Head of Marketing/ Growth Marketer

About Paradigm Norton

Paradigm isn’t just a name, it reflects what we do.

We look at money and wealth creation from a different perspective. We help you face planned and unexpected change with fresh eyes and original thinking. It’s not just about accumulating or managing wealth, it’s about using your wealth to help you realize your life’s goals.

Our approach to investing focuses on sustainability – an area that has been ignored by the investment management industry until recently. We’ll work with you to improve the sustainability of your investment portfolios.

About the Head of Marketing role

We are seeking an experienced and visionary Head of Marketing/ Growth Marketer. The successful candidate will be instrumental in shaping and executing comprehensive marketing strategies that align with our brand values and drive business growth. The day-to-day responsibilities will include:

• Strategic Leadership – develop and drive the overall marketing strategy, aligning with the company’s goals and values. Provide strategic direction to the marketing team for effective campaign execution.
• Team Management – lead, mentor, and inspire a high-performing marketing team, fostering collaboration and innovation. Ensure team members are empowered to achieve their goals and contribute to the overall success of the department.
• Brand Management – oversee the development and maintenance of a consistent and compelling brand identity. Ensure brand guidelines are adhered to across all marketing initiatives.
• Campaign Development – spearhead the creation and execution of integrated marketing campaigns across various channels which purpose will be generating leads and raising brand awareness.
• Digital Marketing Leadership – lead digital marketing efforts, including SEO, social media, and content marketing. Stay abreast of industry trends and implement innovative digital strategies.
• Partnership and Vendor Management – cultivate and manage relationships with external partners, agencies, and vendors. Collaborate on joint marketing initiatives to enhance brand visibility.
• Budget Management – develop and manage the marketing budget, ensuring optimal allocation of resources. Monitor and report on budget performance.
• Market Research and Analysis – conduct market research to identify opportunities, challenges, and trends. Analyze data to derive actionable insights for continuous improvement.
• Cross-Functional Collaboration – collaborate with cross-functional teams, including financial advisors and leadership teams, to ensure marketing strategies align with overall business objectives.
• Reporting and KPIs – establish key performance indicators (KPIs) and regularly report on marketing performance. Use data-driven insights to refine strategies and drive continuous improvement.

What experience you’ll need to apply

In order to be considered for the Head of Marketing/ Growth Marketer vacancy, we are will be looking for you to fulfil the criteria below:

• Proven experience in a senior marketing role, with a track record of successful strategic planning and execution.
• Strong leadership and team management skills.
• In-depth knowledge of digital marketing trends and best practices.
• Excellent communication and interpersonal skills.
• Strategic thinker with the ability to translate vision into actionable plans.
• Financial services industry experience is advantageous.
• Experience in Hubspot would be highly beneficial.

What you’ll get in return

A basic salary of £55-70k DOE + 23 days of holidays and 12 wellbeing days throughout the year, profit share scheme, discretionary bonus potential, great pension contribution, income protection insurance, private medical insurance (employee + family), life assurance and cycle to work scheme. A hybrid working model where on average 2/3 days per week will be required to work from the Bristol office as well as occasional travel to other offices.

What next?

We have chosen to work with our friends at ADLIB who are managing the recruitment process for Paradigm Norton. As a fellow B Corp, they are well versed in attracting the best candidates that have the right skills and experience, combined with the desire to work for a business driven by purpose and a want to make a positive impact on society and the planet.

Please note that any candidates that approach Paradigm Norton directly will be forwarded to ADLIB for consideration.

Inclusion and equality

Here at Paradigm Norton, equal opportunity runs through every aspect of the business. We are creating an environment where a diverse mix of talented people want to work, do their best and share in our journey for the long term. We’re building a team that represents a variety of perspectives and backgrounds, as we believe that the more inclusive we are, the better and more innovative our work will be. We strive to be a workplace where everyone feels empowered and can be their authentic selves.