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Digital Analyst jobs and careers

The use of data in marketing is growing. Businesses increasingly seek to harness the vast amounts of data they collect from in-store transactions, online performance, conversions, returns, and more. Digital Analysts work closely with digital and marketing teams to translate this data into actionable, commercial recommendations that can drive sales and increase profit. With so much being online, Digital Analysts are key!

Why consider a career as a Digital Analyst?

A career as a Digital Analyst allows you to apply your analytical skills to real-world commercial challenges. Retail and eCommerce remain the sectors with some of the largest Insight & Analytics teams, offering strong opportunities for growth and development.

Typical Digital Analyst role titles include

  • Digital Marketing Analyst
  • Digital Analytics Analyst
  • Digital Data Analyst
  • Digital Reporting Analyst
  • Digital Insight Analyst
  • Digital Performance Analyst
  • Digital Optimization Analyst
  • Digital Conversion Analyst (or Conversion Rate Optimization Analyst / CRO Analyst)
  • Web Analytics Analyst
  • Web Performance Analyst
  • Web Optimization Analyst
  • Ecommerce Analyst
  • Paid Media Analyst
  • PPC Analyst (Pay-Per-Click Analyst)
  • Paid Performance Analyst
  • Media Analytics Analyst
  • Performance Media Analyst
  • Social Media Analyst
  • Social Analytics Analyst
  • Social Listening Analyst
  • Marketing Analyst (with digital focus)
  • Marketing Data Analyst
  • Marketing Campaign Analyst
  • Marketing Effectiveness Analyst
  • Marketing Performance Analyst
  • Digital Analytics Lead
  • Digital Analytics Manager
  • Marketing Performance Manager
  • Marketing Effectiveness Manager
  • Technical Digital Analyst
  • Online Trading Analyst
  • Shopper Insights Analyst

Digital Analyst Career progression example

  • Junior Digital Analyst
  • Digital Marketing Analyst
  • Senior Digital Analyst
  • Analytics Manager
  • Head of Analytics

Digital Analyst Salary Benchmarks

We’ve outlined the latest salary benchmarks for Digital Analyst roles in the guides below:

Data, Insight and Analytics Salary Guide

Data, Insight and Analytics Day Rate Guide

Data, Insight and Analytics Within Data Engineering Development Salary Guide

Data, Insight and Analytics Within Data Science Salary Guide

Digital Analyst: Is it right for me? The skills it takes…

The essential skills required to succeed as a Digital Analyst fall into two main categories: marketing expertise and data analysis capabilities.

Marketing Skills: Google Analytics | Adobe Analytics | A/B Testing | Multivariate Testing (MVT) | Attribution Modelling | Customer Segmentation | Conversion Rate Optimisation (CRO) | Personalisation | CRM | Net Promoter Score (NPS) | Customer Behaviour Analysis | Online Trading

Data Skills: SQL | Python | R | SAS | SPSS | FastStats | Tableau | Power BI | Social Listening Tools – Crimson Hexagon | Brandwatch | Sprinklr

What qualifications does it take for a career as a Digital Analyst?

For a data-driven Digital Analyst role, employers typically look for candidates with a strong foundation in quant, technical or analytical disciplines. Degrees in fields such as Mathematics, Statistics, Computer Science, Data Science, Economics, or Engineering are highly useful.

Experience using data analysis tools is particularly valuable – candidates who have worked with SQL, Python, R, or Excel for data manipulation, and visualisation tools like Tableau or Power BI, will stand out. Familiarity with web analytics platforms such as Google Analytics or Adobe Analytics, and exposure to A/B testing or customer journey analysis, are essential for digital-focused roles – certifications in these areas are useful too!

Our Data, Insight & Analytics recruitment team

  • Lead Senior Recruiter

    Data, Insight & Analytics

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    Tegan Fenn

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Data, Insight & Analytics case study

  • “From finding me my current role to helping place two fantastic hires, ADLIB has been a pivotal role in the development of our team here at Bristol. The guys are easy to work with, friendly and most importantly inspire trust. I look forward to working with them in the future.”

    LV= logo

    Dr. Venura Perera

    Data Science Manager

    LV=

    VIEW CASE STUDY

  • Working with a recruitment partner like ADLIB means you’re working with a group of people who get to understand you and match candidates up with your culture and goals. ADLIB worked at a breakneck speed to introduce us to the marketing experts we needed to build our team in a matter of months. With their help we recruited and onboarded a new team much faster than planned and ended up spoilt for choice because of the way they work and market insights.

    World Host Group logo

    Michelle Stark

    CMO

    World Host Group

    VIEW CASE STUDY

Salary guides:

  • -
    Data, Insight and Analytics Within Data Engineering & Development

    Average salaries and day rates for roles within data engineering & development.

    VIEW & DOWNLOAD

  • -
    Data, Insight and Analytics within Data Science

    Average salaries and day rates typically received for Data, Insight and Analytics roles within Data Science.

    VIEW & DOWNLOAD

  • -
    Data, Insight and Analytics Salary Guide

    Average salaries and day rates typically received for Data, Insight and Analytics roles.

    VIEW & DOWNLOAD

  • -
    Data, Insight and Analytics Day Rate Guide

    Average salaries and day rates typically received for Data, Insight and Analytics roles.

    VIEW & DOWNLOAD

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