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B2B Marketing Manager
— Flexible Working Hours
- Develop and implement the Marketing Strategy/Plan.
- Flexible working & potential for part-time.
- Varied role across a number of channels.
Here's a great opportunity to join a well established management consultancy in Marlborough as their new Marketing Manager. In a highly varied role you will drive lead generation to the sales team by managing the events program, web content, CRM, blogs and social media. With a new focus on outbound marketing this is a chance to develop the marketing plan whilst rolling your sleeves up and implementing campaigns yourself.
What you'll be doing
As mentioned you will both develop and implement the marketing plan, researching new tools and solutions that can help you with executing your plan, and managing the budgets accordingly.
You will create innovative multichannel marketing campaigns, creating the material and analysing response and conversion rates, effectiveness, and reporting on ROI.
There are exacting standards when it comes to written comms, and you need to be a creative writer to prepare and implement a content calendar that will be pushed out across social, web and email. You will plan and write topical and client engaging blogs and articles, digital and offline materials including brochures, web and social content and event invitation blogs.
Ensuring the website is up to date you will utilise the CMS to upload news stories, employee profiles, press, event info, blogs, and ensure anything else is live and current on the site. You will also work closely with the web agency to ensure there are constant improvements made to the site and the organic search results are always on the up.
There is no room for a prima donna here, and you will be expected to do wider admin tasks alongside your role, including acting as a brand guardian and proof reading materials for external comms to ensure they are accurate and true to the brand guidelines.
What experience you'll need to apply
- Must have good B2B marketing experience
- Excellent verbal and written communication skills
- High level of attention to detail
- Ideally you will have experience within a lead generation role
- Good experience of managing a CRM
- Confidence to ask questions and to make decisions
- A flair for design and creativity - experience with Adobe CC would be great if possible
- Social media savvy with experience across Twitter, LinkedIn and YouTube
What you'll get in return for your experience
You will be joining a growing company, with a lovely team, and a nice open plan office. This is a great opportunity to drive the marketing activity in a new direction, where you will have the budget to implement new tools and systems if there is a commercial justification behind it.
With a competitive salary (£30k-£33k), flexible working hours and the opportunity to work from home (or part time to be considered), this is the perfect time to be joining such a great company.
If you have a solid B2B marketing background and are interested in this one then apply now, or contact Chris (01179 269530) for more information.Back to jobs
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