SEO, Content and Social jobs and careers
A career in SEO can be based in-house or agency side and is a path with amazing progression opportunities. It stands for Search Engine Optimisation, meaning the goal is to improve your natural search ranking on search engines such as Google, Bing and Yahoo.
A career in content is a strategic marketing role and is all about managing online content platforms and implementing a strategy across a number of media platforms. This role includes social media management, copywriting, search engine optimisation and general day-to-day creativity. Content jobs can be agency based or in-house where you’ll work directly for one organisation.
A career in social media marketing is broad and comprehensive. It can be based in-house working directly for one brand, but is often agency based, meaning multiple channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.
Typical role titles include
Head of SEO
Head of Content
Social Media Executive
Social Media Assistant
Social Media Manager
Head of Social Media
Career progression example
Head of SEO
At an entry level, Junior/Graduate SEO/Content/Social media Executives on average will be earning between £18k-£22k. At mid-level, you’d be looking to earn £25k-£30k, and seniors would be looking to earn £40k+.
Is it right for me? The skills it takes…
The skills needed across SEO, Content and Social Media do vary depending on the role and goals of the business. SEO tends to require a more technical skill set, while Content and Social require more creative mindsets to engage their target audience.
What qualifications does it take?
You will usually need a foundation degree or diploma or experience within a relevant subject. These include communications, marketing, English, PR and creative writing.
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— Lovely Digital AgencyLocation:BristolType:Salary:Up to £35kShape SEO and play a huge part in the digital team. Brand new specialist role for the agency. Great culture and sociable office. We’re searching for an SEO Manager to join an impressive digital agency with ambitious growth plans based in central Bristol. You’ll get stuck in creating and executing SEO strategies with both an on-site technical and off-site perspective for a number of the agency’s key accounts. What you’ll be doing You will be responsible for producing and implementing SEO strategies to help grow rankings for clients and ultimately deliver award-winning campaigns. Your day to day will focus on growing organic traffic through building content plans, executing link building campaigns and content generation. It’ll be up to you to deliver SEO on-site technical audits and off-site link research, as well as creating and promoting valuable content with the view of earning higher rankings, growing traffic and improving audience engagement. You’ll consistently suggest new SEO and content strategies to clients whilst reporting and updating them on campaign performance, developing solid relationships along the way. As this is the first specialist SEO role for the agency, you’ll eventually have the opportunity to build a team around you which is super exciting. This is a great opening for someone looking to drive their career forward and progress with a forward-thinking agency long-term. What experience you’ll need Extensive SEO experience gained either agency or client-side. A clear and up-to-date understanding of SEO best practices. Background in building links and obeying best practices. In-depth knowledge on the on-site technical side of SEO. Experience with industry SEO tools including Moz, Ahrefs, Majestic, Raven, SEMrush, Screaming Frog. Strong Excel skills for data analysis and manipulation. First rate written and communication skills. Commercial acumen with the ability to juggle multiple projects at any given time. What you’ll get in return for your talents There is a competitive salary on offer here, entirely dependent on experience, in addition to benefits which are available on request. It’s also worth noting that the culture here is really fantastic – well-established client base and a lovely team with a relaxed but ambitious feel. What comes next? Please get in touch with Hannah to hear more about this role.
— Independent Full-service AgencyLocation:Stratford-upon-AvonType:Salary:Up to £35kLeading agency with market-leading client base. Great culture and sociable office. Broader offering alongside specialism in Digital. Were working with a leading, independent full-service agency based in beautiful Stratford-upon-Avon. The business partners with a wide range of market-leading and global businesses to deliver exceptional results across digital marketing and traditional media. The SEO Manager will drive technical SEO campaigns as part of an established team. What you'll be doing As you work with multiple clients no two days are the same. You'll work closely with other team members as part of a broader campaign strategy, with your focus being on technical SEO. Keeping ahead of trends, putting together client strategy, understanding new opportunities for growth - there are so many opportunities here to grow your skill set from day one. Jumping into more detail on your day to day - you'll focus on technical site audits (on and off page), carrying out competitor analysis, link auditing and keyword research. This leads nicely into the analytical side, providing regular reports on your campaigns and how this information will allow you to tweak your strategy. There are a whole host of tools at your disposal too, therefore the best tech on offer for you to drive success on behalf of your clients. What experience you'll need SEO Management experience either agency or client side. Proficient with key SEO software (Screaming Frog, DeepCrawl, SEM Rush etc). Excellent analytical ability to provide strong reporting (Google Analytics, Search Console etc). Great organisational skills and time management. Ability to work closely with others at a range of levels. Able to juggle multiple projects at any given time. What you'll get in return for your talents? There is a competitive salary on offer in the region of £28-34k. Other benefits include private health care, pension, a generous holiday allowance and regular team socials. What comes next? Please get in touch with Hannah to hear more about this role.