We’re delighted to announce three new hires into the ADLIB team. Following our recent office move we’re continuing to move at pace, driving our proposition forward to meet the skill demands of the world today. And that means, more hands on deck to achieve our ambitions. To help us with that please say hello to:
Jade Fisher – Senior Recruiter – Client Side Marketing. Tapping into 5 years of recruitment experience, as part of our client side marketing recruitment team, Jade brings together talented marketers across the South West and South Wales with ambitious start ups, thriving SMEs, challenger brands and global organisations.
Joe Mawson – Contract Recruiter – Developers and Technology. Working closely with Kevin, Joe brings together all manner of contract developers, engineers, dev ops and infrastructure experts with blue chip organisations, businesses embarking on change and digital transformation programmes through to high growth scale ups across the South West, M4 Corridor and London.
Chloe Jakeways – Candidate Manager – Agency Client Services, Planners and Project Managers. Chloe works very closely with Francesca and Nick to connect talented client services, planning, production and business development people with integrated, digital, advertising, direct marketing / data, design, POS & packaging, brand, PR, experiential agency clients across the South West.
In addition we’ve also secured a couple of last gasp deals before the close of the January transfer window who’ll be joining us in April and June (more to follow there when they arrive) however, we’re still on the hunt for genuinely talented, ethical and ambitious recruiters we’d love to let loose on our client base. Specifically we’re looking to bolster our technology team. Find out more here about Joining ADLIB.
And finally we’d also like to let you know that we’ve recently become an official partner of the Inspire Business Network, helping them in their quest to support the growth of ambitious businesses across the South West.
GDPR is a good news story. In our opinion that is. We’ve already looked at the topic from a commercial perspective together with our friends at Foot Anstey but we do know that GDPR does mean adjustments and a fair bit of rethinking for many of our clients.
With only a few months now until all companies have to become 100% compliant with the new GDPR laws, we wanted to gather and share another practical angle and some more insight, so asked Colin Jupe of local specialist GDPR company VXPartners what he sees as the biggest risks for SMEs.
ADLIB: There seems to be a lot of scaremongering around the heavy penalties companies will face once enforcement hits on 25 May. What’s your take on that?
Colin Jupe: Yes, of course every organisation needs to take steps to comply, but many articles seem to be using the maximum fines for “headline grabbing”, it is highly unlikely that any penalty for an SME will be anything like €20m; the ICO has clearly stated that penalties for breaches will be proportionate, they are not looking to put SMEs out of business if their intentions are good and they can demonstrate they have taken steps to comply. So the message is start taking steps!
ADLIB: May isn’t far away, if companies haven’t started or are at the early stages of this, what do you advise as best starting point?
Colin Jupe: There is still time for most SMEs. But, if you are approaching “GDPR compliance” this late in the day, we advise taking a very practical approach which identifies where the greatest risks are in your organisation and prioritising the remedial work around those areas. Being able to show that you are considering the GDPR and have a plan in place will be viewed positively even if you haven’t completed everything by 25th May.
ADLIB: Talking of risks, what types of threats should small to medium sized businesses be most concerned about?
Colin Jupe: For the majority of companies, the potential risks lie in their processes, procedures and people.
Much is written about the threat of external cyber-attacks; the GDPR puts great emphasis on the security of personal data and most IT suppliers are aware of this and are already advising best practice to ensure IT systems are as secure as possible.
Much less is written about the threats from internal sources – human mistakes or even malicious intent from employees or ex employees.
Examples of breaches of this nature include things such as loss, deletion, alteration, unauthorised disclosure and unauthorised access to personal data, which may arise because we sometimes put less emphasis on managing human processes than we do electronic ones. It is this type of breach that presents the greatest risk to many SMEs.
ADLIB: What can be done to prevent this from happening?
Colin Jupe: Don’t forget that your people are as important as your systems; culture and Employer Brand are as important as IT security. So training (including specific GDPR training), support, motivation and engagement as well as conscious focus on company culture, are essential steps to ensure your people know that they are important, that they feel valued and part of your vision and mission. Key to this is to employ people that are “the right fit”; we know that motivated people tend to make fewer errors, take their responsibilities seriously and feel comfortable being part of a solution if things go wrong. The GDPR principles of fairness, transparency, integrity and confidentiality cover all aspects of your business practices and approaches, your people are essential in delivering them.
Thank You Colin for sharing!
Next up as part of our “sharing the wisdom” series: Our chat with Cheryl Crichton, Marketing, Design and Online Consultant. Cheryl is an experienced marketer with a background in blue chip corporate design and B2B/B2C brand communications. She originally qualified in Graphic Design, and helped build teams that focused on delivering great brand solutions for big corporates but migrated into client services and consultancy in the late 90s. These days she focuses on marketing consultancy and delivery that helps smaller, but non-the-less ambitious businesses deliver long-term sales results.
Her clients say she is a clear thinker with the ability to look at the bigger picture without losing touch with day-to-day tasks.
Now, Cheryl, in an attempt to capture some of your wisdom you’ve gained as a professional so far, what are “5 stand-out things” you’ve learned within the past 25 years, while working in Marketing and making the switch from Agency to Consulting?
There’s no black art. My first pearl is to let you into a wee secret that there’s no black art to marketing and nothing has changed about how people make a decision to buy something in years and years and years. Techniques and marketing trends come and go (there was no Internet when I was successfully helping brands sell things in the 80s and only 4 TV channels) and technology is swallowing up our lives, but human behaviour has stayed the same – we see something and buy it (impulse by), or we see something, find out more about it, then ask our team and trusted network about it, and then buy it (a considered purchase). That’s what a lot of marketing decisions are made on – how people buy from people.
Give, give, give. My next pearl is to be generous with your time and wisdom. As I’m self-employed I can sometimes spend hours alone at my desk but I make a huge effort to connect and keep connected with as many people around the city, the region and the world as I can to share knowledge and experience (on and offline). It’s how we learn and grow and how I often keep up-to-date with my industry – I never stop learning (personally and professionally). Plus, I know home working isn’t for everyone, but when I worked in open plan environment, I spent my days craving my own office to be able to get things done. Guess what, now I’ve got it. And finally, a problem shared is a problem halved. I won’t hesitate to turn to my professional network for help with a problem. Competitors and all. It’s called business karma and it pays dividends to reciprocate every time. And while I’m on that note, mentor and be mentored. Find someone who can help you get where you want to go – never be afraid to ask for an opinion or help.
Hesitation. In fact don’t hesitate. ‘He who hesitates is lost’ as my dear old father said, and he was always right. Make swift decisions and don’t waste time regretting what you’ve done… well you know how that one ends. And apply it to life and business… As a delivery expert, I also sometimes get asked to speak on ‘getting things done’ (how to get all the marketing done in the little time we always seem to have). I make the analogy that many people wish they had a time machine so they can go back in time and get more down. Well making swift decisions is a time-making tool. Make them quicker and get on with things sooner. I’ve seen so much time wiped of project plans through slow decisions making.
Use your instinct. Always go with your gut feeling about things – a bit Malcom Gladwell, but I truly believe we are all capable of trusting our inner self about the decisions we make in work and life. I absolutely loved my Agency life and I made some of the best friends I ever could wish for, and worked in some amazing brands. But the time came when I wanted to work more directly with business owners and smaller teams. It was a long-time-coming decision for me, but one I knew the outcome from the start. I just wish I’d made the move sooner because it’s now paying dividends in all walks of my life.
Humanity. Next on the list is ‘be kind to yourself’. You’re either the kind of person that thrives on pressure or you’re not. I don’t mind working hard (and it has been known), but don’t make yourself ill. I had a client make me cry once and I was very upset with myself that I let it happen. I swore I would never let anyone put me under that kind of pressure again (least of all myself), and I also think that was one of the deciding factors in changing direction on who I want to work with. At Watertight Marketing where I am accredited, we work with a framework that includes looking at how to only work with the business we want, and how to say no to the business we don’t want. It’s a fundamental part of business – find the work you live, do more of it, and make it profitable for everyone.
The world seems as new and exciting to me now as it always has and I’m constantly thrilled by the business challenges and opportunities that come my way. Every day is a challenge and I embrace it. My leave-behind thoughts are to be brave, make the decisions you need to make to get where you want to go and draw courage an inspiration from others.
Thank you for indulging my very personal perspective in the last 25 years, but in reality, this is all I want from the relationships with my customers. An honest view on where they have come from and they want to be so I can help them get there.
Thank You for sharing!