SEO, Content and Social jobs and careers
A career in SEO can be based in-house or agency side and is a path with amazing progression opportunities. It stands for Search Engine Optimisation, meaning the goal is to improve your natural search ranking on search engines such as Google, Bing and Yahoo.
A career in content is a strategic marketing role and is all about managing online content platforms and implementing a strategy across a number of media platforms. This role includes social media management, copywriting, search engine optimisation and general day-to-day creativity. Content jobs can be agency based or in-house where you’ll work directly for one organisation.
A career in social media marketing is broad and comprehensive. It can be based in-house working directly for one brand, but is often agency based, meaning multiple channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.
Typical role titles include
Head of SEO
Head of Content
Social Media Executive
Social Media Assistant
Social Media Manager
Head of Social Media
Career progression example
Head of SEO
At an entry level, Junior/Graduate SEO/Content/Social media Executives on average will be earning between £18k-£22k. At mid-level, you’d be looking to earn £25k-£30k, and seniors would be looking to earn £40k+.
Is it right for me? The skills it takes…
The skills needed across SEO, Content and Social Media do vary depending on the role and goals of the business. SEO tends to require a more technical skill set, while Content and Social require more creative mindsets to engage their target audience.
What qualifications does it take?
You will usually need a foundation degree or diploma or experience within a relevant subject. These include communications, marketing, English, PR and creative writing.
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— Join our Marketing Desk!Location:Bristol with flexible workingSalary:£Competitve + uncapped commission + additional bonuses on topJoin a well-respected, 100% employee-owned, B Corp Certified recruitment business. Enjoy a truly engaging and collaborative team environment with the entire business supporting you every step of the way. You bring the attitude and ambition and we’ll provide you with every possible tool you could wish for, a highly successful marketing programme and a personal development plan to ensure you earn well and achieve great things. Since 2001 we’ve immersed ourselves in the Marketing, eCommerce, Design, Data, Technology and Science communities. Out of this has arisen a highly respected and experienced team, regularly called on to share their unrivalled knowledge and connect the finest talent with tech disruptors, well-backed ambitious start-up innovators, thriving SMEs, agencies of all shapes and sizes, challenger brands and large international powerhouses. It’s all grow here at ADLIB and with a clearly defined road map in place we’re looking to recruit a Marketing Recruiter or Delivery Consultant with core focus on delivery and account management. Ideally an experienced recruiter / Recruitment Consultant or Resourcer with an education or interest within the world of Marketing. The key is matching our ethics, ambition, and commitment to achieving the next stage of growth. What you’ll be doing We’re looking for an experienced delivery Recruiter / Account manager / Delivery Consultant who’s in recruitment for the long game. An ambitious, committed and professional recruitment consultant that wants to take advantage of our brand, knowledge, platform and industry contacts and support our growth. As the ADLIB brand expands throughout the UK we’re engaging with an ever-increasing portfolio of clients. Our marketing team partners with businesses of all kinds from start-ups to SME’s and large multi-nationals, so you’ll have the opportunity to work with a truly diverse client base. Established for near 20 years we’re the regions go-to recruiter, with an ever-increasing reach and demand from businesses throughout the UK. You’ll make things happen, see everything as an opportunity, get a kick from knowing your market inside out, building effective, meaningful and trusted candidate relationships that last years will be as important as developing strong relationships through supporting our client base. Rest assured we’re hugely established with a team that cross-sells and supports each other at every opportunity. Right now, we are overwhelmed by opportunities within the marketing sector, you’ll be here to help us capitalise on that. You’ll quickly see we’re home to numerous go-to consultants who have spent years building their personal brand within their markets - They achieve this through building their knowledge, networking and sharing insight and expertise. You’ll capitalise on ADLIB’s ever-growing presence, partnerships and relationships to support your quest to develop opportunities. You’ll be supported by a team approach to winning together, in the quest to collectively strengthen our proposition and success rates. In short, you'll have a team of 30 plus consultants behind you, ready to share their industry and client knowledge. What experience you’ll need A successful track record in recruitment with a genuine interest in marketing. We want to hear from delivery recruiters, recruitment consultants, account managers, call them what you like, the importance is sharing our behaviours and bring a genuine interest for one of the sectors we operate in. On a personal level, you’ll want to work for one of the UK’s only B Corp recruiters, truly committed to using business as a force for good. You’ll be well equipped to dig deep, source and build relationships with candidates and clients alike – the ability to immerse yourself in their worlds, network and build trust will be essential to your success, alongside maintaining ADLIB’s reputation within a busy marketplace. You’ll have impeccable communication skills, attention to detail, enjoy winning business and creating opportunities for the short and long term. You’ll also enjoy ditching the suit and work for a company where you can take the role wherever you want to. What you’ll get in return for your talents Expect an adult environment (remote or office-based!), a base salary in line with your experience and previous success, uncapped commission, additional quarterly and annual bonus structure, 27.5 days holiday (plus bank holidays), health scheme, share options after 12 months, seriously nice offices (when you choose to visit), employee council, flexible working, company lunches and drinks/pizza Fridays (drinkers, non-drinkers, vegans, veggies, you'll be in good company), volunteering hours and most importantly, you'll be joining a collaborative team that'll have your back from day one and support you every step of the way. What's next? Please get in touch with Tony to talk further.
— Scaling Multi-channel RetailerLocation:BristolSalary:£45-60kHuge growth plans both in the UK & internationally. Highly specialist and collaborative team. Ownership of SEO strategy from day one. As SEO Manager you will be responsible for creating and delivering the company’s SEO strategy and roadmap across both the UK and International online stores. You’ll drive high quality traffic to multiple eCommerce websites by increasing their ranking across key terms in two main categories. What you’ll be doing Reporting to the Marketing Director, you will be an integral part of the team driving best in class SEO for the EMEA region. Day to day, you will formulate and deliver the SEO strategy across the company’s UK and international sites, included technical, content, offsite & promotion. You’ll use search insight to help drive decision-making and innovation across the business, working closely with the Digital Marketing team to drive tests and efficiencies, as well as share ideas and learnings to deliver a highly effective search operation. It will also be important to work collaboratively and cross-functionally with Digital, Trading and Content teams. Regular reporting of SEO performance using analytics tools will be essential, ensuring these are relayed in a clear and concise way, with the needs of all stakeholders in mind.What experience you’ll need to apply Hands on experience managing and improving SEO performance, ideally gained in a B2C business. Up to date knowledge of recent algorithm and Google developments, and extensive knowledge of the SEO landscape and Google Search Console. Solid understanding of Google Analytics to deliver insight and commercial analysis of performance. Ideally, you will have had some experience in Shopify Plus sites (but don't worry if you don't- this can be taught). A pro-active approach to problem solving. Excellent at multi-tasking and organisational skills. Great communication skills with the ability to present technical information in an accessible way. You'll also be able to use your communication style to work collaboratively across the business and potentially influence those around you. Be forward thinking. No two days are the same and the business is growing fast so you must be adaptable and willing to learn. Enthusiasm is a non-negotiable, as is the desire to work in a dynamic environment. What you’ll get in return for your experience A salary of £45-60k is on offer, dependent upon level of experience. Hybrid remote/office working is available, alongside a relocation package should you want to move to the South-West. What's next?Please send over your CV and drop Rina a line to hear more.
— Boutique HolidaysLocation:Hayle, CornwallSalary:Up to £26kExciting copywriting opportunity with a beautiful brand. Develop your career alongside a team of creatives and digital marketing specialists. Hybrid role with great benefits. I’m looking for a talented Copywriter with creative flair to join a boutique holiday specialist at their gorgeous HQ in Cornwall where you’ll play a key role in the collaborative marketing team and enjoy remote working options and great benefits. What you'll be doing You’ll take ownership of creating fresh content and improving existing content across the website and marketing channels, communicating in an engaging way, establishing a consistent style and tone of voice in line with the brand. Working closely alongside the SEO and Content Specialist, you will deliver an impressive content plan with the view of optimising website visibility, driving brand awareness and engaging audiences through carrying out keyword research, optimising content for SEO, and producing briefs for SEO-focused content. We’re looking for someone ambitious, creative, detail-orientated and results-focused who can take this lovely business’s content game to the next level. What experience you’ll need Ability to write clearly and concisely and communicate in an effective and engaging manner. First rate communication skills with a strong track record of delivering successful copy. A pro-active approach to work and solid organisation skills. Ability to manage multiple tasks simultaneously and prioritise accordingly. Excellent attention to detail and a pride in completing work to the highest standard. Understanding of SEO and experience in writing and researching content for SEO. Passionate about the brand and product and enjoys promoting places and experiences. What you'll get in return for your talents This is a hybrid role – ideally, they’d like this person to be able to come into the office three times per week. The office is based in Hayle and there’s free parking on site, you’ll enjoy a beautifully designed and recently refurbished office, as well as a friendly and talented bunch of people who are extremely passionate about what they do and the culture they contribute to. Salary is paying up to £26k, dependent on experience, plus an annual bonus, generous holiday allowance and more. What's next Want to know more? Send in your CV to Hannah now!
— Huge career development opportunitiesLocation:BristolSalary:Up to £25kPlay a key role in the SEO team creating quality content. Fast paced young culture and flexible working environment. Develop your skills, learn from the best and become an SEO specialist. This new role has come about due to the continued growth of an established digital agency. As SEO Executive you will work closely with the wider SEO team to plan, produce and optimise first class content for a wide range of clients. This is a great opportunity for someone with a flair for content looking to develop a career in SEO. What you’ll be doing Your role will involve getting stuck in supporting on a range of SEO campaigns on a weekly basis for a huge variety of clients, creating copy and ensuring everything is fully optimised and running as smoothly as possible. It goes without saying that you will be a natural wordsmith with a keen eye for detail and a genuine desire to produce engaging content and drive success for clients. As you develop your skills in this ever changing industry your role will become more technical – you’ll have the chance to grow your knowledge though the agency’s in-house academy, as well as through completing training courses with Google, meaning you’ll have the chance to travel to London and visit the Google Headquarters. Training and development is at the heart of the agency, you’ll be a part of a team who truly support their employees. What experience you’ll need Ideally you’ll be in a similar role as a Content Exec, SEO Exec, Digital Marketing Executive or Copywriter. Extensive experience with content creation for a range of channels. First rate communication skills and a natural flare for writing. Creative mindset with the ability to juggle multiple projects from conception to execution. Self starter with a positive can do attitude. Desire to develop a career in SEO. Ability to build rapport with clients and the wider team. What you’ll get in return for your talents Salary will entirely dependent on experience, but will be up to around the £25k mark. Benefits are generous, including 28 days holiday plus your birthday off and two Christmas holiday days gifted, team incentives and awards, trips away, early finish Fridays, huge training and development opportunities, a balance of remote and office working, beautiful offices, free parking and more! What’s next? Drop Hannah a line to hear the finer details on this one.
— Exciting SAAS business Remote WorkingLocation:RemoteSalary:Up to £70k Share OptionsHead of Content for an exciting SAAS company in growth mode. Fully remote working available. Salary up to £70k Share Options and much more. We’re looking for an experienced Head of Content / Content Strategist to join an established SAAS business with ambitious growth plans. They’ve got a respected, “human” feeling brand and a great product, with subscribers all over the globe. They’re on a huge growth trajectory and this is a pivotal role for the business, working alongside the Head of Marketing to help drive brand awareness, quality leads, and ultimately to win new customers. This role can be fully remote and based anywhere in the world as long as you have a minimum of 4 hours overlap with UK office hours. Most of the team are based in the UK, Europe and a few further afield.What you’ll be doing Own the Content Strategy for the business - plan, write, and publish marketing content of various types, including feature launch communications, blog posts, emails, web pages, in-app messages, and more. Work with SEO to ensure your content is fully optimised. Partner closely with Head of Marketing and external agencies to ideate, build and execute a content roadmap to support overall marketing goals. Own and apply brand tone of voice to product marketing content (not just copy, but images and video too) Review, edit, and improve content written by others. Interview subject matter experts and conduct research to develop relevant and useful content. Improve and optimise existing content based on search performance metrics. Evaluate the effectiveness of their content and measure what works and what doesn’t. What experience you’ll need to apply Experience in a Head of Content or similar role, owning the Content Strategy for a SAAS business. Experience owning or devising tone of voice for a Tech business/SAAS with a “human-to-human” feel to the brand (they’re a B2B SAAS business that feels like a B2C brand). Excellent hands-on written skills, ability to partner with the right designers and content producers to create industry-leading content that is on brand and effectively drives engagement, and helps generate leads in conjunction with the Head of Marketing who’ll be responsible for driving the lead generation strategy via HubSpot. Strong background in SEO and able to analyse and use insights to inform strategic thinking. Knowledge of Project Management methodologies, project management software, and productivity tools would be beneficial. Any prior knowledge or experience with HubSpot, Drip or comparable Marketing Automation tools would be highly desirable but isn’t essential. If you can talk about lead magnets and email sales funnels then even better! What you’ll get in return for your experience A great salary in the region of £70k depending on experience Share Options Remote working Flexible working hours based around doing 4 core hours per day. Excellent benefits package The chance to help drive growth for an established SAAS business with enormous potential. Excellent personal development and career path available. What's next?If you’ve got experience as a Head of Content, Content Strategist or similar, and you've worked with in the SAAS industry before, then please apply right away!
— A great opportunity at a lovely charityLocation:BracknellSalary:£40-45kPurpose-led organisation, recognised as a global leader for the cause. Hybrid working model on offer – ideally 2 days in the office. Fantastic opportunity to lead the digital transformation within the organisation. We are representing a delightful not-for-profit organisation that are looking for a creative, driven, and ambitious Digital Marketing Manager to lead their Digital transformation within the organisation. There is massive potential to develop the charities Digital presence throughout various channels with the aim of developing an engaged community of families, donors, and the health/science community. As Digital Marketing Manager, you will be working within a close-knit marketing team to provide leadership and delivery to expand the Digital strategy and meet organisational objectives in place to progress the charity. What you will be doing Providing leadership on strategy and the hands-on delivery of the Digital Marketing. Develop and manage a long-term Digital Marketing plan to achieve the objectives to enhance the organisations Digital Presence. Complete and oversee the development of a new website whilst devising strategies to drive online traffic, tracking conversion rates, and improving content and usability for various audiences. Develop and oversee Digital Marketing Campaigns across multiple channels – making use of methods and tools such as email marketing, SEO, PPC, and paid search. Experience you will need You will need to have had proven track record of extensive Digital Marketing experience. Relevant experience including SEO PPC, email marketing, social media, analytics, and CRM systems. Sound understanding of current online marketing trends and best practices. Relevant professional qualifications. Able to analyse, report on and present conclusions. What is next? If this sounds like your next challenge and you’d like to work in a rewarding, purpose-led environment, please apply below!
— Well established and successful company.Location:BristolSalary:£27,000 - £35,000Be part of an exciting new project. A mixture of office and remote work. Work for a company that cares and invests in its employees. Are you an experienced Digital Marketing Manager seeking a fresh challenge, with a passion for digital content and website optimisation? If so, this could be the perfect role for you! What you’ll be doing Reporting to the Head of Digital, the focus of this role is to drive website performance and improve digital marketing across multiple sites. This is a hands-on role where you will be expected to utilise your knowledge across all aspects of the digital marketing landscape to implement and maintain the development of the digital marketing strategy to achieve both short and long-term goals. This role will revolve around managing and updating a CMS, to ensure website content is on point, and the website performance is in line with targets. Therefore, in order to handle the website performance and optimisation, you will be expected to navigate the development of the SEO strategy to drive improvements in SEO and UX to increase customer conversion rates. Using your digital expertise you’ll be responsible for the management of new website developments, content, style, and layout, making sure that communication between stakeholders and external agencies is smooth and both parties are happy. What you’ll need to apply An excellent understanding of content optimisation and how to drive website performance. Have at least four years of experience within digital marketing, in a similar role. A deep understanding of SEO and how to analyse web traffic metrics. Working knowledge of Google Analytics. Technical knowledge of CMS and HTML. Excellent ability to use Photoshop and Illustrator as well as a keen eye for detail. Impeccable organisational skills and the ability to manage your own desk/workload. What you’ll get in return for your talents For the benefits on this one please contact Rina to find out more. What's next? This is an urgent requirement so please forward your CV to firstname.lastname@example.org to be considered!
— Growing Digital Media AgencyLocation:Bristol with flexible workingSalary:£30k-£35k Basic (£45k OTE)Attractive salary: £30k-35k, OTE £45k & extensive benefits package, please contact for more details. Flexible working on offer - minimum of 1 day a week in the office. Established Digital Media Agency with big growth plans. We are looking for an experienced Senior Account Manager for a growing Digital Media Agency which specialises in optimising digital presence for their clients. This innovative agency would land you working with a very experienced team on a variety of exciting projects. There is plenty of room for personal development within the role, as the organisation embarks on their bold growth plans. Work-life balance is an important focus for the agency, so you will rarely find yourself starting early or finishing late. The ideal candidate should be well versed in Digital Marketing and Account Management. You will be comfortable consulting clients around Digital Marketing strategies and ensuring the delivery of these strategies is smooth and ROI is clearly demonstrated. Does this sound like you? If so, we would love to hear from you. What you will be doing An opportunity to play a key role within the team, working closely with and supporting the Commercial Director in coaching the remainder of the team whilst assisting cross-functional Digital Marketing projects and executing them for key accounts. You will help clients to understand the importance of building a strong digital presence and demonstrate the positive impact this will have on their organisation. Of course, the Account Managers will be there to support the process. What experience you will need The ideal candidate should have experience as a Senior Account Manager who is looking for a new challenge. Alternatively, you could be an Account Manager who is experienced in the Digital Marketing realm and looking to secure your next career step. Proven ability to grow client relationships through demonstrating and inspiring clients about the role of digital. Good understanding of digital communication channels and the role they play within the marketing mix. Have managed digital campaigns and have a clear understanding of trends and the importance of digital, online communication, and social media. Ability to work autonomously or as part of a remote team. Collaboration and negotiation skills are essential. What’s next? If you are an Account Manager or experienced Senior Account Manager with experience in the Digital Marketing space and are interested in finding out more, please click below to apply now!
— Growing SAAS CompanyLocation:Gloucestershire with flexible workingSalary:£40k-£50k DOEDigital Marketing Manager for a SAAS company in growth mode. Flexible working available - 2 or 3 days working from home ideally, negotiable for the right person. Excellent package and career progression on offer. We’re looking for an experienced Digital Marketing Manager with HubSpot experience to join an established SAAS business with ambitious growth plans. They've grown by 40% in headcount since the start of the pandemic and are experiencing excellent YoY financial growth. Their HQ is in Gloucestershire and easily commutable from Bristol and surrounding areas. The ideal is for this person to be in 2-3 days a week but they can be more flexible for the right person. What you’ll be doing The company is looking to further invest in their Digital Marketing and Lead Generation activity, and the role of the Digital Marketing Manager is to take the lead on that, own the strategy and it’s implementation with an emphasis on CRM and Lead Generation via HubSpot. You'll be working alongside the CEO and have their complete buy-in - there's huge scope for progression for the right person, and this role could become much bigger. To start with you'll manage a team of 3 across SEO, PPC and Content, and have the support of an SEO agency and a Paid Media agency. You’ll quickly get under the bonnet of the company’s digital marketing activity and build the strategy moving forward. They've already invested heavily in HubSpot but there's so much more that can be done with it - user journey design, automation, SEO/PPC (via the team and agencies), acquisition and retention, and building sales funnels are part of the job description. You'll certainly be strategic in this role, and how hands-on you want to be is up to you. What experience you’ll need to apply The ideal candidate is an experienced Digital Marketing Manager who is strategic but knows enough about user journey design, automation, SEO/PPC, acquisition and retention, and building sales funnels to get the most out of the team and agency partners, whilst building out a long term growth strategy. Up to date knowledge of HubSpot is pretty much essential but please enquire if you think you have enough experience and your knowledge of HubSpot is slightly out of date. Previous experience working with a SAAS business is also needed. What you’ll get in return for your experience A competitive salary in the region of £40k-£50k depending on experience, with possible flex on either side for the right person. Excellent benefits package Flexible working (2-3 days working from home) - possibly more for the right person. The chance to drive growth for an established SAAS business that currently has in the region of 4000 subscribers globally. Excellent personal development and career path available. What's next? If you’ve got experience as a Digital Marketing Manager or similar, and you've worked with HubSpot previously, then please apply right away!
— Impressive Digital AgencyLocation:RemoteSalary:Up to £45kOpportunity to work with a variety of exciting clients. Strategic and hands on role within a successful and innovative agency. Own SEO and make the role your own. I’m working with an amazing digital design and innovation agency who are on the hunt for an impressive SEO Manager to join their lovely team of strategists, technologists, behavioural, product and service designers. The agency have recently transitioned to a fully remote work model, with the view of meeting up as a team twice a month in the London or Southampton office. What you’ll be doing Your role will focus on delivering organic growth for a range of clients through refining and executing SEO strategies, on-page, technical, off-page and analytical. You’ll implement on-page and editorial strategies, delivering content audits, content gap analysis and on-page improvements, as well as shaping the technical SEO roadmap, running technical SEO audits and monthly health checks. Delivering reports for a range of clients will be key, you’ll need to manage the overarching SEO strategy for each client in order to drive organic traffic and revenue, consistently monitoring SEO performance and drawing insights. To execute this role to a high standard you will need strong technical SEO skills and the ability to identify wide ranging issues and have the know how to put them right. What experience you’ll need Solid track record in SEO ideally gained from an agency setting. Proven track record of working on technical SEO auditing and implementation, content auditing, writing and on-page optimisation, outreach projects. Experience with Google Analytics, as well as SEO tools such as Majestic, Screaming Frog, Botify, Stat, SEMrush, etc. Experience with Paid Media would be a huge plus. Comfortable analysing large data sets. Structured and methodical way of working with a strong attention to detail. Keen attention to detail. First rate communicator. What you’ll get in return for your talents Salary wise they’re looking to pay up to £45k for this role, dependent on experience. Please still get in touch if your experience is well aligned but expectations are slightly higher, as there could be some flexibility here. Benefits include a generous holiday allowance plus your birthday off, early finish Fridays, healthcare, life assurance, childcare vouchers and much more. What next? Please get in touch with Hannah to hear more about this role!
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.