SEO, Content and Social jobs and careers
A career in SEO can be based in-house or agency side and is a path with amazing progression opportunities. It stands for Search Engine Optimisation, meaning the goal is to improve your natural search ranking on search engines such as Google, Bing and Yahoo.
A career in content is a strategic marketing role and is all about managing online content platforms and implementing a strategy across a number of media platforms. This role includes social media management, copywriting, search engine optimisation and general day-to-day creativity. Content jobs can be agency based or in-house where you’ll work directly for one organisation.
A career in social media marketing is broad and comprehensive. It can be based in-house working directly for one brand, but is often agency based, meaning multiple channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.
Typical role titles include
Head of SEO
Head of Content
Social Media Executive
Social Media Assistant
Social Media Manager
Head of Social Media
Career progression example
Head of SEO
At an entry level, Junior/Graduate SEO/Content/Social media Executives on average will be earning between £18k-£22k. At mid-level, you’d be looking to earn £25k-£30k, and seniors would be looking to earn £40k+.
Is it right for me? The skills it takes…
The skills needed across SEO, Content and Social Media do vary depending on the role and goals of the business. SEO tends to require a more technical skill set, while Content and Social require more creative mindsets to engage their target audience.
What qualifications does it take?
You will usually need a foundation degree or diploma or experience within a relevant subject. These include communications, marketing, English, PR and creative writing.
Our Marketing recruitment team
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— Impressive Independent AgencyLocation:Bristol / remoteSalary:Up to £50kEstablished agency with an exciting and varied client base. Play a key role in a forward-thinking senior management team. Huge opportunity for career development. This agency is an established but fast-growing outfit with a close-knit talented team based in the heart of Bristol. I’m looking for a driven Head of Digital Marketing with a solid track record in SEO and PPC excellence to own relationships with a range of clients and lead a team to success. What you’ll be doing It’s a full-service proposition within the agency across branding, design, production and digital marketing and the team work collaboratively to compliment each other’s talents. As Head of Digital you will focus on getting the very best from your team, ensuring the highest levels of service are delivered to clients, through great organic SEO, PPC / paid social and content. You will define and deliver strategy and consult with clients at every level on their website’s organic SEO, PPC and content. It goes without saying that you’ll be an expert in Google Analytics, the wider Google suite and a range of SEO tools, as well as Google Ads and Microsoft Ads and Facebook Ads. This is a really exciting opportunity for someone who lives and breathes SEO and PPC to really own this function for the agency and build out a team as the agency continue to grow from strength to strength. What experience you’ll need Solid track record in SEO and PPC at a senior level, ideally gained from an agency setting. Experience with Google Analytics, as well as SEO tools such as Majestic, Screaming Frog, Botify, Stat, SEMrush, etc. Strong knowledge across Google Ads, Microsoft Ads, and Facebook Ads Manager. Comfortable analysing large data sets. Natural client relationship management skills. Strong team management and development experience. Structured and methodical way of working with a strong attention to detail. First rate communicator. What you’ll get in return for your talents There is a competitive salary on offer here, entirely dependent on your experience, but up to around the £50k mark. In addition to a beautiful creative studio, flexible and remote working, and a host of other benefits. What’s next? For more information and to apply, please contact Hannah at ADLIB.
— Join our Marketing Desk!Location:Bristol with flexible workingSalary:£Competitve + uncapped commission + additional bonuses on topJoin a well-respected, 100% employee-owned, B Corp Certified recruitment business. Enjoy a truly engaging and collaborative team environment with the entire business supporting you every step of the way. You bring the attitude and ambition and we’ll provide you with every possible tool you could wish for, a highly successful marketing programme and a personal development plan to ensure you earn well and achieve great things. Since 2001 we’ve immersed ourselves in the Marketing, eCommerce, Design, Data, Technology and Science communities. Out of this has arisen a highly respected and experienced team, regularly called on to share their unrivalled knowledge and connect the finest talent with tech disruptors, well-backed ambitious start-up innovators, thriving SMEs, agencies of all shapes and sizes, challenger brands and large international powerhouses. It’s all grow here at ADLIB and with a clearly defined road map in place we’re looking to recruit a Marketing Recruiter or Delivery Consultant with core focus on delivery and account management. Ideally an experienced recruiter / Recruitment Consultant or Resourcer with an education or interest within the world of Marketing. The key is matching our ethics, ambition, and commitment to achieving the next stage of growth. What you’ll be doing We’re looking for an experienced delivery Recruiter / Account manager / Delivery Consultant who’s in recruitment for the long game. An ambitious, committed and professional recruitment consultant that wants to take advantage of our brand, knowledge, platform and industry contacts and support our growth. As the ADLIB brand expands throughout the UK we’re engaging with an ever-increasing portfolio of clients. Our marketing team partners with businesses of all kinds from start-ups to SME’s and large multi-nationals, so you’ll have the opportunity to work with a truly diverse client base. Established for near 20 years we’re the regions go-to recruiter, with an ever-increasing reach and demand from businesses throughout the UK. You’ll make things happen, see everything as an opportunity, get a kick from knowing your market inside out, building effective, meaningful and trusted candidate relationships that last years will be as important as developing strong relationships through supporting our client base. Rest assured we’re hugely established with a team that cross-sells and supports each other at every opportunity. Right now, we are overwhelmed by opportunities within the marketing sector, you’ll be here to help us capitalise on that. You’ll quickly see we’re home to numerous go-to consultants who have spent years building their personal brand within their markets - They achieve this through building their knowledge, networking and sharing insight and expertise. You’ll capitalise on ADLIB’s ever-growing presence, partnerships and relationships to support your quest to develop opportunities. You’ll be supported by a team approach to winning together, in the quest to collectively strengthen our proposition and success rates. In short, you'll have a team of 30 plus consultants behind you, ready to share their industry and client knowledge. What experience you’ll need A successful track record in recruitment with a genuine interest in marketing. We want to hear from delivery recruiters, recruitment consultants, account managers, call them what you like, the importance is sharing our behaviours and bring a genuine interest for one of the sectors we operate in. On a personal level, you’ll want to work for one of the UK’s only B Corp recruiters, truly committed to using business as a force for good. You’ll be well equipped to dig deep, source and build relationships with candidates and clients alike – the ability to immerse yourself in their worlds, network and build trust will be essential to your success, alongside maintaining ADLIB’s reputation within a busy marketplace. You’ll have impeccable communication skills, attention to detail, enjoy winning business and creating opportunities for the short and long term. You’ll also enjoy ditching the suit and work for a company where you can take the role wherever you want to. What you’ll get in return for your talents Expect an adult environment (remote or office-based!), a base salary in line with your experience and previous success, uncapped commission, additional quarterly and annual bonus structure, 27.5 days holiday (plus bank holidays), health scheme, share options after 12 months, seriously nice offices (when you choose to visit), employee council, flexible working, company lunches and drinks/pizza Fridays (drinkers, non-drinkers, vegans, veggies, you'll be in good company), volunteering hours and most importantly, you'll be joining a collaborative team that'll have your back from day one and support you every step of the way. What's next? Please get in touch with Tony to talk further.
— Well established and successful company.Location:BristolSalary:£27,000 - £35,000Be part of an exciting new project. A mixture of office and remote work. Work for a company that cares and invests in its employees. Are you an experienced Digital Marketing Manager seeking a fresh challenge, with a passion for digital content and website optimisation? If so, this could be the perfect role for you! What you’ll be doingReporting to the Head of Digital, the focus of this role is to drive website performance and improve digital marketing across multiple sites. This is a hands-on role where you will be expected to utilise your knowledge across all aspects of the digital marketing landscape to implement and maintain the development of the digital marketing strategy to achieve both short and long-term goals. This role will revolve around managing and updating a CMS, to ensure website content is on point, and the website performance is in line with targets. Therefore, in order to handle the website performance and optimisation, you will be expected to navigate the development of the SEO strategy to drive improvements in SEO and UX to increase customer conversion rates. Using your digital expertise you’ll be responsible for the management of new website developments, content, style, and layout, making sure that communication between stakeholders and external agencies is smooth and both parties are happy. What you’ll need to apply An excellent understanding of content optimisation and how to drive website performance. Have at least four years of experience within digital marketing, in a similar role. A deep understanding of SEO and how to analyse web traffic metrics. Working knowledge of Google Analytics. Technical knowledge of CMS and HTML. Excellent ability to use Photoshop and Illustrator as well as a keen eye for detail. Impeccable organisational skills and the ability to manage your own desk/workload. What you’ll get in return for your talents For the benefits on this one please contact Harriet to find out more. What's next? This is an urgent requirement so please forward your CV to firstname.lastname@example.org to be considered!
— Leading specialist in digital learningLocation:RemoteType:Salary:CompetitiveOpportunity to work with industry leaders. The chance to work alongside a great team. 100% remote working options available. This is a great 3-month contract opportunity for a PPC and SEO specialist looking to hit the ground running and be at the forefront of a Digital Marketing team. What you’ll be doing Your main remit will be to manage and optimise PPC campaigns across a B2B site on an international scale. As well as this you will also be expected to use your SEO knowledge to improve the organic searches for the website. Using your expertise in PPC and SEO you will be expected to hit the ground running and make a meaningful impact on the digital marketing team. Reporting to either the director or the head of marketing you will be expected to build upon existing campaigns and enhance these to ensure you are achieving the best results possible. This position is an initial day rate 3-month contract, with the potential to go permeant in the future. This role can also be offered on a remote basis. What you’ll need to apply 3 years’ experience within a similar role. A track record of delivering successful PPC campaigns. Proven ability to understand data from SEMrush, Search Console, and Google Analytics. Have confidence in keyword research, campaign creation, and ad optimisation. Experienced in creating and optimising landing pages. Well-versed in SEO and implementing changes to ensure search engines appear at the top of the search results. Ability to work independently and manage your own workload. What’s next? This is an urgent requirement so please forward your CV ASAP to be considered!
— Creative agencyLocation:20000Salary:Up to £40kAwesome culture, work-life balance, and career development opportunities. Creative agency with a lovely client base and talented team. Beautiful studio in the heart of Clifton. I’m looking for an SEO Manager to join a leading team of creative and digital specialists at their thriving agency in Clifton, Bristol. These guys are keen to build on their already impressive SEO function with someone as passionate as they are! What you’ll be doing Working closely with the Head of Digital, your role will focus on delivering organic growth for a range of clients through refining and executing SEO strategies, on-page, technical, off-page and analytical. You’ll implement on-page and editorial strategies, delivering content audits, content gap analysis and on-page improvements, as well as shaping the technical SEO roadmap, running technical SEO audits and monthly health checks. Delivering reports for a range of clients will be key, you’ll need to manage the overarching SEO strategy for each client in order to drive organic traffic and revenue, consistently monitoring SEO performance and drawing insights. To execute this role to a high standard you will need strong technical SEO skills and the ability to discuss and use anything from noindex directive to robort.txt files. It goes without saying you’ll need to be able to identify wide ranging issues and have the know how to put them right. What experience you’ll need Solid track record in SEO ideally gained from an agency setting. Proven track record of working on technical SEO auditing and implementation, content auditing, writing and on-page optimisation, outreach projects. Experience with Google Analytics, as well as SEO tools such as Majestic, Screaming Frog, Botify, Stat, SEMrush, etc. Comfortable analysing large data sets. Structured and methodical way of working with a strong attention to detail. Keen attention to detail. First rate communicator. What you’ll get in return for your talents There is a competitive salary of up to £40k on offer here, along with an annual bonus, flexible working, a great culture and collaborative team, generous holiday allowance, regular socials, beautiful office, extensive learning and development opportunities, pension and more. What’s next? Drop Hannah a line to hear more about this one.
— Established Early Years OrganisationLocation:BerkhamstedSalary:£35-40kHighly-regarded childcare business. Focus on optimising the customer journey. Opportunity to take ownership of onsite content. Working within the Marketing team of a highly-regarded nursery franchise, the Website Experience Manager will provide an exceptional online experience that is shaped around how customers behave, and utilising technology to its full potential to achieve set goals. This is a brand-new role for the business, which has incredibly exciting growth plan in place, so you’ll have the opportunity to really take ownership of the onsite strategy, as well as implement it. What you’ll be doing The website is a key primary touchpoint in the customer research process and is fundamental in creating strong, positive brand impressions and shaping expectations of the company. The Website Experience Manager will be responsible for updating the website content on a day-today basis, ensuring accuracy and quality of content for the nurseries and franchise business. With a keen eye for great layout and creating targeted content, you’ll bring your expertise to create an immersive, engaging and informative digital brand experience. The nursery marketplace is competitive and very local catchment orientated. In SEM there are a narrow selection of critical keywords and search queries, so your aim will be to ensure the business is the number one nursery in local organic search results, with the most relevant nursery returning based on location. Through continuous analysis and optimisation of the website experience, the key measure of success is to grow the number of enquiries coming through for the nurseries with the group (B2C) and leads generated for the franchise offering (B2B). What experience you’ll need to apply Expert in use of website content management systems for content updating, new layout design and landing page creation (i.e. WordPress). Strong SEO skills, including the ability to build and deliver an SEO roadmap. Ability to use SEO tools, i.e. Screaming Frog, SEMrush. Expert in analysing user website journeys which inform test and learn plans. Intermediate level in Google Analytics. Ability to produce well-structured written website content. Comfortable with Microsoft Office (Outlook, Word, Excel, Powerpoint). What you’ll get in return for your experience A salary of £35-40k is on offer, alongside some remote working options and good company benefits. What's next? Please apply with your CV to be considered and receive more info.
— Thriving, Luxury Digital AgencyLocation:London (remote)Salary:£26-30k● Huge scope for progression in a small but successful team. ● Opportunity to deliver PPC and SEO campaigns for luxury clients. ● Flexible and 100% remote working. This digital marketing agency is committed to delivering excellent results for its clients, and takes pride in its supportive, fun, and relaxed culture for their employees. What you’ll be doing As the Assistant Paid Media and SEO Manager, you will take full ownership of delivering PPC and SEO campaigns for their clients. This will involve planning strategy as well as implementation of the paid advertising and SEO calendars, whilst working with the team to collectively drive the wider business goals. In addition, you will be expected to track performance of campaigns, using relevant analytics tools and report on this weekly to clients. There is huge opportunity for progression in this role, with the scope to eventually hire a junior executive and grow your own team. What experience you’ll need to apply Demonstrable experience in delivering PPC campaigns. Experience delivering SEO campaigns, or at least have a very strong understanding of SEO. Experience in a similar role, either agency or in-house. Experience using analytics tools to track campaign performance, ie google analytics. Luxury goods experience, or an interest in luxury goods. Excellent written and verbal communication skills. Energy and enthusiasm to progress in a continually growing business. What you’ll get in return for your experience A salary of 26-30k is on offer, and remote working is available. What's next? This is an urgent requirement so please send your CV to Alice to be considered ASAP.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.