If you’re an innovative thinker with a keen eye for design and visual concept, a role within digital design or UI design is an ever-changing field that allows you to marry your imagination to a wide range of digital media including apps, advertising, websites and digital documents. It’s fast moving and a high growth area across the UK.

Depending on your team structure, you could be working collaboratively with Developers and UX professionals as well as other Designers to deliver finished digital designs. Whether you work for an agency or in-house, you will utilise your creative skills and eye for detail to bring graphics, visual effects and animations to life.

Digital Designer
App Designer
Motion Graphics Designer
UI Designer
User Interface Designer
Digital Creative
Creative Digital Designer

Head of Digital Design
Digital Design Lead
Digital Design Manager
Head of App Design
Head of UI

We’ve outlined the latest salary benchmarks for Digital and UI Design roles in the guides below:

Design Salary Guide South West

As part of a digital design role, some HTML / CSS may be required, generally speaking not to an advanced level though as this will be fulfilled by the development team. A digital design career is very collaborative, therefore you should also have strong communication skills. Digital Designers are often very intuned with current trends, technology advancements and user experience trends.

To become a Digital or UI Designer, you will usually need a foundation degree or diploma within a relevant subject. These include graphic design, digital media, graphic communication, illustration and fine art.

Salary:

£23k – £28k

What They Do:

Assists in creating digital assets, interfaces, and user experiences for websites, apps, and digital campaigns. Works closely with developers and senior designers.

Skills Needed:

• Adobe Creative Suite, Figma, or Sketch proficiency
• Basic understanding of UI/UX principles
• Attention to detail in layout, typography, and accessibility
• Willingness to learn responsive and adaptive design
• Time management and collaboration skills

Salary:

£28k – £35k

What They Do:

Designs user interfaces and digital experiences across multiple platforms. Creates wireframes, prototypes, and high-fidelity designs in alignment with brand guidelines.

Skills Needed:

• Prototyping tools (Figma, Adobe XD, InVision)
• Working knowledge of HTML/CSS
• Ability to interpret user research and analytics
• Cross-platform design experience (web, mobile, apps)
• Strong communication with developers and stakeholders

Salary:

£35k – £45k

What They Do:

Owns the design of key projects, mentors juniors, and ensures that digital outputs align with user needs and business objectives.

Skills Needed:

• Advanced UI design and interaction design skills
• Strong understanding of UX best practices and user journeys
• Experience with usability testing and data-driven improvements
• Ability to manage multiple complex projects
• Presentation and pitching skills

Salary:

£45k – £55k

What They Do:

Leads the digital design function, ensuring all interfaces and experiences meet brand and user needs. Balances hands-on design with team management.

Skills Needed:

• Team leadership and project management
• Experience in design systems and pattern libraries
• Stakeholder and client relationship management
• Strong collaboration with developers, product managers, and marketers
• Broad knowledge of accessibility standards and best practices

Salary:

£55k – £75k

What They Do:

Oversees digital and UI design across the organisation, sets the vision for user interfaces, and ensures consistency across all digital touchpoints.

Skills Needed:

• Departmental leadership and strategic planning
• Advanced understanding of user-centred design
• Expertise in building scalable design systems
• Executive-level communication and stakeholder management
• Strong commercial and product-focused mindset

Salary:

£75k – £100k+

What They Do:

Owns the full digital creative vision and works at a strategic level to integrate UI design into broader brand and business goals.

Skills Needed:

• Visionary leadership and digital innovation
• Deep knowledge of emerging technologies and platforms
• Proven record of delivering impactful digital experiences
• Strong client and executive engagement
• Building and leading multi-disciplinary teams