Digital Optimisation Lead
— Large, Innovative Company
- Well-known, household brand.
- Excellent pay and benefits package.
- Great career progression opportunities.
A well-established financial services organisation are looking for a talented Digital Optimisation Specialist to join their lovely Croydon office. The online experience is incredibly important to this business, and you'll be playing a big part in improving this further. You'll be joining one of the UK's largest insurance providers who have won a number of accolades.
What you'll be doing
First of all, you'll be getting to grips with the current digital assets. This will involve looking at the digital content - is it optimised? Is it doing what it's supposed to? You'll also analyse the current customer journey across numerous touch points to capture the many ways in which customers will interact with you, and conduct competitor analysis - all of this will be used to inform the project that you'll then lead.
This company is looking for someone who can put in place a robust testing programme with the end result being an increase in both conversion rates and customer satisfaction. You'll have plenty of tools at your disposal to achieve this - such as Maxymiser, and you'll be familiar with testing tools including a/b or MVT, in addition to analytics. A broader understanding of UX would be advantageous here!
What experience you'll need to apply
- Experience in a customer journey/digital optimisation role
- Strong analytical ability
- Excellent communication skills
- Experience using tools such as Maxymiser, Optimizely or similar
- Strong project management skills
- What you'll get in return for your experience
There's a very competitive salary and benefits package on offer here, all of which can be discussed at application stage. There's plenty of career progression opportunities and you'll be joining an incredibly friendly business.
Contact Rina at ADLIB for the finer details.Back to jobs