Creating teams. Shaping futures.
18th Dec

Head of CRM

— Hugely Successful International Company

Salary: £70-80k
Location: London
Type: Permanent
Ref: 9963

Description

  • Very exciting position based in London
  • Established brand with huge investment
  • Working as part of an eCommerce team across Europe 

This is a rare and exciting opportunity to join a hugely successful international company with a big eCommerce focus. With London as your base, this is a great opportunity for you to grow your career in an international market.

A well-established company is under new management and in new offices, presenting the opportunity to work for a business with a start-up feel but significant investment behind them. Today, the e-commerce business is in the process of being completely revised and updated providing the customer with a service-oriented, cross-channel shopping experience. This is an English speaking company, so lends itself well to anyone looking to work throughout the European markets without the necessity of another language (Not to say this isn't a plus!).

What you’ll be doing

Reporting into the CDO and managing an Email Marketing Manager, this role suits itself well to an experienced eCommerce CRM specialist with strong data analytics skills and a proven track record of data-driven decision making. The successful candidate will be comfortable in a senior position in a crucial business area and will relish the challenge of setting and achieving ambitious targets.

As the Head of CRM, you will take overall responsibility for customer retention and customer lifetime value across the business. Working closely with other teams across the business, you will work to refine customer targeting and segmentation and deliver insight on customer behaviour based on comprehensive data analysis.

You will develop processes that will determine the level of exposure to deliver to different customer segments, devising and implementing experiments to test and collect data to validate theories. You will also report on results and present proposals to senior management.

What experience you’ll need

  • Strong CRM experience (Email marketing, Marketing Automation, Customer Lifecycle), within a mass consumer digital environment, preferably eCommerce.
  • Experience in Customer Retention Marketing.
  • Solid analytical and numerical skills and highly data literate.
  • Proven track record of data-driven decision-making.
  • Experience in implementing and managing segmented digital campaigns across a range of channels.
  • Highly skilled at email campaign production sends and evaluation using third-party tools.
  • Excellent understanding of digital communications planning to focus the right creative messaging to each customer segment.
  • Good knowledge of Email Deliverability and the various factors that affect it.

What you’ll get in return for your talents

There is a very competitive salary of up to £80k (DOE), however please still get in touch if you’re a little over this banding as there could be scope to extend for exceptional candidates.

What next?

Please get in touch with Marlie to hear more about this role.

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