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eCommerce & Digital Marketing jobs and careers

A career in digital marketing involves overseeing the digital acquisition of customers to a website. Responsible for generating sales, leads and impressions, your job will likely involve a blend of channels including PPC, SEO, email marketing, affiliate marketing, copywriting, data analysis and social media marketing. This is a diverse role that may be in-house and working directly for one brand, or you could be agency-based and working for a number of clients at once.
 
Why consider a career in eCommerce & Digital Marketing?
 If you are passionate about online behaviour, a career in digital marketing could suit you very well. This role is diverse with lots of room for progression and the ability to explore all avenues of digital marketing.
 
What a career or job in eCommerce Marketing may entail…
 A career in eCommerce is broad and depending on your role, could involve some or all aspects of digital marketing. If you work for a small-to-medium sized business, you will likely manage all online marketing channels - such as SEO, PPC, social media, affiliate marketing, content, merchandising and trading of the site. In addition to analytics reporting and budget management. For a larger business, some areas might be outsourced to an agency, or handled by other members of the team in-house.

As a Digital Marketing Manager in eCommerce, you’ll be in charge of managing all digital channels related to the acquisition of a customer online. There are usually many options on offer, including SEO, PPC, social media and affiliate marketing. This could also extend to email marketing, which can often be a tool to aid customer retention. Certain channels may also be outsourced to an agency, or covered by other individuals in-house. 

As an SEO/PPC/Affiliate/Social Media Executive in eCommerce, you will play a more junior role in the business, but depending on the requirements of a team, you could work on a manager or director level. Executives usually specialise on individual channels, running specific campaigns and report their progress to a senior manager.

Another role within eCommerce, a Digital Marketing Analyst will focus on understanding how the digital marketing channels are performing, and provide recommendations for their success. They will likely work with a software such as Google Analytics, and report their findings to specialists or senior members within the team.
 
Typical role titles include
Digital Marketing Executive
Digital Marketing Manager
Digital Acquisition Manager
Head of Digital Marketing
Digital Marketing Director
Digital Director
Career progression example
Digital Marketing Executive
Digital Marketing Manager
Head of Digital Marketing
Digital Marketing Director
 
Salary Benchmarks
At an entry level, junior/graduate eCommerce & Digital Marketeers on average will be earning between £18k-£22k. At the mid-level you’d be looking to earn £25k-£35k and Seniors would be looking to earn £45k+.
 
Is it right for me? The skills it takes...
To succeed as an eCommerce & Digital Marketer, you should have a great understanding of website design, CMS management, copywriting, SEO, general digital marketing and customer behaviours.
 
What qualifications does it take?
You will usually need a relevant foundation degree, diploma or higher within a relevant subject such a media studies, marketing, business studies, communications or PR.

 

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  • 23rd May

    eCommerce Manager

    — Established B2B Retail Group

    Location:
    Wokingham or Milton Keynes
    Type:
    Salary:
    £Competitive
    Lead role within a new B2B venture PE-backed group of businesses Ambitious growth plans Our client is looking for an ambitious and professional self-starter, with a great track record of driving growth within a B2B eCommerce environment. The role will require you to take the initiative in developing the eCommerce business unit, under a new brand, and, ultimately, ownership of its P&L. You will initially be accountable for overseeing all aspects of the venture, from procurement and product merchandising to digital marketing, sales and fulfilment, with the support of group resources and 3rd party agencies. What you’ll be doing The role will report into the Group Marketing Director and have close interaction with the investors. You don’t need to be the finished article, but you do need to show an impressive trajectory of professional development, a solid eCommerce skillset, and the ability to use your own initiative. In time, the plan is that you will build, shape and manage the group’s internal eCommerce function and capability; a team that can scale the opportunity into a multi-million-pound eCommerce business. Day to day, you will be responsible for managing, shaping and growing the new eCommerce business unit within the wider group. You will inherit a launch-ready WooCommerce platform with over 500 product listings, so will be expected to hit the ground running. On the back of successful growth in this channel, you will begin to execute the strategy of rolling out sister eCommerce websites and brands. Furthermore, you will inherit an established Amazon marketplace account and newly-created Amazon vendor account.  What experience you’ll need to apply Relevant experience within an end-to-end eCommerce role, specifically focussing on driving growth through digital marketing and improving conversion rates.  Experience managing an Amazon sales channel.  Strong analytical skills and the ability to use insights to optimise eCommerce activities.  Proactive, ambitious and a self-starter.  Creative and forward-thinking approach to eCommerce. Enthusiastic and positive attitude. Experience managing 3rd party agencies.   Project management skills.  What you’ll get in return for your experience  A salary of £35-40k is on offer, alongside company benefits.  What's next?This is an urgent requirement so please don’t hesitate in sending through your CV to Rina to be considered. 

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