SEO, Content and Social jobs and careers
A career in SEO can be based in-house or agency side and is a path with amazing progression opportunities. It stands for Search Engine Optimisation, meaning the goal is to improve your natural search ranking on search engines such as Google, Bing and Yahoo.
A career in content is a strategic marketing role and is all about managing online content platforms and implementing a strategy across a number of media platforms. This role includes social media management, copywriting, search engine optimisation and general day-to-day creativity. Content jobs can be agency based or in-house where you’ll work directly for one organisation.
A career in social media marketing is broad and comprehensive. It can be based in-house working directly for one brand, but is often agency based, meaning multiple channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.
Typical role titles include
Head of SEO
Head of Content
Social Media Executive
Social Media Assistant
Social Media Manager
Head of Social Media
Career progression example
Head of SEO
At an entry level, Junior/Graduate SEO/Content/Social media Executives on average will be earning between £18k-£22k. At mid-level, you’d be looking to earn £25k-£30k, and seniors would be looking to earn £40k+.
Is it right for me? The skills it takes…
The skills needed across SEO, Content and Social Media do vary depending on the role and goals of the business. SEO tends to require a more technical skill set, while Content and Social require more creative mindsets to engage their target audience.
What qualifications does it take?
You will usually need a foundation degree or diploma or experience within a relevant subject. These include communications, marketing, English, PR and creative writing.
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— Working with some of the world's leading brandsLocation:Leeds/ManchesterSalary:CompetitiveA chance to lead a successful SEO team. To be a part of an exciting period of growth. Working from home flexibilities. This is an exciting opportunity for an experienced SEO candidate looking to further their career in a successful and award-winning agency. What you’ll be doing This is a client-facing role, requiring you to be in regular contact with important clients, supporting the executives, and managing the successful delivery of SEO retainers to clients. Using your SEO abilities you will shape SEO solutions for clients, researching trends, and reviewing client’s current websites to develop strategies to increase profits and deliver value through conversion optimisation. You will also hold the responsibility to carry out technical SEO reviews for clients, feeding technical SEO knowledge into SEO strategies and migrations. For this role, you will be reporting SEO Lead. This is an ideal role for someone looking to further their career with a track record of implementing and delivering successful SEO strategies and campaigns. The Experience you’ll need A good technical understanding of SEO, with knowledge of using various tools such as, SEMrush, Majestic SEO, Ahrefs, Screaming Frog, as well as having local SEO skills. A track record of SEO and performance marketing. You’ll be expected to have good knowledge of HTML, CSS, and on-site and off-site optimisation. Experience outreaching campaigns. Excellent commercial awareness and communication skills. What you’ll get in return for your talents This opportunity is offering a competitive salary, with remote working flexibilities. As well as this you’ll get a brand-new MacBook upon starting the role and annual salary reviews. What’s next? This is an urgent requirement so please submit your CV to email@example.com to be considered for this role.
— Sustainable Tech Scale-upLocation:LondonSalary:Circa £50k plus equityB Corp certified Tech start-up with massive growth plans. A competitive salary plus equity. Very flexible / almost-remote working (1 day per fortnight). We’re looking for a talented Growth Marketer / Digital Marketing Manager with B2B marketing expertise to drive customer acquisition at enterprise level for a B Corp certified Sustainable Tech scale-up. The business is already in a great place and growing steadily. Once they have conquered the UK market, they will go global. The Growth Marketer will play an instrumental role in all of this, and there’s scope to this person to become the future CMO, if they wish. This is your opportunity to help them revolutionise the consumer Tech sector - both recycling and reengineering consumer technology and ensuring that a large proportion of it finds its way to communities that can benefit most. What you’ll be doing This is a mostly B2B Growth Marketer / Digital Marketing Manager role playing a key role in the development of the marketing strategy focussed on customer growth and developing their proposition. Copywriting, content creation, and design to produce empowering and clear messaging across core digital channels, product collateral (slide decks and case studies), and campaigns. Able to refine and clearly communicate a proposition, making it “click”, and resonate with the target audience (enterprise level businesses in all sectors, charities, schools and SMEs). Digital marketing, in particular SEO and UX with the end-to-end customer journey in mind. Lead generation campaigns - qualification and nurturing techniques. Organisational stakeholder mapping and buyer journey management from the very first touchpoint. Paid and organic campaigns across various platforms and channels such as PPC, LinkedIn, email campaign. Social media - LinkedIn and Twitter. What experience you’ll need to apply Previous experience working in a start-up or scale-up is desirable. Understanding of how to drive customer growth from enterprise level clients using B2B marketing expertise. Strategic and hands-on experience of a broad marketing mix - strategy, content, campaigns, CRM, paid media, social. Experience working with HubSpot or Odoo, LinkedIn Sales Navigator, WordPress and Google Analytics (or at least some of these!) would be highly advantageous. Genuine desire to work for a purpose-led, sustainable business who are B Corp certified. What you’ll get in return for your experience A competitive salary in the region of £50k basic plus equity. B Corp certified business which is doing amazing things for people and planet. The opportunity of a lifetime - the first Growth Marketer into the business and have the potential to grow into whatever senior level role you can carve out for yourself. What's next? If you’re a Growth Marketer / Digital Marketing Manager with experience working for a scale-up / start-up for a and you love the sound of this role, please apply right away.
— Global eCommerce brandLocation:Bath / remoteSalary:Up to £40kHighly reputable global eCommerce brand. Hugely collaborative team with major growth and development opportunities. Hone and develop your SEO skills with some of the best in the business. We’re looking for an impressive Junior SEO Manager to join one of the South West’s eCommerce power houses. This super exciting and established business is home to some of the best digital talent in the area. What you’ll be doing You will have a proven track record of delivering organic growth through refining and executing SEO strategies, on-page, technical, off-page and analytical. You’ll work with the content team to implement on-page and editorial strategies, delivering content audits, content gap analysis and on-page improvements, as well as shaping the technical SEO roadmap alongside the tech team, running technical SEO audits and monthly health checks. It’ll also be up to you to develop and implement outreach strategy with the PR team and external agencies. Delivering monthly and quarterly reports to the business will be key, you’ll need to contribute to the overarching SEO strategy in order to drive organic traffic and revenue, consistently monitoring SEO performance and drawing insights. What experience you’ll need Solid grounding in driving growth in traffic acquisition and visitor to customer conversion rates. Proven track record of working on technical SEO auditing and implementation, content auditing, writing and on-page optimisation, outreach projects. Experience with Google Analytics, as well as SEO tools such as Majestic, Screaming Frog, Botify, Stat, SEMrush, etc. Self-motivated with a passion for eCommerce and digital marketing. First-rate communication skills. What you’ll get in return for your talents Salary will entirely depend on experience but will be up to around the £40k mark, and you’ll have access to a wide range of benefits that come with working for a business of this size. You’ll have the opportunity to learn from some of the best in the business and be a part of a business that’s really going places. What’s next? Please get in touch with Hannah to learn more about the role.
— Join us, ADLIB! Employee-owned and B Corp certifiedLocation:Bristol / remoteSalary:Up to £30kData-driven Digital Marketing role. PPC, Content and Social Media Performance Marketing focus. Progressive role with true autonomy. ADLIB has evolved its service offering at pace, with deep roots in the technology, data, eCommerce, marketing and design space, our proposition now includes engineering, science and sustainability. These are complex sectors that call for a digital marketing plan that’s all set for growth and to evolve with the sectors we are emerged in, demonstrating significant market knowledge and alignment, building client and candidate trust from the outset. With a comprehensive digital marketing plan in place, all Marketing activities support recruitment activity, building the brand and driving client and candidate acquisition through the ADLIB website and social media channels. What you’ll be doing This new role predominantly focuses on the performance marketing of three core areas: PPC, Content Marketing and Social Media, for both ADLIB, and the sister brand enable Recruitment. Primarily, you’ll focus on: Playing a lead role in the remapping and delivery of ADLIB’s PPC campaigns (social media and Google Ads). Managing a complex content programme across the business - Writing, coordinating and designing a range of content in a range of formats (articles, images, gifs, pdfs) for the website blogs, the websites and social media. You’ll take ownership to constantly improve and evolve the approaches with the sectors around us, based on ROI calculations and stats, as well as the digital platforms we use and those that we could be testing and using. Spreading the word about ADLIB and enable through social media (paid and organic). Owning the social media strategy, you’ll plan, track, real-time post, schedule, monitor, analyze and report, whilst community managing the ADLIB and enable audiences. Search Engine Optimization, which will see you auditing regularly, to improve the website structure and content on an ongoing basis, to ensure both websites are found by the right people for the right reasons. This will quickly expand to a range of further projects including research and trend spotting, surveys, newsletters and guest blogging. Simply put, you’ll play a lead role in spreading the word about ADLIB and enable. Across several different client and candidate audiences, you’ll be responsible for building brand awareness and driving inbound activity. What experience you’ll need to apply Previous experience and responsibility within Digital Marketing, Performance Marketing, Content and Social Media (incl. paid) and PPC (proficient in setting up and managing large-scale Google Ads campaigns) in a marketing agency environment or client side in a B2B oriented industry. You are analytically minded and data-driven, to evaluate what's been and plan ahead. You have SEO optimized (yet imaginative) content writing skills. You are experienced in managing social media profiles and communities and are familiar with related tools such as Buffer and Canva. Adobe Creative Suite (InDesign, Photoshop, After Effects) skills and a creative eye would be a huge bonus. Beyond that, you like to work collaboratively in an autonomous way, are organized with great attention to detail. You’ll show initiative, are deadline-driven and take immense pride in your work. What you’ll get in return for your experience Expect an adult environment, a base salary in line with your experience and previous success, flexi-time scheme, 27.5 days holiday (plus bank holidays), health scheme, seriously nice offices, a B Corp stakeholder group for all to join, ping pong, company lunches and drinks (drinkers, non-drinkers, vegans, veggies, you'll be in good company) and most importantly, you'll be joining a collaborative team that'll have your back from day one and support you every step of the way. What's next? If this sounds interesting and you have the required experience, apply now.
— Successful Client-side BusinessLocation:BristolSalary:CompetitiveRemote working options. Mix of web optimisation, project management and analysis. Excellent Marketing team with opportunities to upskill. A thriving healthcare company is seeking a driven digital marketing specialist, with strong technical and project management skills, to support with the migration & launch of several new websites. What you’ll be doing Reporting to the Digital Projects Manager, you’ll play a leading role in rolling out new websites, building and populating landing pages, optimising web pages for SEO and using analytics to track performance across the user journey. In addition, you’ll get the chance to upskill and support the wider marketing team with campaigns, such as PPC and email marketing. Finally, you’ll champion website improvements aimed at providing an excellent customer experience, making minor technical changes where necessary to the front-end of the website, or working with the development team to do this. What experience you’ll need to apply Experience in a similar digital marketing role, focussed on web optimisation. A basic understanding of HTML/CSS and the ability to create landing pages. Ability to optimise web pages for SEO. Experience using Content Management Systems. Excellent written and verbal communication skills. Proactive, self-starter with good analytical skills. Commercially aware with a passion for digital. An understanding of the wider marketing landscape, i.e. PPC & Email Marketing. What you’ll get in return for your experience A salary dependent upon experience is on offer, as well as some remote working options. What's next? Get in touch with Rina for more information!
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.