SEO, Content and Social jobs and careers
A career in SEO can be based in-house or agency side and is a path with amazing progression opportunities. It stands for Search Engine Optimisation, meaning the goal is to improve your natural search ranking on search engines such as Google, Bing and Yahoo.
A career in content is a strategic marketing role and is all about managing online content platforms and implementing a strategy across a number of media platforms. This role includes social media management, copywriting, search engine optimisation and general day-to-day creativity. Content jobs can be agency based or in-house where you’ll work directly for one organisation.
A career in social media marketing is broad and comprehensive. It can be based in-house working directly for one brand, but is often agency based, meaning multiple channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.
Typical role titles include
Head of SEO
Head of Content
Social Media Executive
Social Media Assistant
Social Media Manager
Head of Social Media
Career progression example
Head of SEO
At an entry level, Junior/Graduate SEO/Content/Social media Executives on average will be earning between £18k-£22k. At mid-level, you’d be looking to earn £25k-£30k, and seniors would be looking to earn £40k+.
Is it right for me? The skills it takes…
The skills needed across SEO, Content and Social Media do vary depending on the role and goals of the business. SEO tends to require a more technical skill set, while Content and Social require more creative mindsets to engage their target audience.
What qualifications does it take?
You will usually need a foundation degree or diploma or experience within a relevant subject. These include communications, marketing, English, PR and creative writing.
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— Established eCommerce AgencyLocation:WiltshireSalary:CompetitiveFantastic clients within the retail sector. An award-winning agency. Opportunity to be a part of a high-performing team and progress your career. This is an exciting opportunity for an experienced SEO Manager with a track record of delivering results, to create, manage, and own the SEO strategies for clients, as well as lead a team of SEO Executives within an award-winning agency. What you’ll be doing You’ll be responsible for the creation and implementation of the SEO strategies for your clients, ensuring that the strategy is in line with growth targets, producing monthly reports with advice and recommendations against key performance indicators. You will also be expected to provide continuous mentoring to your team, including supporting their own personal development goals, while also making sure they are using their time effectively, completing their tasks on time and to a high standard. This role will also require you to have a goal-driven and hands-on approach. You will be expected to perform keyword research to optimise existing content and uncover new opportunities, create content in line with keyword analysis and Metadata, develop and implement a range of white hat link building campaigns, and carry out detailed backlink analysis to identify opportunities from appropriate sources. Using your analytical ability, you will be expected to provide detailed analysis using third party SEO tools, drawing insight from both client-specific sectors, and generic industry data to gain a full understanding of industry trends and to add content to the performance on each account. The Experience you’ll need Experience in a senior SEO role with a track record of delivering results. In-depth knowledge of SEO best practice. Thorough understanding of a range of SEO tools. Copywriting skills for online content and landing pages. Excellent communication and client management skills. Working knowledge of Google Tools. Experience in managing and mentoring a team is preferred. What you’ll get in return for your talents A competitive salary depending on experience, a cycle to work scheme, access to an Amazon Prime account, and fantastic work social opportunities. What’s next? Please drop Harriet an email to find out more.
— Thriving Retail BusinessLocation:RemoteSalary:£30-35kFully remote / Part remote working options available. Opportunity to shape digital performance strategy. Successful retail business with ambitious growth plans. This is an exciting role in a high performing Marketing team. Reporting to the Digital Manager, your role is to enhance the performance of digital channels by developing, reviewing and constantly optimising the performance of the website. This role will initially focus on the successful launch of a new website and will then widen to include other digital initiatives and channels. This is a highly collaborative position, in which you'll also work with the Campaigns Team with to track and analyse marketing campaigns across multiple channels. What you’ll be doing Experienced in using analytics and A/B testing to drive actionable insight, your time will initially focus on successful customer adoption of a new website and constant improvement of this to achieve key launch KPI’s. Once launched, you will quickly move onto ongoing optimisation of the site for key customer journeys and on-site goals, testing any enhancements and fixes and identifying further improvements based on on-site customer behaviour. There is a programme of further website development work planned and you will use insight and analytics to make recommendations, challenge and refine proposals. With a successful track record in customer acquisition you will propose and implement a plan with the potential to cover SEO, influencer marketing, online advertising and/or lead capture where there is a clear commercial benefit. Supported by the Campaigns team for any content requirements for your digital plans, you will work collaboratively with them, sharing best practice and briefing on content requirements to achieve your goals. Furthermore, this business is keen to stay ahead of the curve in their use of digital, so you will be alert to new technologies and opportunities that will help them achieve its growth targets and strategic aims. What experience you’ll need to apply Demonstrable success within a similar Digital Performance, Digital Analyst, or eCommerce Merchandising role. Experience using analytics tools and testing to optimise a website and drive conversions. An understanding of digital acquisition channels such as SEO and PPC. Customer-centric approach and excellent communications skills. Exceptional organisational skills, with the ability to plan and prioritise large projects and foresee problems before they arise. Strong problem-solving skills, with the ability to logically. Highly commercial mind-set. What you’ll get in return for your experience A salary of up to £35k is on offer, alongside the ability to work remotely, with the expectation being to travel to the office in Devon two days per month. What's next? This is an urgent requirement, so please send your CV through ASAP to be considered and receive more information.
— Renowned Digital AgencyLocation:BristolSalary:45KDigital Senior Account Manager/Account Director Fascinating SEO campaigns to oversee. Opportunity to work with household name brands This busy SEO agency based in the heart of Bristol are searching for a talented Digital Senior Account Manager/Account Director to join their client services team. What you’ll be doing The ideal candidate will have a proven track record within the digital world and a visible portfolio of projects they've managed in the SEO space. You will be an excellent communicator and will be able to manage and develop multiple client accounts, as well as having the ability to provide guidance and leadership for the Account Executives you will be working with. Your role is to own your client relationships, develop your client accounts in terms of new projects, identifying opportunities, creating briefs, and writing proposals. You will be confident to attend and single handily lead client meetings. You will be able to capture requirements and offer ideas and advice to their clients with confidence. The delivery of the projects that you agree with your clients will be supported by Project Managers, SEO specialists and Strategists - your accounts will be supported by a team of other account handlers. What experience you’ll need Strong experience developing client relationships and briefs within a digital or SEO agency Excellent written and verbal communication skills, and the ability to diligently manage customers’ needs Broad knowledge across technical SEO areas, coupled with experience of managing digital delivery teams to get projects over the line. 2/3 years industry experience What you’ll get in return for your talents You can expect a salary of up to £45k, in addition to generous holiday allowance and other great benefits. Remote working is on offer for this position (even post COVID) with a split time at home and in the office, so if you are a bit further away then please get in touch! What’s next? If you think you fit the bill, get in touch with Theo today!
— Established SEO AgencyLocation:BristolSalary:£40-50kRemote working options. Fantastic clients across eCommerce & Tech. High-performing team with strong leadership. This is an incredible opportunity for an experienced SEO practitioner to take ownership for client results and lead a team of SEO Executives within an award-winning SEO agency. What you’ll be doing You’ll be responsible for designing and delivering SEO strategies for a portfolio of clients, including prestigious eCommerce & technology brands. This is hands-on, specialist work encompassing all aspects of SEO - including technical, content and links. It requires a goal driven approach, with tactical thinking and competency in a range of areas including SEO strategy, keyword research, technical audits, content optimisation, data analysis, backlink analysis and client liaison. What experience you’ll need to apply In-depth knowledge of SEO best practice. Experience managing both on & off-page SEO campaigns. Thorough understanding and working knowledge of Google tools. Knowledge of a range of SEO tools. Ability to think creatively and strategically to identify and resolve problems A passion for digital, with a good understanding of industry trends within search marketing. Data-driven mindset, with the ability to track campaign performance and make optimisations. Excellent communication and stakeholder management skills. Some management/ leadership experience is preferable. What you’ll get in return for your experience A salary of £40-50k is on offer, alongside some great benefits including performance bonus and ongoing remote working options. What's next? Please apply with your CV to be considered for this role.
— Award-winning eCommerce agencyLocation:SwindonSalary:£25k - £30kAn innovative agency that creates unique digital strategies. Work with exciting retail brands. Opportunity to be a key player in helping brands maximise their performance. This eCommerce-focused agency really takes the time to understand their client's needs to create bespoke strategies. By having a detailed understanding of the process behind a successful brand, this agency unleashes new opportunities and drives brands to reach their full growth potential. This is an exciting opportunity for an SEO Executive with strong analytical skills, a real passion for SEO, a track record of delivering results, and a desire to succeed. This role is perfect for someone who is looking for a new role, and an opportunity to develop their career. This agency prides itself in investing in its employees, having a strong focus on personal development, and an encouraging, entrepreneurial culture in the office. What you’ll be doing Working closely with the SEO Manager and the SEO Director, you will be assisting in the running of the SEO campaigns and making contributions towards strategies for the agencies and their clients. This will require you to provide data & keyword research for business pitches, strategy development for both current and new clients. Using your analytical ability, you will be conducting extensive audits on client websites, measuring the success of SEO campaigns, and producing monthly and post-campaign reports which outline relevant insights. This role will also require you to keep up to date with SEO news and technical developments which would allow you to integrate any new techniques or trends into client projects. What experience you’ll need Experience in an SEO role at a similar level. Experience in using key SEO software such as Screaming Frog, SEM Rush, ahrefs, and Search Console. Passionate about all areas of SEO and a drive to want to learn more. The ability to think creatively with great written and verbal communication skills. Copywriting skills for online content and landing pages. Experience in Paid Social such as Instagram, Facebook, and Twitter is a bonus. Confident in working in a fast-paced environment, handling multiple projects simultaneously. What you’ll get in return for your talents A competitive salary depending on experience, a cycle to work scheme, access to an Amazon Prime account, and fantastic work social opportunities. What’s next? Please drop Harriet an email to find out more.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.