Aardman

Aardman is a globally renowned, independent British animation studio based in Bristol, best known for its multi-award winning creations such as Wallace & Gromit, Shaun the Sheep, Chicken Run and Morph. With multiple Academy Awards® and BAFTA®s to its name, Aardman is celebrated for its storytelling, craftsmanship, and signature animation style.

The Requirement

Aardman required a VOD Content and Channel Manager to cover a 12-month maternity leave. This was a niche and strategically important role, responsible for managing and growing Aardman’s large-scale YouTube presence. The ideal candidate needed a mix of creative flair, platform expertise, and commercial acumen to grow viewership, engage new audiences, and drive revenue.

How we worked with them

ADLIB had an existing relationship with Aardman and was engaged as a recruitment partner alongside another agency. Understanding the unique requirements of the role, we:

• Conducted targeted headhunting to identify candidates with specialist YouTube and VOD channel experience.
• Focused on individuals with a track record in content strategy, channel growth, and digital revenue generation.
• Maintained close collaboration with the hiring team to ensure alignment on the brief and timelines.

The outcome

We successfully delivered a shortlist of four highly qualified candidates, each closely aligned with the brief. Aardman proceeded through a two-stage interview process and swiftly extended an offer to their preferred candidate, securing the talent required to continue their digital growth trajectory during the maternity cover period. The entire recruitment process was conducted in approximately five weeks.