SEO, Content and Social jobs and careers
A career in SEO can be based in-house or agency side and is a path with amazing progression opportunities. It stands for Search Engine Optimisation, meaning the goal is to improve your natural search ranking on search engines such as Google, Bing and Yahoo.
A career in content is a strategic marketing role and is all about managing online content platforms and implementing a strategy across a number of media platforms. This role includes social media management, copywriting, search engine optimisation and general day-to-day creativity. Content jobs can be agency based or in-house where you’ll work directly for one organisation.
A career in social media marketing is broad and comprehensive. It can be based in-house working directly for one brand, but is often agency based, meaning multiple channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.
Typical role titles include
Head of SEO
Head of Content
Social Media Executive
Social Media Assistant
Social Media Manager
Head of Social Media
Career progression example
Head of SEO
At an entry level, Junior/Graduate SEO/Content/Social media Executives on average will be earning between £18k-£22k. At mid-level, you’d be looking to earn £25k-£30k, and seniors would be looking to earn £40k+.
Is it right for me? The skills it takes…
The skills needed across SEO, Content and Social Media do vary depending on the role and goals of the business. SEO tends to require a more technical skill set, while Content and Social require more creative mindsets to engage their target audience.
What qualifications does it take?
You will usually need a foundation degree or diploma or experience within a relevant subject. These include communications, marketing, English, PR and creative writing.
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— Thriving eCommerce BrandLocation:North BristolSalary:£20-24kAmazing brand story with an awesome culture. New SEO Executive role in the team. Fast-growing and Award-Winning proposition. This retailer is looking for an SEO Executive to join the digital team. You will be hands-on with improving all aspects of SEO for the eCommerce site, so a great role to hit the ground running and develop your future skills. The business itself has an amazing brand story, starting from humble beginnings in the owners house, to a worldwide leader in the respective market. What you'll be doingThe SEO Executive will report into the Digital Marketing Manager and be responsible for all things SEO. The website is core to the business in terms of driving sales, either through eCommerce functionality or driving traffic to purchase. Youll assess the current SEO health on the site and work with the Digital Marketing Manager to shape the overall SEO strategy, linking in with the wider channels (content, PPC etc). Your main focus will be on the content / onsite side so you'll get stuck in with lots of copywriting day to day, as well as backlink building and utilising technical SEO platforms such as Moz, SEM Rush, AHrefs and Majestic.There is agency support for SEO too, so regular contact with your partners here will ensure you have a combined focus towards optimising traffic organically long term. What experience you'll need Solid experience delivering effective SEO campaigns. Client or agency side candidates will be considered. Strong understanding of SEO best practice which can be used safely. Extensive copywriting experience with an articulate writing style. Experience with Moz, SEM Rush, AHrefs or Majestic. Excellent team player who is confident liaising with stakeholders at a range of levels. Fantastic organisational skills to juggle and manage priorities. Drive and determination to develop your skills and grow with the business.What youll get in return for your talentsThere is a competitive salary on offer of £20-24k, with benefits including quarterly social events (paintballing, meals out etc), flexi benefits scheme, product discounts, generous holiday and more. There are also office dogs if you are a dog lover!Whats next? Drop Hannah a note to hear the finer details on this one.
— Thriving eCommerce businessLocation:BathSalary:Up to £30kEstablished SEO function for an international retailer. Broad SEO role. Fantastic culture and a great place to work.This eCommerce retailer is a market leader in the UK and is also experiencing rapid growth internationally. Therefore a great opportunity for an SEO Analyst to step in and work across multiple territories, crossing both the technical and content focus of search engine optimisation.What youll be doingBeing one of the fastest growing businesses in the UK, the right level of attention needs to be paid to their SEO strategy. To ensure this channel is fully optimised, you will be working across a broad remit of SEO. This includes using technical analysis and reporting to ensure the website/web pages function correctly, in addition to consulting on content for the website and social media.Youll need to communicate well with the trading and copywriting teams to ensure these requirements are met whilst maintaining the tone of voice for the brand. Given the cutting-edge nature of SEO you will also enjoy keeping up to speed with search engine updates, social media and industry marketing trends to inform your strategy.What experience youll need Proven experience in an SEO role either agency or client side. Ideally exposure to eCommerce in order to understand the commercial implications of your work. Experience with Google Analytics and other SEO relevant tools such as Moz, Majestic and Screaming Frog. Utilised keyword research tools such as SEMrush. Used to working as part of a broader digital marketing team.What youll get in return for your talentsAs if working for a fun-loving organisation with a relaxed atmosphere isn't enough, you'll receive a highly competitive salary of up to £30k, depending upon experience. Benefits include pension, health insurance, discounts and a bonus scheme.Whats next?Please get in touch with Joe to learn more about the role.
— Market Leading eCommerce brandLocation:St. AlbansSalary:£25-30kInternational footprint. Thriving B2C operation with high-end product range. Excellent team structure and hands-on exposure. This business has a key focus on quality which is reflected in their premium kitchenware products. A brand that has been around for over 200 years, their success online has brought about the requirement for a Digital Marketing Executive to join the team. Working across a range of channels youll be responsible for the eCommerce operation, social media and relevant brand sites. What you'll be doingWorking as part of a broader team and reporting into the Digital Marketing Manager, your role will span a number of areas including Paid Search (PPC and Display), content management online (product descriptions, how to guides, etc.), Search Engine Optimisation (SEO), Email Marketing and Social Media management. A pretty comprehensive list, so the team understand if you have strengths in some areas over others that need upskilling. A key area will also be the use of analytical tools (Google Analytics) to understand the performance of each channel and feed this into your overall strategy. Youll also work closely with the broader marketing team (branding / offline) to ensure that the voice of the brand is consistent. What experience you'll need Experience working on digital marketing for a B2C brand. Really looking for hands-on skills here rather than management through an agency. Key areas of experience need to be PPC, with a focus on email marketing and SEO. Additional experience across content management, conversion rate optimisation and affiliates will also help massively but are not must-haves. Able to multi-task and manage time efficiently when working on multiple channels. Ability to work closely with internal stakeholders to drive efficient workflow and promote a positive culture. Strong numeracy and analytical skills. Intermediate to advance Excel skills. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £30k depending on relevant experience to the above channels. Might also be a chance to get involved in some travel abroad 3-4 times a year to attend relevant digital workshops. Great that the team are keen to help drive education across the marketing team. What's next? Please get in touch with Marlie to learn more about this role.
— Independent Full-Service AgencyLocation:Stratford-upon-AvonSalary:£28-34kLeading agency with market-leading client base. Great culture and sociable office. Broader offering alongside specialism in Digital. Were working with a leading, independent full-service agency based in beautiful Stratford-upon-Avon. The business partners with a wide range of market-leading and global businesses to deliver exceptional results across digital marketing and traditional media. The SEO Manager will drive technical SEO campaigns as part of an established team.What youll be doingAs you work with multiple clients no two days are the same. You'll work closely with other team members as part of a broader campaign strategy, with your focus being on technical SEO. Keeping ahead of trends, putting together client strategy, understanding new opportunities for growth - there are so many opportunities here to grow your skillset from day one. Jumping into more detail on your day to day - youll focus on technical site audits (on and off page), carrying out competitor analysis, link auditing and keyword research. This leads nicely into the analytical side, providing regular reports on your campaigns and how this information will allow you to tweak your strategy. There are a whole host of tools at your disposal too, therefore the best tech on offer for you to drive success on behalf of your clients. What experience youll need SEO Management experience either agency or client side. Proficient with key SEO software (Screaming Frog, DeepCrawl, SEM Rush etc). Excellent analytical ability to provide strong reporting (Google Analytics, Search Console etc). Great organisational skills and time management. Ability to work closely with others at a range of levels. Able to juggle multiple projects at any given time. What youll get in return for your talents?There is a competitive salary on offer in the region of £28-34k. Other benefits include private health care, pension, a generous holiday allowance and regular team socials.What comes next?Please get in touch with Joe to hear more about this role.
— Market-leading Digital AgencyLocation:BristolSalary:Up to £30kNew role in an established SEO team. Highly specialised market-leader. Brand new offices in the centre of Bristol.This thriving agency has been based in the heart of Bristol for over 10 years. A recent move to new offices has allowed them to accommodate a growing team across all areas, with SEO being a key focus for the business.What youll be doingThis is a new role in the team due to growth of existing accounts and the business partnering with new clients. Working alongside 2 others in the SEO team, the SEO Manager will work on a combination of national and localised SEO campaigns. As this ties in with a range of client needs (i.e. at varying stages of their digital journeys) this provides great variety on your day to day and will add new challenges from one day to the next.Projects will typically start by formulating the SEO strategy for each client based on their overall objectives. Youll perform technical and content audits of client websites, analyse landing pages, cover keyword research and continually feedback on these elements to evolve the strategy.There are Account Managers internally who will liaise directly with clients, however there is an open line of communication between you and clients directly as and when required. This balance allows you to manage your time effectively between different accounts, but also gives you the detailed information required.What experience youll need SEO experience from agency or client side. Either from a pure SEO focused role, or a broader digital marketing position where SEO is a key element of your day to day. Familiar with a range of SEO tools, ideally Google Analytics, Search Console, Tag Manager, SEM Rush and Screaming Frog. Able to work closely with others in the team and coordinate with additional functions (Social, Paid Media etc.). Great time management and organisational skills.What youll get in return for your talentsThere is a competitive salary on offer of £25-30k depending on experience. Benefits include a generous holiday allowance, pension scheme, cycle to work and also paid working days to volunteer with a chosen charity throughout the year.Whats next? Drop Hannah a note to organise a call to discuss the role in more detail.
— Thriving Digital AgencyLocation:OxfordSalary:£28-35kServices across the full service of Digital Marketing. Brand new, highly strategic, content role. Amazing culture fuelled by trust and collaboration. This agency are going from strength to strength off the back of excellent organic growth, new business wins and a merger with an agency allowing them to expand their offering. The Content Strategist is a brand new role in the team to drive strategy for a number of leading client’s content plans. What you’ll be doingWorking as part of a team of 4, you’ll report into the Head of Content and also work with 2 Content Writers. This setup will allow you to have the support of a senior in the team, the freedom to own your client’s strategy and a well-resourced team to help implement campaigns. In turn allowing you to focus fully on addressing the challenges your clients face.You’ll use a combination of client interviews, competitor analysis, content audits and more to fully develop cohesive content strategies, and implement these in the team. Copy will vary across a range of deliverables including website copy, how to guides, editorials, video, white papers, social media posts etc. What experience you’ll need Strong content experience with a particular focus on Content Strategy. Ideally agency side experience and has exposure to managing multiple accounts. Ability to work with a team to implement key projects. Experience across a variety of content deliverables. Knowledge of SEO best practice. Enjoys working at pace and having a variety of projects. What you’ll get in return for your talentsThere is a salary in the region of £28-35k on this role, with a whole host if lovely benefits. These include an excellent holiday allowance, time allocated to training/development each week and an amazing culture where trust and collaboration is key. What’s next? Drop Hannah a line to hear more on this one, or send a CV to apply.
— Thriving London agencyLocation:LondonSalary:£60,000New role heading up the SEO function. Established, fast-growing agency outside of London. Brilliant culture as part of a driven team.This agency are well-established but are growing fast off the back of some exciting account wins and existing account growth. SEO is a core part of their offering and they are looking for someone to head up this function with a mix of management, strategic input, hands-on work and getting involved in new business. A role with great variety and a brilliant culture, set on the beautiful South Coast!What youll be doingReporting into the Digital Marketing Director and managing 1 other executive in the team, your role will be split between line management (tied in with hands-on work), strategy, new business pitches and growing the SEO team with future hires. With an enviable client list, this is a great role for an established SEO professional to take a step up and drive the broader strategic / team leadership elements they may not have exposure to.Youll mentor an SEO Manager and SEO Executive in all things biddable media, also educating them on best practice and planning their time based on the strategic goals of the team and business. Given the fantastic base of clients this agency boasts, building close relationships with your contacts there will be key. This will allow you to handle difficult situations, and also more clearly understand their requirements. As this is a full service agency it will also help you offer assistance in other areas and grow each account.Back to the detail on SEO - your team will deliver a combination of content & technical solutions, so youll need to comfortable managing both if these areas. This will involve keyword research, on-page optimisation (including meta-data and content optimisation) and link-building (positive and negative effects). Localised SEO campaigns will also be key to a number of clients, so experience in this area will be very helpful.What experience youll need Strong experience in an SEO role, either agency or client side (agency experience would be great). Able to work autonomously on SEO campaigns, from setting overall strategy to driving implementation. Team leadership skills to mentor and develop your team. Strong organisation and time management skills. Well-versed in SEO management tools, such as SE Cockpit, SEM Rush, Searchmetrics, Majestic, Copyscape and Moz. Understanding of the wider spectrum of digital marketing to help develop client accounts. Exposure to new business pitches and winning accounts to grow the business.What youll get in return for your talentsA competitive salary is on offer in the region of £35-45k, depending on experience. Please still get in touch if your experience is well aligned but expectations are higher, as there could be some flexibility here. Benefits include a generous holiday allowance, childcare vouchers, free breakfast on Fridays and also an early finish that day too.Whats next? Please get in touch with Marlie to run through the finer details of the role.
— Hugely Successful International CompanyLocation:LondonSalary:£25-30kNew, exciting position based in London. Established brand with huge investment. Working as part of an eCommerce team across Europe. This is a rare and exciting opportunity to join a hugely successful international company with a big eCommerce focus. With London as your base, this is a great opportunity for you to grow your career in an international market.A well-established company is under new management and in new offices, presenting the opportunity to work for a business with a start-up feel but significant investment behind them. Today, the e-commerce business is in the process of being completely revised and updated providing the customer with a service-oriented, cross-channel shopping experience. This is an English-speaking company, so lends itself well to anyone looking to work throughout the European markets without the necessity of another language (Not to say this isn't a plus!).What youll be doingReporting into the Digital Marketing Manager, this role suits itself well to an experienced SEO specialist with strong analytical skills and a proven track record of data-driven decision making. The successful candidate will be a team player who is able to take initiative to come up with great ideas, to engage people throughout the business to ensure their huge SEO potential is optimised.As the Seo specialist, your role will be partnered with the Online Merchandising team, Product content, Social Media and the rest of the Digital Team.Although this is a more junior role, it has lots of growth potential, so would suit itself well to somebody who is looking for real career progression and a chance to make their mark within a brand new team.What experience youll need Strong experience in using Google Analytics. Excellent specialist knowledge within all aspects of SEO a must. Solid analytical and numerical skills and highly data literate. Proven track record of data-driven decision-making. Ability to explain and describe SEO to non-techies. Knowledge and experience with some of the following tools; Moz, SEMrush, MozCast, Google My Business, Google search, Google Analytics, Screaming Frog, Microsoft office.What youll get in return for your talentsThere is a very competitive salary of up to £30k (DOE), however please still get in touch if youre a little over this banding as there could be scope to extend for exceptional candidates.What next?Please get in touch with Marlie to hear more about this role.
— High Growth International BrandLocation:UxbridgeSalary:CompetitiveExciting opportunity to grow the company through UK and EU. Fantastic resources to hand and a broad role across eCommerce. Insurance / Finance Sector.This international brand has been acquired by an even bigger company and is looking to grow their offering in the UK and EU. They already have a strong market presence in Australia, India and the USA, so are looking to upscale the team within the UK at this exciting time of growth. They have diversified distribution across retail and a number of other sectors, which is underpinned by their unique optimisation technology.What you'll be doingReporting into the Head of Digital, your role will have the scope to shape the site based on your recommendations and drive the strategy, with support in the form of an overarching plan.As mentioned above, the role is a broad one working across all areas of the customer journey, working alongside agencies and the wider eCommerce team to analyse and report on campaigns, driving growth. This is a hugely exciting element of the role to retain the wider control from a more strategic standpoint. You will be able to use your strong analytical skills to translate anecdotal or qualitative data into recommendations to improve sales, user experience and brand awareness.This is a hugely exciting role where you can have input on the site from day one, but also a strong brand backing. What experience you’ll need Excellent track record in eCommerce channel management (Optimisation, Account management and eCommerce). Demonstrable management of Digital Acquisition Strategies (SEO/SEM/Email/Social/PPC). Proven ability to drive strategy and manage both web development and digital marketing. Technical understanding of website build and construction is a must. Ability to work across the full customer journey including optimisation, digital marketing, analytics and retention/CRM. Confident working with stakeholders at a range of levels. What you’ll get in return for your talentsThere is a competitive salary on offer up to £60k so please get in touch for more information. Usual Benefits and more included - available on request.What’s next? Get in touch with Marlie to hear more information on this one.
— Established London AgencyLocation:LondonSalary:£40,000Rare PPC management position in a busy digital team. Established, fast-growing agency in London. Brilliant culture and career growth opportunities.While well-established, this agency is still experiencing a fast rate of growth off the back of some exciting new accounts and existing account growth. Paid media is an integral part of their offering and they are looking for some passionate people to join the team and work across their biddable media. There are two positions available, a more senior PPC Manager role and a senior Paid Media Executive position. The Paid Media role will be mostly focussing on PPC, but knwledge of other channels such as Paid social is a real plus.Working on multiple client accounts, which include a mixture of paid search, shopping and display, you'll work with clients to achieve their desired objectives, within a busy digital marketing department.What youll be doingReporting into the Head of Paid Media, you will be working on PPC across a variety of different client accounts. This is a very cooperative role, requiring good relationships with clients and colleagues alike to ensure client needs are being considered cross-departmentally.You will be responsible for the creation and implementation of PPC strategy and the setting of campaign KPIs. You will build, analyse, optimise and report on campaigns across Adwords and Bing Paid Search, Good display (including remarketing and YouTube) and Google Shopping.Working across multiple clients and campaigns you will work proactively to deliver client campaigns on time and on budget.Whether youre an experienced PPC executive looking for your next step, or a seasoned PPC manager looking to move into a supportive and cooperative agency, this could be a really great opportunity for you.What experience youll need Experience working within PPC/biddable media. Experience working autonomously on PPC campaigns with great results. Strong commercial awareness with a results driven approach to working. Great analytics skills including a solid understanding of attribution. Ability to build and develop strong relationships . Paid Social a real plus. A positive, hardworking and entrepreneurial attitude with excellent time management skills .What youll get in return for your talentsThere is a competitive salary of up to £40k on offer for the PPC Manager position and Up to £30k for the Paid Media position. Please still get in touch if your experience is well aligned but expectations are a little higher, as there could be some flexibility here. Other benefits include but are not limited to, generous holiday allowance, free breakfast & early finish on Friday, cycle to work scheme and medical insurance.What next?Please get in touch with Marlie to hear more about this role.