We immerse ourselves in the world of data — from start-ups and scale-ups through to agencies, software houses and larger organisations. By staying close to briefs, budgets and candidate expectations, we build a clear picture of how rates move and what influences them.

A number of things shape the ranges we see, including:

• the depth of the skill set required
• responsibility level within the team
• sector and size of the organisation
• the maturity of the data function
• whether the work is on-site, hybrid or off-site
• contract vs permanent demand
• additional benefits and the overall package

Because job titles can vary heavily across the data industry, we look closely at the scope of each role rather than relying on the title alone.

Across the set, you’ll find:

• salary and day rate benchmarks for Data, Insight & Analytics roles in London and outside London
• clarity on how ADLIB benchmarks pay based on real hiring activity
• guidance for employers assigning a salary or setting a day rate
• ranges mapped against job titles and experience levels
• insights spanning analytics, data science, data engineering, BI and data leadership

Whether you’re building out a data function or focusing on one strategic hire, the guides offer a clear point of reference.