The Independent Pharmacy (TIP)

The Independent Pharmacy is one of the leading online pharmacies headquartered in Bristol, operating since 2013. Their employees include UK-registered pharmacists, doctors, and technicians, they offer both NHS and private prescriptions. All services – from consultations to dispensing – are handled in-house and delivered nationwide.

The Requirement

TIP was seeking to hire a new Head of Digital Marketing – a crucial leadership role responsible for guiding the marketing team, enhancing digital processes, and ensuring the business’s core digital channels perform to their full potential.

How we worked with them

Having partnered with TIP previously, ADLIB was selected as their exclusive recruitment partner. We developed a bespoke branded recruitment campaign that included targeted advertising, social media outreach, leveraging our established networks and database, and strategic headhunting.

By aligning TIP’s brand and values with our reach and carefully placed campaigns, we attracted over 400 applications through co-branded adverts. The campaign generated a long list of high-quality candidates with the right skillset, industry experience, and enthusiasm for TIP.

The outcome

From this list, five candidates were selected for interviews, with the top candidate progressing swiftly to the offer stage. The entire recruitment process was conducted in five weeks.