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A career as a Copywriter could be in-house or within an agency. Some Copywriters will be conceptual in their work whereas others will work with pre-defined ideas and just re-write or amend existing copy. A copywriter could find themselves delivering writing for campaigns, working within publishing, creating taglines or the tone of voice for a particular brand or producing digital content (blogs, social media etc).
Why consider a career as a Copywriter?
If you have a way with words, a job as a copywriter can be rewarding and is in growing demand as a permanent position both in-house and within agencies. Whether you’re interested in creative writing or more technical writing (long form, search engine optimisation etc.) there are opportunities of all kinds in the South West. There is also a very buoyant freelance market.
What a career or job in copywriting may entail…
Typically, in a marketing agency or in-house setting (in a creative copywriting role) you’ll work closely with Designers, Art Directors and other Copywriters as you work on the ideas, concepts and words that drive campaigns. Some agencies adopt a truly integrated approach so you’ll need to consider how to apply your thinking and your copy across multiple channels, whether this is film, events, apps, digital, print or DM will all depend on the brief.
Typical role titles include
Career progression example
Head of Copy
At an entry level, junior/graduate copywriters on average will be earning between £18k-£25k. At the mid-level you’d be looking to earn £25k-£35k and seniors would be looking to earn £35k+.
Is it right for me? The skills it takes…
No matter what your level of seniority, as a Copywriter you’ll help to define and produce copy, so you must be an exceptional writer, with a solid grasp of grammar, and the ability to wrap your head and your words around any TOV (tone of voice).
What qualifications does it take?
You will usually need a foundation degree or diploma within a relevant subject. These could include journalism, communications, marketing, English or creative writing.
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“Since joining Create Health, I’ve had a clear vision of what I want to build. ADLIB have invested the time to truly understand this, meaning the permanent and freelance candidates they send through are always spot on. This not only makes the process easier and more enjoyable, it saves a lot of time.”
"As a content design lead with a rapidly scaling team, I recently needed 3 experienced senior content designers asap - and luckily I got to work with Sam. He took the time to understand my team, and how we work as content designers and ux writers in our specific working environment. Sam quickly found outstanding candidates, and made my busy days easy by organising interviews, setting up calls, ensuring I had information and details quickly and without hassle. Especially helpful was that Sam had clearly taken the time to get to know each candidate - he understands all the UX skillsets including all the various aspects of content design, and could also help me understand each candidates’ background, a bit about their character and preferences. That meant I was able to have meaningful conversations with him about fit and capability, which helped me make hiring decisions. I was able to hire 3 amazing content designers in about 3 weeks."
Content Design lead
"Sam has helped us recruit UX Designers, Service Designers and Accessibility experts for the last 18 months. During this time, I have come to understand that Sam has exemplary knowledge of UX disciplines, knows many candidates on a personal level, and only ever refers highly-skilled top-tier humans. What sets Sam apart from others in the field is the time and energy he puts into understanding the current (and envisioned) culture of the team he is recruiting for. This dedication allows him to spot people who will support your culture and not (negatively) disrupt it."