A career in Public Relations and Communications can be very rewarding however it’s unlikely to be a stress free one. There are certain types of degrees that can help you with getting started in this industry, naturally Public Relations being the main one, followed by Journalism, Media Studies and similar.
Roles available on the market vary when it comes to industry and size of the company but the ones that are most popular are PR Executive / PR Manager, Press Officer, Media Relations, Public Affairs, External Communications, Internal Communications and Digital Communications Officer.
It’s fair to say that the main purpose of these roles is reputation management of a business (both internally and externally). So what can you expect in terms of main responsibilities in these roles?
Valuable content creation would be the main one, shaping key messages in form of press releases, newsletters, social media updates and more. Building strong relationships with journalists and industry influencers like bloggers can also be crucial.
In an agency environment specifically, career paths could be and entail:
PR Account Manager: No two days will be the same, and regardless of whether you find yourself working across B2C or B2B client accounts, your responsibilities will generally revolve around managing multi channel campaigns for your clients, delivering against targets and budgets, consulting on strategy, building and maintaining strong media relationships, whilst developing in depth knowledge of your clients' businesses and sectors. You'll also likely get involved in creating content for press releases, social media, blog posts and print on behalf of your clients, so it's essential you have a flair for written communications.
PR Account Director: You'll be responsible for directing and managing a PR Account Management team or junior members of the team; either way you'll ensure everybody achieves their objectives. You'll share knowledge and deliver results across client base, creating and implementing multi-channel campaigns, deliver and implement client proposals and ensure development of financial budgets are achieved efficiently. You will develop a strong understanding of your clients' business propositions and deliver strategic results, that in turn see account growth.
We work with businesses across the entire South West of England on PR related Jobs. Areas we cover range from Bristol, Bath, Somerset, Wiltshire, Gloucestershire, Hampshire, Dorset, Devon, Surrey, Oxfordshire to South Wales, specifically Cardiff, Newport and Swansea.
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