We immerse ourselves in the Agile Product space day in, day out. By working closely with candidates, hiring managers and teams across a wide mix of industries, we see first-hand how salaries shift — and why ranges differ between organisations.

A number of things typically influence where a salary sits, including:

• demand for the particular skill set
• the complexity of the technology or product involved
• how widely adopted the tech is in the market
• experience within regulated environments such as FCA or governance-led projects
• the level of responsibility within the team
• whether the role is on-site, hybrid or off-site
• the wider benefits package

Because job titles vary so much between organisations, we focus on the actual scope of the role rather than the title alone.

The guides bring together salary and day rate benchmarks across a wide range of environments and specialisms, including:

• salary ranges within agencies, software houses, start-ups, scale-ups, consultancies, professional services and in-house teams
• roles across Delivery — from Project Executive through to Head of Project Management
• Product roles from Product Owners and Product Managers through to Chief Product Officers
• day rates across Business Analysis, Product and Delivery — from Business Analyst contractors through to Contract Head of Product and interim CPO roles
• average salaries for Agency PM, BA, Product and Ops roles in the South West, providing regional context for agency-side teams

We also highlight the variables that shape contractor day rates. Every brief differs, and project demands can vary significantly. The technology experience required can have a notable impact — for example, a Dynamics 365 Business Analyst contractor will typically command a different rate to a BA working on a CMS website design and build.

We recruit across implementation, transformation, change and technology, so we see the full picture. Other factors, such as contract length, location and the likelihood of extension, play a part in where day rates fall.

Inside the 2026 guides, you’ll find:

• salary benchmarks across Product, Delivery and Business Analysis roles
• day rate ranges across BA, Product and Delivery specialisms
• average salaries for Agency PM, BA, Product and Ops roles in the South West
• insight into how ADLIB benchmarks salaries using live hiring activity
• guidance for employers setting competitive salary and day rate expectations
• ranges mapped against job titles and years of experience

Whether you’re building a Product function, hiring a standalone Agile specialist or growing agency-side PM, BA, Product or Ops teams in the South West, these guides give you a clear starting point.