Agency Salary Guides 2026

Our 2026 Agency Salary Guides bring together what we’re seeing across the sector right now. They’re shaped by the conversations we have every day, the briefs we take and the hires we support across agencies.

If you’re hiring or thinking about your next step, these guides offer a clear snapshot of salary expectations across Client Services and Agency roles across multiple UK regions.

How we benchmark salaries

At ADLIB, we’re always keeping close to market trends and how things can fluctuate between organisations. Here, we aim to provide an overall range of salaries based on the spectrum of roles within the UK agency world.

Agency Salary Guide – South West:

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Agency Salary Guide – London & South East:

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Agency Client Services Salary Guide – South West:

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Agency Client Services Salary Guide – London & South East:

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Agency Client Services Salary Guide – North West, North East & East Midlands:

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Agency Data and AI Agency Salary Guide London and SE areas:

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Agency Data and AI Agency Salary Guide South West:

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Our Marketing recruitment team

  • Head of Product & eCommerce

    UK

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    Francesca Macmillan

  • Senior Recruiter

    Events & Experiential

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    Emily Preen

  • Principal Recruiter

    Data, Insight & Analytics

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    Tegan Fenn

  • Principal Recruiter

    Marketing Agency Client Services

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    Theo Locke

  • Head of Design Recruitment

    User Experience & Design Recruitment

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    Sam Firth