Demand Generation Manager

I am working with a prominent player in compliance, safety, and data intelligence technologies, serving a diverse range of highly regulated industries. This organisation boasts a global presence, dedicated to driving innovation and excellence. The culture is built on teamwork, open communication, and a passion for making a direct impact on the future of the company.

What You’ll Be Doing?

• Develop and execute multi-channel demand generation campaigns, including content marketing, webinars, email marketing, social media, and paid advertising.
• Utilise Hubspot to build and maintain a lead scoring framework, identifying high-quality leads for sales follow-up.
• Optimise lead nurturing processes to improve conversion rates, reduce churn, and increase customer lifetime value.
• Create and produce high-quality marketing content addressing prospects’ and customers’ pain points.
• Conduct A/B tests and analyse campaign performance to make data-driven improvements.
• Manage online marketing channels, including SEO, PPC, email marketing, and social media, optimising for maximum reach and conversion.
• Collaborate with cross-functional teams to ensure campaigns align with business objectives.
• Set campaign KPIs, analyse marketing data, and report on MQLs, SQLs, and pipeline contributions.

What Experience You’ll Need to Apply?

• Bachelor’s Degree in Marketing, Communications, or a related field.
• 5+ years of experience in B2B demand generation, including outbound marketing and inbound lead generation.
• Proven success in driving pipeline growth and revenue through integrated campaigns.
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced environment with high expectations and tight deadlines.
• Strong analytical skills and experience using data to inform decision-making and strategy development.
• Experience managing budgets and balancing competing priorities effectively.

What You’ll Get in Return for Your Experience?

• Comprehensive benefits package including healthcare and private medical insurance.
• 27 days holiday (increasing to 30 days with the option to buy/sell up to 3 days).
• Support with cost of living through vouchers and discounts on leisure, retail, and travel.
• Work-life balance initiatives.
• Opportunities for career advancement in a dynamic, people-first culture.

What’s Next?If you’re interested in this role, please apply or contact Dom.