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The purpose of article series ‘Sharing The Wisdom’ is to feature, showcase and share knowledge, expert views and wisdom. Local. Authentic. Insightful.
We had the opportunity to chat with Ben Steers to gather some wisdom he has picked up during his career, Ben is Co-founder and Creative Director of Fiasco Design. The Bristol studio works seamlessly across brand and digital, helping organisations do extraordinary things in unexpected ways.
Ben: I’m Ben Steers, Co-founder and Creative Director of Fiasco Design, a brand and digital studio. From our Bristol HQ we partner with organisations of all sizes all around the world.
Alongside my business partner Jason Smith, we set up Fiasco in 2010. As two recent graduates with a lack of agency experience and a business plan on the back of a fag pack, we had the freedom to create a studio in our own image. Based on a set of values that are still true today, we grew organically, hiring people that shared those values.
Almost 13 years later, we’re now a team of 15 creative thinkers and doers. We’re a diverse bunch from a range of different backgrounds and expertise, but we all share an inherent love for creativity and belief in the good it can do. Further to that, we’re currently in the process of working towards B Corp certification, which we hope to achieve in the coming year.
Ben: There are a few steps before I even get to opening a portfolio. The introductory email and covering letter (tone, content, design) are often wildly overlooked. If there isn’t attention to detail and time spent on something as simple as an initial email, then I’m unlikely to go any further. It might sound a little harsh but those initial moments are precious, so make sure you utilise them to the fullest.
When it gets down to the portfolio, I’m really looking for a few key things:
Ben: I value people who have done their homework. They know a) what we do but b) a bit about us and our culture. It shows me two things: desire, and how much someone really cares. These are important attributes for anyone that joins Fiasco.
I look for attention to detail. Think about the design of all of your communications: from email, to cover letter, to CV, to portfolio…it should all be well thought out. When you apply for a skills based job, you’re being judged on those skills at every touch point. So if you’re a designer, design the email. If you’re a writer, get your copy on point. Sweat the small stuff.