eCommerce & Digital Marketing jobs and careers
A career in digital marketing involves overseeing the digital acquisition of customers to a website. Responsible for generating sales, leads and impressions, your job will likely involve a blend of channels including PPC, SEO, email marketing, affiliate marketing, copywriting, data analysis and social media marketing. This is a diverse role that may be in-house and working directly for one brand, or you could be agency-based and working for a number of clients at once.
Why consider a career in eCommerce & Digital Marketing?
If you are passionate about online behaviour, a career in digital marketing could suit you very well. This role is diverse with lots of room for progression and the ability to explore all avenues of digital marketing.
What a career or job in eCommerce Marketing may entail…
A career in eCommerce is broad and depending on your role, could involve some or all aspects of digital marketing. If you work for a small-to-medium sized business, you will likely manage all online marketing channels - such as SEO, PPC, social media, affiliate marketing, content, merchandising and trading of the site. In addition to analytics reporting and budget management. For a larger business, some areas might be outsourced to an agency, or handled by other members of the team in-house.
As a Digital Marketing Manager in eCommerce, you’ll be in charge of managing all digital channels related to the acquisition of a customer online. There are usually many options on offer, including SEO, PPC, social media and affiliate marketing. This could also extend to email marketing, which can often be a tool to aid customer retention. Certain channels may also be outsourced to an agency, or covered by other individuals in-house.
As an SEO/PPC/Affiliate/Social Media Executive in eCommerce, you will play a more junior role in the business, but depending on the requirements of a team, you could work on a manager or director level. Executives usually specialise on individual channels, running specific campaigns and report their progress to a senior manager.
Another role within eCommerce, a Digital Marketing Analyst will focus on understanding how the digital marketing channels are performing, and provide recommendations for their success. They will likely work with a software such as Google Analytics, and report their findings to specialists or senior members within the team.
Typical role titles include
Digital Marketing Executive
Digital Marketing Manager
Digital Acquisition Manager
Head of Digital Marketing
Digital Marketing Director
Career progression example
Digital Marketing Executive
Digital Marketing Manager
Head of Digital Marketing
Digital Marketing Director
At an entry level, junior/graduate eCommerce & Digital Marketeers on average will be earning between £18k-£22k. At the mid-level you’d be looking to earn £25k-£35k and Seniors would be looking to earn £45k+.
Is it right for me? The skills it takes...
To succeed as an eCommerce & Digital Marketer, you should have a great understanding of website design, CMS management, copywriting, SEO, general digital marketing and customer behaviours.
What qualifications does it take?
You will usually need a relevant foundation degree, diploma or higher within a relevant subject such a media studies, marketing, business studies, communications or PR.
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— Impressive BrandLocation:GloucesterSalary:Up to £40kNew role as part of a significant marketplaces function. Largest UK independent within their market. Key focus on Amazon.co.uk. The largest independent brand in the UK for their market is looking to add to their thriving eCommerce function. They’re searching for a Marketplaces Trading Manager to take ownership of growing their extremely successful B2C marketplaces channels. With an already established presence in this area, it’s a great opportunity for a Marketplaces expert wanting to work at scale for a well-known brand. What you’ll be doing You will manage and develop a small but talented multi-lingual team, ensuring they perform at the highest possible level, meeting and exceeding sales targets and hitting KPIs. You’ll work closely with the trading analyst and product team in order to broaden the product mix and improve listing quality, taking the offering to the next level. You’ll also work in tandem with the paid search team, ensuring PPC is consistent across all channels, helping to create and optimise Marketplaces paid search campaigns and improve overall ad performance. What experience you’ll need You will have advanced knowledge and understanding of marketplaces (primarily Amazon), including branding, commercial planning, marketing, and operations. You will be commercially driven, as this role is fundamentally focused on growing sales. Comfortable with data and analysis in order to interpret reports. You will have a solid understanding of eCommerce strategies across PPC, SEO and copywriting. Experience of working across international marketplaces would be a significant advantage. What you’ll get in return for your talents There is a competitive salary on offer of between £30-40k depending on experience. Benefits include a bonus scheme, pension, staff discount and free parking. The offices have a huge amount to offer as well, including gym facilities, regular social events and a caƒe onsite. It’s an environment the team love working in! What’s next? Get in touch with Hannah to hear more about this one.
— Exciting BrandLocation:Central LondonSalary:Up to £50kWork with a talented, dedicated team of experts. Join a truly innovative brand with huge growth plans. Fully flexible working and great benefits. This is a hugely exciting opportunity for a talented, passionate eCommerce Marketing Manager to take the lead on all things digital and play a key role in driving this already impressive business forward. What you'll be doing This is truly an end-to-end role that will require a blend of strategic input and hands-on delivery across the full customer journey. You’ll focus on creating and implementing the full D2C eCommerce strategy, assessing areas for improvement (using analytical data on site performance) in order to drive growth across trading, customer acquisition, conversion and retention. One day you could be focusing on eCommerce trading strategy (is the site merchandised effectively, where can I upsell similar lines to increase average order value?). The next, working on organic and paid digital channels (SEO, PPC, Paid Social, Social Media etc.), tying these in with marketing calendars. Or working on retention strategies through effective email marketing communications, using segmentation and A/B testing to constantly improve ROI. You'll work at pace and relish the opportunity to work on the full customer journey for a super exciting brand. What's not to like? What experience you'll need Have worked end-to-end on an eCommerce site with a track record of delivering strong growth. Huge passion for eCommerce and working with brands in their early stages of development. Extensive experience with Shopify and all digital marketing channels. Independent thinker and hard worker with tons of ambition. Excellent interpersonal and communication skills. Leader with ability to hit the ground running and drive positive change. What you'll get in return for your talents There is a competitive salary on offer and the team's business plan and way of working is very unique – work life balance is key here so fully flexible and remote working is on offer to all staff. This is an incredibly forward thinking and fast paced business where you’ll be presented with huge growth opportunities! What's next? Get in touch with Hannah to hear the finer details on this one.
— German SpeakingLocation:BristolSalary:Up to £25kReputable high growth sports brand. Play a key role in the eCommerce team. Hugely collaborative environment. We’re looking for a German speaking eCommerce Assistant to join a highly esteemed outdoor and adventure brand who are continuing to grow from strength to strength. Based just outside Bristol, this business have some very exciting plans on the cards so it’s the perfect time to get on board. What you’ll be doing As eCommerce Assistant your role will focus on the translation of product and marketing content as well as populating and maintaining product listings on eCommerce sales channels. So, you’ll need to be as adept at juggling spreadsheets as writing engaging copy. You’ll also play a supporting role in servicing phone calls, email, live chat, order processing and fulfilment to help the German territory team at peak times. This is a creative, dynamic role within the eCommerce team - you’ll need to work autonomously and be able to juggle multiple tasks at once in order to produce high-quality content to tight deadlines. What experience you’ll need Fluent in German – this is absolutely essential. Ideally you’ll come from an eCommerce background or sports focused business, but this is not vital. An interest in outdoors/sports would be very beneficial. First rate written communication skills with a keen eye for detail. Strong project management/time management skills. What you’ll get in return for your talents Salary will entirely depend on experience, but will be in the region of £20-25k. The culture here is really great - you’ll be a part of a close knit business with a family feel, learning from some of the best in the business. You’ll also be based in lovely offices with access to some great benefits including healthcare, staff discounts and early finish Fridays. What’s next? Please get in touch with Hannah to learn more about the role.
— Luxury, Sustainable BrandLocation:West LondonSalary:Up to £78kPlay a key role within a global high-end multichannel retailer. Be rewarded with a competitive salary and benefits package. Join a highly reputable team of experts. We’re working with an industry-leading retailer to find their next Head of eCommerce. This is a unique opportunity to join a truly innovative business and make a real impact through expanding their already impressive eCommerce offering. What you’ll be doing Your role will focus on developing and implementing the eCommerce and digital marketing strategies for this impressive brand, ensuring consistent channel growth and optimising brand awareness and lead generation in order to drive sales. Safeguarding brand consistency and relevance, as well as ensuring conversion rates are fully optimised through the use of analytics and A/B testing will be key in leading your team to success. You’ll get stuck in managing relationships with top e-tailers and those within the eCommerce teams of large wholesalers. It’ll be up to you to build and maintain long term strategic relationships and work collaboratively to produce and execute international sales strategies in line with annual targets and growth plans. There’s a real team focus here and an autonomous, relaxed culture which means you’ll have the opportunity to make a genuine impact and drive positive change. What experience you’ll need A strong track record in a leadership role for an established eCommerce business. Proven team management experience – the ability to lead and inspire a team is essential. Commercial acumen with demonstrable success leading growth and improving ROI for an online retailer. Extensive knowledge of digital marketing across all channels. First-rate communication and relationship building skills. Experience working with external online retailers e.g Amazon/Wayfair. What you’ll get in return for your talents A competitive salary is on offer here, entirely dependent on experience, up to around the £78k mark. In addition to this, you’ll benefit from flexible home working, a collaborative and inspiring work environment and a whole host of extra perks that come with working for a luxury brand. What’s next? If you fit the bill, please get in touch with Hannah today to find out more.