Digital Analyst jobs and careers

The use of data in marketing is increasing exponentially. Businesses now want to tap into the massive amounts of data they have from in-store sales, online performance, conversions, returns, and much more. From this, analysts can work closely with digital and marketing teams to make commercial recommendations that can either increase sales and profit.

Why consider a career as a Digital Analyst?

A career as a Digital Analyst allows one to apply their data analysis skills to real-world, commercial scenarios. Retail and eCommerce are the industries with the largest insight & analytics teams.

Typical role titles include

Digital Marketing Analyst
Marketing Analyst
eCommerce Analyst
Media Analyst
Performance Media Analyst
Digital Analyst
Online Analyst
Web Performance Analyst
Online Performance Analyst
SEO Analyst
PPC Analyst
Paid Performance Analyst
eCommerce Analyst
eCommerce Analyst
Digital Analytics Analyst
Digital and Insight Analyst
Web Optimisation Analyst
Conversion Rate Optimisation Analyst
CRO Analyst
Web and performance Analyst
Technical Digital Analyst
Digital Data Analyst
Digital and Insight Analyst
Digital & Insight Analyst
Digital Reporting Analyst
Online Trading Analyst
Shopper Analyst
Digital Analytics Lead
Social Analyst
Social Analytics Analyst
Social Listening Analyst
Social Media Analyst
Data Analyst – Digital Marketing
Data Analyst – Marketing
Marketing Campaigns Analyst
Marketing Effectiveness Analyst
Digital and Marketing Analyst
Digital Analytics Manager
Marketing Effectiveness Manager
Marketing Performance Manager

Career progression example

Junior Digital Analyst
Digital Marketing Analyst
Senior Digital Analyst
Analytics Manager
Head of Analytics

Is it right for me? The skills it takes…

The fundamental skills required to be a Digital Analyst can be split into the marketing skills and the data analysis skills

Marketing skills: Google Analytics | Adobe Analytics | A/B testingMVT testing | Attribution Modelling | Customer Segmentation | Conversion Rate Optimisation | Personalisation | CRM | NPS | Customer Behaviour Analysis | Trading.

Data skills: SQL | Python | R | SAS | SPSS | FastStats | Tableau | Power BI | Social Listening – Crimson Hexagon, Brandwatch, Sprinklr.

What qualifications does it take?

An analytical degree (e.g. statistics, Maths, Chemistry, Physics, Economics) is looked at favourably in the industry. Those who have used programmes such as R, SPSS or MATLAB during the undergraduate or postgraduate programmes are sought after. However, it is possible to enter the field of Insight and Analytics with a Marketing degree if you have been exposed to data and analytics in a commercial setting.

A popular route into becoming a Digital Analyst is a digital marketing background (e.g. Digital Marketing Executive) where you have the underpinning understanding of paid media performance, social media, conversion rate optimisation and Google Analytics. This is then built with the data analysis skills.

Our Data, Insight & Analytics recruitment team

  • Principal Recruiter

    Data Platform & Architecture

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    Scott Rogers

  • Senior Recruiter

    Data, Insight & Analytics

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    Tegan Fenn

  • Recruiter

    Data Engineering, BI & MLOps

    View profile

    Izzy Martin

  • Head of Data

    Insight & Analytics

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    Alex Cosgrove


Our latest Data, Insight & Analytics jobs

We connect ambitious organisations with their greatest assets, equally ambitious talent.

Consumer Researcher

Purpose Driven

  • Birmingham
  • Permanent
  • 36,000 - 40,000

Full details

Not-for-Profit focusing on net zero and sustainable energy

Working for a company with an amazing cause.

Opportunity to put your research skills to good use.

Full details

03rd Jul

Senior Data Analyst

  • London
  • Permanent
  • 60,000 - 90,000

Full details

Scale Up, InsurTech

Join an insurtech, scale-up company with a fantastic culture and great branding.

Sit under the Head of Analytics.

Full details

28th Jun

Head of Analytics and SEO

  • Bath
  • Permanent
  • 65,000 - 90,000

Full details

Shopify Plus Agency

Great progression plan and onboarding process.

Working across a blend of SEO and Analytics expertise.

Full details

27th Jun


Salary guides:

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    Data, Insight and Analytics Day Rate Guide

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    Data, Insight and Analytics Salary Guide

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    Data, Insight and Analytics Within Data Engineering & Development

    Average salaries and day rates for roles within data engineering & development.

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    Data, Insight and Analytics within Data Science

    Average salaries and day rates typically received for Data, Insight and Analytics roles within Data Science.


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