eCommerce & Digital Marketing jobs and careers

A career in digital marketing involves overseeing the digital acquisition of customers to a website. Responsible for generating sales, leads and impressions, your job will likely involve a blend of channels including PPC, SEO, email marketing, affiliate marketing, copywriting, data analysis and social media marketing. This is a diverse role that may be in-house and working directly for one brand, or you could be agency-based and working for a number of clients at once.

Why consider a career in eCommerce & Digital Marketing?

If you are passionate about online behaviour, a career in digital marketing could suit you very well. This role is diverse with lots of room for progression and the ability to explore all avenues of digital marketing.

What a career or job in eCommerce Marketing may entail…

A career in eCommerce is broad and depending on your role, could involve some or all aspects of digital marketing. If you work for a small-to-medium sized business, you will likely manage all online marketing channels – such as SEO, PPC, social media, affiliate marketing, content, merchandising and trading of the site. In addition to analytics reporting and budget management. For a larger business, some areas might be outsourced to an agency, or handled by other members of the team in-house.

As a Digital Marketing Manager in eCommerce, you’ll be in charge of managing all digital channels related to the acquisition of a customer online. There are usually many options on offer, including SEO, PPC, social media and affiliate marketing. This could also extend to email marketing, which can often be a tool to aid customer retention. Certain channels may also be outsourced to an agency, or covered by other individuals in-house.

As an SEO/PPC/Affiliate/Social Media Executive in eCommerce, you will play a more junior role in the business, but depending on the requirements of a team, you could work on a manager or director level. Executives usually specialise on individual channels, running specific campaigns and report their progress to a senior manager.

Another role within eCommerce, a Digital Marketing Analyst will focus on understanding how the digital marketing channels are performing, and provide recommendations for their success. They will likely work with a software such as Google Analytics, and report their findings to specialists or senior members within the team.

Typical role titles include

Digital Marketing Executive
Digital Marketing Manager
Digital Acquisition Manager
Head of Digital Marketing
Digital Marketing Director
Digital Director
Career progression example
Digital Marketing Executive
Digital Marketing Manager
Head of Digital Marketing
Digital Marketing Director

Salary Benchmarks

At an entry level, junior/graduate eCommerce & Digital Marketeers on average will be earning between £18k-£22k. At the mid-level you’d be looking to earn £25k-£35k and Seniors would be looking to earn £45k+.

Is it right for me? The skills it takes…

To succeed as an eCommerce & Digital Marketer, you should have a great understanding of website design, CMS management, copywriting, SEO, general digital marketing and customer behaviours.

Is it right for me? The skills it takes…

To succeed as an eCommerce & Digital Marketer, you should have a great understanding of website design, CMS management, copywriting, SEO, general digital marketing and customer behaviours.

What qualifications does it take?

You will usually need a relevant foundation degree, diploma or higher within a relevant subject such a media studies, marketing, business studies, communications or PR.

Our eCommerce recruitment team

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    eCom Agency Developers & Tech

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    Cameron Reid

  • Manager

    eCommerce Agency - PMs, BAs & AMs

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    Aaron Drury

  • Recruiter

    Digital & Marketing Recruitment

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    Charlotte Farnworth

  • Senior Recruiter

    eCommerce & Digital

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    Josh Fuller

  • Head of Marketing, Digital & eCommerce

    Agency & In-house Marketing

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    Tony Allen

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Our latest eCommerce jobs

We connect ambitious organisations with their greatest assets, equally ambitious talent.

Account Director

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Leading Content agency in the South West.

Content Account Director - 12 month FTC.

Bristol Based Marketing Agency.

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Joining Forces for a Transformative Website Refresh.

Support the website refresh project by assisting with content and copywriting.

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Digital Strategist -12 month FT

Purpose Driven

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Join an established BCorp, purpose-led marketing agency

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Hybrid working approach (1 day a week in the office)

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Salary guides:

  • -
    eCommerce Perm Salary Guide South West

    Average salaries and day rates typically received for eCommerce roles in the South West region.

  • -
    eCommerce Perm Salary Guide North England

    Average salaries and day rates typically received for eCommerce roles in the North of England.

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    eCom In-House Project Management Perm Salary Guide

    Average salaries and day rates for eCommerce roles within In-House Project Management.

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    eCommerce Agency Project Management Perm Salary Guide

    Salaries and day rates for Project Management eCommerce roles

  • -
    eCommerce In-House Perm Salary Guide South West

    We’ve outlined the average salaries and day rates typically received for In-House eCommerce roles in the South West region.

  • -
    eCommerce In-House Perm Salary Guide London & SE

    We’ve outlined the average salaries and day rates typically received for In-House eCommerce roles in London & SE.

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    eCommerce Agency Developer Perm Salary Guide

    Average salaries for developers and tech-focused employees working within UK based eCommerce agencies.

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