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  • 22nd Apr

    Digital Marketing & eCommerce Executive

    — Global Retailer

    Location:
    St. Albans
    Type:
    Salary:
    £30k
    Large, international retailer.  Thriving B2C operation with high-end product range.  Supportive team and opportunity enhance your hands-on skills.   This business has a key focus on quality which is reflected in their premium kitchenware products. A brand that has been around for over 200 years, their success online has brought about the requirement for a Digital Marketing Executive to join the team. Working across a range of channels, you’ll be responsible for the eCommerce operation, social media and relevant brand sites.  What you'll be doing Working as part of the online team and reporting to the Marketing Manager, this position will focus on the continued growth of the company's ecommerce business and the transition from its existing ecommerce platform to Salesforce Commerce Cloud.  The role would suit a candidate with strong, all-round digital marketing and eCommerce skills and experience across multiple online disciplines, however the role will offer the opportunity to focus on selected digital channels. Key areas include PPC, SEO, content management, Email Marketing and Social Media management; this is comprehensive list, so the team understand if you have strengths in some areas over others that need upskilling. Day to day, you will work with the wider eCommerce team to ensure the smooth and successful transition to the Salesforce Commerce Cloud platform and Salesforce CRM email marketing system, so any previous experience with this would be an advantage. A commercial mind-set is essential, as you’ll need to consistently track performance and optimise activities accordingly. You’ll use various tools for this, but predominantly Google Analytics, in addition to creating reports for internal stakeholders. You will also use the CMS to deliver effective product launches and implement changes to the website to improve the customer journey.  Finally, you’ll also work closely with the broader marketing team (branding / offline) to ensure that the voice of the brand is consistent.  What experience you'll need Experience working across a range of eCommerce merchandising and digital marketing disciplines, i.e. PPC, SEO, Content, Social Media, CRO.  Email Marketing experience, including customer segmentation and campaign automation. Hands-on CMS skills and experience uploading content onto a website.    Experience using Salesforce CRM or Salesforce Commerce Cloud would be highly advantageous Ability to review, measure and analyse results to implement data-driven change using analytics tools.  Ability to multi-task and manage time efficiently when working on multiple channels.  Ability to work closely with internal stakeholders to drive efficient workflow and promote a positive culture. Excellent communication skills, including a high standard of written English/ accurate use of grammar.  What you'll get in return for your talents There is a competitive salary on offer here of up to £30k alongside additional company benefits.  What's next?  Please get in touch with Alice to learn more about this role.
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