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Social Media jobs and careers

A career in social media marketing is broad and comprehensive. It can be based in-house, working directly for one brand, but is often agency based, meaning multi-channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive engagement and attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.
A key trend we’ve noticed in the social media space: there is a real blurring of lines where the role of a social media specialist starts and stops. The social media landscape changes and evolves at such a fast pace, means that the role and skills of every social media professional have to mirror this evolution.
Why consider a career in Social Media?
Social media management is a modern career and one that is essential to the majority of SMEs and brands. If you’re a creative communicator and have a flair for storytelling, a keen eye for design/imagery and enjoy measuring results, a career in social media marketing is incredibly popular, but it does take the right sort of person to master it.
What a career or job in Social Media may entail…
The role is fast-paced and includes the management of: relevant content topics, staying on top of industry trends, monitoring competitor channels regularly, reviewing and reporting which channels are providing results. You will curate, create and manage all published content, you will schedule posts, create posts in real time, use relevant imagery, hashtags and links to maximise upon your day-to-day engagement. Brand awareness will always be at the forefront of your mind and you will communicate clear and relevant messages on a consistent basis.
You will also monitor, listen and respond to users in a “social” way while cultivating leads and sales. Social media often blends with SEO and content marketing, so the role is often varied where no day is the same.
Typical role titles include
Social Media Assistant
Social Media Executive
Social Media Specialist
Social Media Strategist
Social Media Marketing Coordinator
Social Media Coordinator
Social Media Manager
Head of Social
Career progression example
Social Media Executive
Social Media Manager
Head of Social Media
Salary Benchmarks
At an entry level, junior/graduate Social Media Consultants on average will be earning between  £18k-£20k. At the mid-level you’d be looking to earn £25k-£35k and Seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
To succeed in a social media career, you will need to have a naturally creative mindset, with great copywriting skills and a backlog of ideas that you can organise into a strategy in order to make your social media platforms a success.
Strong digital copywriting skills remain central to the success within this space, but the social media landscape demands an increasingly diverse set of skills. From video production skills (think Periscope), the demand for more live-streamed content, to the data and insight skills demanded by the rise of social listening, audience segmentation and paid social advertising.
What qualifications does it take?
To work in social media, you will usually need a foundation degree, diploma or experience within a relevant subject. These can include communications, marketing, media, journalism, English, PR and creative writing.


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  • 21st Jan

    Affiliates and Earned Media Executive

    — Global, Multi-channel Retailer

    Opportunity to work with influencers on a global scale.   A chance to use creativity to increase brand awareness.   Join a rapidly growing and secure business.   You’ll be joining the Digital Marketing team of a highly reputable brand and will be responsible for dealing with and recruiting influencers for the business' eCommerce platforms. Helping to create and drive the business’ earned media strategy and capitalising on their awarding-winning products to do so.    What you’ll be doing   Reporting into the Digital Marketing Manager, your role will involve holding responsibility in supporting brand campaigns, and product launches. You will know how to source and identify relevant influencers in line with the product demographic and the campaign objectives.    This position offers you the opportunity to use your knowledge within PR and Social Media to resource new affiliate partners opportunities and manage key relationships. You’ll need to ensure that all ROI sales targets are met, and that campaign strategies work seamlessly across multiple channels.   In addition, you will have responsibility for the annual influencer marketing budget and be expected to keep on top of emerging trends and technologies.    What experience you’ll need to apply   Professional experience in Social Media, focusing on Instagram, YouTube, Tik Tok, and Snapchat.    Experience working with influencers and with digital PR.   Experience working as part of a Digital Marketing team, helping to develop SEP proposals and implement PR activities.    Competent in networking, establishing, and maintaining key relationships.   Skilled in researching, writing, and releasing press and social media content to targeted media and website blogs.   The ability to manage multiple campaigns, deliver under pressure, independently manage your workload efficiently.   Adobe Creative Skills (Preferred).   What you’ll get in return?   Competitive salary with a company profit share scheme, alongside employee discounts, healthcare benefits, and international exposure.    What’s next?   This is an urgent requirement, so please send your CV and get in touch with Harriet to be considered!       
  • 20th Jan

    Paid Media Manager

    — Specialist Marketing Agency

    Bath / Part-remote
    £25-35k (DOE)
    Fantastic B2C eCommerce clients Vibrant & supportive culture.   Part office-based, part-remote.  A creative, specialist digital agency in Bath is looking for a Paid Media Manager to join their growing team. You’ll need to have hands-on experience of delivering Paid Social campaigns and ideally also Paid Search. The agency works with some incredible B2C clients who you’ll deal with on a day-to-day basis, from taking briefs to presenting results. The team is fun, high-performing, and very supportive, so if you’re looking to develop your career within Digital Marketing, this could be the place for you.   What you’ll be doing  As a Paid Media Manager you’ll work alongside the Head of Paid Social on all things planning and buying; making sure client campaigns are reaching the right people, in the right place, at the right time. You’ll be responsible for planning & executing innovative campaigns with the support of an in-house creative team, whether that’s driving direct response or launching new brands into the market. Your daily tasks include media planning, ad buying, optimising performance, reporting, and guiding agency-wide paid media strategy. You’ll be working on core channels for clients across Facebook & Instagram, Snapchat, Pinterest, Tik Tok and more. What experience you’ll need to apply You have hands-on experience running campaigns through Facebook Ads Manager for B2C brands. Exposure to other platforms including but not limited to Snapchat, Pinterest, Microsoft Advertising, Google, Twitter, Spotify, TikTok is preferable, but not essential.  You’ll have one or more years’ experience working with paid media (agency-side preferable, but not essential)  You’ll have experience running and scaling eCommerce accounts using Paid Social & Paid Search, and an aptitude for driving business growth.  Analysing accounts to achieve client objectives, utilising your knowledge, creativity, problem-solving and evaluation of results. Confidence with numbers & data analysis.  Experience with Google Analytics, Facebook Attribution, Google Data Studio & Google Tag Manager are all highly preferred, but proficiency in every platform isn’t essential.  Curious and adaptable: it’s a fast moving industry and social advertising even more so, products change and adapt weekly and you must be happy with keeping up to date with changes and learning about how they may impact output.  What you’ll get in return for your experience   A salary of £25-32k is on offer, alongside some great company benefits. N.B. If you have agency experience and are looking for slightly more, please still apply as there is some flexibility for the right candidate. What's next? This agency is ready to hire so please send your CV through ASAP to receive more details.  
  • 13th Jan

    Digital Marketing Exec - Paid Social

    — Specialist Agency

    Up to £30k
    Highly successful & specialist FS marketing agency.  Plenty of opportunities for progression.  High-performing & collaborative culture. I’m searching for a Digital Marketing Exec with strong Paid Social skills to join a highly reputable agency based in Clifton. As specialists in their field, working with a range of high-profile blue chip and financial services clients, this is a really exciting opportunity to play a key role within the agency delivering quality Paid Social campaigns. What you’ll be doing  The agency are in need of someone to manage their Paid Social marketing platforms – predominantly Facebook, Snapchat, YouTube, and TikTok. You’ll be responsible for developing a range of accounts to ensure they deliver a positive ROAS, measuring and reporting on performance and identifying trends to draw insights and in turn optimise spend and performance. If you have a passion for growing marketing campaigns and enjoy owning the full Paid Social lifecycle end to end, from developing, implementing, tracking, and optimisation, this could be the perfect role for you. What experience you’ll need to apply  Previous Paid Social experience is essential, agency side or in-house. Solid experience creating campaigns end to end. Experience in optimizing landing pages and user funnels. Experience with A/B testing. Solid knowledge of website analytics tools (e.g., Google Analytics, Visual Website Optimiser) Strong analytical skills and data-driven thinking. What you’ll get in return for your experience   There is a competitive salary on offer here, entirely dependent on experience but up to around the £30k mark. In addition, there is a generous holiday allowance on offer, an awesome team to learn from, super collaborative environment, flexible working and more. What next? Please get in touch with Hannah now for more information.
  • 13th Jan

    eCommerce Assistant

    — German Speaking

    Up to £25k
    Reputable high growth sports brand. Play a key role in the eCommerce team. Hugely collaborative environment. We’re looking for a German speaking eCommerce Assistant to join a highly esteemed outdoor and adventure brand who are continuing to grow from strength to strength. Based just outside Bristol, this business have some very exciting plans on the cards so it’s the perfect time to get on board. What you’ll be doing As eCommerce Assistant your role will focus on the translation of product and marketing content as well as populating and maintaining product listings on eCommerce sales channels. So, you’ll need to be as adept at juggling spreadsheets as writing engaging copy. You’ll also play a supporting role in servicing phone calls, email, live chat, order processing and fulfilment to help the German territory team at peak times. This is a creative, dynamic role within the eCommerce team - you’ll need to work autonomously and be able to juggle multiple tasks at once in order to produce high-quality content to tight deadlines. What experience you’ll need Fluent in German – this is absolutely essential. Ideally you’ll come from an eCommerce background or sports focused business, but this is not vital. An interest in outdoors/sports would be very beneficial. First rate written communication skills with a keen eye for detail. Strong project management/time management skills. What you’ll get in return for your talents Salary will entirely depend on experience, but will be in the region of £20-25k. The culture here is really great - you’ll be a part of a close knit business with a family feel, learning from some of the best in the business. You’ll also be based in lovely offices with access to some great benefits including healthcare, staff discounts and early finish Fridays. What’s next? Please get in touch with Hannah to learn more about the role.
  • 11th Jan

    PPC/Paid Search Executive

    — Established Digital Marketing Agency

    Work with exciting eCommerce brands.    Plan & deliver PPC campaigns.    Be part of a forward-thinking agency.   This eCommerce-focused agency takes pride in working side by side with their clients, gaining a full understanding of their clients' needs and wants, to ensure tailor-made strategies are made to optimise online presence.     This is an exciting opportunity for a PPC executive with strong numerical and analytical skills, with a previous track record of building and managing paid search campaigns to join a successful agency and work with some exciting eCommerce Brands.     What you’ll be doing    Working as the Paid Search Executive you will be responsible for overseeing and managing clients' PPC strategies, working in line with their KPIs to deliver successful results. You will also be responsible for creating monthly reports for each client, analysing month and year comparison data, and providing insight and areas for improvement.    You will also be expected to keep on top of the latest PPC innovations and best practices, allowing you to make recommendations for client accounts, ensuring that campaigns are reaching maximum potential and new growth opportunities are optimised.    You will be required to use tools such as Google Analytics and AdWords Editor to analyse and fully understand the PPC campaign performance, in order to make continuous optimisations.   What experience you’ll need   Experience in managing both lead generation and eCommerce paid search campaigns.   Experience planning & delivering PPC campaigns within an agency or client-side setting.  Google Ads Certified and up to date knowledge of setting up Google Shopping ads.    Excellent organisational skills, with experience handling multiple projects at the same time & working towards tight deadlines.    Experience in Paid Social (Facebook, Instagram & Twitter).   What you’ll get in return for your talents A competitive salary depending on experience, a cycle to work scheme, access to an Amazon Prime account, and fantastic work social opportunities.     What’s next?     Please drop Harriet an email to find out more.   
  • 11th Jan

    Social Media Marketing Manager

    — Leading Global Organisation

    London (remote)
    ●    100% remote working. ●    Blend of strategy creation and hands-on implementation.  ●    Opportunity to lead the team and line manage a Social Media Executive.  This exciting, hugely successful business is looking for a passionate, creative and data-driven Social Media Marketer to manage their B2C social media channels, take ownership of their social media strategy, and grow their online presence.  What you’ll be doing  The main remit will be to plan & deliver winning Social Media Strategies, leveraging exceptional content writing skills and digital experience to increase the businesses’ ever-expanding audience of 840k people online.  You will be responsible for strategising and managing social media marketing campaigns across all of the social channels including Facebook, Twitter, Instagram, Linkedin and Youtube, whilst maintaining the social editorial calendar to manage day-to-day posting. You will ensure clear goals are set to increase web traffic, build a stronger brand identity and increase social engagement with their users.  Creativity, a passion for social media, the drive to work in a collaborative environment and a willingness to nurture the more junior member of the team is essential. You’ll be expected to use your initiative to seek out new opportunities, solve problems, and work autonomously by collecting customer data and reports and utilising them to contribute to upcoming marketing strategies and campaigns.   What experience you’ll need to apply ●    A minimum of 4 years of experience in social media marketing with proven success in delivering strong organic growth, user acquisition, high-quality content and social engagement. ●    Excellent written communication and copywriting skills.  ●    Strong knowledge of analytical tools, and proven experience in collecting and interpreting data to make decisions.  ●    A creative, positive, and passionate social media marketer who thinks outside of the box! ●    An understanding of international markets and audiences (highly desirable).  ●    Experience in Hubspot (desirable).  What you’ll get in return for your experience   This role is offering a salary of £35k in addition to a generous annual bonus. Fantastic perks including a company pension scheme, health insurance and mental health first aiders are available. A laptop will also be provided.  What's next? This is an urgent requirement so please send your cv to Alice ASAP to be considered!
  • 9th Jan

    Part-time Marketing Manager

    — flexible hours based on a 3 day week

    Circa £30k pro rata
    Part-time Marketing Manager role (3 days per week, flexible working hours). Long established Digital Marketing Consultancy in their next phase of growth. Easily commutable from Wiltshire and surrounding areas. A long established, award-winning digital marketing consultancy in Wiltshire is looking to make multiple hires as part of its strategic growth plan. The part-time Marketing Manager will play a very important role – increasing brand awareness and helping generate leads to win new customers for the consultancy. This is a B2B lead generation role.   What you’ll be doing  The part-time Marketing Manager will work closely with the MD and Client Services Director to establish and implement brand awareness and lead generation campaigns to help win and onboard new clients in the retail and eCommerce space. This is a B2B marketing role where your success will be defined by new client wins. It’s not a sales role, the Client Services team will be responsible for converting the leads that the marketing manager generates. Hours are flexible, based around a 3 day week, but you could for instance spread  3 days’ worth of hours over a 5 day week if you wanted to.  What experience you’ll need to apply Experience working as a B2B Marketing Manager is a must.  Experience working for a Marketing, Digital, or Creative agency, or similar would be a huge bonus but is not  essential. As long as you’ve worked in a marketing role where your purpose is to generate leads and win enterprise levels clients then we’d like to hear from you.  Brand awareness and lead generation experience is a must.  Excellent multi-tasking and interpersonal skills should go without saying. What you’ll get in return for your talents This is a great role offering a competitive salary. You’ll also receive and excellent benefits package which includes designated personal development time each month to help with career progression. Also on offer is a pension scheme, child care vouchers, cycle to work scheme, Amazon Prime account, in-house tuck shop and lots of games to play in your down time. They throw a great Summer and Xmas party and also have a “fun fund” for the team to choose how to spend on social activities. What's next? If you have the required experience and are interested in finding out more, then click to apply now.
  • 5th Jan

    Account Manager

    — Renowned Digital Agency

    Highly regarded digital agency. Exciting projects and great clients. Generous package up to £30k -work for an employer who look after their staff and work with them to reach their professional goals. This is an exciting opportunity for an Account Manager or Senior Account Manager to join a highly respected digital agency in the Oxfordshire area. You’ll work on some brilliant projects for one of the agency’s most prestigious clients.  What you’ll be doing You’ll be responsible for taking the lead on day to day client relationship management, working closely with the Digital Account Director and wider internal teams to deliver digital, web and app development projects. You’ll be creating, interpreting, and communicating clear briefs to various teams all the way through to delivery. You will live and breathe digital, consistently delivering digital projects to tight deadlines, keeping within budget. Building rapport with a mix of clients spanning from B2B and B2C, local and international; you’ll thrive in growing the account, shaping and nurturing relationships to the best of your ability. What experience you’ll need The ideal candidate will have a couple of years’ experience within a client-facing role, within an integrated or digital agency, as either a Digital Account Executive/Senior Account Executive or Digital Account Manager. Experience of working on digital marketing campaigns across a variety of digital channels, such as Video, SEO, PPC, Display, Social, Email and content.  You'll have a good grasp of web design and development processes. Commercial awareness, with the ability to manage and grow your accounts. First rate communication and client management skills. What you’ll get in return for your talents Alongside a competitive salary you’ll be joining a team of world class digital experts doing some excellent work for their clients all whilst maintaining a fun, sociable and relaxed working environment. Salary will be dependent on experience and ability. What's next? To apply send a copy of your CV to Theo today!
  • 14th Dec

    Senior Account Manager - Digital Agency

    £30K - £40K
    A rare opportunity to join a high growth, ambitious agency where you can make a real difference Play the lead role across a portfolio of established b2b clients. Enjoy working from the Bath office with flex to work from home. We’re on the lookout for a Senior Account Manager/ Digital Project Manager to work for a boutique, creatively led digital marketing agency based in Bath renowned for delivering world class b2b work.   What you’ll be doing  In a studio that isn’t big on job titles, you’ll not be in a single box. Instead you’ll enjoy wearing lots of hats, from Senior Account Manager to Digital Project Manager. If you’re passionate about interactive and creative digital work then you’re sure to love this.  Day to day you’ll be working closely with SME’s through to large corporates across a wide range of sectors, managing complex and senior stakeholders and every element of the project from initial scoping and forecasting, managing budget throughout and ensuring deliverables are met. Naturally you’ll be strategic and advise on the digital marketing landscape and most effective use of budgets to deliver results for your clients. Ideally you'll have lots content creation experience across multiple channels...written, digtial, podcasts etc..  What experience you’ll need  Proven marketing agency experience is essential here, this will have stemmed from time served within client services or project management as an Account/ Digital Account Manager, Senior Account Manager, Digital Project Manager or Digital Producer. This experience will be supported by your capability to lead senior stakeholder relationships.  Your experience will be gained in a digitally focussed agency, or an integrated agency with a strong focus on digital and B2B marketing  You will be strategic, have the ability to digest digital briefs, unearth solutions but also happy to get your sleeves rolled up and manage the delivery of marketing campaigns and projects too.  You’ll understand the creative process, experienced working closely with internal teams whether that’s creatives or tech.  An enthusiastic nature will take you far in that role, if you haven’t done something before; you’ll give your all into it and give it a go.  What you’ll get in return for your talents  A salary of up £40k depending on experience and working with some infectiously passionate people who LOVE what they do. Working from home options also.   What’s next?  Please get in touch with Theo at ADLIB for more details!. 
  • 9th Dec

    Social Media Exec

    — Impressive Creative Agency

    £On experience
    Play a key role in this creative agency. Work on a wide range of exciting Social Media campaigns. Fab culture and opportunities for career development. We’re looking for an impressive Social Media Exec to join a highly esteemed independent creative agency based in the heart of Bristol. What you’ll be doing You will get stuck in creating and implementing strategy across all social channels for a range of B2B and B2C clients, on both a local and global level. You’ll deliver both paid and organic social campaigns end to end, producing content plans, developing a consistent tone of voice and providing insights on levels of engagement. You’ll analyse and report on campaign performance and trends in order to enhance future campaigns through making data-driven decisions. Ultimately, we’re looking for a top communicator and true social media specialist with that perfect blend of creativity and analytical skills. This is the first pure social role for the business, so you’ll have the opportunity to really make this your own. Very exciting stuff for someone looking to develop their career long term with a highly successful and down to earth agency. What experience you’ll need Ideally you’ll currently be a Social Media Exec or Digital Marketing Exec with a strong focus on social media in an agency setting. Confident creating social media strategy and managing campaigns end to end for a range of channels. Creative, strategic thinker with a real passion for social media. Hands on knowledge of organic and paid social media marketing. Analytical mindset - strong experience with reporting and analysis. Ability to produce quality work to tight deadlines. Confident in devising and presenting strategies and influencing decision makers. First rate written communication skills with a keen eye for detail. Strong project management/time management skills. What you’ll get in return for your talents Salary will entirely depend on experience but will be in the region of £21-26k, potentially more for the right person. The culture here is really great - you’ll be a part of a close-knit business with a flexible approach and a family feel, learning from some of the best in the business. What’s next? Please get in touch with Hannah to learn more about the role.

Marketing case studies

Evolution Power Tools

Tracking down top talent outside the beaten track

  • Evolution Power Tools are a fast growing International business expanding their market presence at pace.
  • In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
  • The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
  • Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.

“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”

Oliver Woodland, HR Adviser at Evolution Power Tools Limited


Tracking down a perfect skill and cultural fit

  • Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol. 
  • They approached us to help them find a Senior Account Manager to come in and help establish their client services offering. 
  • The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
  • Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there. 

"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."

Elissa O’Brien, Strategy Director at Outlaw.


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