Social Media jobs and careers
A career in social media marketing is broad and comprehensive. It can be based in-house, working directly for one brand, but is often agency based, meaning multi-channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive engagement and attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.
A key trend we’ve noticed in the social media space: there is a real blurring of lines where the role of a social media specialist starts and stops. The social media landscape changes and evolves at such a fast pace, means that the role and skills of every social media professional have to mirror this evolution.
Why consider a career in Social Media?
Social media management is a modern career and one that is essential to the majority of SMEs and brands. If you’re a creative communicator and have a flair for storytelling, a keen eye for design/imagery and enjoy measuring results, a career in social media marketing is incredibly popular, but it does take the right sort of person to master it.
What a career or job in Social Media may entail…
The role is fast-paced and includes the management of: relevant content topics, staying on top of industry trends, monitoring competitor channels regularly, reviewing and reporting which channels are providing results. You will curate, create and manage all published content, you will schedule posts, create posts in real time, use relevant imagery, hashtags and links to maximise upon your day-to-day engagement. Brand awareness will always be at the forefront of your mind and you will communicate clear and relevant messages on a consistent basis.
You will also monitor, listen and respond to users in a “social” way while cultivating leads and sales. Social media often blends with SEO and content marketing, so the role is often varied where no day is the same.
Typical role titles include
Social Media Assistant
Social Media Executive
Social Media Specialist
Social Media Strategist
Social Media Marketing Coordinator
Social Media Coordinator
Social Media Manager
Head of Social
Career progression example
Social Media Executive
Social Media Manager
Head of Social Media
At an entry level, junior/graduate Social Media Consultants on average will be earning between £18k-£20k. At the mid-level you’d be looking to earn £25k-£35k and Seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
To succeed in a social media career, you will need to have a naturally creative mindset, with great copywriting skills and a backlog of ideas that you can organise into a strategy in order to make your social media platforms a success.
Strong digital copywriting skills remain central to the success within this space, but the social media landscape demands an increasingly diverse set of skills. From video production skills (think Periscope), the demand for more live-streamed content, to the data and insight skills demanded by the rise of social listening, audience segmentation and paid social advertising.
What qualifications does it take?
To work in social media, you will usually need a foundation degree, diploma or experience within a relevant subject. These can include communications, marketing, media, journalism, English, PR and creative writing.
Our Marketing recruitment team
Our latest Marketing jobsSearch all jobs
— Fully Remote Working Option AvailableLocation:Southampton (Remote Working Available)Salary:£40k-£50kFun, Agency Type Culture. Highly Varied B2B Digital Marketing Role. Remote Working Role if Requested. Here is an incredible opportunity to join a medium sized Tech business in the centre of Southampton as their new Digital Marketing Manager. This is an award winning company with great branding, content and a top website, and they’re looking for a passionate digital expert to drive growth across all channels, leading campaigns from conception to execution. What you'll be doing Working for a company with an impressive client base including Microsoft, Deliveroo, BT, Bank of England and AstraZeneca to name a few, you will deliver a multichannel marketing strategy that acquires and retains clients, builds brand awareness and launches new products to market. This is a tech business with an agile working environment, so it’s fast paced and an exciting place to work. You will challenge yourself to think of new and innovative ways to deliver the digital strategy and stay ahead of competition. Delivering end to end digital campaigns, you will develop, execute, optimise and track performance every step of the way. There aren’t many digital channels that you won’t utilise, so you will need demonstrable experience across SEO, SEM, CRM, Email, Social, Automation, even Display, Remarketing and Paid Social. You will be adept at using various analytics tools, identifying trends and insights, and will utilise A/B testing to optimise results. This really is an all encompassing role, where you will be given the freedom to deliver the most effective digital marketing strategy you can. What experience you'll need to apply Extensive digital marketing knowledge and experience Proven experience of delivering multichannel digital campaigns Some knowledge of working within a B2B environment Broad digital skills across Paid, Organic, Email, CRM, Social and Automation Highly creative and innovative, ability to identify target audiences and develop engaging campaigns Experience with creating and optimising landing pages and user funnels Strong knowledge of analytic tools Enjoy a fun working environment What you'll get in return for your talent This is a really great working environment and culture, there’s bags of training and support, lots of variety in the role, and you'll get a very decent salary (£35k-£50k depending on experience), 25 days holiday plus Bank Holidays and your birthday off, a great location and office, this really is a dream opportunity! The office is based in central Southampton, but we’re looking for a Digital Superstar, and so will consider a full remote working set-up with occasional travel to the office. What's next If you’re a B2B Digital Specialist and are excited by this incredible opportunity then apply now as we’re looking at setting up initial interviews next week!
— Thriving Production AgencyLocation:Remote / South-West / Manchester / LondonSalary:Competitive - D.O.E.Established business with exciting growth plans. Opportunity to build a team of content specialists. Involvement in client pitches and winning business. A highly-respected video production agency is seeking a driven and experienced Content Strategist who wants to join a fast-paced, rapidly growing media business as they expand their operations and staffing into London, Manchester and the South West over the next 12 months. This is an opportunity for an experienced Content Strategist with specialist knowledge in video based content to join the team as the business looks to focus its expertise on creating intelligent digital content that performs in the digital sphere. What you’ll be doing This is a fantastic opportunity for someone to join the team at a pivotal point in the company’s history, and play a lead role in building out a team of Content Strategists and Digital Experts who have a deep understanding of digital content strategy, digital marketing and communications planning, allowing seamless delivery of content and campaigns across all channels for clients. Being involved from idea conceptualisation and pitching to clients through to content delivery and supporting clients with execution, this role allows for total ownership and ultimate creativity from start to finish. You will be working with some of the country’s biggest brands on projects not just in the UK but internationally. With a real opportunity to work with and grow in a department of likeminded creatives and strategists this role also comes with great career progression opportunities as the business continues to expand. This business is looking for a ‘do-er’ and ‘go-getter’; someone who will take the reins and own it. What experience you’ll need to apply Strong experience in a similar role within an agency. Proven experience of creating strategies, recognizing opportunities for unique and successful content, and generating new ideas that utilise video, animation, podcasts and photography heavily. Proven experience of producing content narratives for multi-channel comms strategies. Proven experience of taking learnings from performance and adapting strategies for constant improvement. Experience of working with influencers. Previous experience in pitching and winning new business for an agency. Experience of integrating content with Marketing, PR and Comms strategies including an understand of how content works alongside SEO, PPC and other elements of the marketing mix Excellent creative copywriting. Excellent strategic skills including conducting research, utilizing statistics from reports and taking these forwards into a robust strategy with expected results and considered KPIs. Platform-agnostic, conceptual thinker, storyteller. Prepared to lead a department, is organized and continuously pushes themselves to keep improving our strategies for clients and pitches. Confident and articulate, with the ability to voice and share ideas and opinions both internally and with clients. What you’ll get in return for your experience A competitive salary is on offer, alongside a steam of excellent benefits – please enquire for more information. What's next? Send through your CV to Rina for to be considered.
— Respected International OrganisationLocation:BristolType:Salary:CompetitiveExperience writing for Healthcare, Financial or Legal sectors is preferred. Combination of long & short-form content creation. Established team of Marketing experts. This respected healthcare business is seeking a confident and driven Digital Content Executive to create engaging and informative content for multiple websites. What you’ll be doing Sitting within an established and well-resourced Marketing team, you’ll report into the Senior Digital Marketing Manager and work closely alongside the Senior Web Optimisation Executive. Your day-to-day responsibilities will include updating websites, creating and populating new web pages, editing and creating content in the CMS and copywriting for other digital channels where necessary. A key part of your role will be to ensure all digital content is optimised for SEO, ultimately in order to boost the website rankings in Google. You’ll need to be familiar with a range of SEO tools and best practice, as well as understanding the importance of using analytics to track performance and inform future content creation. What experience you’ll need to apply Proven experience creating digital content for websites. Talented writer with exceptional command of the English language. Ability to confidently adopt different tones of voice. Good understanding of SEO principles. Meticulous attention to detail and ability to work with a high level of accuracy. Solid proofreading and editing skills. Ability to research and write confidently on unfamiliar topics. Thrives in a fast-paced environment. Collaborative approach but also able to work autonomously. Experience of using content management systems (CMS). What you’ll get in return for your experience A competitive salary is on offer – please enquire for further details. What's next? Send through your CV to Rina to be receive more information!
— Onpage SEOLocation:Bristol/remoteSalary:£On experiencePlay a key role in a growing agency. Great culture and benefits; flexible and remote working. Brand new role due to agency growth. I’m searching for an impressive SEO Exec/Manager with a focus on Onpage SEO to join a lovely digital agency with ambitious growth plans based in central Bristol. What you’ll be doing You will be responsible for producing and implementing SEO strategies to help grow rankings for clients and ultimately deliver award-winning campaigns. Your day to day will focus on growing organic traffic through building content plans, content generation and executing link building campaigns. You’ll create and promote valuable content with the view of earning higher rankings, growing traffic and improving audience engagement. You’ll consistently suggest new SEO and content strategies to clients whilst reporting and updating them on campaign performance, developing solid relationships along the way. The agency are very open-minded on level as it’s all about finding the right person – it’s a really great opportunity for someone looking to drive their career forward and progress with a forward-thinking agency long-term. What experience you’ll need Extensive SEO and content experience ideally gained agency side. First rate content writing skills. A clear and up-to-date understanding of SEO best practices. Background in building links and obeying best practices. Experience with industry SEO tools including Moz, Ahrefs, Majestic, Raven, SEMrush, Screaming Frog. Strong Excel skills for data analysis and manipulation. Commercial acumen with the ability to juggle multiple projects at any given time. What you’ll get in return for your talents Salary is entirely dependent on experience here. It’s worth noting that the culture here is really fantastic – a well-established client base and a lovely team with a relaxed but ambitious feel, flexible and remote working and a host of other benefits. What comes next? Please get in touch with Hannah to hear more about this role.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.