback into your overall plans.
- Ability to work with stakeholders at a range of levels.
- Passionate about eCommerce.
What you'll get in return for your talents
There is a salary on offer of between £30-35k (potential for higher depending on experience). Benefits include 25 days holiday (with option to buy more), bonus scheme, pension scheme, private medical and life assurance.
Get in touch with Joe to hear the finer details on this one.
This job has now been filled but you may be interested in:
— Thriving UK RetailerLocation:WarwickshireSalary:£60-70kRenowned Global Brand. High-performing eCommerce team. Collaborative culture & good benefits.Working for an established, national brand, this is a fantastic opportunity for an experienced Digital Trader to play a key role in furthering the growth of this business through the delivery of an optimised customer journey. You will be responsible for driving sales and profit for the UK and Ireland websites, managing product and on-site content, as well as the promotional plan.What you’ll be doing Reporting into the Head of eCommerce, your remit is to achieve sales and profit targets through promotional activity, merchandising best practice, search strategies and recommendation strategies. This will involve leading the merchandising team and managing their work streams, ensuring they deliver against targets, and developing Trading Managers to work collaboratively across the business in order to create category specific growth plans. In addition, you will work closely with the design team to create assets which support your team’s activity. You will oversee the activity plan, ensuring it is in line with the retail plan, whilst simultaneously working closely with the design team to create assets which support promotional activity. Furthermore, your day to day will involve creating, testing and maintaining the overarching merchandising guidelines to better promote products in search and browse scenarios. In order to optimise merchandising methods and promote best practices, you will consistently assess processes to identify improvements, as well as creating and executing strategies to bring products to life, ensuring SEO and photography brand rules are followed. What experience you’ll need to apply Significant experience in digital trading/ merchandising. Strong leadership skills that will create an enthusiastic, engaged and skilled team. Experience of managing search and promotions. Ability to analyse data and make recommendations for change. Innovative in approach and willing to develop & test new ideas in order to drive performance. Demonstrable track record of developing and implementing business growth strategies that have delivered digital sales growth, ideally in a retail environment. Deep understanding of customer behaviour. Experience of optimising web performance to drive conversion rates Ability to influence the team, peers and senior management.What you’ll get in return for your experience With a salary of up to £70k on offer, a car allowance and fantastic development opportunities, this is a great opportunity for a high-calibre digital trader to lead a successful team. Please enquire about additional company benefits. What's next?Please send through your CV to [email protected] to be considered.
— Regular UK Travel InvolvedLocation:ManchesterSalary:CompetitiveBrand new role for the organisation. Covering the North region. The main emphasis of the role will be strategic, local marketing.This is a great opportunity to join a leading consumer brand in a brand new role. With a large number of branches across the UK, you will work with local practices to understand their challenges and help create and deliver effective marketing plans and strategies with Head Office support. What you’ll be doing Working for a very well known brand, you will work with a number of local practices to understand the local marketplace, customers, competitors, strengths and weaknesses, and will support these with bespoke marketing plans and strategies. Managing the entire region you will be expected to travel to different sites regularly, but you will benefit from home working and an expectation to visit the Bristol Head Office approximately once a week. You will learn to understand the challenges that individual practices face, and in turn, what support they may need, with some needing more than others.Once the plan is in place, you will hand over to the local Practice Managers for them to execute the tactics and campaigns. It will be imperative that you stay in touch and build strong relationships with these Managers, to understand how the results are looking, and if they need any further ongoing support. What experience you’ll need to apply Previous experience in a cross channel, B2C Marketing role. Solid Campaign Management experience. Excellent planning and multi-tasking skills. Having access to a car and willing to travel for approximately 50% of the time. Strong communication skills and relationship management. What you’ll get in return for your talents You will be working for a well known brand with a huge presence. This is a role where you will get to put your brain to work, developing local marketing plans for a big brand. There is a good salary on offer, great perks and benefits, and huge variety in the role. What next?If this sounds like a great opportunity to you, then apply now or contact Chris (011789 269530) for more information.
— Market Leading eCommerce brandLocation:St. AlbansSalary:£25-30kInternational footprint. Thriving B2C operation with high-end product range. Excellent team structure and hands-on exposure. This business has a key focus on quality which is reflected in their premium kitchenware products. A brand that has been around for over 200 years, their success online has brought about the requirement for a Digital Marketing Executive to join the team. Working across a range of channels youll be responsible for the eCommerce operation, social media and relevant brand sites. What you'll be doingWorking as part of a broader team and reporting into the Digital Marketing Manager, your role will span a number of areas including Paid Search (PPC and Display), content management online (product descriptions, how to guides, etc.), Search Engine Optimisation (SEO), Email Marketing and Social Media management. A pretty comprehensive list, so the team understand if you have strengths in some areas over others that need upskilling. A key area will also be the use of analytical tools (Google Analytics) to understand the performance of each channel and feed this into your overall strategy. Youll also work closely with the broader marketing team (branding / offline) to ensure that the voice of the brand is consistent. What experience you'll need Experience working on digital marketing for a B2C brand. Really looking for hands-on skills here rather than management through an agency. Key areas of experience need to be PPC, with a focus on email marketing and SEO. Additional experience across content management, conversion rate optimisation and affiliates will also help massively but are not must-haves. Able to multi-task and manage time efficiently when working on multiple channels. Ability to work closely with internal stakeholders to drive efficient workflow and promote a positive culture. Strong numeracy and analytical skills. Intermediate to advance Excel skills. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £30k depending on relevant experience to the above channels. Might also be a chance to get involved in some travel abroad 3-4 times a year to attend relevant digital workshops. Great that the team are keen to help drive education across the marketing team. What's next? Please get in touch with Marlie to learn more about this role.
— Fantastic MedTech BusinessLocation:MalvernSalary:£30k-£35kHigh Tech Innovative Company. Great, High Performing Team. Competitive Salary & Benefits.Here's a great opportunity to join a fantastic, market leading business in Malvern as their new Technical Author. Joining a top team you will have exceptional products to write about across a range of outputs. What you'll be doingYour role will be to create engaging and useful content such as user guides, help systems, e-learning materials, to help customers get the best from the scientific solutions. You will be providing exemplary technical information to a scientific audience, and working within R&D you will be involved at every stage of the development process giving you the opportunity to document and shape the products. There will be a lot of coordination with product and project managers, software developers, engineers and other authors to ensure a good flow of information. This will not just be written text, you will create video, graphical and photographic material to support the technical information that you produce. What experience you'll need to apply Proven experience in a previous technical author role Ideally experience across software, hardware, or medical writing Some kind of relevant qualification, ideally written, analytical, mathematical or similar A creative mindset of looking to do things in a different way An exceptional written communicator The best eye for detail, spotting a typo from a mile away!What you'll get in return for your talentsThere is such incredible training, development, a great induction program, this company really invest in their staff through internal and external training! This is a growing company and a great time to join, there is a decent salary on offer (£30k-£35k) and good benefits. What nextIf you've previously worked in a Technical Author role then apply now, or contact Chris (01179 269530) for more information.
— Leading Independent Full-Service AgencyLocation:Stratford-upon-AvonSalary:Up to £22kGreat training and development opportunities. Working for a leading agency with top rate clients. Cooperative, social officeThis is a brilliant opportunity for a motivated junior candidate to join a leading full-service agency and develop their career with excellent training and development. You’ll need to be a self-starter, as the beauty of agency life is that there are no two days are the same which means always keeping ahead of the game in terms technology, new marketing opportunities, the latest trends in on and offline media, social media and more.You will be given a full training programme, mentoring and hands-on client experience to ensure you really get to the experience the full mix, from strategy, implementation and awesome client results.What you’ll be doingReporting into the Group Media Director, you’ll be joining a growing team of dedicated, knowledgeable professionals. Your role will include a mix of on and offline media, giving you a broad range of experience across a variety of areas.In your day to day, you’ll be working to support the media team with tasks including data entry into media and finance systems, researching markets and competitors, building and maintaining both stakeholder and client relationships, media planning and more.What experience you’ll need Educated to at least ‘A’ level standard – Graduate preferred but not essential. Work ethic and willingness to learn are more important. Proficiency in Excel and PowerPoint essential. Excellent communication skills with a good telephone manner essential. Outgoing and enthusiastic personality able to build relationships at all levels. Proactive and able to work on their own initiative. Accurate with figures and a keen eye for detail.What you’ll get in return for your talents?There is a salary of up to £22k on offer. Please do still inquire if you’re a touch over this banding as there may be scope to flex for more senior candidates. Other benefits include private health care, pension, a generous holiday allowance, and regular team socials.What's next?Please get in touch with Chloe today to hear more about this role.
— lovely Household BrandLocation:Tunbridge WellsSalary:CompetitiveManaging the launch of the eCommerce sites. Well-known Sports brands. Fantastic resources to hand and a broad role across eCommerce. This household brand has been predominantly selling through retail and has realised the need to rapidly upscale their eCommerce offering. Well-known for their retail presence in the UK this role will manage the launch of the eCommerce site and work broadly across the full customer journey. What youll be doingReporting into the Sales and Marketing Director, your role will have the scope to shape the new site based on your recommendations, with support in the form of an overarching plan.As mentioned above, the role is a broad one working across all areas of the customer journey. This is a hugely exciting element of the role to retain the wider control from a more strategic standpoint, as large teams for big brands mean you can get pidgeon-holed into niche areas.Working with the brand managers, marketing execs, developers and graphic designers, youll use your solid experience as a template to outline the digital roadmap for the launch of the site. Digital acquisition channels will include PPC, SEO, Retargeting, Email Marketing / CRM and Social Media, these skills will align with your proven ability to grow sales for B2C brands.This is a hugely exciting role where you can have input on a new site from day one, but also a strong brand backing. Its rare that a new site launch will see such a quick uptake from a customer base, which makes this a really unique role. What experience youll need Excellent track record in eCommerce management, ideally with experience handling the launch of an eCommerce site. Demonstrable management of successful campaigns for PPC, SEO, Social Media. Proven ability to drive strategy and manage both web development and digital marketing. Knowledge of Shopify a real plus. Ability to work across the full customer journey including optimisation, digital marketing, analytics and retention/CRM. What youll get in return for your talentsThere is a competitive salary on offer so please get in touch for more information. Usual Benefits and more included - available on request.Whats next? Get in touch with Marlie to hear more information on this one.
— Independent Full-Service AgencyLocation:Stratford-upon-AvonSalary:£28-34kLeading agency with market-leading client base. Great culture and sociable office. Broader offering alongside specialism in Digital. Were working with a leading, independent full-service agency based in beautiful Stratford-upon-Avon. The business partners with a wide range of market-leading and global businesses to deliver exceptional results across digital marketing and traditional media. The SEO Manager will drive technical SEO campaigns as part of an established team.What youll be doingAs you work with multiple clients no two days are the same. You'll work closely with other team members as part of a broader campaign strategy, with your focus being on technical SEO. Keeping ahead of trends, putting together client strategy, understanding new opportunities for growth - there are so many opportunities here to grow your skillset from day one. Jumping into more detail on your day to day - youll focus on technical site audits (on and off page), carrying out competitor analysis, link auditing and keyword research. This leads nicely into the analytical side, providing regular reports on your campaigns and how this information will allow you to tweak your strategy. There are a whole host of tools at your disposal too, therefore the best tech on offer for you to drive success on behalf of your clients. What experience youll need SEO Management experience either agency or client side. Proficient with key SEO software (Screaming Frog, DeepCrawl, SEM Rush etc). Excellent analytical ability to provide strong reporting (Google Analytics, Search Console etc). Great organisational skills and time management. Ability to work closely with others at a range of levels. Able to juggle multiple projects at any given time. What youll get in return for your talents?There is a competitive salary on offer in the region of £28-34k. Other benefits include private health care, pension, a generous holiday allowance and regular team socials.What comes next?Please get in touch with Joe to hear more about this role.
— Thriving London agencyLocation:LondonSalary:£60,000New role heading up the SEO function. Established, fast-growing agency outside of London. Brilliant culture as part of a driven team.This agency are well-established but are growing fast off the back of some exciting account wins and existing account growth. SEO is a core part of their offering and they are looking for someone to head up this function with a mix of management, strategic input, hands-on work and getting involved in new business. A role with great variety and a brilliant culture, set on the beautiful South Coast!What youll be doingReporting into the Digital Marketing Director and managing 1 other executive in the team, your role will be split between line management (tied in with hands-on work), strategy, new business pitches and growing the SEO team with future hires. With an enviable client list, this is a great role for an established SEO professional to take a step up and drive the broader strategic / team leadership elements they may not have exposure to.Youll mentor an SEO Manager and SEO Executive in all things biddable media, also educating them on best practice and planning their time based on the strategic goals of the team and business. Given the fantastic base of clients this agency boasts, building close relationships with your contacts there will be key. This will allow you to handle difficult situations, and also more clearly understand their requirements. As this is a full service agency it will also help you offer assistance in other areas and grow each account.Back to the detail on SEO - your team will deliver a combination of content & technical solutions, so youll need to comfortable managing both if these areas. This will involve keyword research, on-page optimisation (including meta-data and content optimisation) and link-building (positive and negative effects). Localised SEO campaigns will also be key to a number of clients, so experience in this area will be very helpful.What experience youll need Strong experience in an SEO role, either agency or client side (agency experience would be great). Able to work autonomously on SEO campaigns, from setting overall strategy to driving implementation. Team leadership skills to mentor and develop your team. Strong organisation and time management skills. Well-versed in SEO management tools, such as SE Cockpit, SEM Rush, Searchmetrics, Majestic, Copyscape and Moz. Understanding of the wider spectrum of digital marketing to help develop client accounts. Exposure to new business pitches and winning accounts to grow the business.What youll get in return for your talentsA competitive salary is on offer in the region of £35-45k, depending on experience. Please still get in touch if your experience is well aligned but expectations are higher, as there could be some flexibility here. Benefits include a generous holiday allowance, childcare vouchers, free breakfast on Fridays and also an early finish that day too.Whats next? Please get in touch with Marlie to run through the finer details of the role.