Enviral – Client Case Study

Recruiting a General Manager through a Branded Advertising Campaign.

Disciplines: Agency Leadership

Client Overview: Enviral is a brand marketing agency creating environmental and social campaigns for ethical companies.

The Challenge

The General Manager role was Enviral’s most pivotal hire to date – a right-hand person to the CEO with a unique blend of skills, experience, and values. The ideal candidate needed:

• Leadership and growth expertise – proven experience taking an agency from 20 to 35+ people.
• People and culture focus – strong credentials in sustainability, purpose, and EDI.
• Commercial and operational skills – alongside the ability to up-skill teams and drive business growth.

As a known employer of choice, advertising directly would have meant sifting through hundreds of applications and investing huge amounts of time in screening. Enviral also wanted to headhunt from competitors in the sustainability comms space to ensure they secured the very best candidate.

Our Approach / Solution

Enviral chose ADLIB to deliver a branded recruitment campaign that combined:

• Branded advertising – rolling out a campaign across social media, our website, and a Featured Employer page (LINK).
• Targeted headhunting and outreach – engaging senior talent from competitors in the sustainability comms space.
• Leveraging our network – to identify candidates aligned with Enviral’s mission and culture.

Branded adverts work exceptionally well for purpose-driven brands, attracting candidates who fit the mission and vision – including those not actively looking until the right opportunity appears. Being explicit about the organisation we’ve partnered with led to much higher response rates from direct approaches and headhunting outreach, standing out from generic messages candidates receive weekly.

ADLIB received over 300 applications in the first four weeks, on top of proactive outreach. This would have been unmanageable for Enviral and required days of screening to arrive at a shortlist that truly fit their unique culture and requirements.

We took the time to understand the nuances of this hire beyond the job spec – Enviral’s mission, ambition, values, and culture. We met all viable candidates in person following initial screening calls before submitting their details, ensuring candidates were fully briefed on both the opportunities and challenges.

The Outcome

• Delivered the very best shortlist of candidates while saving Enviral significant time and admin.
• Four candidates interviewed at first stage, two progressed to second and third stage interviews.
• Successful hire of a General Manager – secured immediately upon offer.

Role Filled

General Manager

ADLIB Teams involved:

• ADLIB Marketing Recruitment team
• Senior Appointments Team

Featured Employer Page

 

“From finding out about the GM role at Enviral to offer stage, the whole process with Tony at ADLIB was exactly what you’d want from a candidate experience. I felt super informed about the company, the culture and role criteria ahead of the application and during the interview process, which can often be an anxious time. The fact they really understand the businesses they recruit for too was really evident, as the nuances and personal insight they could share made a huge impact on my confidence in feeling Enviral was the right fit from day one. Thanks Tony, I’m glad we can now work together as your client!” – Candidate Testimonial by Hannah Pearson, hired as General Manager of Enviral.