Social Media jobs and careers
A career in social media marketing is broad and comprehensive. It can be based in-house, working directly for one brand, but is often agency based, meaning multi-channel management. This kind of marketing role is all about staying on top of industry trends and following a defined, targeted strategy that generates likes, shares, and gains positive engagement and attention from the follower base. This particular career path involves engaging with the right people, sharing relevant and original content and strategically recognising how each social channel works.
A key trend we’ve noticed in the social media space: there is a real blurring of lines where the role of a social media specialist starts and stops. The social media landscape changes and evolves at such a fast pace, means that the role and skills of every social media professional have to mirror this evolution.
Why consider a career in Social Media?
Social media management is a modern career and one that is essential to the majority of SMEs and brands. If you’re a creative communicator and have a flair for storytelling, a keen eye for design/imagery and enjoy measuring results, a career in social media marketing is incredibly popular, but it does take the right sort of person to master it.
What a career or job in Social Media may entail…
The role is fast-paced and includes the management of: relevant content topics, staying on top of industry trends, monitoring competitor channels regularly, reviewing and reporting which channels are providing results. You will curate, create and manage all published content, you will schedule posts, create posts in real time, use relevant imagery, hashtags and links to maximise upon your day-to-day engagement. Brand awareness will always be at the forefront of your mind and you will communicate clear and relevant messages on a consistent basis.
You will also monitor, listen and respond to users in a “social” way while cultivating leads and sales. Social media often blends with SEO and content marketing, so the role is often varied where no day is the same.
Typical role titles include
Social Media Assistant
Social Media Executive
Social Media Specialist
Social Media Strategist
Social Media Marketing Coordinator
Social Media Coordinator
Social Media Manager
Head of Social
Career progression example
Social Media Executive
Social Media Manager
Head of Social Media
At an entry level, junior/graduate Social Media Consultants on average will be earning between £18k-£20k. At the mid-level you’d be looking to earn £25k-£35k and Seniors would be looking to earn £40k+.
Is it right for me? The skills it takes...
To succeed in a social media career, you will need to have a naturally creative mindset, with great copywriting skills and a backlog of ideas that you can organise into a strategy in order to make your social media platforms a success.
Strong digital copywriting skills remain central to the success within this space, but the social media landscape demands an increasingly diverse set of skills. From video production skills (think Periscope), the demand for more live-streamed content, to the data and insight skills demanded by the rise of social listening, audience segmentation and paid social advertising.
What qualifications does it take?
To work in social media, you will usually need a foundation degree, diploma or experience within a relevant subject. These can include communications, marketing, media, journalism, English, PR and creative writing.
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— Successful client-side businessLocation:CheltenhamSalary:£25-30kExcellent culture and benefits package. High-performing and collaborative team Established Financial Services company. This is a great opportunity to develop your career within an established business in Cheltenham. As the Content SEO Executive, you will be responsible for the delivery of a compelling SEO content strategy to drive growth in SERP visibility, site visits and levels of enquiry in line with overall business objectives and targets. What you’ll be doing Your day to day will involve management and optimisation of existing website content, including FAQs, blogs, guides and landing pages, working closely with the Technical SEO Executive. You’ll manage content through the sign off process, including agency copy, in addition to writing regular blog content and creating campaign content / new product landing pages to meet business requirements. With support from the Technical SEO Executive, you’ll carry our ongoing landing page audits, performing rewrites where necessary, and run H1 and meta data tests in line with keyword research, competitor analysis and best practise Outreach. Furthermore, you’ll ensure that all website content is search friendly and optimised, and carry out keyword research for gap analysis and to support new content opportunities and campaigns. What experience you’ll need to apply Relevant SEO & digital content experience, ideally within the financial services sector. Proven experience of following SEO best practice with regards to content production. Exposure to SEO tools (e.g Screaming Frog, MOZ, SEMrush, Ahrefs, Search Console) and web analytics tools (e.g. Google Analytics, WebTrends). Excellent copywriting and communication skills. Strong team player Ability to work in a fast-paced environment. Commercial acumen. What you’ll get in return for your experience This is a great opportunity to be part of a transforming business and you will be rewarded by a highly social team culture and competitive salary of up to £30k. You will also receive a fantastic benefits package, which includes 25 days holiday, life assurance, and excellent facilities (gym, café, restaurant). What's next?Please send through your CV to Rina for more information.
— Varied Role!Location:Avonmouth, BristolSalary:up to £30kLovely B2B Business. Highly Varied Role. Good Salary & Benefits. Here is a great opportunity for someone to join a B2B business near Avonmouth as their new Marketing Executive. This is a varied role where you will come in and manage the entire Marketing function. You will run multichannel lead generation campaigns, the digital presence, as well as offline media and events. This is an opportunity to build processes, to put your own stamp on the role, and really help the business grow by supporting the sales team. What you’ll be doing This is a true 360 Marketing role and an autonomous position. Reporting in to the Sales Director, you will be the Marketing guru who brings ideas, creativity and will execute a number of campaigns. There is almost a blank slate on how to approach the role, but you will be responsible for all digital activities, creating relevant content, positioning the business as thought leaders and experts in their field. You will manage the website through the CMS, manage the social media channels, run regular email campaigns and will focus on both acquisition and retention. You will create video content and distribute across social media including YouTube. With the breadth of multichannel digital campaigns, you will use Google Analytics and other tracking tools to optimise and report on campaign successes. Supporting the digital marketing work, you will also seek PR opportunities and manage events and webinars. The Sales team will need Marketing Collateral to support them, and you will create infographics, leaflets, brochures and banners to support across both digital and print. You may not have experience across all of the above, but you will have a hunger for success and a desire to constantly learn and develop. What experience you’ll need to apply Ideally experience working within a B2B environment Ability to construct multichannel marketing campaigns Strong content/copywriting skills Good digital marketing experience across CMS, Social and Email Analytical and able to demonstrate campaign success Exceptional communicator, both verbally and written Experience with Adobe CC i.e. Photoshop and InDesign would be beneficial but not essential What you’ll get in return for your talents This is a lovely business and a really nice team. You will have a competitive salary (£25k-£30k) with some good benefits, and the opportunity to build the marketing function and strategy from the ground up. What next If you’re interested in this position then please click to apply now.
— Come join the enable marketing teamLocation:BristolSalary:£20K - £22K pro-rataPart-time (20 hour) flexible role. Salary between £20k - £22k pro-rata. Play a key role in driving the enable brand forward whilst maintaining and building our core markets. A wide reaching content and marketing role with autonomy and progression. As ADLIB recruitment’s sister company, we are sales recruitment experts that build exceptional sales teams across the commercial technology and communications sectors throughout the South West. Based within the vibrant and busy shared ADLIB & enable offices, it’s all grow here, which has resulted in an additional hire - another pair of hands within our Marketing team to build on and expand enable’s effective brand, content and marketing strategy. Reporting to and working closely with our Marketing Manager, you’ll help with the planning and delivery of marketing activities to spread the word about enable as a new breed of sales recruiter. What you'll be doing Simply put, you’ll play a lead role in spreading the word about enable. Across several different client and candidate audiences, our marketing team are tasked with building brand awareness and driving inbound activity and maintaining our market presence within well established business areas. Our marketing strategy is proven and ready for an experienced content marketing executive to come in and hit the ground running across several core areas. Primarily you’ll focus on developing our content marketing programme, managing the coordination and production of a range of written and visual content assets for the enable website blog and online presences, distributing content through enable’s social media channels and networks. Part of the role is social media monitoring, community management and scheduling. This will quickly expand to a range of projects including SEO, PPC, research and trend spotting, surveys, newsletters, managing an events calendar, collateral production and guest blogging. What experience you'll need to apply A marketing degree or qualification. Previous experience as an Account Executive / Account Manager within a marketing agency environment or client side as a Marketing Executive / Content Executive in a B2B oriented industry. Imaginative (yet SEO optimized) content writing skills. Adobe Creative Suite working knowledge and a creative eye. Experience managing social media profiles and communities. Analytically minded to evaluate what's been and plan ahead. Video editing skills would be a huge bonus, if not the willingness to be trained as video production will become a key aspect of this position. Having previously worked in a sales environment, hence ‘getting’ the audience and sector could be a huge advantage. Beyond that, you like to work collaboratively in an autonomous way, are organized with great attention to detail. You’ll be outgoing, deadline driven and take immense pride in your work. What you’ll get in return for your talents A salary between £20k - £22k pro-rata (on experience), flexible working, 25.5 days holiday (plus bank holidays) (pro-rata), health scheme, seriously nice offices, ping pong, Monday breakfast, company lunches and drinks / pizza fridays (drinkers, non-drinkers, vegans, veggies, you'll be in good company), Employee Assistance Programme and Mental Health First Aider and most importantly, you'll be joining a collaborative team that'll have your back from day one and support you every step of the way. What next Please get in touch with Sabrina now to talk further.
— High-end Sports brandsLocation:BristolSalary:Up to £32kPlay a key role in this highly successful marketing team. Hugely collaborative environment and stunning office space. Work with reputable, premium sports brands. We’re looking for an impressive Social Media Manager to join a highly esteemed group of sports brands who are continuing to grow from strength to strength. Based just outside Bristol, this business has a lot to offer with some very exciting plans on the cards so it’s the perfect time to get on board. What you’ll be doing As Social Media Manager, you will lead strategy across all social channels for a range of high end, specialist sports brands at a global level. You’ll work closely with the Marketing Manager and in-house design team to deliver both paid and organic social campaigns end to end, producing content plans, overseeing brand storytelling, highlighting the latest trends and promotions and managing influencer marketing through engaging with top athletes. In addition to handling the day-to-day management of social channels, you’ll work with the marketing team to develop a consistent tone of voice and provide insights based on levels of engagement. You’ll analyse and report on campaign performance and trends in order to enhance future campaigns through making data-driven decisions. Ultimately, we’re looking for a top communicator and true social media specialist with that perfect blend of creativity and analytical skills. This is the first pure social role for the business, so you’ll have the opportunity to really make this your own and eventually build a team of your own. Very exciting stuff for someone looking to develop their career with high growth brands. What experience you’ll need Ideally you’ll currently be a Social Media Manager/Exec or Digital Marketing Manager/Exec with a strong focus on social media. Confident leading social media strategy and managing campaigns end to end for a range of channels. Creative, strategic thinker with a real passion for social media. Hands-on knowledge of organic and paid social media marketing. Analytical mindset - strong experience with reporting and analysis. Ability to produce quality work to tight deadlines. Confident in devising and presenting strategies and influencing decision-makers. First-rate written communication skills with a keen eye for detail. Strong project management/time management skills. An interest/ passion for cycling and the outdoors would be ideal but not essential. What you’ll get in return for your talents Salary will entirely depend on experience but will be in the region of £27-32k. The culture here is really great - you’ll be a part of a close-knit business with a family feel, learning from some of the best in the business. You’ll also be based in beautiful offices with access to amazing facilities and some great benefits including healthcare, staff discounts and early finish Fridays. What’s next? Please get in touch with Hannah to learn more about this role.
— Valued Charitable OrganisationLocation:SwindonSalary:£40-43kRespected National Charity Great cultural significance. Creative & varied role. Joining a widely-respected charitable organisation, you’ll play a vital role in creating and delivering premium content across both print and digital, and have the chance to make a real difference by sharing your ideas and inspiring others, both internally and across their vast consumer-base. What you’ll be doing As the lead editorial expert for premium content, you’ll help create compelling narratives that bring significant business value to the charity. To achieve this, you'll be supported by a team of two, as well as at least one major external content provider. You will need to develop productive relationships across the organisation and be committed to delivering to the highest professional standards and brand strategy – in particular the brand positioning, tone of voice and values. As a senior member of the Content Marketing Team you’ll also be expected to help drive continual improvement in creative standards and innovate around emerging technology and platforms. More specifically, you will own and deliver the creation of a magazine, weekly podcast and handbook, blending print and digital content to create a compelling, exclusive and cost-effective offer. Effective budget management for this activity will be important, with focus on driving efficiency against production and distribution costs. Furthermore, you’ll ensure content performance is measured and that analytics are employed to refine and reshape publishing to deliver maximum value, whilst contributing to Brand and Content Marketing strategies across all output and channels. What experience you’ll need to apply Proven experience in effective content creation across print and digital Experience of formal project management methodologies Experience with budget management, income and expenditure, including forecasting Proven flair in the commissioning of content including written, video, audio Evidence of working in a target-driven environment Ability to lead and inspire Highly developed interpersonal, communication and presentation skills Diplomatic and supportive, able to bring stakeholders on board across all levels. Passion for creative excellence, with developed and well-informed opinions about what makes compelling, differentiated content Ability to prioritise; be able to effectively manage time and understand where and when to concentrate resource. What you’ll get in return for your experience A salary of circa £42k, alongside a stream of good company benefits. (Please enquire for further information.) What's next?Please don’t hesitate in sending your CV to Rina to be considered.
— Innovative SaaS Start-upLocation:Central LondonSalary:£28k plus equityRapidly growing Tech business. Socially responsible business mission. Great location in central London. This is a truly exciting opportunity to join a fast-growing SaaS start-up at the beginning of their journey. To help them push forward, they are looking to bolster their Marketing team with a driven and dynamic Digital Marketing Executive. They have some lofty ambitions, and you’ll be a key part of helping to increase their user base by 15% a month and growing revenue 10x in the next year. If you’re interested in being in on the ground floor of something amazing, then check out the details below and get in touch. What you’ll be doing Reporting directly to the Chief Marketing Officer you’ll be a digital whizz who’s able to drive online customer acquisition across a complete spectrum of digital channels, but with a slight leaning towards SEO. You’ll execute insightful multi-channel campaigns as part of a small dynamic team, and leverage Google Analytics, Ads and Search Console to monitor and report on the performance of your activities. Using SEO best practice, you’ll research and create engaging, keyword-optimised content, and use a variety of CMS (including Wordpress), to upload and edit this. You’ll also use Mailchimp and other email platforms for email marketing, and proactively engage with the community through Social Media. What experience you’ll need to apply Excited by digital and even more excited to work in a start-up Have 2+ years’ experience in a broad Digital Marketing role – SEO, Email Marketing, Social Media, PPC Have a strong command of English and good copywriting Organised, enthusiastic and proactive. What you’ll get in return for your experience A salary of circa £28k, alongside equity options and the opportunity to work for a highly innovative tech business. What's next?This is an urgent requirement so please send your CV to Rina to be considered.
— Thriving Mobile App businessLocation:Central BristolSalary:Up to £28kJoin a growing team of digital specialists. Competitive salary and great benefits. Central Bristol office. An extremely successful and well-funded Mobile App based business with a mission of greening the planet is in the process of growing their digital marketing team as they continue to innovate and expand. I’m looking for a Content/SEO Manager to be a part of this talented team. They recently featured in Apple’s ‘app of the week’ with over 180,000 users having launched around just 18 months ago. It’s a very exciting time to join. What you’ll be doing Working closely with the Head of Growth Marketing and the wider marketing team, your role will focus on producing and optimising content. You’ll get stuck in building links by creating engaging content, working collaboratively with freelance copywriters to ensure content is the very best it can be, as well as managing outreach projects, keyword research and more. You’ll also utilise your analytics skills through optimising SEO conversion tests on the website and Youtube channel, monitoring the SEO health of the website using tools like Ahrefs and managing and optimising ASO tests on the app store. Essentially we’re looking for someone with a blend of creative and analytical skills to work collaboratively with the wider team in order to map out content sharing and boost the overall SEO to drive further growth. What experience you’ll need Solid experience and a keen interest in copywriting and content is key. Strong Excel and basic data analysis skills. Strategic and analytical mind set with a creative eye. Knowledge of SEO, content marketing, link building best practice etc. would be ideal but we’re open minded on level of experience here. Proven ability to perform independent research and construct content ideas that align with SEO strategy. Proactive, flexible team player with a strong work ethic. Interest in gardening and plants etc. would be beneficial but not essential. What you’ll get in return for your talents You will receive a salary dependent on experience (in the bracket of £20-28k) along with an array of great benefits including 25 days holiday, generous pension, flexible working hours, great tech, free fruit, team socials/days out, central location, a flat structure, autonomous working and more. You’ll be a part of a forward thinking, collaborative team with very exciting growth plans. This business are really going places! What’s next? For more information and to apply, please contact Hannah at ADLIB.
— Highly successful independent agencyLocation:Stratford-upon-AvonSalary:£18-22kLeading agency with an exciting client base. Broader offering alongside specialism in Digital. Great culture and sociable office. We’re working with a leading, independent full-service agency based in beautiful Stratford-upon-Avon. The business partners with a wide range of market-leading global businesses to deliver exceptional results across digital marketing and traditional media. We’re looking for a Junior Digital Exec to join the Paid Media team where you’ll support across PPC, social, and display, as well as managing relationships with clients. What you'll be doing Your role will focus on supporting your team with all things paid media. You’ll get stuck in assisting with keyword research, strategies and building PPC campaigns, as well as PPC optimisations and implementation. The next day your focus might be social campaign builds across Facebook, LinkedIn, Twitter or Pinterest. You’ll need to be adaptable as this will be a fast-paced and varied role where no two days will be the same! You’ll utilise your organisation skills and attention to detail with extensive planning, reporting and research to ensure your team produce the very best campaigns. Supporting with day to day account management will be another key part of your role, it’ll be up to you to ensure client communication is constant and that projects are running smoothly. What experience you'll need We’re open on level here - this role could suit a graduate with a Digital Marketing internship or a junior Digital Marketing professional with at least 1 years’ experience in digital marketing. Understanding of biddable media (Paid Search, Display, etc). Passionate about all things digital marketing. Google AdWords and Google Analytics experience would be ideal but not essential. Experience using Facebook and other social channels to run paid activity would be ideal but not essential. Great organisational skills and time management. Ability to work closely with others at a range of levels. Able to juggle multiple projects at any given time. Willingness to learn, adapt and progress in a fast-paced agency. What you'll get in return for your talents? Salary will be in line with experience but in the region of £18-22k. Other benefits include private health care, pension, a generous holiday allowance and regular team socials. What comes next? Please get in touch with Hannah to hear more about this role.
— Fantastic opportunity to join a growing agencyLocation:BristolSalary:££18k+ - ££35k+Who you’ll be working for This is a great opportunity for a Senior Account Manager and a Senior Account Executive to join a well-respected and established PR agency based in Central Bristol. What you’ll be doing For the Senior Account Manager role we’re looking for an experienced PR professional who’ll enjoy working across a portfolio of b2b brands. You’ll manage client campaigns, delivering against annual targets in terms of PR coverage, content and social media goals, whilst supporting the wider business success and assisting in the guidance of junior staff. For the Senior Account Executive position we’re seeking an experienced PR team player who’ll support the wider team. You’ll craft blog and social media content, community building and management across social media channels, but it’s not all digital. You’ll be drafting press release and nurturing relationships with clients as well as key media contacts in national, trade and consumer media. What experience you’ll need To apply for the Senior Account Manager role you’ll need to be a strong all-rounder, with proven experience of delivering outstanding PR and social media results for clients, and someone with a desire to make their mark and help grow our business. You’ll likely have 4-5 years’ experience working in a busy PR agency. For the Senior Account Executive position we’re seeking a PR Account Executive with digital and traditional PR experience, ideally gained agency side. You'll be a confident communicator, written and verbal, and someone with spark and enthusiasm that’ll really make the most of this opportunity early on in their PR career. What you’ll get in return for your talents For the SAM role a salary of up to £36k is on offer, whilst the SAE comes with a salary of up to £23k,training allowance and bonus. You’ll be working for a progressive PR agency in a fantastic location. What next Get in touch with Theo at ADLIB now for more information.
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.