Digital Analyst jobs and careers

The use of data in marketing is growing. Businesses increasingly seek to harness the vast amounts of data they collect from in-store transactions, online performance, conversions, returns, and more. Digital Analysts work closely with digital and marketing teams to translate this data into actionable, commercial recommendations that can drive sales and increase profit. With so much being online, Digital Analysts are key!

Why consider a career as a Digital Analyst?

A career as a Digital Analyst allows you to apply your analytical skills to real-world commercial challenges. Retail and eCommerce remain the sectors with some of the largest Insight & Analytics teams, offering strong opportunities for growth and development.

Typical Digital Analyst role titles include

  • Digital Marketing Analyst
  • Digital Analytics Analyst
  • Digital Data Analyst
  • Digital Reporting Analyst
  • Digital Insight Analyst
  • Digital Performance Analyst
  • Digital Optimization Analyst
  • Digital Conversion Analyst (or Conversion Rate Optimization Analyst / CRO Analyst)
  • Web Analytics Analyst
  • Web Performance Analyst
  • Web Optimization Analyst
  • Ecommerce Analyst
  • Paid Media Analyst
  • PPC Analyst (Pay-Per-Click Analyst)
  • Paid Performance Analyst
  • Media Analytics Analyst
  • Performance Media Analyst
  • Social Media Analyst
  • Social Analytics Analyst
  • Social Listening Analyst
  • Marketing Analyst (with digital focus)
  • Marketing Data Analyst
  • Marketing Campaign Analyst
  • Marketing Effectiveness Analyst
  • Marketing Performance Analyst
  • Digital Analytics Lead
  • Digital Analytics Manager
  • Marketing Performance Manager
  • Marketing Effectiveness Manager
  • Technical Digital Analyst
  • Online Trading Analyst
  • Shopper Insights Analyst

Digital Analyst Career progression example

  • Junior Digital Analyst
  • Digital Marketing Analyst
  • Senior Digital Analyst
  • Analytics Manager
  • Head of Analytics

Digital Analyst: Is it right for me? The skills it takes…

The essential skills required to succeed as a Digital Analyst fall into two main categories: marketing expertise and data analysis capabilities.

Marketing Skills: Google Analytics | Adobe Analytics | A/B Testing | Multivariate Testing (MVT) | Attribution Modelling | Customer Segmentation | Conversion Rate Optimisation (CRO) | Personalisation | CRM | Net Promoter Score (NPS) | Customer Behaviour Analysis | Online Trading

Data Skills: SQL | Python | R | SAS | SPSS | FastStats | Tableau | Power BI | Social Listening Tools – Crimson Hexagon | Brandwatch | Sprinklr

What qualifications does it take for a career as a Digital Analyst?

For a data-driven Digital Analyst role, employers typically look for candidates with a strong foundation in quant, technical or analytical disciplines. Degrees in fields such as Mathematics, Statistics, Computer Science, Data Science, Economics, or Engineering are highly useful.

Experience using data analysis tools is particularly valuable – candidates who have worked with SQL, Python, R, or Excel for data manipulation, and visualisation tools like Tableau or Power BI, will stand out. Familiarity with web analytics platforms such as Google Analytics or Adobe Analytics, and exposure to A/B testing or customer journey analysis, are essential for digital-focused roles – certifications in these areas are useful too!

Our Data, Insight & Analytics recruitment team

  • Lead Senior Recruiter

    Data, Insight & Analytics

    View profile

    Tegan Fenn

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