Social Media jobs and careers
A career in social media marketing is broad and comprehensive. It can be based in-house, working directly for one brand, but is often agency based, meaning multi-channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive engagement and attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.
A key trend we’ve noticed in the social media space: there is a real blurring of lines where the role of a social media specialist starts and stops. The social media landscape changes and evolves at such a fast pace, means that the role and skills of every social media professional have to mirror this evolution.
Why consider a career in Social Media?
Social media management is a modern career and one that is essential to the majority of SMEs and brands. If you’re a creative communicator and have a flair for storytelling, a keen eye for design/imagery and enjoy measuring results, a career in social media marketing is incredibly popular, but it does take the right sort of person to master it.
What a career or job in Social Media may entail…
The role is fast-paced and includes the management of: relevant content topics, staying on top of industry trends, monitoring competitor channels regularly, reviewing and reporting which channels are providing results. You will curate, create and manage all published content, you will schedule posts, create posts in real time, use relevant imagery, hashtags and links to maximise upon your day-to-day engagement. Brand awareness will always be at the forefront of your mind and you will communicate clear and relevant messages on a consistent basis.
You will also monitor, listen and respond to users in a “social” way while cultivating leads and sales. Social media often blends with SEO and content marketing, so the role is often varied where no day is the same.
Typical role titles include
Social Media Assistant
Social Media Executive
Social Media Specialist
Social Media Strategist
Social Media Marketing Coordinator
Social Media Coordinator
Social Media Manager
Head of Social
Career progression example
Social Media Executive
Social Media Manager
Head of Social Media
At an entry level, junior/graduate Social Media Consultants on average will be earning between £18k-£20k. At the mid-level you’d be looking to earn £25k-£35k and Seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
To succeed in a social media career, you will need to have a naturally creative mindset, with great copywriting skills and a backlog of ideas that you can organise into a strategy in order to make your social media platforms a success.
Strong digital copywriting skills remain central to the success within this space, but the social media landscape demands an increasingly diverse set of skills. From video production skills (think Periscope), the demand for more live-streamed content, to the data and insight skills demanded by the rise of social listening, audience segmentation and paid social advertising.
What qualifications does it take?
To work in social media, you will usually need a foundation degree, diploma or experience within a relevant subject. These can include communications, marketing, media, journalism, English, PR and creative writing.
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— Global eCommerce businessLocation:London - CroydonSalary:CompetitiveCreative, fun and social culture. Fast-growing, thriving business. Huge growth potential. This is an established global online retailer and wholesaler, who specialise in well-being products. The heart of the business is the customers and they pride themselves on having exceptional customer service and solid core values. They have gone from strength to strength since starting organically over a decade ago and have created world-class eCommerce brands. They are looking for a number of Digital Marketing executives to join the team in this amazing time of growth, in particular with a strong command of the Swedish language. What you'll be doingWorking as part of the broader Marketing team, you will look after the fortunes of one of the Swedish websites to make sure it meets both financial objectives and the overarching global strategy. Your role will span a number of areas including Paid Search (PPC and Display), CRO, Google Analytics, Google AdWords, Search Engine Optimisation (SEO), Affiliation, Email Marketing and (Paid & Organic) Social Media management. You will be creating and implementing strategic marketing campaigns and use your knowledge and experience to buy print, television and/or radio advertising. You will need to have a good understanding of localised online buying behaviour and the ability to understand and analyse traffic, trends and be able to generate more relevant traffic using your experience of the fore mentioned key digital channels. A passion for all things digital and an analytical mind will be a massive bonus for these roles, as well as being a self-starter with ambition to grow your skill set and work with various key digital channels. What experience you'll need Experience working in Digital Marketing, hands-on rather than agency. Key areas of experience need to be PPC, Google Ads, Google Analytics, CRO, Email Marketing, Paid Social, Affiliates and SEO. Solid proficiency in the Swedish language (written and spoken) is a must. Able to multi-task and manage time efficiently when working on multiple channels. Experience of Public Relations techniques (online and offline) is a huge plus. Strong analytical skills are a must. Experience in Health, Beauty or well being is good to have. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £35k depending on relevant experience to the above channels. Great benefits package, Pension, monthly commission, annual bonus structure, fantastic work culture, lovely modern offices, table tennis, pool……… The list goes on!!What's next? Please get in touch with Marlie to learn more about this role at email@example.com !
— Global eCommerce BusinessLocation:London - CroydonSalary:CompetitiveCreative, fun and social culture. Fast-growing, thriving business. Huge growth potential. This is an established global online retailer and wholesaler, who specialise in well-being products. The heart of the business is the customers and they pride themselves on having exceptional customer service and solid core values. They have gone from strength to strength since starting organically over a decade ago and have created world-class eCommerce brands. They are looking for a number of Digital Marketing executives to join the team in this amazing time of growth, in particular with a strong command of the Danish language. What you'll be doingWorking as part of the broader Marketing team, you will look after the fortunes of one of the Danish websites to make sure it meets both financial objectives and the overarching global strategy. Your role will span a number of areas including Paid Search (PPC and Display), CRO, Google Analytics, Google AdWords, Search Engine Optimisation (SEO), Affiliation, Email Marketing and (Paid & Organic) Social Media management. You will be creating and implementing strategic marketing campaigns and use your knowledge and experience to buy print, television and/or radio advertising. You will need to have a good understanding of localised online buying behaviour and the ability to understand and analyse traffic, trends and be able to generate more relevant traffic using your experience of the fore mentioned key digital channels. A passion for all things digital and an analytical mind will be a massive bonus for these roles, as well as being a self-starter with ambition to grow your skill set and work with various key digital channels. What experience you'll need Experience working in Digital Marketing, hands-on rather than agency. Key areas of experience need to be PPC, Google Ads, Google Analytics, CRO, Email Marketing, Paid Social, Affiliates and SEO. Solid proficiency in the Danish language (written and spoken) is a must. Able to multi-task and manage time efficiently when working on multiple channels. Experience of Public Relations techniques (online and offline) is a huge plus. Strong analytical skills are a must. Experience in Health, Beauty or well being is good to have. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £35k depending on relevant experience to the above channels. Great benefits package, Pension, monthly commission, annual bonus structure, fantastic work culture, lovely modern offices, table tennis, pool……… The list goes on!!What's next? Please get in touch with Marlie to learn more about this role at firstname.lastname@example.org !
— Well-Known BrandLocation:Shepton MalletSalary:£On ExperienceFantastic Marketing Executive opportunity. Work across 2 distinct brands. Excellent training and development. This is a great opportunity to join a well-known organisation in Shepton Mallet as their new Marketing Executive. This is such a varied role where you will be involved in all marketing activity, across online and offline channels, working with 2 distinct consumer brands and helping drive the business forward through their next period of growth. What you'll be doing There isn't much you won't be doing! Working within a collaborative and fast paced environment you’ll be ready to roll up your sleeves and make an impact from day one. You will produce content for internal and external communications, ensuring an integrated and multichannel approach. Your engaging content will be pushed out across social platforms, uploaded on to company websites where you will get hands on experience with the CMS, and you will assist in creating consumer and trade newsletters. You will help manage events and trade shows, help produce collateral/marketing materials, engage in PR activity and will assist with wider marketing and administrative activities. What experience you'll need to apply Some previous experience within a broad marketing role. Ideally degree educated or hold a professional qualification such as CIM. Excellent written and verbal communication skills. Ideally experience with Microsoft Office and the Adobe suite inc InDesign. Ability to work under pressure and multi task. A passion for marketing and a desire to learn and develop. The flexibility to work occasional evenings and weekends when required. What you'll get in return for your talents Here is such a great chance to really develop your marketing career. You will have a great mentor, in house training and development, a highly diverse role and great brands to shout about. There is a salary of up to £25k (DOE) on offer and good benefits. What’s next? What are you waiting for? Apply online now or contact Chloe (01179 269530) for more information.
— Thriving Digital AgencyLocation:BristolSalary:Up to £25kFantastic culture and working environment. Varied client base and projects. Fast-paced, creative role. This is a great opportunity for a proactive Content Marketing Executive with creative flair to join an established and exciting digital agency where you’ll have the opportunity to put your existing skills to good use, whilst growing and developing these further. What you’ll be doing Your day to day will be fast-paced and diverse – it’ll largely be focused around content creation, however you will also get stuck in with social media management (main channels are Instagram and Facebook), SEO optimisation, delivering email campaigns via Mailchimp, utilising Google Analytics to analyse content performance and blog and website management. This will be on behalf of the agency’s client base as well as the agency itself so it’s crucial that you’re able to juggle multiple projects simultaneously. What experience you’ll need Ideally you’ll be in a similar role as a Content Marketing Executive or Digital Marketing Executive. Solid track record in creating content for a range of channels and optimising content for SEO. Extensive experience in delivering Email and Social Media campaigns. An understanding of Google Analytics. First rate communication skills and a natural talent for writing. Ability to manage multiple tasks at one time. What you’ll get in return for your talents There is a competitive salary on offer (entirely dependent on experience) in addition to benefits which are available on request. It’s worth noting that the culture here is fantastic – well-established client base and team with a relaxed but ambitious feel. What’s next? Drop Hannah a line to hear the finer details on this one.
— Fast Growing Tech BusinessLocation:Stonehouse, GloucestershireSalary:up to £28kFast Growing Tech Sector Business. Great Career Prospects. Social Media, Content & Email Based Role. A dynamic and fast growing company is looking for an ambitious and enthusiastic individual to join the team as a Marketing Executive based at their offices in Stonehouse, Gloucestershire. You will have the opportunity to put existing skills to good use, whilst growing and developing professionally, and being part of an organisation that has a very bright future. What you'll be doing This is a role where you will put your skills and experience across social media, content and email marketing to generate new business leads (lead generation) for this fast growing SaaS business. You will map and target businesses through LinkedIn and other channels, and send targeted messaging to generate interest in the core products and proposition. You will be creative in your approach, putting together content strategies, regular email communications and will work to bring target clients in to the sales funnel. As well as nurturing the leads you will look to constantly optimise and improve campaigns, and will track, analyse and measure success. This is a unique opportunity and will be a key role to the success and growth of the business. What experience you'll need to apply Strong social media experience, especially across LinkedIn and Twitter A strong copywriter with excellent attention to detail Ideally experience within a B2B environment Any experience with lead generation campaigns would be useful Ability to manage multiple projects at a time Clean and valid driving licence Ideally degree educated or holding a relevant qualification such as CIM What you'll get in return for your talents Along with the salary of £21,000 - £28,000 (depending on experience) the company will offer you a pension scheme, employee share scheme, quarterly team away-days, quarterly spending vouchers, modern office in the countryside, office snacks, freshly ground coffee, monthly pizza lunches, monthly breakfast club and also the opportunity to take on more responsibilities and greater areas of involvement as the business grows. What next? If this role looks exciting to you please apply now or call Chris (01179 269530) for more information.
— Established London AgencyLocation:LondonSalary:£40,000Rare PPC management position in a busy digital team. Established, fast-growing agency in London. Brilliant culture and career growth opportunities. While well-established, this agency is still experiencing a fast rate of growth off the back of some exciting new accounts and existing account growth. Paid media is an integral part of their offering and they are looking for some passionate people to join the team and work across their biddable media. There are two positions available, a more senior PPC Manager role and a senior Paid Media Executive position. The Paid Media role will be mostly focussing on PPC, but knwledge of other channels such as Paid social is a real plus. Working on multiple client accounts, which include a mixture of paid search, shopping and display, you'll work with clients to achieve their desired objectives, within a busy digital marketing department. What youll be doing Reporting into the Head of Paid Media, you will be working on PPC across a variety of different client accounts. This is a very cooperative role, requiring good relationships with clients and colleagues alike to ensure client needs are being considered cross-departmentally. You will be responsible for the creation and implementation of PPC strategy and the setting of campaign KPIs. You will build, analyse, optimise and report on campaigns across Adwords and Bing Paid Search, Good display (including remarketing and YouTube) and Google Shopping. Working across multiple clients and campaigns you will work proactively to deliver client campaigns on time and on budget. Whether youre an experienced PPC executive looking for your next step, or a seasoned PPC manager looking to move into a supportive and cooperative agency, this could be a really great opportunity for you. What experience youll need Experience working within PPC/biddable media. Experience working autonomously on PPC campaigns with great results. Strong commercial awareness with a results driven approach to working. Great analytics skills including a solid understanding of attribution. Ability to build and develop strong relationships . Paid Social a real plus. A positive, hardworking and entrepreneurial attitude with excellent time management skills . What youll get in return for your talents There is a competitive salary of up to £40k on offer for the PPC Manager position and Up to £30k for the Paid Media position. Please still get in touch if your experience is well aligned but expectations are a little higher, as there could be some flexibility here. Other benefits include but are not limited to, generous holiday allowance, free breakfast & early finish on Friday, cycle to work scheme and medical insurance. What next? Please get in touch with Marlie to hear more about this role.
— Independent Integrated AgencyLocation:LondonSalary:CompetitiveWorking with the innovative and exciting Digital and Social Team. Paid and Organic Senior Social Media Manager role. Brand new role due to agency expansion. This is a new and exciting opportunity to join one of Londons brightest integrated agencies. Joining a team filled with the best in the business, youll have the opportunity to work across a range of top-tier global B2B and B2C brands. This Senior Account Manager role is a mixture of Paid and Organic Social Media working agency side, optimising the amount of traffic driven to client sites through Social Media channels. What youll be doing Youll be working within the Digital team, reporting into the Account Director. In your day to day youll be working on all things Social - Paid and Organic, from planning, implementing and running the campaigns to writing and planning budgets. Working with clients in both the UK and internationally, you will also monitor and report on campaign performance whilst representing the company in an articulate and professional manner. Google Ads and Google Display Network experience are also essential for this role and you will use your experience to help mentor and support more inexperienced colleagues. What experience youll need Social Media management experience in agency side, focusing on campaigns. Experience managing the Social campaigns across LinkedIn, Facebook, Instagram and Twitter. Monitoring and reporting on campaign performance. Able to plan Social Media campaigns across multiple channels. Experience in managing budgets and multinational Social Media campaigns. Google Ads certified and experience with Google Display Network is a must. What youll get in return for your talents? On top of a very competitive basic salary, the successful individual will also benefit from a fantastic working environment, excellent long-term career opportunities and a highly competitive range of benefits. These guys offer regular internal and external training (at all levels), 360 reviews, personal development plans, health and dental insurance, flexible working, and plenty of company socials. What next? Get in touch with Marlie (01179269530) if this sounds like it would be a good fit for you!
— 6 month contractLocation:WiltshireType:Salary:£320 per day6 month contract. Help refine the content of this company's YouTube Content and Advertising. Gain experience of working in a global technology firm's Digital department. This is an excellent opportunity to see the inner workings of a global technology firm and learn more about digital and content strategy. What you’ll be doing Review and analyse content on YouTube and measure the engagement and impact. Use Google Analytics to understand how people interact with the content to help refine the strategy. Creating a framework to allow audit of which content should be kept and removed from their channels What experience you’ll need to apply Strong experience of analysing digital channels and content. Solid experience of Google Analytics, Adobe Analytics or similar tools. Experience with Social Listening tools i.e. Sprinklr / Brandwatch. Data Visualisation and dashboard building skills (Power BI / Tableau / QlikView / QlikSense) are a nice to have. What you’ll get in return for your experience A very competitive day rate of £320 per day for an initial 6 month contract. What’s next? Please get in touch with Alex with an up to date CV today. Don’t hesitate to call / email to discuss the finer details.
— Thriving eCommerce BrandLocation:BristolSalary:Up to £24kAmazing brand story with an awesome culture. Exciting opportunity to play a key role in the marketing team. Fast-growing and award-winning proposition. This retailer is looking for a Social Media Executive to join their thriving team of 30 people, based out of their HQ in North Bristol. The brand itself has an amazing brand story, starting from humble beginnings in the owner’s house, to a worldwide leader in the respective market. What you'll be doing Reporting into the Head of Marketing, you’ll work closely to devise and implement strategy across content and social media. Your role will focus on driving traffic to the website in order to maximise leads and sales for the business, as well as driving brand awareness, ensuring a consistent brand voice and style. As Social Media Executive, you’ll manage a variety of organic social campaigns across Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest, as well as paid social campaigns across a range of channels. Day to day you’ll get stuck in with copywriting, visual content creation, influencer and brand collaborations and it’ll be up to you to track campaign performance on a regular basis. What experience you'll need Solid social media background, ideally from a retail / eCommerce setup. Creative, strategic thinker with first rate communication skills. Hands on knowledge of organic social media marketing. An understanding of paid search channels to manage agency relationships would be ideal. Passion for all things social media and online marketing and a team based approach. It’s a great culture here so someone who wants to roll up their sleeves and dive in! What you'll get in return for your talents There is a competitive salary on offer of £20-24k, with benefits including quarterly social events (paintballing, meals out etc), flexi benefits scheme, product discounts, generous holiday and more. There are also office dogs if you are a dog lover! What’s next? Drop Hannah a note to hear the finer details on this one.
— High Growth, Digital ConsultancyLocation:GuildfordSalary:CompetitiveCreative, fun and social culture. Fast growing, thriving business. Huge growth potential. This business has a key focus on helping build profitable companies, which is reflected in their work both solely and as a collective team. They comprise of 5 different teams within the collective business, that being Tech, Business Consultancy, Investments, Marketing and Branding/UX. Their success has brought about the requirement for a Digital Marketing Executive to join the team. Working with a diverse range of clients in varying industries, you’ll have the opportunity to accelerate their growth and boost their sales. What you'll be doing Working as part of the broader Marketing team and reporting into the MD, your role will span a number of areas including Paid Search (PPC and Display), Google Analytics, Google AdWords, Search Engine Optimisation (SEO), Email Marketing and (Paid & Organic) Social Media management. The team are looking for somebody with good working knowledge of this list to be able to hit the ground running when they come in, which is rewarded with a host of fantastic benefits to compliment the amazing culture. Alongside the above core skills and experience, you will be comfortable making decisions and sharing your knowledge with both the wider business and your clients. Your focus will be on defining and executing effective Digital Marketing Strategies and achieving revenue growth and advertising ROI. What experience you'll need Experience working on Digital Marketing. Really looking for hands-on skills here rather than management through an agency. Key areas of experience need to be PPC, Google Ads, with a focus on email marketing, Paid Social (Facebook Ads Manager) and SEO. Agency experience not essential for this role Able to multi-task and manage time efficiently when working on multiple channels. Ability to work closely with the team and clients to drive efficient workflow and promote a positive culture. Strong numeracy and analytical skills are a must-have. What you'll get in return for your talents There is a competitive salary on offer here of up to £28k depending on relevant experience to the above channels. Great benefits package, Pension, 25 days holiday and more! What's next? Please get in touch with Marlie to learn more about this role.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to Joe's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.