Social Media jobs and careers
A career in social media marketing is broad and comprehensive. It can be based in-house, working directly for one brand, but is often agency based, meaning multi-channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive engagement and attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.
A key trend we’ve noticed in the social media space: there is a real blurring of lines where the role of a social media specialist starts and stops. The social media landscape changes and evolves at such a fast pace, means that the role and skills of every social media professional have to mirror this evolution.
Why consider a career in Social Media?
Social media management is a modern career and one that is essential to the majority of SMEs and brands. If you’re a creative communicator and have a flair for storytelling, a keen eye for design/imagery and enjoy measuring results, a career in social media marketing is incredibly popular, but it does take the right sort of person to master it.
What a career or job in Social Media may entail…
The role is fast-paced and includes the management of: relevant content topics, staying on top of industry trends, monitoring competitor channels regularly, reviewing and reporting which channels are providing results. You will curate, create and manage all published content, you will schedule posts, create posts in real time, use relevant imagery, hashtags and links to maximise upon your day-to-day engagement. Brand awareness will always be at the forefront of your mind and you will communicate clear and relevant messages on a consistent basis.
You will also monitor, listen and respond to users in a “social” way while cultivating leads and sales. Social media often blends with SEO and content marketing, so the role is often varied where no day is the same.
Typical role titles include
Social Media Assistant
Social Media Executive
Social Media Specialist
Social Media Strategist
Social Media Marketing Coordinator
Social Media Coordinator
Social Media Manager
Head of Social
Career progression example
Social Media Executive
Social Media Manager
Head of Social Media
At an entry level, junior/graduate Social Media Consultants on average will be earning between £18k-£20k. At the mid-level you’d be looking to earn £25k-£35k and Seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
To succeed in a social media career, you will need to have a naturally creative mindset, with great copywriting skills and a backlog of ideas that you can organise into a strategy in order to make your social media platforms a success.
Strong digital copywriting skills remain central to the success within this space, but the social media landscape demands an increasingly diverse set of skills. From video production skills (think Periscope), the demand for more live-streamed content, to the data and insight skills demanded by the rise of social listening, audience segmentation and paid social advertising.
What qualifications does it take?
To work in social media, you will usually need a foundation degree, diploma or experience within a relevant subject. These can include communications, marketing, media, journalism, English, PR and creative writing.
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— Innovative, award winning businessLocation:Cardiff/ RemoteSalary:£On experienceJoin a high-growth start-up with the investment of a larger brand. Play a key role in the marketing team, driving their Content and Social Media capabilities. Flexible working with a balance of remote and office work where you'll enjoy a great space with an on-site gym, games room, free parking and top location. We’re looking for a Content and Social Media Exec to join a growing marketing team in Cardiff. This is a really exciting opportunity to join a pioneering, award winning business with a clear vision and forward-thinking culture where looking after their staff is a priority. What you’ll be doing As Content and Social Media Executive, you will be responsible for creating and managing engaging content for a range of channels in order to educate and grow your targeted audience. It goes without saying that you will have a natural flair and passion for writing and creativity. You’ll own content production end to end in a fast paced, collaborative environment, from creating and publishing social media posts, identifying and developing new influencer partnerships, updating the website and blog and ensuring copy is fully SEO optimised. You’ll need to be able to juggle multiple projects simultaneously, delivering the highest quality content at all times. Keeping your finger on the pulse at all times will be key, you’ll need to stay up to date with social trends and channels, constantly looking for opportunities to centre yourself in relevant conversations and drive further brand awareness. This role is perfect for someone excited by all things digital with a genuine love for words and showing off their writing skills. What experience you’ll need to apply First rate communication skills – a strong writer with meticulous attention to detail. A creative self-starter who can manage the end-to-end production of a wide range of content from ideation through to delivery. Creative skills to develop video and graphic content. You’ll be highly organised with the ability to spin multiple plates. Enthusiastic team player with a positive attitude. What you’ll get in return for your experience You’ll enjoy some great benefits including a competitive salary, annual bonus, private medical cover, flexible working, a newly refurbished office space with an onsite gym, games room and free parking and much more. Not to mention you’ll be part of a genuinely innovative business and part of a team that are truly passionate about what they do and the culture they contribute to. What's next? Please apply with an up to date CV for more info.
— High-growth businessLocation:BristolSalary:Up to £30kHighly successful & specialist marketing partner to the FS Market. Huge growth plans and opportunities for progression. High-performing & collaborative culture. I’m searching for a Paid Social Exec to join a highly reputable marketing agency based in Clifton. As specialists in their field, working with a range of high-profile blue chip and financial services clients, this is a really exciting opportunity to play a key role within the agency delivering quality Paid Social campaigns. What you’ll be doing The agency are in need of someone to manage their Paid Social marketing platforms – predominantly Facebook, Snapchat, YouTube, and TikTok. You’ll be responsible for developing a range of accounts to ensure they deliver a positive ROAS, measuring and reporting on performance, identifying trends to draw insights and in turn optimising spend and performance. They're looking for someone highly commercial and motivated with creative flair, someone not afraid of getting stuck in experimenting with new and emerging challenger channels. If this sounds like you and you have a genuine passion for growing marketing campaigns and enjoy owning the full Paid Social lifecycle end to end, from development to optimisation, this could be the perfect role for you. What experience you’ll need to apply Previous Paid Social experience is essential, agency side or in-house. Solid experience creating campaigns end to end. Experience in optimizing landing pages and user funnels. Experience with A/B testing. Solid knowledge of website analytics tools (e.g., Google Analytics, Visual Website Optimiser) Strong analytical skills and data-driven thinking. Enthusiastic and creative with first rate communication skills. What you’ll get in return for your experience There is a competitive salary on offer here, entirely dependent on experience but up to around the £30k mark. In addition, there is a generous holiday allowance on offer, an awesome team to learn from, super collaborative environment, flexible working and more. What next? Please get in touch with Hannah now for more information.
— Sustainable Tech Scale-upLocation:LondonSalary:Circa £50k plus equityB Corp certified Tech start-up with massive growth plans. A competitive salary plus equity. Very flexible / almost-remote working (1 day per fortnight). We’re looking for a talented Growth Marketer / Digital Marketing Manager with B2B marketing expertise to drive customer acquisition at enterprise level for a B Corp certified Sustainable Tech scale-up. The business is already in a great place and growing steadily. Once they have conquered the UK market, they will go global. The Growth Marketer will play an instrumental role in all of this, and there’s scope to this person to become the future CMO, if they wish. This is your opportunity to help them revolutionise the consumer Tech sector - both recycling and reengineering consumer technology and ensuring that a large proportion of it finds its way to communities that can benefit most. What you’ll be doing This is a mostly B2B Growth Marketer / Digital Marketing Manager role playing a key role in the development of the marketing strategy focussed on customer growth and developing their proposition. Copywriting, content creation, and design to produce empowering and clear messaging across core digital channels, product collateral (slide decks and case studies), and campaigns. Able to refine and clearly communicate a proposition, making it “click”, and resonate with the target audience (enterprise level businesses in all sectors, charities, schools and SMEs). Digital marketing, in particular SEO and UX with the end-to-end customer journey in mind. Lead generation campaigns - qualification and nurturing techniques. Organisational stakeholder mapping and buyer journey management from the very first touchpoint. Paid and organic campaigns across various platforms and channels such as PPC, LinkedIn, email campaign. Social media - LinkedIn and Twitter. What experience you’ll need to apply Previous experience working in a start-up or scale-up is desirable. Understanding of how to drive customer growth from enterprise level clients using B2B marketing expertise. Strategic and hands-on experience of a broad marketing mix - strategy, content, campaigns, CRM, paid media, social. Experience working with HubSpot or Odoo, LinkedIn Sales Navigator, WordPress and Google Analytics (or at least some of these!) would be highly advantageous. Genuine desire to work for a purpose-led, sustainable business who are B Corp certified. What you’ll get in return for your experience A competitive salary in the region of £50k basic plus equity. B Corp certified business which is doing amazing things for people and planet. The opportunity of a lifetime - the first Growth Marketer into the business and have the potential to grow into whatever senior level role you can carve out for yourself. What's next? If you’re a Growth Marketer / Digital Marketing Manager with experience working for a scale-up / start-up for a and you love the sound of this role, please apply right away.
— Growing Digital Marketing AgencyLocation:LancasterSalary:£22k-£28k DOEExciting Account Manager role with a growing Digital Marketing agency. A broad range of SME and larger brand clients. A supportive, fun environment with flexible working and excellent career progression. We’re looking for a seasoned Account Manager or Account Executive looking for a step up, to join an exciting Digital Marketing (Website design, build and campaigns) in Lancaster as they embark on their next round of growth. They’ve won some really great clients and are set to have a record-breaking year. With lots of great talent joining the agency and with plans to growth their Lancaster office it’s a great time to join. Flexible working is on offer and after lockdown you’ll be able to work from home 2-3 days a week. What you’ll be doing You’ll join a growing agency with a great creative and digital team, in a newly created Account Manager role The Account Manager will become the main point of contact for a number of key clients and will take campaign and creative briefs, brief them into the studio and digital teams, and be responsible for the day-to-day nurturing of client relationships. You’ll brief designers, developers, SEO/PPC specialists and the wider creative studio. Lots of room to grow and to progress your career in the Digital Marketing and Account Management. What experience you’ll need to apply The ideal candidate is an experience Digital Marketing Account Manager or Account Executive who’s managed their own projects in a Digital Marketing agency environment or similar. Excellent written and communication skills are a must. Good working knowledge of digital marketing and experience briefing creative teams in an agency environment. What you’ll get in return for your experience A competitive salary in the region of £22k-£28k depending on experience and level. Excellent benefits package. Flexible working (2 days a week from home). Excellent personal development and career path available. What's next? If you’ve got experience as a Digital Content Account Manager or Account Executive in an agency, then please apply right away!
— Highly-respected Healthcare OrganisationLocation:Bristol / Part-remoteSalary:Competitive - D.O.E.Fast-paced role that is both creative and analytical. Combination of Organic and Paid Social. Established team of Marketing experts. This respected healthcare business is seeking an junior Social Media Executive to create engaging and informative content for multiple websites across both organic and paid channels. What you’ll be doing Sitting within an established and well-resourced Marketing team, you’ll report into the Social Media Manager and support them in delivering the implementation of the social media strategy for multiple brands. The role will be responsible for content creation for a range of social channels, implementation of campaigns, driving the brand strategy, and working with our external stakeholders on paid social activity. In addition, you’ll use Google Analytics to report on weekly activity and help to establish an influencer outreach project. Your work will help reaffirm the organisation as a market leader, support campaign activity, engage and develop the online network and drive new patient numbers across both organic and paid activity. What experience you’ll need to apply Passionate about Social Media marketing. Demonstrable experience in managing organic and paid social media activity - including making insight-based recommendations to improve effectiveness and reporting on ROI. Solid understanding of social channels i.e. Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube. Proactive self-starter with a can-do attitude. Excellent project management and organisational skills. Ability to work effectively in a fast-paced environment. Confident communicator - able to clearly communicate at all levels. Effective team player. Excellent writing style and analytical skills. What you’ll get in return for your experience A competitive salary is on offer – please enquire for further details. What's next? Send through your CV to Rina to receive more information!
— apply now, deadline closes on Wed 21st AprilLocation:South/ West BristolSalary:£23-28kTruly lovely place to work for, located in the South West Bristol, c/ 30 mins drive from town. The main emphasis of this role will be on content and social. This role will be office based during term time with remote working allowed during school holidays. I am delighted to support a great Client of mine that sits within the education sector with recruitment of a Digital Marketing Executive. What you’ll be doing The successful candidate will report into the Head of Marketing and will be responsible for managing the digital presence of the school. The biggest emphasis will be on delivering first class content via social media channels and the website. That would be a mixture of written, visual and video content. Another part of the job will be to write copy for weekly newsletter and making sure that the internal library of assets is always up to date. The postholder will be the first point of contact for any website related queries and they will also monitor incoming reviews. What experience you’ll need to apply Previous digital marketing experience with an emphasis on content and social media. Marketing degree or qualifications. Ability to use creative software such as Indesign and having a creative flair will be beneficial. Excellent communication skills, ability to deal effortlessly with stakeholders on different levels. Due to the remote office location we can only consider candidates with an access to a car. Due to the nature of this role an Enhanced DBS check will be required. What you’ll get in return for your experience A salary of £23-28k + benefits. What next? Please apply now or get in touch with Ania for more info.
— Growing Digital Marketing AgencyLocation:Manchester or Leeds plus flexible workingSalary:£20k - £26k DOEPR & Content Executive working with well-known brands. Excellent career progression. Growing Digital Marketing agency. We’re looking for a seasoned Account Executive or PR & Content Executive for an award-winning Digital Marketing agency with offices in Manchester and Leeds. Flexible working is on offer and after lockdown you’ll be able to work from home 2-3 days a week. As well as an excellent salary and benefits package you’ll receive very good career development and get to work on a range of PR and Digital Content campaigns for some really well-known brands. What you’ll be doing You’ll join a growing team in a brand new PR & Content Executive role, working across a range of PR campaigns but predominantly online PR / digital Working predominantly on B2C clients but there’s a B2B mix in there Working with clients in a broad range of sectors including FMCG, Sport, Retail and Property Lots of room to grow and to progress up the career in the PR and Content team. What experience you’ll need to apply The ideal candidate is an Account Executive or PR & Content Executive able to take the lead on smaller client projects and to assist senior members of the team on larger campaigns. A minimum of one year of experience in a marketing, PR or content agency. Excellent written skills are a must – this person will be creating all sorts of content in this role Good working knowledge of PR practices but digitally focussed Bags of creativity Keen eye on the media agenda, looking for opportunities What you’ll get in return for your experience A competitive salary in the region of £20k-£26k depending on experience and a commission structure to increase your earnings further. Excellent benefits package Flexible working (2-3 days a week from home) The chance to work on a broad range of digital / tech projects for a diverse spread of clients, many of which are well-known brands. Excellent personal development and career path available. What's next? If you’ve got experience as a PR & Content Executive or Account Executive in a PR and Content team, then please apply right away!
— Growing Digital Content AgencyLocation:CheltenhamSalary:£26k - £30k (flexible for a SAM)Be the first Account Manager to join this growing content agency. Broad range of clients across a range of B2C sectors. Cutting edge content campaigns on the likes of Tik Tok and Bumble. We’re looking for a seasoned Account Manager or Senior Account Manager to join an exciting Digital Marketing and Content agency in Cheltenham as they embark on their next round of growth. They’ve won some really great clients and are set to have a record-breaking year. With lots of great talent joining the agency, this is your chance to join as their first Account Manager and to grow with them. Flexible working is on offer and after lockdown you’ll be able to work from home 2-3 days a week. What you’ll be doing You’ll join a growing agency with a great creative team, in a newly created Account Manager / Senior Account Manager role The Account Manager or Senior Account Manager will become the main point of contact for key clients and will take campaign and creative briefs, brief them into the studio and production teams, and be responsible for the day to day nurturing of client relationships You’ll be an opportunity spotter and enjoy putting forward new ideas and solutions to help keep projects flowing into the agency Chance to pitch for new clients as well as you grow in your role (with the support of the Business Development Director) You’ll brief designers, video producers and motion graphics / animators, and work closely with a content strategist and producers Lots of room to grow and to progress your career in the Digital Marketing, Account Management and Content Gain experience managing campaigns on platforms such as Tik Tok and Bumble. What experience you’ll need to apply The ideal candidate is an experience Content Account Manager or Senior Account Manager who has worked for an agency managing Content-driven campaigns Excellent written and communication skills are a must Good working knowledge of digital content and experience briefing creative teams in an agency environment What you’ll get in return for your experience A competitive salary in the region of £26k-£30k, flexible for a Senior Account Manager, depending on experience Excellent benefits package Flexible working (2 days a week from home) Excellent personal development and career path available. What's next? If you’ve got experience as a Digital Content Account Manager or Senior Account Manager, then please apply right away!
— Lovely eCommerce BrandLocation:Bournemouth / remoteSalary:Up to £25kPlay a key role in the marketing team creating quality social media campaigns. Amazing culture and flexible working environment. New role due to sustained growth. This new role has come about from the continued fast growth of an established eCommerce offering. As Social Media Executive, you will work closely with the Marketing team to plan and produce first class social media campaigns across a range of channels. A passion for all things social is an absolute must! What you’ll be doing This is an exciting opportunity for a social media enthusiast to join an established and thriving eCommerce brand. Your role will involve getting stuck in creating and delivering a wide range of organic and paid social media campaigns, from ideation and planning to content creation and analysing and reporting on social performance, utilising data to support the overall marketing strategy and goals. With an amazing product range, award nominations for their fast-growth, an awesome culture, newly refurbished kitted out offices, fantastic training and career development opportunities, this really is a really great place to work. The team are working almost entirely remotely at the moment, but when things calm down you’ll have the flexibility to either work from home or in the office. What experience you’ll need Ideally you’ll be in a similar role as a Social Media Executive, Digital Marketing Executive or Content Executive. Extensive experience with content creation for a range of channels. Organic and Paid Social experience is a must. First rate communication skills and a natural flare for writing. Creative mindset with the ability to juggle multiple projects from conception to execution. Self starter with a positive can do attitude. What you’ll get in return for your talents There is a competitive salary on offer, entirely dependent on experience, but around the £22-25k mark. Benefits are generous, including 30 days holiday, training and development opportunities, childcare vouchers, flexible working hours, beautiful offices, free parking and more! What’s next? Drop Hannah a line to hear the finer details on this one.
— Digital Agency - Maternity coverLocation:RemoteSalary:Up to £30kMaternity cover with the potential to go permanent. Fully remote role with a competitive salary on offer. Bristol agency with varied client base and projects. This is a great opportunity for a proactive Digital Marketing Manager with creative flair to join an established and growing digital agency. Initially this will be a maternity cover contract, but the agency will likely be in a position to keep you on a permanent basis if it’s a good fit. What you’ll be doing Your day to day will be fast paced and diverse – you’ll get creative producing engaging content, managing organic and paid social campaigns (main channels are Instagram and Facebook), website management via Wordpress, creating copy for and delivering email campaigns via Mailchimp and taking ownership of the marketing calendar for a range of clients. You’ll need to be able to juggle multiple pieces of work simultaneously as your focus will be spread across a number of client projects. It’ll be up to you to nurture and develop client relationships along the way too. The agency are consistently bringing on more and more impressive clients – their most recent signing is going to require more paid social work so this will be a key focus. What experience you’ll need Solid track record in managing Organic and Paid Social Media and Email campaigns goes without saying. First rate communication skills with a natural talent for writing. Creative approach with the ability to produce content for a range of audiences. Agency experience would be ideal but it’s not essential as long as you’re comfortable liaising with clients. Ability to multitask and juggle lots of spinning plates. What you’ll get in return for your talents There is a competitive salary on offer (entirely dependent on experience but up to around the £30k mark) in addition to remote and flexible working and much more. The culture here is fantastic – a well-established client base and team with a relaxed but ambitious feel. What’s next? Drop Hannah a line to hear the finer details on this one.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.