Marketing & Agency Salary Guides 2026

We benchmark salaries using a mix of real hiring activity, data from our database, industry surveys and our long-term experience of working within the world of Marketing and Agency recruitment.

Because we’re immersed in these markets day in, day out, we can see how salaries vary between regions, teams and sectors — and why.

Salary ranges can differ based on a number of things, including:

• demand for a particular skill set
• level of responsibility within the team
• whether the role is agency-side or in-house
• size and maturity of the organisation
• sector differences such as B2B vs B2C
• remote, hybrid or on-site expectations
• the wider benefits package on offer

Given how varied Job Titles can be across Marketing and Agency teams, we always benchmark based on actual responsibilities rather than title alone.

Across the set, you’ll find:

• salary bandings across B2B and B2C Marketing roles
• salary and day rate benchmarks for Digital Marketing roles
• typical ranges for Agency and Client Services teams
• insight into how ADLIB benchmarks salaries
• guidance for employers setting or reviewing salary levels
• salaries and day rates mapped against Job Titles and seniority

Whether you’re growing a Marketing function, strengthening Client Services or adding to an agency team, these guides offer a practical reference point for 2026.