The Independent Pharmacy (TIP) – Client Case Study

Hiring a Head of Digital Marketing to lead growth and optimise digital performance.

Disciplines: Marketing

Client Overview

The Independent Pharmacy is one of the leading online pharmacies headquartered in Bristol, operating since 2013. Their employees include UK-registered pharmacists, doctors, and technicians, they offer both NHS and private prescriptions. All services – from consultations to dispensing – are handled in-house and delivered nationwide.

The Challenge

TIP needed to hire a new Head of Digital Marketing – a key leadership role responsible for guiding the marketing team, enhancing digital processes, and ensuring the business’s core digital channels perform at their best. Key challenges included:

• Leadership expertise – finding someone with the experience to lead and shape the marketing function.
• Digital specialism – sourcing a marketeer with strong knowledge of digital channels and performance optimisation.
• Culture fit – attracting someone aligned with TIP’s values and approach.

Our Approach / Solution

We partnered with TIP as their exclusive Recruitment Partner to deliver a focused, branded recruitment campaign that combined:

• Targeted strategic headhunting, advertising and outreach – engaging senior marketing talent with proven digital expertise.
• Leveraging our established networks and database – to identify candidates who could lead and inspire the team.
• Telling TIP’s story – aligning their mission and growth plans with candidate motivations.

The Outcome

• Over 400 applications attracted through co-branded adverts.
• A curated long list of high-quality candidates with the right skill sets, industry experience, and enthusiasm for TIP.
• Five candidates shortlisted for interviews, with the top candidate progressing swiftly to offer.
• Successful hire of a Head of Digital Marketing – completed within five weeks.
• Time saved – TIP avoided weeks of screening and shortlisting.
• Business impact – strengthened leadership within the marketing team, enabling TIP to optimise digital channels and drive growth.

Role Filled

Head of Digital Marketing

ADLIB Teams involved:

• ADLIB Marketing Recruitment team