CUPP – Client Case Study

Placing CUPP’s first Marketing Manager as their Outsourced Recruitment Partner.

Disciplines: Marketing

Client Overview: CUPP Bubble Tea is one of the original Bubble Tea shops in the UK, operating since 2012.

The Challenge

CUPP was ready to create a brand-new Marketing Manager role in-house. They needed someone with a broad skill set across traditional and digital marketing, a proven track record of building a marketing function from scratch, and strong social media expertise to grow audiences quickly.

Key challenges included:

• Breadth of skills – finding a marketeer with experience across multiple channels.
• Building from scratch – sourcing someone confident in creating processes and strategy from the ground up.
• Social media expertise – ensuring the candidate could deliver rapid audience growth.

Our Approach / Solution

As ADLIB came recommended, CUPP chose us as their exclusive Outsourced Recruitment Partner. We delivered a bespoke branded recruitment campaign that combined:

• Targeted advertising and outreach – across selected channels and social media.
• Leveraging our networks and database – to identify candidates with the right mix of skills and experience.
• Strategic headhunting – to engage passive talent aligned with CUPP’s vision and growth plans.

By integrating CUPP’s brand and values with our reach and carefully placed campaigns, we attracted over 100 applications through co-branded adverts. From this, we curated a long list of high-quality candidates who not only had the required skills but were enthusiastic about CUPP.

The Outcome

• Five candidates shortlisted for interviews.
• The best-fit candidate progressed swiftly to offer stage.
• Successful hire of CUPP’s first Marketing Manager – completed in just over one month.
• Time saved – CUPP avoided extensive hours of CV review and recruitment admin.
• Business impact – enabled CUPP to establish an in-house marketing function and accelerate audience growth.

Role Filled

Marketing Manager

ADLIB Team involved:

• ADLIB Marketing Recruitment team