SEO, Content and Social jobs and careers
A career in SEO can be based in-house or agency side and is a path with amazing progression opportunities. It stands for Search Engine Optimisation, meaning the goal is to improve your natural search ranking on search engines such as Google, Bing and Yahoo.
A career in content is a strategic marketing role and is all about managing online content platforms and implementing a strategy across a number of media platforms. This role includes social media management, copywriting, search engine optimisation and general day-to-day creativity. Content jobs can be agency based or in-house where you’ll work directly for one organisation.
A career in social media marketing is broad and comprehensive. It can be based in-house working directly for one brand, but is often agency based, meaning multiple channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.
Typical role titles include
Head of SEO
Head of Content
Social Media Executive
Social Media Assistant
Social Media Manager
Head of Social Media
Career progression example
Head of SEO
At an entry level, Junior/Graduate SEO/Content/Social media Executives on average will be earning between £18k-£22k. At mid-level, you’d be looking to earn £25k-£30k, and seniors would be looking to earn £40k+.
Is it right for me? The skills it takes…
The skills needed across SEO, Content and Social Media do vary depending on the role and goals of the business. SEO tends to require a more technical skill set, while Content and Social require more creative mindsets to engage their target audience.
What qualifications does it take?
You will usually need a foundation degree or diploma or experience within a relevant subject. These include communications, marketing, English, PR and creative writing.
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— Established Marketing AgencyLocation:BristolSalary:£40-45kOpportunity to drive digital marketing – PPC, SEO, Social Supportive and dynamic team. Growing Digital Marketing Agency This is a great opportunity to progress your career with a fast-growing agency in the heart of Bristol. If you’re a motivated marketer with a particular focus on PPC and SEO, read on.What you’ll be doing This role will be to develop and manage the agency’s technical department and to expand upon their existing services into all digital marketing channels including PPC, SEM/SEO, Email, Social Media, Remarketing and Display Advertising.Reporting directly to the CEO and UK Director, your role will involve training staff, auditing work, developing the service offering and troubleshooting on existing client accounts. In addition, you would be responsible for carrying out weekly one to ones as well as quarterly appraisals of a team of diverse, enthusiastic and extremely talented digital marketing experts.You will be joining an experienced yet young team at an exciting stage of growth and will be given the opportunity to grow in your role and get hands-on with projects from day one.What experience you’ll need to apply Experience delivering successful PPC & SEO campaigns. Strong Google Ads experience Experience of managing a team. High level of business acumen and commercial awareness Good literary skills including excellent spelling and grammar Strong communication skills – written, in person and over the phone. Good numeracy skills The ability to work on your own initiative and to lead a team What you’ll get in return for your experience A salary of £40-45k is on offer, D.O.E., alongside other staff benefits. Please enquire for more information. What's next?Send through your CV to Rina to hear further details.
— Hugely successful eCommerce functionLocation:GloucesterSalary:Up to £25kThriving eCommerce offering as part of a multi-channel setup. Great online role for an eCommerce/Digital candidate. Largest UK independent within their market. As the largest independent brand in the UK for their market, this business is looking to add to their thriving eCommerce function. The Online Merchandiser role will involve optimising the look and feel of the website, in turn helping customers find what they need to drive conversions. What you’ll be doing The eCommerce and Digital team here is around 10 people strong, consisting of a Head of eCommerce, Email Marketing Manager, Digital Marketing Manager and additional staff across the main channels. This role will slot between them and focus on ensuring the website is optimised effectively through merchandising – you’ll create promotional content, manage product categories, set up new products, ensure photography is optimal, conduct content reviews and more. The Online Merchandiser will need to have an amazing eye for detail, but also the analytical and creative mind-set to spot opportunities for improvements and offer up suggestions on how to implement these changes. There is flexibility here to take on someone more experienced who is looking to work in a solid team, or a digitally savvy graduate looking to break into their first eCommerce role. What experience you’ll need A working knowledge of content management / eCommerce merchandising systems. Experience working in a fast-paced digital environment. Able to work well with others as part of a close knit team. Exceptional organisational skills and attention to detail. Experience working for a retail company, ideally in a digital setting, would be ideal. An understanding of the visual merchandising process, and the value that brings. Passion and eye for design and aesthetics What you’ll get in return for your talents There is a competitive salary on offer of between £20-25k depending on experience. Benefits include a bonus scheme, pension, staff discount and free parking. The offices have a huge amount to offer as well, including gym facilities, regular social events and a café onsite. It’s an environment the team love working in! What’s next? Get in touch with Hannah to hear more about this one.
— Established Client-side BusinessLocation:BathSalary:£30-35kVaried role within the Education sector. Blend of copywriting & technical content management. Central Bath location. My client is searching for a talented and proactive Digital Content Designer to help them champion, deliver and continually develop the quality and effectiveness of their digital content. This is an initial 24 month contract but has the possibility of being extended. What you’ll be doing The role involves managing and overseeing the migration of digital content to a new content management system, as well as implementing improvements and enhancing systems and processes for creating and maintaining content. You’ll take the lead in ensuring that content on multiple websites is coherent, consistent, effective and optimised for discoverability, navigation, SEO and UX. What’s more, you’ll be expected to train colleagues in emerging good practice. The ideal candidate will have broad technical skillset and experience of a variety of clients/sectors and/or content systems and strategies, to help the business move forward with their content vision. What experience you’ll need to apply Digital content & SEO skills are essential. Proven experience in information architecture, taxonomy, usability and accessibility. Good understanding of content management systems, publishing workflows and content maintenance. Understanding of content design and the benefits of its user-needs approach Extensive hands-on editorial & copywriting experience, including working within and creating house styles and governance, and raising content standards. Experience optimising large volumes of content and migrating content. Confidence explaining decisions, analyses and recommendations to senior stakeholders. Excellent inter-personal skills, flexible can-do attitude, and drive for continuous improvement. What you’ll get in return for your experience A salary of £30-35k DOE, alongside 25 days holiday (plus bank holidays), access to the company pension scheme and additional benefits. Please enquire for further info. What's next?This is a crucial role for the business, so please send through your CV ASAP to be considered.
— Leading Pureplay retailerLocation:BathSalary:£25-30kPopular eCommerce brand. . Established marketing team. Creative and innovative culture My client is a highly-successful eCommerce business in Bath with an enviable culture! They are on the look-out for an SEO Executive to support and deliver their SEO roadmap across a global portfolio of websites. This role will focus on the content-side of SEO, so if you are a talented content executive or copywriter with experience in keyword research and optimising content, this could be for you. What you’ll be doing Day to day, you’ll manage and execute SEO strategies with the support of the SEO Manager. Your remit will include keyword research, optimising and re-writing content, content auditing and gap analysis, and working on a backlink profile analysis to deliver recommendations from an off-site point of view. You’ll also use web analytics tools to closely monitor SEO performance, delivering weekly reports on relevant KPIs. What experience you’ll need to apply Experience in an SEO, content, or broad digital marketing role, with a good understanding of SEP best practice and principles. Experience using Google Analytics and SEO tools such as Majestic, Screaming Frog, Stat, SEMrush, etc. is preferred. Understanding of Technical SEO auditing is a bonus, but training will be provided. Excellent written English. Proficient using Microsoft. An interest in digital marketing for eCommerce. What you’ll get in return for your experience Dependent upon experience, you’ll receive a salary of £25-30k, plus benefits: company pension scheme, healthcare cash plan, annual bonus scheme, cycle to work, tech scheme. What's next?Send through your CV and get in touch with Rina for more information!
— Independent Full-service AgencyLocation:Stratford-upon-AvonSalary:Up to £35kLeading agency with market-leading client base. Great culture and sociable office. Broader offering alongside specialism in Digital. Were working with a leading, independent full-service agency based in beautiful Stratford-upon-Avon. The business partners with a wide range of market-leading and global businesses to deliver exceptional results across digital marketing and traditional media. The SEO Manager will drive technical SEO campaigns as part of an established team. What you'll be doing As you work with multiple clients no two days are the same. You'll work closely with other team members as part of a broader campaign strategy, with your focus being on technical SEO. Keeping ahead of trends, putting together client strategy, understanding new opportunities for growth - there are so many opportunities here to grow your skill set from day one. Jumping into more detail on your day to day - you'll focus on technical site audits (on and off page), carrying out competitor analysis, link auditing and keyword research. This leads nicely into the analytical side, providing regular reports on your campaigns and how this information will allow you to tweak your strategy. There are a whole host of tools at your disposal too, therefore the best tech on offer for you to drive success on behalf of your clients. What experience you'll need SEO Management experience either agency or client side. Proficient with key SEO software (Screaming Frog, DeepCrawl, SEM Rush etc). Excellent analytical ability to provide strong reporting (Google Analytics, Search Console etc). Great organisational skills and time management. Ability to work closely with others at a range of levels. Able to juggle multiple projects at any given time. What you'll get in return for your talents? There is a competitive salary on offer in the region of £28-34k. Other benefits include private health care, pension, a generous holiday allowance and regular team socials. What comes next? Please get in touch with Hannah to hear more about this role.