eCommerce & Digital Marketing jobs and careers
A career in digital marketing involves overseeing the digital acquisition of customers to a website. Responsible for generating sales, leads and impressions, your job will likely involve a blend of channels including PPC, SEO, email marketing, affiliate marketing, copywriting, data analysis and social media marketing. This is a diverse role that may be in-house and working directly for one brand, or you could be agency-based and working for a number of clients at once.
Why consider a career in eCommerce & Digital Marketing?
If you are passionate about online behaviour, a career in digital marketing could suit you very well. This role is diverse with lots of room for progression and the ability to explore all avenues of digital marketing.
What a career or job in eCommerce Marketing may entail…
A career in eCommerce is broad and depending on your role, could involve some or all aspects of digital marketing. If you work for a small-to-medium sized business, you will likely manage all online marketing channels - such as SEO, PPC, social media, affiliate marketing, content, merchandising and trading of the site. In addition to analytics reporting and budget management. For a larger business, some areas might be outsourced to an agency, or handled by other members of the team in-house.
As a Digital Marketing Manager in eCommerce, you’ll be in charge of managing all digital channels related to the acquisition of a customer online. There are usually many options on offer, including SEO, PPC, social media and affiliate marketing. This could also extend to email marketing, which can often be a tool to aid customer retention. Certain channels may also be outsourced to an agency, or covered by other individuals in-house.
As an SEO/PPC/Affiliate/Social Media Executive in eCommerce, you will play a more junior role in the business, but depending on the requirements of a team, you could work on a manager or director level. Executives usually specialise on individual channels, running specific campaigns and report their progress to a senior manager.
Another role within eCommerce, a Digital Marketing Analyst will focus on understanding how the digital marketing channels are performing, and provide recommendations for their success. They will likely work with a software such as Google Analytics, and report their findings to specialists or senior members within the team.
Typical role titles include
Digital Marketing Executive
Digital Marketing Manager
Digital Acquisition Manager
Head of Digital Marketing
Digital Marketing Director
Career progression example
Digital Marketing Executive
Digital Marketing Manager
Head of Digital Marketing
Digital Marketing Director
At an entry level, junior/graduate eCommerce & Digital Marketeers on average will be earning between £18k-£22k. At the mid-level you’d be looking to earn £25k-£35k and Seniors would be looking to earn £45k+.
Is it right for me? The skills it takes...
To succeed as an eCommerce & Digital Marketer, you should have a great understanding of website design, CMS management, copywriting, SEO, general digital marketing and customer behaviours.
What qualifications does it take?
You will usually need a relevant foundation degree, diploma or higher within a relevant subject such a media studies, marketing, business studies, communications or PR.
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— Global BusinessLocation:StroudSalary:Up to £30kJoin a marketing leading global business at an exciting time of growth. Work across the EMEA region executing global marketing plans. Thrive in an innovative environment where no two days will be the same. This is an exciting opportunity for a commercial, creative and innovative Marketing Coordinator to join an ambitious, dynamic and well-known brand within the music industry. Execute global marketing plans in a role which offers regular international travel and the support of an industry leading team - are you up for the challenge?What you'll be doingWorking closely with the EMEA Marketing Manager, you'll be tasked with executing the global marketing plan focussing on key territories and adapting in the context of local markets, including France and the UK. You'll develop brand awareness campaigns, taking full ownership for managing and delivering successful online and offline communications and liaising and managing external agencies when required. You'll execute compelling campaigns and initiatives encompassing digital marketing, social media, content, advertising, events, and marketing collateral to communicate the company's brand and propositions, in line with the company's brand and vision to increase customer awareness. Youll hit the ground running managing large scale events from concept through to delivery and support the execution of press releases and press events. Youll support the sales team, being creative and innovative in your approach. The projects you work on will vary in shape and size and no 2 days will be the same so it's important that you thrive in a fast-paced environment and have the ability to manage workload efficiently. What experience you'll need to apply Strong broad marketing experience. An interest in music or technology would be advantageous. Excellent communication skills and the gravitas to develop strong relationships. Youll be highly organised with the ability to manage budgets and diverse workload. Youll have the ability to build relationships with ease and youll keep a cool head under pressure. A team player attitude, ready to roll up your sleeves and get stuck in. Happy with regular international travel. What you can expect in return for your talentsIn return, you can expect a salary of up to £30k plus truly excellent benefits and the opportunity to join a global brand at a very exciting time of growth, where you will be able to utilise your skills, experience and passion in a company who create innovative technology and are taking the music industry by storm. What's next?This fantastic opportunity will not be around for long so please get in touch with your CV today or contact Chloe (01179 269530) for further information.
— eCommerce BrandLocation:GloucesterSalary:Up to £40kStart-up feel with the investment of an established brand. Medium size eCommerce team in a wider office of 150 people. Highly strategic role working across Digital Marketing and Development. What started off as an independent, multi-channel operation over 10 years ago has grown to a hugely successful business of over 150 people. Now with private equity investment, the company is growing from strength to strength whilst retaining their relaxed (but commercial) culture. eCommerce and digital marketing are at the core of the business growth strategy, which has brought about the need for a Digital Marketing Manager to join the team.What you’ll be doingYou’ll take ownership of all digital marketing channels across multiple brands, managing a variety of campaigns end to end across PPC, CRM, SEO, Paid & Organic Social and Display with the view of further developing the eCommerce function within the business. Working alongside the broader marketing team, you’ll develop and implement the overarching digital strategy, optimising marketing campaigns in order to deliver the most effective ROI.This is a highly analytical role so we really need someone with an analytical mind-set. You’ll use customer data to draw insights on where sites can be improved, striving for the best possible customer journey to boost conversion rates, running regular A/B tests and controlled trials.What experience you’ll need Proven experience managing all digital marketing channels (PPC, CRM, SEO, Paid & Organic Social, Display) gained within an eCommerce environment. Strong analytical skills – advanced Microsoft Excel and Google Analytics skills. Keen attention to detail and the ability to analyse large and complex datasets. Ability to condense complex information to the salient points and tell a story using data. First rate communication and presentation skills.What you’ll get in return for your talentsThere is a competitive salary of up to £40k on offer here, entirely dependent on experience. Benefits include a generous holiday allowance and pension scheme, staff discount, monthly reward scheme, regular staff events and the potential for monthly bonuses.What’s next? Get in touch with Hannah to hear the finer details on this one.
— Multi-site eCommerce BrandLocation:Sutton-in-AshfieldSalary:£30-35k+Multiple sites with different digital challenges. Excellent agency resource to drive success. Fantastic culture with a nice balance of autonomy and support. The Digital Acquisition and Retention Manager is a new role as part of a digital team of 11 people. Although an established market leader, this brand sells across multiple eCommerce sites, creating new opportunities for growth and with it exciting projects for digital marketers to work on. What you'll be doing Each brand presents different challenges, so your role as Digital Acquisition and Retention Manager will require varying strategies to bring about the desired outcomes. This is the best of both worlds - the focus of working as part of a client side business, but with the variety of being able to work on different eCommerce sites.Working alongside Web Development, eCommerce Merchandising and reporting into the Head of Digital, your role will drive the success of paid search and email marketing strategy across the business (Acquisition and Retention). Primary paid search channels are Google Ads and Bing, however there is scope for wider channels (paid social, retargeting etc.) depending on the directions you want to take. There is a significant budget and paid search agency on hand, so this role is more about driving the overarching strategy and bringing the best out of the agency partners. Email Marketing is a key channel to ensure repeat business from the company's existing customer base. Creatives in-house and an outsourced supplier will help you on designing, running and analysing the campaigns end to end. Therefore the role will suit a broader digital professional, looking for an environment with new challenges and the tools to be more strategic in their role. What experience you'll need Digital Marketing experience, ideally from an eCommerce setting however other backgrounds will be considered. Familiar with driving overall strategy for acquisition and retention channels. Confident in putting together strategies for PPC (Google Ads) and Email Marketing, and managing external suppliers to implement these campaigns. Analytical mindset to review campaigns and filter feedback into your overall plans. Ability to work with stakeholders at a range of levels. Passionate about eCommerce. What you'll get in return for your talentsThere is a salary on offer of between £30-35k (potential for higher depending on experience). Benefits include 25 days holiday (with option to buy more), bonus scheme, pension scheme, private medical and life assurance. What's next?Get in touch with Joe to hear the finer details on this one.
— High-Growth Retail Start-upLocation:GloucestershireSalary:£60-90kRapidly-scaling retail start-up Brand new offices Significant investment and strong leadership. This is an extremely rare opportunity to join a rapidly-scaling start-up at the beginning of their journey. With big investment and highly experienced founders, they have the potential to become a large, global retailer in a very short space of time. Based in Gloucestershire, you’d be working in brand new offices alongside a driven, dynamic team of high-calibre digital specialists. What you’ll be doing You will report into the COO, working closely with them and the CEO to shape the eCommerce strategy and achieve the overarching business goals. Managing a large team of marketers, creatives and customer experience professionals, you will be responsible for three B2C websites and the revenue they produce. This includes overseeing onsite personalisation, the loyalty program, customer reviews, returns and customer service – all of these elements are currently being implemented into the Shopify platform. In addition, you’ll support the eCommerce Studio Manager to ensure products are uploaded to a high standard. Agency management is a fundamental part of this role; you’ll need to work with approved partners to put together the online acquisition strategy, monitoring their performance and ensuring campaigns across paid search, display, SEO and affiliates are implemented correctly. A data driven approach with regards to forecasting and planning will be expected. You’ll manage all reporting, using insights gleaned from analysis to optimise the eCommerce strategy across the full spectrum of digital channels. What experience you’ll need to apply Experience managing an eCommerce website end-to-end. B2C retail experience – fashion preferable. Strong numeracy and analytical skills. Experience using the full Google suite. Experience in developing digital marketing and trading strategies. Technically minded with a customer-centric approach. Excellent written and verbal communication skills. Experience managing external agencies. Strong leadership and team management skills. What you’ll get in return for your experience Alongside the opportunity to be part of this exciting business from the ground floor, you’ll receive a salary between £60-90k. What's next?Please send through your CV and get in touch with Rina to hear more!
— Exciting start-upLocation:BristolSalary:Up to £45kWorking with a range of beautiful brands. Mix of start-up and established partners. Combination of strategic planning and hands-on work. This start-up is disrupting the digital scene in Bristol with a unique way of partnering with brands, priding themselves on being a genuine extension of the in-house teams they work with. Their product ranges, usually lifestyle in nature, possess hugely exciting brand stories, offering real satisfaction and act as a great tool to help drive acquisitions. The Digital Acquisition Manager will work across both areas, being the first permanent member of staff to manage all acquisition channels for the business. With a brand new office in the heart of Bristol and scope to lead a team in the future, this is a fantastic opportunity for agency or client side eCommerce professionals!What you’ll be doingThis is truly an end-to-end role that will require a blend of strategic input and hands-on delivery across acquisition channels. Ultimately, the channels will vary depending on which brand you are working with, but will largely centre on PPC (Google AdWords), SEO, Affiliates and Paid Social. We’re looking for broad, hands-on experience here, although appreciate if there are strengths in some channels versus others. Being able track campaign performance is really key, so an understanding of attribution will allow you to highlight the true value of all channels. This will also help feed into your overall strategic direction for each brand and provide a data-driven approach to your partners. Being competent with Excel and “retail maths” should complement this nicely too. There is a fantastic pipeline of potential brands you’ll be partnering with – hugely exciting when coupled with the opportunity to grow your own team in the future. What experience you’ll need Have worked hands-on with digital acquisition channels, ideally agency side or for an eCommerce brand. Have worked on PPC, Affiliate, Paid Social and SEO campaigns. If you have the majority of these skills but lack knowledge in certain channels, please still apply as there is scope for support in certain areas. Huge passion for eCommerce and working with brands in their early stages of development. Familiar with cloud based project management tools such as Trello, Slack and Google Docs. Excellent interpersonal skills to manage partners and work closely with colleagues. Interest in lifestyle / fashion brands would be ideal. An appreciate of fairy lights and making a good cuppa is a must. What you’ll get in return for your talentsThere is a competitive salary on offer (please enquire for more information). In addition, there is a generous holiday allowance and a mature working environment where staff can enjoy some flexible working. What’s next? Get in touch with Hannah to hear the finer details on this one.
— eCommerce Market LeaderLocation:BathSalary:£CompetitiveDigital leader in the heart of Bath. Rare role managing an established team. Strategic role focusing on international territories. This market leader based in the heart of Bath has a highly innovative digital offering. Working with a team of 3 you’ll shape and deliver the email marketing strategy for the entire organisation. A more strategic role that would be great for a candidate looking for more autonomy, or an experienced Executive looking for a step up. What you’ll be doingWorking closely with the Head of Online, you’ll coordinate the overall strategy, content and scheduling of the busy weekly calendar. You’ll constantly assess the customer behaviour to understand what is working well and where the challenges are, using this to tweak your plans. Managing a team will allow you to develop your leadership skills, while freeing up more of your time to focus on the strategic elements of the role. To give a bit more detail on the day to day – you’ll keep really close to content plans, based on popular content and the messaging of the wider business. This helps ensure the highest possible quality and it meets best practice guidelines. A continual cycle of testing and reporting will allow you to understand where changes need to be made, and techniques such as segmentation will add value. Keeping up to date with the latest email marketing trends will help the business remain at the forefront of tech in this area. The business has excellent investment in place, so you’re in a strong position to suggest and drive real change across eCRM. What experience you’ll need Previous experience in an Email Marketing / eCRM management role. While line management experience will help, the team will still consider experienced Executives looking to step up into a management role. Comfortable analysing customer behaviour and using this to drive best practice. Understanding of Email Marketing best practice / principles, and remains up to date with new technology in this area. Able to work with multiple stakeholders in a broader digital team. What you’ll get in return for your talentsThere is a competitive salary on offer (dependent on experience).What’s next? Get in touch with Joe to hear more about this role.
— Thriving eCommerce BrandLocation:North BristolSalary:£20-24kAmazing brand story with an awesome culture. New SEO Executive role in the team. Fast-growing and Award-Winning proposition. This retailer is looking for an SEO Executive to join the digital team. You will be hands-on with improving all aspects of SEO for the eCommerce site, so a great role to hit the ground running and develop your future skills. The business itself has an amazing brand story, starting from humble beginnings in the owners house, to a worldwide leader in the respective market. What you'll be doingThe SEO Executive will report into the Digital Marketing Manager and be responsible for all things SEO. The website is core to the business in terms of driving sales, either through eCommerce functionality or driving traffic to purchase. Youll assess the current SEO health on the site and work with the Digital Marketing Manager to shape the overall SEO strategy, linking in with the wider channels (content, PPC etc). Your main focus will be on the content / onsite side so you'll get stuck in with lots of copywriting day to day, as well as backlink building and utilising technical SEO platforms such as Moz, SEM Rush, AHrefs and Majestic.There is agency support for SEO too, so regular contact with your partners here will ensure you have a combined focus towards optimising traffic organically long term. What experience you'll need Solid experience delivering effective SEO campaigns. Client or agency side candidates will be considered. Strong understanding of SEO best practice which can be used safely. Extensive copywriting experience with an articulate writing style. Experience with Moz, SEM Rush, AHrefs or Majestic. Excellent team player who is confident liaising with stakeholders at a range of levels. Fantastic organisational skills to juggle and manage priorities. Drive and determination to develop your skills and grow with the business.What youll get in return for your talentsThere is a competitive salary on offer of £20-24k, with benefits including quarterly social events (paintballing, meals out etc), flexi benefits scheme, product discounts, generous holiday and more. There are also office dogs if you are a dog lover!Whats next? Drop Hannah a note to hear the finer details on this one.
— Sector-Leading OrganisationLocation:BristolSalary:£34-37kData and insight driven role. Drive marketing performance across digital channels. Leadership opportunities. A large, national organisation based in central Bristol is seeking a passionate Digital Marketer with a strong interest in data driven insights to drive the performance of their digital marketing. This is a newly-created role in the business, directly reporting into the CMO, with the purpose of helping the business achieve further growth through their online channels. What you’ll be doing This is a fantastic opportunity for a talented and driven Digital Marketer with a strong interest in data driven insights. At its core this role is all about managing, optimizing and driving the efficiency of multiple channels including but not limited to: SEO, PPC, Aggregators, Job Boards, Social and Display, using data insights to ultimately drive the generation of inbound job applications. You will be leading and motivating a growing team as well as managing external agencies to deliver against key targets.You’ll use analytics tools to monitor channel performance and make informed decisions to optimise future activity, allocating budget where appropriate. As always, you’ll need to keep up to date with the latest trends and best practices in digital marketing and maintain effective relationships with both internal and external stakeholders. What experience you’ll need to apply A proven marketer with experience in a similar digital marketing role.. Demonstrable experience leading and managing SEO/SEM, marketing database, and/or programmatic display advertising campaigns. Proficient using website analytics tools. (e.g., Google Analytics) Highly analytical thinker, data driven and passionate about using insights to inform decisions. Ability to build and maintain strong relationships with media owners and agencies. Experience managing social media – Facebook and Linkedin prefereable. Have managed / coached others in a digital marketing team. Hard-working and proactive in nature. What you’ll get in return for your experience A salary of £34-37k is on offer, alongside a generous performance related bonus of up to 20%. The company also offers structured development programmes and additional benefits, such as a Perks at Work scheme. What's next?This is a crucial role so please get in touch ASAP with your CV.
— eCommerce agency/Lifestyle brandsLocation:BristolSalary:Up to £40kWorking with in-house and external luxury brands. Mix of start-up and established partners. Combination of strategic planning and hands-on work.DescriptionThis eCommerce agency is disrupting the digital scene in Bristol with a unique way of partnering with brands. This business prides itself on becoming a genuine extension of their partners in-house teams. The eCommerce Manager will work across varied projects from setting up new websites, to working with established retailers looking drive their next stage of growth. What you'll be doingThis is truly an end-to-end role that will require a blend of strategic input and hands-on delivery across the full customer journey. Depending on the size of the project there will of course be scope to work with additional resource (internally and externally) as and when required, however a big part will be working hands-on with the eCommerce brands. Essentially sitting as an eCommerce Manager internally within the team.It's such a great opportunity for either an eCommerce Manager looking for a role with more variety, or an agency side eCommerce Account Manager looking to work client side but maintain the fast-paced nature of their day to day. Working on the in-house and partner brands, you'll look to assess areas for improvement (using analytical data on site performance) across trading, customer acquisition, conversion and retention, and drive these changes to promote growth.One day you could be focusing on eCommerce trading strategy (is the site merchandised effectively, where can I upsell similar lines to increase average order value?). The next, working on organic and paid digital channels (SEO, PPC, Paid Social, Social Media etc.), tying these in with marketing calendars for multiple partners. Or working on retention strategies through effective email marketing communications, using segmentation and A/B testing to constantly improve ROI.Youll work at pace and relish the opportunity to work on the full customer journey for a range of luxury brands. What's not to like?What experience you'll need Have worked end-to-end on an eCommerce site with a track record of delivering strong growth. Could either be as an eCommerce Manager, or an agency side Account Manager who has partnered with eCommerce brands. Huge passion for eCommerce and working with brands in their early stages of development. Familiar with cloud based project management tools such as Trello, Slack and Google Docs. Excellent interpersonal skills to manage partners and work closely with colleagues. Interest in lifestyle / fashion brands would be great.What you'll get in return for your talentsThere is a competitive salary on offer and the teams business plan and way of working with their partners is very unique, so this is an excellent environment to develop and grow your skillset.What's next?Get in touch with Hannah to hear the finer details on this one.
— Successful UK RetailerLocation:SloughSalary:CompetitiveLeading, independent UK retailer. Great opportunities for career progression. Thriving eCommerce team.This hugely successful, multi-channel retailer is going from strength to strength, and the eCommerce team in particular is growing at a good pace, providing you with the opportunity to expand your digital skills and progress your online trading career. What you'll be doing This role sits within the Multichannel team and the Online Trader is responsible for delivering against revenue targets and KPIs in all online trading related tasks. Additionally, you will be responsible for the maintenance and growth of single product categories, and ultimately maximising sales across all digital channels. Working closely with the Buying, Merchandising and retail teams you will maximise sales and enhance the product offer. With your strong commercial awareness, you will have a good understanding of online and multichannel buying behaviour and the competitive landscape, which will enable you to develop and optimise the customer experience. You will own the day to day trading for a specific product category, maximise and deliver commercial performance against revenue and margin targets using web analytics data on traffic, conversions and order value to drive actionable insight and measurable improvements. Ensure you meet category targets for sales, conversion, basket abandonment and average order value.You'll liaise with the tech team on the development of the trading and CRO testing plan for your category. Measuring and analysing sales and category performance on a regular basis with a focus on development to the website and product merchandising techniques and promotions.What experience you'll need to apply Experience within a similar eCommerce role is advantageous. Commercially-minded with a Trading mentality. Numerate with good analytical skills. Excellent attention to detail and good time management skills. Familiarity with online trading tools and technology would be a bonus (used for website merchandising and management). Strong Excel skills are preferred. A passion for retail and eCommerce. What you'll get in return for your experience A competitive salary and benefits package including 28 days paid holiday rising with service to 33 days (inclusive of bank holidays), an opportunity to develop and grow with the business and generous product discounts. What's next?This is an urgent requirement, so please send through your CV and get in touch with Marlie ASAP!