Social Media jobs and careers
A career in social media marketing is broad and comprehensive. It can be based in-house, working directly for one brand, but is often agency based, meaning multi-channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive engagement and attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.
A key trend we’ve noticed in the social media space: there is a real blurring of lines where the role of a social media specialist starts and stops. The social media landscape changes and evolves at such a fast pace, means that the role and skills of every social media professional have to mirror this evolution.
Why consider a career in Social Media?
Social media management is a modern career and one that is essential to the majority of SMEs and brands. If you’re a creative communicator and have a flair for storytelling, a keen eye for design/imagery and enjoy measuring results, a career in social media marketing is incredibly popular, but it does take the right sort of person to master it.
What a career or job in Social Media may entail…
The role is fast-paced and includes the management of: relevant content topics, staying on top of industry trends, monitoring competitor channels regularly, reviewing and reporting which channels are providing results. You will curate, create and manage all published content, you will schedule posts, create posts in real time, use relevant imagery, hashtags and links to maximise upon your day-to-day engagement. Brand awareness will always be at the forefront of your mind and you will communicate clear and relevant messages on a consistent basis.
You will also monitor, listen and respond to users in a “social” way while cultivating leads and sales. Social media often blends with SEO and content marketing, so the role is often varied where no day is the same.
Typical role titles include
Social Media Assistant
Social Media Executive
Social Media Specialist
Social Media Strategist
Social Media Marketing Coordinator
Social Media Coordinator
Social Media Manager
Head of Social
Career progression example
Social Media Executive
Social Media Manager
Head of Social Media
At an entry level, junior/graduate Social Media Consultants on average will be earning between £18k-£20k. At the mid-level you’d be looking to earn £25k-£35k and Seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
To succeed in a social media career, you will need to have a naturally creative mindset, with great copywriting skills and a backlog of ideas that you can organise into a strategy in order to make your social media platforms a success.
Strong digital copywriting skills remain central to the success within this space, but the social media landscape demands an increasingly diverse set of skills. From video production skills (think Periscope), the demand for more live-streamed content, to the data and insight skills demanded by the rise of social listening, audience segmentation and paid social advertising.
What qualifications does it take?
To work in social media, you will usually need a foundation degree, diploma or experience within a relevant subject. These can include communications, marketing, media, journalism, English, PR and creative writing.
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— Fantastic Well Known CharityLocation:SalisburySalary:up to £30kWork for a well known charity. Fast growing team with great training opportunities. Exceptional culture and working environment.ADLIB are proud to be partnered with a fantastic charity near to Salisbury who are looking for a Digital Marketing Executive to join their fast growing team. This is an incredibly exciting time to be joining the charity, as they go through a period of change and expansion, there is clear direction and huge opportunities to progress your career.What you'll be doingYou will be responsible for planning, optimising and executing digital programmes and campaigns to help the acquisition of supporters, increase beneficiary engagement and raise income and awareness for the charity.Dotmailer is used to deliver email campaigns across the group; you will shape and execute email plans, build templates, optimise and test campaigns and analyse their performance to ensure effective email marketing. You will then run reports through Dotmailer and Google Analytics to track conversion rates and outputs.You will work with the external Digital Agency to plan, create and brief on all PPC activity for the group and so you'll need some good knowledge of paid search. You will also utilise a range of tools such as Google Analytics and Search Console, Dotmailer etc. to evaluate, test and report on the performance of digital content and use your insight to make recommendations and changes. What experience you'll need to apply Previous experience within a digital marketing role. Good experience of ESP such as Dotmail or another email platform Experience of running email campaigns is highly desirable. Sound knowledge of PPC Previous experience utilising analytic tools such as Google Analytics Excellent verbal and written communication skills and attention to detail A desire to stay on top of the latest digital trends. Able to work on own initiative and within a wider team.What you'll get in return for your experienceAs well as working for an incredible cause and a well known organisation, you will have a supportive team, loads of training opportunities and the ability to really progress your career. There is a competitive salary (£25k-£28k) and good benefits including generous holidays, this is a rare opportunity and not to be missed.What nextThis is the easy bit, simply apply now, or contact Chris (01179 269530) for more information.
— Global BusinessLocation:StroudSalary:Up to £30kJoin a marketing leading global business at an exciting time of growth. Work across the EMEA region executing global marketing plans. Thrive in an innovative environment where no two days will be the same. This is an exciting opportunity for a commercial, creative and innovative Marketing Coordinator to join an ambitious, dynamic and well-known brand within the music industry. Execute global marketing plans in a role which offers regular international travel and the support of an industry leading team - are you up for the challenge?What you'll be doingWorking closely with the EMEA Marketing Manager, you'll be tasked with executing the global marketing plan focussing on key territories and adapting in the context of local markets, including France and the UK. You'll develop brand awareness campaigns, taking full ownership for managing and delivering successful online and offline communications and liaising and managing external agencies when required. You'll execute compelling campaigns and initiatives encompassing digital marketing, social media, content, advertising, events, and marketing collateral to communicate the company's brand and propositions, in line with the company's brand and vision to increase customer awareness. Youll hit the ground running managing large scale events from concept through to delivery and support the execution of press releases and press events. Youll support the sales team, being creative and innovative in your approach. The projects you work on will vary in shape and size and no 2 days will be the same so it's important that you thrive in a fast-paced environment and have the ability to manage workload efficiently. What experience you'll need to apply Strong broad marketing experience. An interest in music or technology would be advantageous. Excellent communication skills and the gravitas to develop strong relationships. Youll be highly organised with the ability to manage budgets and diverse workload. Youll have the ability to build relationships with ease and youll keep a cool head under pressure. A team player attitude, ready to roll up your sleeves and get stuck in. Happy with regular international travel. What you can expect in return for your talentsIn return, you can expect a salary of up to £30k plus truly excellent benefits and the opportunity to join a global brand at a very exciting time of growth, where you will be able to utilise your skills, experience and passion in a company who create innovative technology and are taking the music industry by storm. What's next?This fantastic opportunity will not be around for long so please get in touch with your CV today or contact Chloe (01179 269530) for further information.
— Fantastic MedTech BusinessLocation:MalvernSalary:£30k-£35kHigh Tech Innovative Company. Great, High Performing Team. Competitive Salary & Benefits.Here's a great opportunity to join a fantastic, market leading business in Malvern as their new Technical Author. Joining a top team you will have exceptional products to write about across a range of outputs. What you'll be doingYour role will be to create engaging and useful content such as user guides, help systems, e-learning materials, to help customers get the best from the scientific solutions. You will be providing exemplary technical information to a scientific audience, and working within R&D you will be involved at every stage of the development process giving you the opportunity to document and shape the products. There will be a lot of coordination with product and project managers, software developers, engineers and other authors to ensure a good flow of information. This will not just be written text, you will create video, graphical and photographic material to support the technical information that you produce. What experience you'll need to apply Proven experience in a previous technical author role Ideally experience across software, hardware, or medical writing Some kind of relevant qualification, ideally written, analytical, mathematical or similar A creative mindset of looking to do things in a different way An exceptional written communicator The best eye for detail, spotting a typo from a mile away!What you'll get in return for your talentsThere is such incredible training, development, a great induction program, this company really invest in their staff through internal and external training! This is a growing company and a great time to join, there is a decent salary on offer (£30k-£35k) and good benefits. What nextIf you've previously worked in a Technical Author role then apply now, or contact Chris (01179 269530) for more information.
— Leading Independent Full-Service AgencyLocation:Stratford-upon-AvonSalary:Up to £22kGreat training and development opportunities. Working for a leading agency with top rate clients. Cooperative, social officeThis is a brilliant opportunity for a motivated junior candidate to join a leading full-service agency and develop their career with excellent training and development. You’ll need to be a self-starter, as the beauty of agency life is that there are no two days are the same which means always keeping ahead of the game in terms technology, new marketing opportunities, the latest trends in on and offline media, social media and more.You will be given a full training programme, mentoring and hands-on client experience to ensure you really get to the experience the full mix, from strategy, implementation and awesome client results.What you’ll be doingReporting into the Group Media Director, you’ll be joining a growing team of dedicated, knowledgeable professionals. Your role will include a mix of on and offline media, giving you a broad range of experience across a variety of areas.In your day to day, you’ll be working to support the media team with tasks including data entry into media and finance systems, researching markets and competitors, building and maintaining both stakeholder and client relationships, media planning and more.What experience you’ll need Educated to at least ‘A’ level standard – Graduate preferred but not essential. Work ethic and willingness to learn are more important. Proficiency in Excel and PowerPoint essential. Excellent communication skills with a good telephone manner essential. Outgoing and enthusiastic personality able to build relationships at all levels. Proactive and able to work on their own initiative. Accurate with figures and a keen eye for detail.What you’ll get in return for your talents?There is a salary of up to £22k on offer. Please do still inquire if you’re a touch over this banding as there may be scope to flex for more senior candidates. Other benefits include private health care, pension, a generous holiday allowance, and regular team socials.What's next?Please get in touch with Chloe today to hear more about this role.
— Highly Varied RoleLocation:SwindonSalary:£30k-£35kWell known Swindon brand. Highly varied comms role. Excellent company culture.ADLIB are working with a fantastic Swindon business looking to add an experienced Communications Officer in to their existing Comms team. This is a highly varied and hands on role across internal and external comms with both B2B and B2C messaging. What you'll be doingWorking with the Communications Manager you will develop the comms strategy, write press releases for local and national news, handle media and press enquiries and write copy for information booklets, magazines and for the website. You will need a creative eye and show your ability to manage the design, layout and production of in house and corporate publications, marketing collateral and magazines. You will assist various divisions to deliver marketing campaigns including the production of promotional material, copywriting, web content, enewsletters and display materials. Working across numerous social platforms you will develop and promote the brand through these external channels, and you will develop internal communications through both digital and hard copy. What experience you'll need to apply Previous experience within a similar comms role Excellent content/copywriting skills Proven editing and proof-reading skills Good design and layout experience for printed material/collateral A strong understanding of digital technologies High level of attention to detail Full driving license and a car Experience within a B2B environment would be ideal Professional qualifications such as CIPR or relevant degree would be desirableWhat you'll get in return for your talentsYou'll be joining a great team with a fantastic company culture, the salary is competitive (£30k-£35k), there are good company benefits including 25 days holiday and Simply Health membership; with the variety within this role there's no fear of getting bored!What nextIf you have worked within a similar internal/external comms role and are looking for that next great step, apply now or contact Chris (01179 269530) for more information.
— Established RetailerLocation:BridgwaterSalary:Up to £30kFast growing and well-known retailer. Manage direct marketing campaigns. Ambitious business to grow your career.This is a fantastic opportunity for a talented CRM Campaign Executive to join the ranks of a fantastic multi-channel retailer in Bridgwater. The position is ideal for a Direct Marketing or CRM professional looking for the second step in their career, and calls for a passionate campaign executive to manage campaigns across direct mail, email and SMS.What you'll be doingAs CRM Campaign Executive you’ll create dynamic content for direct marketing communications and manage campaigns across email, print and SMS. You’ll get under the skin of the business, strengthening the reach and engagement strategies with the consumer. Reporting to the CRM Manager, you’ll provide weekly reporting and analysis of campaigns and CRM data whilst also identifying trends in results, suggesting changes and developing new initiatives that will add value. You’ll work together to develop strategic plans, extending the reach through current direct marketing channels; as well as exploring and recommending new trends and propositions.What experience you'll need to apply Experience within a similar CRM or Direct Marketing role, either agency or client side. Strong campaign management experience. Ability to work independently. Track record running direct marketing campaigns end to end. Experience delivering marketing campaigns and evaluating their performance. Ability to build strong relationships with colleagues and stakeholders. Excellent verbal and written communication skills. Ability to work on multiple projects to tight deadlines.What you'll get in return for your talentsJoining a growing team and company, you will have huge opportunity for professional development and to progress as the company continues to grow. You can also expect to receive a competitive salary (up to £30k), a company bonus and good benefits. What’s next?If this sounds like you, and you have the ambition to deliver great results then please apply with your CV now or call Chloe (01179 269530) for more information.
— Global Multi-channel BusinessLocation:BristolSalary:Up to £28kPlay a key part of this large scale multi-channel business. Diverse digital marketing role to get stuck in to. Fantastic benefits on offer.This hugely impressive business is looking for a Digital Marketing Executive to join their thriving team of 50 based in their lovely offices in Aztec West. Operating on a global scale whilst holding on to a collaborative and close knit working culture, this is a really exciting place to be.What you’ll be doingReporting in to the Marketing Director, you’ll work collaboratively with the wider team to drive traffic to the website and improve the overall brand performance.There are a range of channels to look after here, the main ones being Email Marketing and SEO (on page key and technical a bonus) - it’ll be up to you to manage these campaigns end to end, monitoring and reporting on their success along the way. You will also have exposure to PPC, which will involve managing Google ads through an agency in the future - knowledge in this area would be a real plus, but it’s by no means essential.Wider elements of the role include social media management and broader web management. Roles this varied are somewhat rare within businesses of this scale, making this a hugely exciting opportunity!What experience you’ll need Solid Digital Marketing experience. Hands on knowledge of Email Marketing and SEO. PPC experience would be a real plus. Understanding of SEO and Google Analytics, in particular on-page SEO. First rate communication and organisation skills. Passion for online marketing and a team based approach. It’s a great culture here so someone who wants to roll up their sleeves and get stuck in is essential!What you’ll get in return The salary on offer here is in the region of £24-28k but is entirely dependent on experience. You’ll also be rewarded with the benefits that come with working for such a large business, such as generous holiday allowance, an amazing pension scheme, lovely offices and free parking onsite.What's next?Does this sound like the role for you? If so, send your CV to Hannah to find out more.
— Market Leading eCommerce brandLocation:St. AlbansSalary:£25-30kInternational footprint. Thriving B2C operation with high-end product range. Excellent team structure and hands-on exposure. This business has a key focus on quality which is reflected in their premium kitchenware products. A brand that has been around for over 200 years, their success online has brought about the requirement for a Digital Marketing Executive to join the team. Working across a range of channels youll be responsible for the eCommerce operation, social media and relevant brand sites. What you'll be doingWorking as part of a broader team and reporting into the Digital Marketing Manager, your role will span a number of areas including Paid Search (PPC and Display), content management online (product descriptions, how to guides, etc.), Search Engine Optimisation (SEO), Email Marketing and Social Media management. A pretty comprehensive list, so the team understand if you have strengths in some areas over others that need upskilling. A key area will also be the use of analytical tools (Google Analytics) to understand the performance of each channel and feed this into your overall strategy. Youll also work closely with the broader marketing team (branding / offline) to ensure that the voice of the brand is consistent. What experience you'll need Experience working on digital marketing for a B2C brand. Really looking for hands-on skills here rather than management through an agency. Key areas of experience need to be PPC, with a focus on email marketing and SEO. Additional experience across content management, conversion rate optimisation and affiliates will also help massively but are not must-haves. Able to multi-task and manage time efficiently when working on multiple channels. Ability to work closely with internal stakeholders to drive efficient workflow and promote a positive culture. Strong numeracy and analytical skills. Intermediate to advance Excel skills. What you'll get in return for your talentsThere is a competitive salary on offer here of up to £30k depending on relevant experience to the above channels. Might also be a chance to get involved in some travel abroad 3-4 times a year to attend relevant digital workshops. Great that the team are keen to help drive education across the marketing team. What's next? Please get in touch with Marlie to learn more about this role.
— Thriving eCommerce BrandLocation:BristolSalary:Up to £24kAmazing brand story with an awesome culture. Exciting opportunity to play a key role in the marketing team. Fast-growing and award-winning proposition. This retailer is looking for a Social Media Executive to join their thriving team of 30 people, based out of their HQ in North Bristol. The brand itself has an amazing brand story, starting from humble beginnings in the owner’s house, to a worldwide leader in the respective market. What you'll be doingReporting into the Head of Marketing, you’ll work closely to devise and implement strategy across content and social media. Your role will focus on driving traffic to the website in order to maximise leads and sales for the business, as well as driving brand awareness, ensuring a consistent brand voice and style.As Social Media Executive, you’ll manage a variety of organic social campaigns across Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest, as well as paid social campaigns across a range of channels. Day to day you’ll get stuck in with copywriting, visual content creation, influencer and brand collaborations and it’ll be up to you to track campaign performance on a regular basis.What experience you'll need Solid social media background, ideally from a retail / eCommerce setup. Creative, strategic thinker with first rate communication skills. Hands on knowledge of organic social media marketing. An understanding of paid search channels to manage agency relationships would be ideal. Passion for all things social media and online marketing and a team based approach. It’s a great culture here so someone who wants to roll up their sleeves and dive in!What you'll get in return for your talentsThere is a competitive salary on offer of £20-24k, with benefits including quarterly social events (paintballing, meals out etc), flexi benefits scheme, product discounts, generous holiday and more. There are also office dogs if you are a dog lover!What’s next? Drop Hannah a note to hear the finer details on this one.
— B2C Household brandsLocation:ChippenhamSalary:£25-30kLarge business with multiple brands. Driving Social Media strategy across key lines. Strong brand stories to take to market. This healthcare business own a number of market leading brands and are looking to take their social strategy to the next level. The Social Media Executive will be coming in to manage the transition of these channels in-house, providing the chance to shape the role around your expertise. There is a close knit team to work with too, which is ideal as part of a large business offering. What you’ll be doingYour overall goal is to bring these brands to life through the engagement of your target audience through key social media channels. This will be led through the creation of fantastic content across the website, landing pages and social channels (as appropriate for each brand). Reporting into the Digital Marketing Manager and working alongside the brand team, you’ll collaborate to put together a strong initial strategy and content calendar for each brand. This will largely be driven organically, however paid social will have a part to play alongside other paid channels. Promotions will be maximised through these channels to either drive sales online or through footfall to stores, making a multichannel approach key. Finally, you’ll continuously report on the effectiveness of content / social performance by reviewing customer behaviour. What experience you’ll need Social Media management experience from either agency or client side. Knowledge of Social Media management tools. Strong writing skills to create engaging content across social platforms and blogs. Confident speaking to a range of stakeholders and the ability to shape a Social Media strategy around the overarching business objectives. Ability to spot opportunities for cross-selling into other service areas (SEO, PPC etc). A passion for Social Media and keen to remain up to date on new trends / topics in the industry. What you’ll get in return for your talentsThere is a competitive salary on offer of between £25-30k, depending on experience. Benefits include a bonus scheme, share options, private healthcare and a generous holiday allowance. What’s next? Get in touch with Joe to hear more information on this one.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“Joe used his digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to Joe's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.