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SEO, Content and Social jobs and careers

A career in SEO can be based in-house or agency side and is a path with amazing progression opportunities. It stands for Search Engine Optimisation, meaning the goal is to improve your natural search ranking on search engines such as Google, Bing and Yahoo.
A career in content is a strategic marketing role and is all about managing online content platforms and implementing a strategy across a number of media platforms. This role includes social media management, copywriting, search engine optimisation and general day-to-day creativity. Content jobs can be agency based or in-house where you’ll work directly for one organisation.
A career in social media marketing is broad and comprehensive. It can be based in-house working directly for one brand, but is often agency based, meaning multiple channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.
Typical role titles include
SEO Executive
SEO Manager
Head of SEO
Content Executive
Content Manager
Head of Content
Social Media Executive
Social Media Assistant
Social Media Manager
Head of Social Media
Career progression example
SEO Analyst
SEO Executive
SEO Manager
Head of SEO
Salary Benchmarks
At an entry level, Junior/Graduate SEO/Content/Social media Executives on average will be earning between £18k-£22k. At mid-level, you’d be looking to earn £25k-£30k, and seniors would be looking to earn £40k+.

Is it right for me? The skills it takes…
The skills needed across SEO, Content and Social Media do vary depending on the role and goals of the business. SEO tends to require a more technical skill set, while Content and Social require more creative mindsets to engage their target audience.

What qualifications does it take?
You will usually need a foundation degree or diploma or experience within a relevant subject. These include communications, marketing, English, PR and creative writing.


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  • 13th Oct

    SEO Manager

    — Leading Media & Comms Agency

    Bath / Remote
    £25-35k (DOE)
    Creative Media Agency. International client base.  Growing team with good progression opportunities.  A dynamic and rapidly growing digital media agency is looking for an SEO Manager to support and develop their growing digital media function. You will work as part of a high-performing team to implement, optimise and manage SEO campaigns. What you’ll be doing  Day to day, you’ll be responsible for creating effective SEO strategies according to client briefs and carrying out a number of SEO tasks. Whilst the majority of the role will consist of outreach & content SEO, technical tasks will also need to be performed. These include site audits, keyword research and link building. You’ll also be expected to work in tandem with the wider digital media team to ensure PPC, programmatic and media buying strategies are aligned, in addition to analysing campaign performance and optimising where necessary.  What experience you’ll need to apply Significant hands-on SEO experience – agency or in-house.  Both content & technical SEO experience.  Ability to use analytics tools, such as Google Analytics.  Broad understanding of other digital marketing channels – PPC, Social Media, Display. Excellent customer/ client-facing skills.  Experience working in a fast-paced environment, with the ability to work under pressure and meet tight deadlines. Good team player with the ability to influence.  What you’ll get in return for your experience   The client is looking for candidates at a range of levels, so a broad salary range of £25-35k is on offer, alongside some fantastic benefits! Some remote working options are available.  What's next? Click apply to send your CV and get in touch with Rina for more information!  
  • 13th Oct

    Digital Content Executive (6m FTC)

    — Respected International Organisation

    Experience writing for Healthcare, Financial or Legal sectors is preferred.    Combination of long & short-form content creation.  Established team of Marketing experts.  This respected healthcare business is seeking a confident and driven Digital Content Executive to create engaging and informative content for multiple websites. What you’ll be doing  Sitting within an established and well-resourced Marketing team, you’ll report into the Senior Digital Marketing Manager and work closely alongside the Senior Web Optimisation Executive.   Your day-to-day responsibilities will include updating websites, creating and populating new web pages, editing and creating content in the CMS and copywriting for other digital channels where necessary.  A key part of your role will be to ensure all digital content is optimised for SEO, ultimately in order to boost the website rankings in Google. You’ll need to be familiar with a range of SEO tools and best practice, as well as understanding the importance of using analytics to track performance and inform future content creation.  What experience you’ll need to apply Proven experience creating digital content for websites.  Talented writer with exceptional command of the English language.  Ability to confidently adopt different tones of voice. Good understanding of SEO principles. Meticulous attention to detail and ability to work with a high level of accuracy. Solid proofreading and editing skills. Ability to research and write confidently on unfamiliar topics. Thrives in a fast-paced environment. Collaborative approach but also able to work autonomously. Experience of using content management systems (CMS).  What you’ll get in return for your experience   A competitive salary is on offer – please enquire for further details.  What's next? Send through your CV to Rina to be receive more information!   
  • 13th Oct

    eCommerce Marketing & Optimisation Executive

    — Thriving Retail Business

    Circa £30k
    Opportunity to shape digital strategy.  Successful retail business with ambitious growth plans.  Supportive and friendly culture.  This is an exciting role in a high performing Marketing team.  Reporting to the Marketing and Communications Manager and working closely with the Digital Project Manager and the Campaigns Team, your role is to enhance the performance of digital channels by developing, reviewing and constantly optimising the website. This role will initially focus on the successful launch of a new website and will then widen to include other digital initiatives and channels.  What you’ll be doing  Experienced in using analytics and A/B testing to drive actionable insight, your time will initially focus on successful customer adoption of a new website and constant improvement of this to achieve key launch KPI’s. Once launched, you will quickly move onto ongoing optimisation of the site for key customer journeys and on-site goals, testing any enhancements and fixes and identifying further improvements based on on-site customer behaviour. There is a programme of further website development work planned and you will use insight and analytics to make recommendations, challenge and refine proposals.  With a successful track record in customer acquisition you will propose and implement a plan with the potential to cover SEO, influencer marketing, online advertising and/or lead capture where there is a clear commercial benefit.  Supported by the Campaigns team for any content requirements for your digital plans, you will work collaboratively with them, sharing best practice and briefing on content requirements to achieve your goals. Furthermore, this business is keen to stay ahead of the curve in their use of digital, so you will be alert to new technologies and opportunities that will help them achieve its growth targets and strategic aims.  What experience you’ll need to apply Demonstrable success within a similar Digital Marketing or eCommerce role.   Experience using analytics tools and testing to optimise a website and drive conversions.  An understanding of digital acquisition channels such as SEO and PPC.  Customer-centric approach and excellent communications skills. Exceptional organisational skills, with the ability to plan and prioritise large projects and foresee problems before they arise. Strong problem-solving skills, with the ability to logically. Highly commercial mind-set.  What you’ll get in return for your experience   A circa £30k is on offer, however if you are on slightly higher salary, please do still apply as there could be some flexibility with this. What's next? Please send your CV to Rina and she will be in touch to discuss the finer details.
  • 6th Oct

    SEO Exec/Manager

    — Onpage SEO

    £On experience
    Play a key role in a growing agency. Great culture and benefits; flexible and remote working. Brand new role due to agency growth. I’m searching for an impressive SEO Exec/Manager with a focus on Onpage SEO to join a lovely digital agency with ambitious growth plans based in central Bristol. What you’ll be doing You will be responsible for producing and implementing SEO strategies to help grow rankings for clients and ultimately deliver award-winning campaigns. Your day to day will focus on growing organic traffic through building content plans, content generation and executing link building campaigns. You’ll create and promote valuable content with the view of earning higher rankings, growing traffic and improving audience engagement. You’ll consistently suggest new SEO and content strategies to clients whilst reporting and updating them on campaign performance, developing solid relationships along the way. The agency are very open-minded on level as it’s all about finding the right person – it’s a really great opportunity for someone looking to drive their career forward and progress with a forward-thinking agency long-term. What experience you’ll need Extensive SEO and content experience ideally gained agency side. First rate content writing skills. A clear and up-to-date understanding of SEO best practices. Background in building links and obeying best practices. Experience with industry SEO tools including Moz, Ahrefs, Majestic, Raven, SEMrush, Screaming Frog. Strong Excel skills for data analysis and manipulation. Commercial acumen with the ability to juggle multiple projects at any given time. What you’ll get in return for your talents Salary is entirely dependent on experience here. It’s worth noting that the culture here is really fantastic – a well-established client base and a lovely team with a relaxed but ambitious feel, flexible and remote working and a host of other benefits. What comes next? Please get in touch with Hannah to hear more about this role.
  • 5th Oct

    Senior Web Optimisation Executive

    — Thriving Healthcare company

    Varied role within a successful client-side business. Mix of web optimisation, project management and analysis.  Excellent Marketing team with opportunities to upskill.  A growing healthcare company is seeking a driven digital specialist, with strong technical and project management skills, to support with the migration & launch of several new websites. What you’ll be doing  Reporting to the Digital Projects Manager, you’ll play a leading role in rolling out new websites, building and populating landing pages, optimising web pages for SEO and using analytics to track performance across the user journey.   In addition, you’ll get the chance to upskill and support the wider marketing team with campaigns, such as PPC and email marketing.  Finally, you’ll champion website improvements aimed at providing an excellent customer experience, making minor technical changes where necessary to the front-end of the website, or working with the development team to do this.   What experience you’ll need to apply Experience in a similar digital marketing role, focussed on web optimisation.  A basic understanding of HTML/CSS and the ability to create landing pages.  Ability to optimise web pages for SEO.  Experience using Content Management Systems.  Excellent written and verbal communication skills.  Proactive, self-starter with good analytical skills.  Commercially aware with a passion for digital. An understanding of the wider marketing landscape, i.e. PPC & Email Marketing.  What you’ll get in return for your experience   A salary of dependent upon experience is on offer, as well as some remote working options.  What's next? Get in touch with Rina for more information!

Marketing case studies

Evolution Power Tools

Tracking down top talent outside the beaten track

  • Evolution Power Tools are a fast growing International business expanding their market presence at pace.
  • In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
  • The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
  • Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.

“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”

Oliver Woodland, HR Adviser at Evolution Power Tools Limited


Tracking down a perfect skill and cultural fit

  • Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol. 
  • They approached us to help them find a Senior Account Manager to come in and help establish their client services offering. 
  • The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
  • Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there. 

"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."

Elissa O’Brien, Strategy Director at Outlaw.


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