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Meet Laura, Head of Digital at Webmart, with a decade-long journey in digital marketing. Starting as a Sales Exec, she discovered her passion for digital and grew into roles like Sales and Marketing Manager and Agency Manager. Read on for Laura’s 5 lessons, including being the exception in digital marketing, setting realistic goals, and acknowledging digital’s environmental impact.
Hello, I’m Laura, Head of Digital at Webmart, an integrated marketing agency where sustainability truly matters.
My journey in digital marketing began over a decade ago, quite serendipitously. Returning from my stint abroad as a holiday rep, I needed a job for the summer. Landing a position as a Sales Exec for a pay monthly website company, I discovered my passion for digital marketing.
Rather than following the conventional sales approach, I found success by building relationships within the local business community. This led to my promotion to Sales and Marketing Manager, where I enjoyed managing my first small team.
As I sought new experiences, a partner Digital Marketing agency clocked I might be on the lookout and offered me a role as an Account Manager. It was during this period that I discovered my true love in digital – shifting my focus from meeting sales targets and constant travel to nurturing relationships with clients. This shift allowed my strategic skills to flourish, leveraging my knowledge in psychology, design, and digital to make a significant impact on a businesses bottom line.
Eight years later, I had climbed the ranks to become the Agency Manager. I was offered the incredible opportunity of being part of a management buyout but realised that company ownership wasn’t my primary motivation. The joy of managing an exceptional team and serving clients fueled my enthusiasm more than profit and loss sheets.
This realisation led me to Webmart, historically a print marketing agency aspiring to build a digital marketing department. Joining the team, I played a crucial role in shaping the agency’s digital direction. Now, after 1.5 years, we stand at an incredible juncture – delivering integrated marketing solutions to some of the most remarkable brands. At Webmart, we prioritise sustainability, utilising both digital and print marketing carbon calculators to ensure our clients comprehend and minimise their environmental impact.