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12th Mar

Global Brand Planner

— growing eCommerce business

Location:
Bath/ remote
Type:
Salary:
£50k
  • Fantastic and very successful consumer brand.
  • This is a brand new role where the successful candidate will start with “blank canvas”.
  • For the foreseeable future it will be a remote role, post pandemic we will require visiting Bath on a weekly basis.

Due to continues growth, a great Client of mine is now looking to appoint a Global Brand Planner.

What you’ll be doing

The successful candidate will report into the Global Brand Director and will work closely with other teams in the business such as Marketing, Comms, Campaigns, Creative and Insight. The purpose of this role is to lead the brand strategy for consumer marketing campaigns in line with a wider marketing and commercial calendar. Identifying theme, proposition, key channels and creative direction. In order to achieve it you’ll run market and competitors audits, consumer research, use data, insight to determine innovative and fit for purpose ideas. Naturally, you’ll then measure and report on results of your activities. Moreover, you’ll lead the identification of strategic brand partnerships.   

What experience you’ll need to apply

  • Previous experience working for an agency as a Planner or Strategist at some point of your career. 
  • Working with FMCG, retail or eCommerce brands.
  • Solid research and insight distillation experience. 
  • Proposition Development.
  • Brand Performance Analysis.  

What you’ll get in return for your experience

A starting salary of c/50k + bonus and benefits.

What next?

Please get in touch with Ania for more info.

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