We benchmark salaries using a mix of live hiring activity, data from our database and the experience we’ve built from years of working within the eCommerce space. Staying close to the market helps us understand how salaries vary between businesses and what influences those ranges.

A number of factors shape salary expectations, including:

• the specific skills required
• seniority and scope of the role
• the type of organisation (agency, software house, in-house)
• platform knowledge and technical depth
• expectations around on-site, hybrid or off-site working
• the wider benefits package

And because job titles can look different from one business to another, we base our benchmarking on the actual responsibilities rather than the title alone.

Each guide provides:

• clear salary bandings across common roles in the eCommerce industry
• insight into how ADLIB approaches salary benchmarking
• guidance for employers when setting salaries for new or existing roles
• ranges mapped to job titles and levels of seniority

Whether you’re expanding an in-house team, hiring within an agency environment or building capability in a specific region, these guides give you a useful reference point for 2026.