Social Media jobs and careers
A career in social media marketing is broad and comprehensive. It can be based in-house, working directly for one brand, but is often agency based, meaning multi-channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive engagement and attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.
A key trend we’ve noticed in the social media space: there is a real blurring of lines where the role of a social media specialist starts and stops. The social media landscape changes and evolves at such a fast pace, means that the role and skills of every social media professional have to mirror this evolution.
Why consider a career in Social Media?
Social media management is a modern career and one that is essential to the majority of SMEs and brands. If you’re a creative communicator and have a flair for storytelling, a keen eye for design/imagery and enjoy measuring results, a career in social media marketing is incredibly popular, but it does take the right sort of person to master it.
What a career or job in Social Media may entail…
The role is fast-paced and includes the management of: relevant content topics, staying on top of industry trends, monitoring competitor channels regularly, reviewing and reporting which channels are providing results. You will curate, create and manage all published content, you will schedule posts, create posts in real time, use relevant imagery, hashtags and links to maximise upon your day-to-day engagement. Brand awareness will always be at the forefront of your mind and you will communicate clear and relevant messages on a consistent basis.
You will also monitor, listen and respond to users in a “social” way while cultivating leads and sales. Social media often blends with SEO and content marketing, so the role is often varied where no day is the same.
Typical role titles include
Social Media Assistant
Social Media Executive
Social Media Specialist
Social Media Strategist
Social Media Marketing Coordinator
Social Media Coordinator
Social Media Manager
Head of Social
Career progression example
Social Media Executive
Social Media Manager
Head of Social Media
At an entry level, junior/graduate Social Media Consultants on average will be earning between £18k-£20k. At the mid-level you’d be looking to earn £25k-£35k and Seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
To succeed in a social media career, you will need to have a naturally creative mindset, with great copywriting skills and a backlog of ideas that you can organise into a strategy in order to make your social media platforms a success.
Strong digital copywriting skills remain central to the success within this space, but the social media landscape demands an increasingly diverse set of skills. From video production skills (think Periscope), the demand for more live-streamed content, to the data and insight skills demanded by the rise of social listening, audience segmentation and paid social advertising.
What qualifications does it take?
To work in social media, you will usually need a foundation degree, diploma or experience within a relevant subject. These can include communications, marketing, media, journalism, English, PR and creative writing.
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— Exciting BrandLocation:Central LondonSalary:Up to £50kWork with a talented, dedicated team of experts. Join a truly innovative brand with huge growth plans. Fully flexible working and great benefits. This is a hugely exciting opportunity for a talented, passionate eCommerce Marketing Manager to take the lead on all things digital and play a key role in driving this already impressive business forward. What you'll be doing This is truly an end-to-end role that will require a blend of strategic input and hands-on delivery across the full customer journey. You’ll focus on creating and implementing the full D2C eCommerce strategy, assessing areas for improvement (using analytical data on site performance) in order to drive growth across trading, customer acquisition, conversion and retention. One day you could be focusing on eCommerce trading strategy (is the site merchandised effectively, where can I upsell similar lines to increase average order value?). The next, working on organic and paid digital channels (SEO, PPC, Paid Social, Social Media etc.), tying these in with marketing calendars. Or working on retention strategies through effective email marketing communications, using segmentation and A/B testing to constantly improve ROI. You'll work at pace and relish the opportunity to work on the full customer journey for a super exciting brand. What's not to like? What experience you'll need Have worked end-to-end on an eCommerce site with a track record of delivering strong growth. Huge passion for eCommerce and working with brands in their early stages of development. Extensive experience with Shopify and all digital marketing channels. Independent thinker and hard worker with tons of ambition. Excellent interpersonal and communication skills. Leader with ability to hit the ground running and drive positive change. What you'll get in return for your talents There is a competitive salary on offer and the team's business plan and way of working is very unique – work life balance is key here so fully flexible and remote working is on offer to all staff. This is an incredibly forward thinking and fast paced business where you’ll be presented with huge growth opportunities! What's next? Get in touch with Hannah to hear the finer details on this one.
— German SpeakingLocation:BristolSalary:Up to £25kReputable high growth sports brand. Play a key role in the eCommerce team. Hugely collaborative environment. We’re looking for a German speaking eCommerce Assistant to join a highly esteemed outdoor and adventure brand who are continuing to grow from strength to strength. Based just outside Bristol, this business have some very exciting plans on the cards so it’s the perfect time to get on board. What you’ll be doing As eCommerce Assistant your role will focus on the translation of product and marketing content as well as populating and maintaining product listings on eCommerce sales channels. So, you’ll need to be as adept at juggling spreadsheets as writing engaging copy. You’ll also play a supporting role in servicing phone calls, email, live chat, order processing and fulfilment to help the German territory team at peak times. This is a creative, dynamic role within the eCommerce team - you’ll need to work autonomously and be able to juggle multiple tasks at once in order to produce high-quality content to tight deadlines. What experience you’ll need Fluent in German – this is absolutely essential. Ideally you’ll come from an eCommerce background or sports focused business, but this is not vital. An interest in outdoors/sports would be very beneficial. First rate written communication skills with a keen eye for detail. Strong project management/time management skills. What you’ll get in return for your talents Salary will entirely depend on experience, but will be in the region of £20-25k. The culture here is really great - you’ll be a part of a close knit business with a family feel, learning from some of the best in the business. You’ll also be based in lovely offices with access to some great benefits including healthcare, staff discounts and early finish Fridays. What’s next? Please get in touch with Hannah to learn more about the role.
— 2 Positions AvailableLocation:BristolSalary:£35k-£42kCreative Investments Writing Opportunity. Varied Campaign Led Role. Fantastic Employer with Great Benefits. Here is a great opportunity to join a top Bristol business as their new Investments Communications Manager. There is a Permanent role as well as a 12 month Fixed Term Contract, so 2 positions available. Coming from a background within Financial Services you will be a proven creative writer across a number of channels, including Direct Mail, and will have previous experience writing for Investments. You couldn’t ask for a better employer, with an agile working approach, great salary and benefits, and a central Bristol location, this could be just what you’re looking for. What you’ll be doing Working within a fast paced Communications team you will create content and communications for a large number of campaigns and across a wide range of online and offline channels, including Direct Mail. Using your natural creativity you will help bring these campaigns to life with the written word, utilising your previous Investment writing experience. Your words will help educate new and existing customers about investment opportunities, influencing their thinking, and ultimately leading them to better financial decisions that can improve their financial future. You will collaborate with designers and other specialists across content led and offer led marketing campaigns. Taking an integrated approach you will also work closely with the PR and Research teams to conceptualise joined up and insightful multichannel communications. To be successful in this role you will demonstrate a detailed understanding of financial products and markets, and will stay on top of the latest news, developments and trends within this market, including competitor activity. You will develop a detailed understanding of your target market and audience and will showcase exceptional copywriting skills in all of your work. What experience you’ll need to apply Previous Financial Services writing experience, especially for Investments Knowledge of online and offline marketing techniques and strategies Previous experience with Direct Marketing campaigns Detailed understanding of financial products and markets Exceptional written and verbal communication skills Experience of writing communications for multiple channels and segments Ability to work under pressure and to tight deadlines Genuine team player with a collaborative mindset What you’ll get in return for your talents This is a top employer with huge opportunities for progression. There is a good salary on offer (£35k-£42k), annual bonus, good holiday allowance, massive pension and lots of other perks including flexible working options. What next If you’re interested in this and have experience writing for Investment products and campaigns then don’t mess around, apply now or contact Chris for more information.
— Digital agencyLocation:BathSalary:Up to £25kPlay a key role within this growing full-service Digital agency. Own client relationships and shape strategy. Exciting start-up feel with great benefits. I’m on the lookout for an Account Manager to join an impressive Digital agency operating in the world of video games and online tech based in the heart of Bath. The agency are in growth mode so it’s a really exciting time to get on board! What you’ll be doing Your role will centre around driving relationships with a portfolio of clients whilst meticulously managing a range of projects end to end, ensuring work is delivered on time, to budget and to the highest possible standard. You’ll work closely with colleagues across the business from creative, media, data and client services teams to guarantee the smooth running of campaigns from creative briefings right through to reporting and analysis. As an Account Manager you’ll naturally ask questions and push back on briefs if needed, delivering a range of digital marketing and content focused campaigns whilst pro-actively growing accounts through owning and developing client relationships. Regardless of the exact level you come in at, your communication and strategic and creative thinking is what’s essential here. What experience you’ll need Ideally you’ll be an Account Manager with agency experience looking for a new challenge. Commercial mindset with the ability to grow key client accounts. Solid understanding of the creative/media process within an agency. Commercial acumen and confidence to win new business. Ability to juggle several projects end to end and work well under pressure. Keen attention to detail and strong analytical skills. Passion for video games and online technologies would be ideal. First rate communication skills. What you’ll get in return for your talents The salary for this role will be up to around the £25k mark and there are some great benefits on offer. You’ll be entitled to unlimited holiday (providing work is completed to a high standard), flexibility to work from home, professional training, the opportunity to travel overseas to meet with clients, pension scheme, a lovely sociable team and more. What’s next? If this sounds like you, please get in touch with Hannah today to find out more.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.