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Senior PPC Manager
— Booming Multi-channel Retailer
- Remote working options.
- Digital-first approach & collaborative culture.
- Leading role within a high-performing eCommerce team.
As an experienced Senior PPC Manager you’ll own a significant 7-figure paid media budget (paid search, shopping, display) supporting business goals to set and drive KPIs for continuous performance optimisation. This company is investing heavily in eCommerce, therefore you’ll need to fully understand the paid advertising landscape, challenge what they do, why they do it, build the strategy and then embark on the journey; receiving the freedom and support to do so at pace in line with continued business growth and as part of a wider digital transformation.
What you’ll be doing
This is a role of two halves. You’ll firstly need to identify the best course of action (to in-house or not to in-house) and then to embark on that journey in effectively leading the strategy development, planning and delivery of all PPC campaign activity to define and drive KPI's. Tactically working with agencies and the internal team to get under the hood of Google and Bing ads and challenge everything from account structure to campaign performance.
Whether it be supplier relationships, display activity, PPC campaigns, tactical trading opportunities or paid monthly budget deployment, you’ll manage risks and make recommendations for opportunities.
You’ll collaborate with both internal & external stakeholders on a regular basis. For instance, you’ll liaise with other departments to develop fully integrated search campaigns and optimise data feed outputs and the commercial teams to plan and deliver marketing support. You’ll also liaise with external suppliers including ( but not limited to) marketing agency partners and Google.
What experience you’ll need to apply
- Significant experience in managing paid search campaigns with large budgets.
- Experience working with retail businesses.
- Performance driven with proven success improving ROAS & reducing CPA.
- Hands-on knowledge of Google and Bing Paid Search, Shopping and Local Inventory Ads, along with other key biddable media platforms.
- Knowledge of key metrics and a thorough understanding of bid management tools, including Search Ads 360, Kenshoo or Marin,
- Strong analytical ability; confident using analytics tools to gather insights and optimise campaigns.
- Excellent communication skills and the ability to maintain strong working relationships.
- Self-motivated with the ability to identify problems and demonstrate use of initiative.
- High-level commercial thinker and ability to influence internal & external stakeholders.
What you’ll get in return for your experience
A competitive salary, dependent upon experience, alongside a company bonus and other benefits. (Enquire for more information.)
Please send your CV to be considered and receive more details.
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