SEO, Content and Social jobs and careers
A career in SEO can be based in-house or agency side and is a path with amazing progression opportunities. It stands for Search Engine Optimisation, meaning the goal is to improve your natural search ranking on search engines such as Google, Bing and Yahoo.
A career in content is a strategic marketing role and is all about managing online content platforms and implementing a strategy across a number of media platforms. This role includes social media management, copywriting, search engine optimisation and general day-to-day creativity. Content jobs can be agency based or in-house where you’ll work directly for one organisation.
A career in social media marketing is broad and comprehensive. It can be based in-house working directly for one brand, but is often agency based, meaning multiple channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.
Typical role titles include
Head of SEO
Head of Content
Social Media Executive
Social Media Assistant
Social Media Manager
Head of Social Media
Career progression example
Head of SEO
At an entry level, Junior/Graduate SEO/Content/Social media Executives on average will be earning between £18k-£22k. At mid-level, you’d be looking to earn £25k-£30k, and seniors would be looking to earn £40k+.
Is it right for me? The skills it takes…
The skills needed across SEO, Content and Social Media do vary depending on the role and goals of the business. SEO tends to require a more technical skill set, while Content and Social require more creative mindsets to engage their target audience.
What qualifications does it take?
You will usually need a foundation degree or diploma or experience within a relevant subject. These include communications, marketing, English, PR and creative writing.
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— Flexible Working OptionsLocation:SwindonSalary:CompetitiveExceptional & High Growth Company. Fun Dynamic Team & Working Environment. Flexible Working Pattern. Here is an exceptional opportunity to join a large Tech business in Swindon as their new Digital Marketing Manager. Tech businesses don’t get much better than this, having created an engaging environment, and working with exciting brands this is a company who puts emphasis on fun and creativity across all of its activities. Initially working remotely for the rest of the year, there is ongoing flexible working with the expectation that you’ll work full time but be in the office at least twice a week. What you’ll be doing Working closely with the Marketing Director, you will drive inbound opportunities, shape the strategy and messaging of the evolving brand and build solid nurturing workflows as they start the exciting journey of scaling up. This is a truly disruptive business, and you will have a thirst for new and disruptive processes and campaign strategies. There is an inbound marketing strategy in place, but you will massively ramp this up through integrated multichannel digital marketing campaigns that drive genuine business outcomes. You will understand buying personas, be adept at creating automation programmes (ideally through Hubspot), and find ways to bring prospective clients in to the funnel. Any experience of utilising an Account Based Marketing strategy for key accounts would be useful. This role is about results, and as such you will use a variety of analytical tools to provide in-depth reporting on campaign success rates, and will look to optimise and improve results wherever possible. As the role grows, you will have the opportunity to scale and grow the digital function and team, but there will always be a place for external agencies and third-parties to help maximise success, and you will work closely with these to ensure they’re an extension of the digital team. What experience you’ll need to apply Proven experience within a B2B Digital Marketing role Excellent experience across digital search, PPC advertising, remarketing, and social targeting Ability to drive exceptional growth through marketing activities and strategy Strong web management skills, ideally with Wordpress Previous experience of using automation tools, especially Hubspot Knowledge of Account Based Marketing strategies Excellent written and verbal communication skills A genuine desire to disrupt and challenge in creative activities Ideally experience of marketing to SMT and C-level audiences What you’ll get in return for your talents There is a competitive salary on offer for this one, plus you’ll be working with an exceptional company and proposition. There are good benefits and a flexible working pattern on offer. What next If you’re an Inbound Marketing expert then I want to hear from you. Apply now or contact Chris for more information.
— Progressive Insurance ProviderLocation:BristolSalary:Competitive + Great PerksOpportunity to join a market-leading financial services provider. Cool, modern offices in the heart of Bristol, easily commutable from Bath, Newport, Cardiff, Cheltenham, Chippenham and Swindon (Fully remote currently). Salary up to £30k, plus a generous benefits package, Superb progression opportunities. We’re working with a forward-thinking Financial Services client to appoint a Junior Business Analyst into the Change and Transformation team to work on a variety of exciting IT change projects. What you’ll be doing As part of a collaborative, friendly and talented Change team you will be working on both internal and external business and IT change projects where no two days are the same. Your role will play an important role in the overall delivery of projects and continuous improvement of processes with a real focus on IT systems and architecture and data-led projects. The business is growing and there’s never been a better time to join as they’re undergoing a large transformation project, involving data warehouse, onboarding a new supplier for all of the IT infrastructure, building a new data model, source data processes and reporting. Your role will have interaction with this large scale project whilst also being able to take the lead and be hands on with smaller, new change projects such as a new telephony system. being very hands on with a variety of important change projects. What experience you’ll need Previous experience as a Business, Data, Insight, Change Analyst for example within a commercial environment. Experience of IT/Technical or change and transformation projects desirable. An understanding of Agile ways of working. Ability to build solutions to meet business needs and processes. Ability to gather requirements, document and manage testing. Bright, enthusiastic and keen to learn and develop. Experience of a process improvement environment. Solutions orientated approach to problem-solving. Strong communication skills, ability to manage stakeholders at all levels and work with cross-functional teams. Financial Services experience would be desirable, but not a deal breaker. What you’ll get in return for your talents You will receive a salary up to £30k, bonus and a generous pension. In addition to working in a creative, exciting office environment (currently remote due to Covid) and be part of a culture that likes to give back to charity and really make a difference. There is a clear and defined path to progression, within a business with a track record of developing their people. What’s next? If you fit the above criteria, then get in touch with Aaron at ADLIB with an up to date CV to be considered.
— Exciting Software Start UpLocation:BristolSalary:CompetitiveBrand new opportunity for a Senior Product Manager to join a Networking Software start up. Play a key role in exciting, continued growth leading the Enterprise Software Product Function. Progressive, Collaborative and Flexible working environment. This is a superb opportunity for an experienced Product Manager to join a really exciting business based in central Bristol. As Senior Product Manager you will utilise substantial financial investment by developing, launching, and directing a state-of-the-art product line into the networking market and play a key role in the commercial and strategic direction of the business. This company has immersed itself with the city of Bristol, leading projects around making the city a smarter, greener, more connected place to live. As a B Corp business, we are proud to be partnered with such a forward thinking tech start up that looks to improve the city we live and work in. What you’ll be doing You will be joining a tech start up with a short but successful history that specialise in intelligent network automation in a senior role. In this role you will define the strategy for the Enterprise Product function through managing the product lifecycle, roadmap and value proposition. To do this you will draw upon your vast experience in product management of software products and strong enterprise networking background whilst evaluating the market for potential competitors and partners. On a daily basis you’ll work closely with the wider product team, sales and marketing and have a firm grip on the P&L of the products to liaise with the finance team as well as manage the UX/UI design capabilities and manage contractors in an agile environment. The right person will have a strong history of working with industry leading software, both local and high profile clientele and a track record of taking on big projects and big budgets and streamlining efficiency for clients to ensure customer satisfaction and repeat business. This company has patented protected software that allows it’s clients to save time, money and resource through improving complex IT and connectivity needs. This is an opportunity to be a part of something special and make a real difference to the city of Bristol, whilst also engaging national and international clients on important projects. What experience you’ll need Previous experience as a Product Manager/Owner or Technical Project Manager. BSc or higher in Electrical Engineering or Software Engineering (MSc desirable). Strong enterprise networking background with customer facing experience. Years of experience in product management for software products. Superb communication skills (verbal, written, technical). Commercially and Strategically aware with adept knowledge of market conditions. Ability to identify your customer’s needs, how they are using the product, how they would benefit from enhancements and what those enhancements might be. Ability to work closely with multi-skilled, diverse teams internally and externally. Ambitious and dynamic, keen to learn, develop and progress. What you’ll get in return for your talents The chance to work in a progressive, successful, and growing tech start up with sound financial resource that invests not only heavily in their product, but also their people. You will enjoy autonomy and seniority in leading a Product function within the company and be a part of a company that makes Bristol an even better place to live. What’s next? If this role sounds like a good fit, apply via this advert or contact Aaron at ADLIB recruitment on 07528 632 647 for more information.
— Impressive BrandLocation:GloucesterSalary:Up to £40kNew role as part of a significant marketplaces function. Largest UK independent within their market. Key focus on Amazon.co.uk. The largest independent brand in the UK for their market is looking to add to their thriving eCommerce function. They’re searching for a Marketplaces Trading Manager to take ownership of growing their extremely successful B2C marketplaces channels. With an already established presence in this area, it’s a great opportunity for a Marketplaces expert wanting to work at scale for a well-known brand. What you’ll be doing You will manage and develop a small but talented multi-lingual team, ensuring they perform at the highest possible level, meeting and exceeding sales targets and hitting KPIs. You’ll work closely with the trading analyst and product team in order to broaden the product mix and improve listing quality, taking the offering to the next level. You’ll also work in tandem with the paid search team, ensuring PPC is consistent across all channels, helping to create and optimise Marketplaces paid search campaigns and improve overall ad performance. What experience you’ll need You will have advanced knowledge and understanding of marketplaces (primarily Amazon), including branding, commercial planning, marketing, and operations. You will be commercially driven, as this role is fundamentally focused on growing sales. Comfortable with data and analysis in order to interpret reports. You will have a solid understanding of eCommerce strategies across PPC, SEO and copywriting. Experience of working across international marketplaces would be a significant advantage. What you’ll get in return for your talents There is a competitive salary on offer of between £30-40k depending on experience. Benefits include a bonus scheme, pension, staff discount and free parking. The offices have a huge amount to offer as well, including gym facilities, regular social events and a caƒe onsite. It’s an environment the team love working in! What’s next? Get in touch with Hannah to hear more about this one.
— Innovative Tech SectorLocation:Nr. Chipping NortonSalary:CompetitiveHighly Varied Role. Competitive Salary & Benefits. Flexible Working Options. Here is a great opportunity to join an innovative company within the Tech sector, who are looking to bring a new Marketing Manager in to their team. This is a highly varied role where you will promote tools and programmes that will ultimately help educate the younger generations and encourage them to train in one of the most in demand industries in the world. Due to the location, one to two days working from home will be considered for the right candidate. What you’ll be doing Working alongside the Marketing Team Lead you will help drive the marketing and communication strategy for both the global programmes and the B2C channels. You will be experienced in building and implementing marketing plans that are executed through a variety of digital and offline channels to a range of target audiences. Working as part of a small team you will set the direction and delivery of multichannel campaigns, and will be responsible for the creation and delivery of engaging marketing content. You will work across predominantly digital channels, but will also be responsible for wider activities and the creation of offline materials. You will have a strong grasp of analytical tools, and will track sign-ups, conversions and ROI, and will be able to report on this at regular intervals. The beauty of this role is the variety, and you will be targeting both businesses and consumers, and as such taking on a wide range of messaging and approaches. What experience you’ll need to apply Fairly extensive experience within a relevant role Strong digital marketing skills Proven campaign management experience Analytical with the ability to understand and report on data Strong copywriting skills Ideally having previous line management experience Excellent communication skills What you’ll get in return for your talents This is a really great role with bags of variety, and there is a competitive salary on offer depending on experience. As well as this, there is private healthcare, a generous holiday allowance, and a flexible working approach. What next If you think you have the right experience for this then please apply now, or contact Chris for more information.
— Public Sector ClientsLocation:Bristol/ RemoteSalary:Up to £70kProgramme Director/ Project Director opportunity to join a leading digital agency. Role is remote with 1 day per week in offices - Bristol/ Oxford or London. Work with their government clients on large scale projects. We’re working with an established digital agency that, due to growth are now searching for a Senior Product Owner to work within their public sector client base, owning the product vision and leading on projects. What you’ll be doing As Product Director, you will come in take a step back and be responsible for designing, developing and owning the product roadmap and prioritising development efforts to enable the businesses to drive proactive and very targeted growth within your client base. You’ll be translating features and developments in the product roadmap into details technical specifications and will oversee the delivery of this through guiding the activity of the development functions with the support of Delivery Managers. This is an end to end role, you will be doing everything you’d expect from Agile rituals, through to creating user stories and test cases, through to managing and reporting on the backlog and progress against the roadmap. This role is strategic, you will set the vision for your clients on product and digital strategies in collaboration with your clients and the wider team and you will be responsible for the quality of the products, the go to person for any strategic product advice, able to help your colleagues and support them by being the point of escalation driving positive outcomes. What experience you’ll need You will currently be working as a Senior Project Manager/ Delivery Manager within the public sector or in a similar role crossing over into product such as a UX Designer, Developer, Tech Director or even Delivery Manager/ Senior Digital Project Manager. Understanding of GDS framework and have delivered projects encompassing GDS (Government Digital Service) assessments and tollgates within that. You will understand the complexities, challenges and solutions that have worked for you. Strong technical understanding, experience working on projects across user experience, integrations, content management and content strategy. A natural leader, that can mentor, coach and lead on projects, coming up with solutions and being the go to person for all product related questions from strategy through to delivery. Analytical mind and passionate about customers and building the best possible user experience, monitoring your metrics and see whether you’re delivering. Strong communication skills as this role is client-facing and involves a lot of stakeholder management. Agile experience. Experience in strategic product development as you’ll own the direction of your clients digital products. What you’ll get in return for your talents A competitive salary is on offer in the range of £45k - £70k, which will entirely come down to experience. In addition to this you’ll receive a company bonus, pension, healthcare and the opportunity to join an employee owned business where you have autonomy and contribute to the direction of the business. What’s next? If you have public sector experience and meet the above criteria then click apply or email an updated CV through to firstname.lastname@example.org for immediate consideration.
— National BrandLocation:BristolSalary:circa £35kWell Known National Brand. Both a Strategic and Tactical Role. Lots of Variety! This is a great opportunity to join a well known brand as their new Digital Marketing Manager on the outskirts of Bristol. Taking ownership of the Financial Services division you will be responsible for planning, delivering and evaluating the digital marketing plan. This is a hands on role with end to end campaign management across most digital channels, where you will promote new products and acquire new customers. What you’ll be doing Working closely with the line manager you will deliver the digital marketing strategy across Insurance and FS products, and deliver multichannel digital campaigns from start to finish whilst collaborating with the wider marketing team and agencies. You will utilise all of your knowledge and experience across key channels such as Paid Search, SEO, Email, Social Media, Content Strategy and Affiliates. This is an all encompassing role where you will not only deliver campaigns that create brand awareness and acquire new customers, but you will also oversee the digital marketing budget, develop digital strategies, monitor the digital trading performance, monitor competitor activity and run weekly updates to Senior Management. This role is ideal for a good all rounder, someone with strong communication skills, strategic yet tactical, and who is proficient with analytics and data management to report on campaign successes. What experience you’ll need to apply Previous experience within a Digital Marketing specialist role Sound knowledge across all digital channels Experience of developing and delivering digital strategies Analytical mindset with the ability to dive in to the data and draw conclusions and insights Strong verbal and written communication skills Knowledge of the Financial Services sector and Insurance products would be beneficial Ideally degree educated or holding a relevant professional qualification such as CIM What you’ll get in return for your talents As well as joining a large National organisation and a dynamic team, you will receive a salary of circa £35k, a company bonus, generous holiday allowance, healthcare, life assurance and a competitive pension scheme. What next Don’t miss this opportunity, please apply now for more information.
— Exciting BrandLocation:Central LondonSalary:Up to £50kWork with a talented, dedicated team of experts. Join a truly innovative brand with huge growth plans. Fully flexible working and great benefits. This is a hugely exciting opportunity for a talented, passionate eCommerce Marketing Manager to take the lead on all things digital and play a key role in driving this already impressive business forward. What you'll be doing This is truly an end-to-end role that will require a blend of strategic input and hands-on delivery across the full customer journey. You’ll focus on creating and implementing the full D2C eCommerce strategy, assessing areas for improvement (using analytical data on site performance) in order to drive growth across trading, customer acquisition, conversion and retention. One day you could be focusing on eCommerce trading strategy (is the site merchandised effectively, where can I upsell similar lines to increase average order value?). The next, working on organic and paid digital channels (SEO, PPC, Paid Social, Social Media etc.), tying these in with marketing calendars. Or working on retention strategies through effective email marketing communications, using segmentation and A/B testing to constantly improve ROI. You'll work at pace and relish the opportunity to work on the full customer journey for a super exciting brand. What's not to like? What experience you'll need Have worked end-to-end on an eCommerce site with a track record of delivering strong growth. Huge passion for eCommerce and working with brands in their early stages of development. Extensive experience with Shopify and all digital marketing channels. Independent thinker and hard worker with tons of ambition. Excellent interpersonal and communication skills. Leader with ability to hit the ground running and drive positive change. What you'll get in return for your talents There is a competitive salary on offer and the team's business plan and way of working is very unique – work life balance is key here so fully flexible and remote working is on offer to all staff. This is an incredibly forward thinking and fast paced business where you’ll be presented with huge growth opportunities! What's next? Get in touch with Hannah to hear the finer details on this one.
— German SpeakingLocation:BristolSalary:Up to £25kReputable high growth sports brand. Play a key role in the eCommerce team. Hugely collaborative environment. We’re looking for a German speaking eCommerce Assistant to join a highly esteemed outdoor and adventure brand who are continuing to grow from strength to strength. Based just outside Bristol, this business have some very exciting plans on the cards so it’s the perfect time to get on board. What you’ll be doing As eCommerce Assistant your role will focus on the translation of product and marketing content as well as populating and maintaining product listings on eCommerce sales channels. So, you’ll need to be as adept at juggling spreadsheets as writing engaging copy. You’ll also play a supporting role in servicing phone calls, email, live chat, order processing and fulfilment to help the German territory team at peak times. This is a creative, dynamic role within the eCommerce team - you’ll need to work autonomously and be able to juggle multiple tasks at once in order to produce high-quality content to tight deadlines. What experience you’ll need Fluent in German – this is absolutely essential. Ideally you’ll come from an eCommerce background or sports focused business, but this is not vital. An interest in outdoors/sports would be very beneficial. First rate written communication skills with a keen eye for detail. Strong project management/time management skills. What you’ll get in return for your talents Salary will entirely depend on experience, but will be in the region of £20-25k. The culture here is really great - you’ll be a part of a close knit business with a family feel, learning from some of the best in the business. You’ll also be based in lovely offices with access to some great benefits including healthcare, staff discounts and early finish Fridays. What’s next? Please get in touch with Hannah to learn more about the role.
— Digital Agency - 12 month FTCLocation:BathSalary:£30,000 to £35,000Exciting opportunity to play a key role within the digital project management team as part of a well-established and successful agency. 12-14 month FTC with an immediate start! Beautiful offices in central Bath, commutable from Bristol, Cardiff, Chippenham, Gloucester, Swindon and Yeovil. Do you love building award winning websites? Are you fascinated by the digital landscape? This is a chance to join a superb digital agency in the role of Digital Project Manager on a maternity cover contract. What you’ll be doing As Digital Project Manager you will be a key part of the business working closely with another Project Manager and the Creative Director to deliver engaging and aesthetically pleasing websites for a range of clients from cool start-ups to internal conglomerates. This role is very client facing so stakeholder management and communication skills are vital as clients are seen as partners and vital to the continued success of the business. Naturally you will work cross functionally with design and development teams to define that all briefs are made into actionable plans and projects delivered on time, scope and budget. What experience you’ll need You will have had a taste of agency life and working in a similar role at the moment whether that’s in a Project Manager, Digital Producer or even client services as a Digital Account Manager. Experienced working with digital teams and strong understanding of web development. Exposure to a variety of digital project management tools. Culturally you will be positive, proactive and customer-centric. You’ll need to be a confident communicator, hands on approach to problem solving and ensuring that things keep running smoothly. Strong time management and organisational skills, able to manage multiple projects simultaneously and calm under pressure. You will be passionate about the digital world and thrive in delivering high quality websites. What you’ll get in return for your talents You can expect a competitive salary dependent on your experience up to £35k all within a well-established and growing agency who really cares about their clients. What’s next? If you’re looking to get involved in some exciting projects at this cutting-edge digital agency then don’t hesitate to apply now!