Marketing Jobs - B2B and B2C
A career in 'Marketing Communications' is a popular career path not only among marketing graduates but also candidates who completed broader business studies or language focused degrees like Journalism. The majority of SMEs and large corporations have marketing teams. In many cases, the bigger the company is, the bigger is the size of the marketing team.
Consumer marketing (or B2C marketing) targets the end consumer. Most popular B2C marketing industries are retail, FMCG, education, leisure, utilities, financial and professional services. Business to business marketing (or B2B marketing) targets other businesses with their services or products.
Typical B2B industries are engineering and manufacturing, software houses and technology / telecoms companies.
Depending on the company size, budget and growth plans, there can be one or multiple marketing team members that may include:
Marketing Executive: Support role within the Marketing department that predominantly focuses on marketing activity execution. Depending on business’ needs and objectives these activities can be traditional or digital for example: events, marketing collateral creation, website management, social media, email marketing and more.
Marketing Manager: Mid management role that tends to be involved in both marketing strategy and implementation. In small to medium businesses that may the be sole or highest role within the department. Similarly to Marketing Executive, the Marketing Manager can be involved in activities execution as well as planning and analysis aspects.
Marketing Director: The highest marketing function within the department, typically either a part of the board or reporting to the MD / CEO / Business owner. Strategic post that typically requires years of marketing experience. Marketing Directors frequently manage large marketing teams that are responsible for day to day activities and execution.
We work with businesses across the entire South West of England on Marketing related Jobs. Areas we cover include Bristol, Bath, Cardiff, Somerset, Wiltshire, Gloucestershire, Hampshire, Dorset, Devon, Surrey and Oxfordshire.
If you are interested in a career in Marketing, have a look at current jobs below or get in touch with our Marketing Recruitment Team for a chat.
— Join an award winning marketing agency!
— Agency Side, Lovely Retail Clients.
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