Balancing Profit & Purpose feat. Bright

We spoke with Alistair Paul, Director at Bright, a creative event production company specialising in employee engagement. With a focus on people and planet, Bright is now a certified B Corp, using events as a force for good.

Here, he shares their journey to certification, how the B Corp framework aligns with their values, and what it means for their team, clients, and the wider industry.

For some background information, who are you as a business and what makes your business offering unique?

Bright is an event production & management company with a specialisation in internal and employee engagement events. We think differently about events, developing creative and insight-driven event solutions that tick all the boxes; on brand, on time and on budget. You can find out more about our approach on Bright’s website.

What got you interested in joining the B Corp movement and what does being a B Corp mean to you?

I found out about B Corp after seeing some other companies getting accredited, and so out of curiosity looked into what it was all about. Once I did, it was a no-brainer as the B Corp principles aligned with our values as a business and the ways we were already working.

For me  it’s less that being a B Corp has changed what we do at Bright, but more it gives us the stamp of legitimacy to find other likeminded organisations and keep us on the right track. It also give our clients the confidence that they are working with a company that understands the impact events can have both on people and the planet.

Can you share a little bit about your B Corp story, what the process was like for you?

The process was great, and to be honest I wish it had been around when Bright was set up because it really is a template for how businesses should be run if they want to build with purpose.

Being able to take it bit by bit rather than all in one go allowed us to work through our accreditation while also managing client projects, but I can’t stress the importance of having an internal champion. Someone who will take the lead and make sure it all gets done – for us that was the amazing Beth Simmons and I’m so grateful!

In your case, what does it mean for your workers, customers, community and environmental considerations?

Internally, it’s something to unite with a clear vision and structure so that the team can be proud of where they work.

Before our B Corp journey we were already members of isla and Corporate Charity Partners for Caring in Bristol so we were already thinking about our impact socially & environmentally. The main internal change however is that being a B Corp means that we’re committed to measuring and reporting on this impact, so that we can continue to improve as we grow.

Externally, it allows us to advocate for a fairer and more sustainable events industry, and hopefully find and attract like minded partners at every part of the event production process from suppliers and venues to clients themselves.