Paid Media Manager

World Host Group (WHG) is a leading web hosting and domain name provider with 14+ brands under our belt (and counting). In 2019, we set out to build a scalable hosting business for a global market, building infrastructure and developing location and network-agnostic software with 24/7 global support.

In the last year, we grew from 80k actively hosted sites to 1 million. We acquired eight businesses, bolstered our brand portfolio from 3 brands to 18, and grew our global team from 30 to 350+.

Our teams are vibrant and energetic experts with diverse backgrounds and experiences – we learn from each other and aren’t afraid to make mistakes. We grow fast thanks to our collaborative, agile approach and have fun in the process.

Everyone says it, but we actually mean it – this is such an exciting time to join WHG.

About the Paid Media Manager role

You’re more than a marketing expert – you’re an inventive mind keen on exploring uncharted territories. You understand the language of social media and possess the knack to infuse your creative flair into a brand’s voice. As a Paid Media Manager, you’ll not only steer social media campaigns but also take charge of paid, organic, and PR endeavours.
This is where innovation meets creativity, and where your campaigns don’t just drive sales but elevate our brand awareness and impact on a worldwide stage.

The nitty gritty

As the Paid Media Manager within our bustling team, your role encompasses setting up, running, and optimising digital marketing campaigns across an array of channels. Social media, paid search, display placements, email campaigns – you name it, you’ll be in the mix. Brace yourself; we’re not just exploring the UK digital marketing landscape but also conquering varied markets worldwide.

What you’ll take on

• Collaborate with the Campaign Manager to plan and execute goal-oriented marketing campaigns
• Set up campaigns across diverse channels, including paid social, paid search, display, and email.
• Assist the marketing team by researching, planning, and implementing activities, gaining insights into the entire marketing mix.
• Analyse competitor marketing activities and present findings to the team.
• Report on campaign performance, offering recommendations and presenting ideas.
• Participate in training and development activities to enhance your digital marketing knowledge.

What experience you’ll need to apply

• We’d love to hear from both agency side and in-house candidates – whether you’re a Paid Media Manager, Paid Media Specialist or Performance Marketer with a focus on Paid Media or similar, it’s more about the experience you bring.
• Multi-brand/multi-client experience or global brand experience is highly desirable.
• Proven experience in an online tech-based environment or with tech clients, or retail / ecommerce – although we’re a Web Hosting business, our approach is more B2C than B2B.
• In-depth knowledge of Paid Media Channels including Search (Google Ads, Bing Ads), Paid Social (Meta incl Facebook and Instagram, Twitter, YouTube), social media, SEO, content marketing, and digital content).
• Experience in setting up and optimising Paid Media campaigns across multiple channels.
• Proven track record in online technology-based environments or with technology clients.
• Experience in setting up and optimizing campaigns across multiple channels.
• Desirable understanding of how digital marketing differs across countries.
• Possesses a good basic understanding of marketing fundamentals.
• Excellent communication and numeracy skills.
• Confident use of Windows programs.
• In-depth knowledge of all things ISP / hosting / domains / e-commerce.
• Bonus: Strong content creation skills.

What you’ll get in return

• An excellent salary in the range of £45k-£60k depending on experience.
• Working with a growing team means that our benefits expand to cover your health, work-life balance and personal development. Enjoy 27 days of leave plus bank holidays, hybrid working, contributory pension scheme and private healthcare. Fitness groups and social events are also getting organised as the teams grow. It’s an exciting time to give your two cents on what benefits motivate you most as they get up and running (literally!).
• No red tape, huge amounts of autonomy and the opportunity to have impact at a global scale.
• Join a growing team and work alongside some of the best talent in the region.

What next?

We have chosen to work with our friends at ADLIB who are managing the recruitment process for World Host Group. As a B Corp, they are well versed in attracting the best candidates that have the right skills and experience, combined with the desire to work for a business driven by purpose and a want to make a positive impact on society and the planet.

Please note that any candidates that approach World Host Group directly will be forwarded to ADLIB for consideration.

Inclusion and equality

Here at World Host Group, equal opportunity runs through every aspect of the business. We are creating an environment where a diverse mix of talented people want to work, do their best and share in our journey for the long term. We’re building a team that represents a variety of perspectives and backgrounds, as we believe that the more inclusive we are, the better and more innovative our work will be. We strive to be a workplace where everyone feels empowered and can be their authentic selves.