Copywriter jobs and careers

A career as a Copywriter could be in-house or within an agency. Some Copywriters will be conceptual in their work whereas others will work with pre-defined ideas and just re-write or amend existing copy. A copywriter could find themselves delivering writing for campaigns, working within publishing, creating taglines or the tone of voice for a particular brand or producing digital content (blogs, social media etc).

Why consider a career as a Copywriter?

If you have a way with words, a job as a copywriter can be rewarding and is in growing demand as a permanent position both in-house and within agencies. Whether you’re interested in creative writing or more technical writing (long form, search engine optimisation etc.) there are opportunities of all kinds in the South West. There is also a very buoyant freelance market.

What a career or job in copywriting may entail…

Typically, in a marketing agency or in-house setting (in a creative copywriting role) you’ll work closely with Designers, Art Directors and other Copywriters as you work on the ideas, concepts and words that drive campaigns. Some agencies adopt a truly integrated approach so you’ll need to consider how to apply your thinking and your copy across multiple channels, whether this is film, events, apps, digital, print or DM will all depend on the brief.

Typical role titles include

Copywriting Assistant
Junior Copywriter
Mid-level Copywriter
Editorial Copywriter
Creative Copywriter
Marketing Copywriter

Career progression example

Lead Copywriter
Head of Copy
Senior Copywriter

Salary Benchmarks

At an entry level, junior/graduate copywriters on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £25k-£35k and seniors would be looking to earn £35k+.

Is it right for me? The skills it takes…

No matter what your level of seniority, as a Copywriter you’ll help to define and produce copy, so you must be an exceptional writer, with a solid grasp of grammar, and the ability to wrap your head and your words around any TOV (tone of voice).

What qualifications does it take?

You will usually need a foundation degree or diploma within a relevant subject. These could include journalism, communications, marketing, English or creative writing.

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