We benchmark design salaries using a mix of data from our database, publicly available sources and over 20 years of experience hiring in this space.

Being immersed in design day in, day out gives us a genuine understanding of why ranges differ between organisations and how things shift across disciplines.

Salary levels are influenced by a number of things, including:

• the specific design skill set
• level of responsibility
• team maturity and structure
• agency, product or in‑house environment
• on‑site, hybrid or off‑site working expectations
• the wider benefits package

And because Job Titles vary so widely between organisations, we assess salary expectations based on the scope of the role rather than the title alone.

Inside the guide, you’ll find:

• average salary bandings for Junior, Midweight and Senior roles across a range of design disciplines
• insight into how ADLIB benchmarks design salaries
• guidance for employers setting or reviewing salary levels
• ranges mapped to common Job Titles and seniority levels across Creative and UX

We outline typical salary bandings for roles such as Creative Artworker, Graphic Designer, Digital Designer, Motion Graphics Designer, Copywriter, Art Director and Senior Creative positions.

The guide also includes ranges for UX, UI, Product and Service Design, User Research, and leadership roles such as Head of Design, Head of UX, Design Director, UX Director and Executive Creative Director.

This overview helps you understand the landscape, but we tailor more detailed benchmarking on a one‑to‑one basis to reflect your team structure, market, skills required and long‑term plans. Contact us to chat more.