eCommerce & Digital Marketing jobs and careers
A career in digital marketing involves overseeing the digital acquisition of customers to a website. Responsible for generating sales, leads and impressions, your job will likely involve a blend of channels including PPC, SEO, email marketing, affiliate marketing, copywriting, data analysis and social media marketing. This is a diverse role that may be in-house and working directly for one brand, or you could be agency-based and working for a number of clients at once.
Why consider a career in eCommerce & Digital Marketing?
If you are passionate about online behaviour, a career in digital marketing could suit you very well. This role is diverse with lots of room for progression and the ability to explore all avenues of digital marketing.
What a career or job in eCommerce Marketing may entail…
A career in eCommerce is broad and depending on your role, could involve some or all aspects of digital marketing. If you work for a small-to-medium sized business, you will likely manage all online marketing channels - such as SEO, PPC, social media, affiliate marketing, content, merchandising and trading of the site. In addition to analytics reporting and budget management. For a larger business, some areas might be outsourced to an agency, or handled by other members of the team in-house.
As a Digital Marketing Manager in eCommerce, you’ll be in charge of managing all digital channels related to the acquisition of a customer online. There are usually many options on offer, including SEO, PPC, social media and affiliate marketing. This could also extend to email marketing, which can often be a tool to aid customer retention. Certain channels may also be outsourced to an agency, or covered by other individuals in-house.
As an SEO/PPC/Affiliate/Social Media Executive in eCommerce, you will play a more junior role in the business, but depending on the requirements of a team, you could work on a manager or director level. Executives usually specialise on individual channels, running specific campaigns and report their progress to a senior manager.
Another role within eCommerce, a Digital Marketing Analyst will focus on understanding how the digital marketing channels are performing, and provide recommendations for their success. They will likely work with a software such as Google Analytics, and report their findings to specialists or senior members within the team.
Typical role titles include
Digital Marketing Executive
Digital Marketing Manager
Digital Acquisition Manager
Head of Digital Marketing
Digital Marketing Director
Career progression example
Digital Marketing Executive
Digital Marketing Manager
Head of Digital Marketing
Digital Marketing Director
At an entry level, junior/graduate eCommerce & Digital Marketeers on average will be earning between £18k-£22k. At the mid-level you’d be looking to earn £25k-£35k and Seniors would be looking to earn £45k+.
Is it right for me? The skills it takes...
To succeed as an eCommerce & Digital Marketer, you should have a great understanding of website design, CMS management, copywriting, SEO, general digital marketing and customer behaviours.
What qualifications does it take?
You will usually need a relevant foundation degree, diploma or higher within a relevant subject such a media studies, marketing, business studies, communications or PR.
Our Marketing recruitment team
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— Fully Remote Working Option AvailableLocation:Southampton (Remote Working Available)Salary:£40k-£50kFun, Agency Type Culture. Highly Varied B2B Digital Marketing Role. Remote Working Role if Requested. Here is an incredible opportunity to join a medium sized Tech business in the centre of Southampton as their new Digital Marketing Manager. This is an award winning company with great branding, content and a top website, and they’re looking for a passionate digital expert to drive growth across all channels, leading campaigns from conception to execution. What you'll be doing Working for a company with an impressive client base including Microsoft, Deliveroo, BT, Bank of England and AstraZeneca to name a few, you will deliver a multichannel marketing strategy that acquires and retains clients, builds brand awareness and launches new products to market. This is a tech business with an agile working environment, so it’s fast paced and an exciting place to work. You will challenge yourself to think of new and innovative ways to deliver the digital strategy and stay ahead of competition. Delivering end to end digital campaigns, you will develop, execute, optimise and track performance every step of the way. There aren’t many digital channels that you won’t utilise, so you will need demonstrable experience across SEO, SEM, CRM, Email, Social, Automation, even Display, Remarketing and Paid Social. You will be adept at using various analytics tools, identifying trends and insights, and will utilise A/B testing to optimise results. This really is an all encompassing role, where you will be given the freedom to deliver the most effective digital marketing strategy you can. What experience you'll need to apply Extensive digital marketing knowledge and experience Proven experience of delivering multichannel digital campaigns Some knowledge of working within a B2B environment Broad digital skills across Paid, Organic, Email, CRM, Social and Automation Highly creative and innovative, ability to identify target audiences and develop engaging campaigns Experience with creating and optimising landing pages and user funnels Strong knowledge of analytic tools Enjoy a fun working environment What you'll get in return for your talent This is a really great working environment and culture, there’s bags of training and support, lots of variety in the role, and you'll get a very decent salary (£35k-£50k depending on experience), 25 days holiday plus Bank Holidays and your birthday off, a great location and office, this really is a dream opportunity! The office is based in central Southampton, but we’re looking for a Digital Superstar, and so will consider a full remote working set-up with occasional travel to the office. What's next If you’re a B2B Digital Specialist and are excited by this incredible opportunity then apply now as we’re looking at setting up initial interviews next week!
— Digital AgencyLocation:Oxfordshire /RemoteSalary:up to £35kOpportunity to work as Digital Project Manager for a leading Creative Agency. Get stuck into a variety of high profile clients and creative projects ranging in size and budget. Commutable from Swindon, Oxford, Newbury, Stroud, Cirencester. Now this is an exciting one! I have an urgent requirement for a long-standing client of ours to help find an impressive Digital Project Manager to join a well-respected, established creative digital agency. This presents an opportunity to work with a list of high-profile clients, as part of a hugely talented team. What you’ll be doing This company truly knows how to create outstanding content and market it in the right way so as Digital Project Manager your priority is to guide the design and delivery of multiple exciting projects that counts film, animation, learning, digital and design at its core. Strong experience of design and build projects are a necessity as you will act as the lynchpin between very talented creative teams and a broad range of clients to ensure that projects are delivered successfully. Your Project Management skills will encompass managing budgets and schedules, creating project plans and identifying risk, whilst managing a small yet high functioning team to guarantee steady progress through large, complex projects. You will work closely with other Project Managers, senior management and the account management team to nurture and drive client relationships, providing constant support and advice to the client, identifying surplus work opportunities wherever possible. What experience you'll need You could be working as a Digital Project Manager or Digital Producer at the moment. Ideally, your experience will be gained from a creative, marketing or digital agency. Demonstrable experience of managing design and build projects such as web apps, mobile apps, creative campaigns. An understanding of Digital inside out, act as Digital Lead when required. Comprehensive knowledge of a range of tools and platforms. Strong track record of efficiency and process. First-rate client management skills with the ability to manage expectations. Enthusiasm for project management methodology and the ability to manage multiple projects at one time. What you'll get in return for your talents In return you can expect a competitive salary, excellent training and development opportunities and a whole host of perks within a friendly, inclusive environment. What’s next? Get in touch with Fran today if you meet the criteria!
— Central Bristol Creative AgencyLocation:BristolSalary:DOEJoin an award-winning, collaborative team. Create copy for campaign, brand, digital and print briefs. Be part of a fantastic studio with regular socials and wellbeing benefits. We are looking for a Creative Copywriter to join an agency based in the centre of Bristol. This role sits in an agency environment where your creative talent will be recognised and nurtured, with opportunity to work on a variety of briefs for their strong portfolio of clients. We're considering both Midweight and Junior Copywriters for the role. What you'll be doing As a key part of the Creative team, you'll be reporting into the Lead Copywriter and working closely with the Senior Art Director, Creative Director, Designers and fellow copywriters to fulfil some exciting briefs. The work will be varied, with a large portion of your time spent working on digital - generating concepts and producing copy for websites, digital campaigns, web banners, social media ads, emails, mobile apps and scripts for motion graphics. That said, there will be print work to be done, from brochures to exhibition material. This is a conceptual role so we're looking for a wordsmith who can convey their ideas from pen to paper and bring those ideas to life by delivering engaging copy. Alongside this, you’ll be delivering some more complex information, using compelling storytelling techniques and emotive TOV to connect with the audience effectively. Playing a key part of the creative offering you’ll be unafraid of being hands on and collaborating with the wider creative team to execute projects. You’ll be presenting your ideas internally, with the opportunity to be part of the pitching process and attending client meetings on occasion. If you’ve some prior experience articulating your ideas to clients, this will be a real bonus! What experience you'll need to apply A portfolio of full of integrated creative copy examples; including campaign and digital. Prior agency experience in a conceptual copywriting role. A natural when pitching and presenting your ideas. Familiar with thinking up ideas alongside an Art Director. Experience working with more complex information and long form copy. Ideally some client facing experience. What you'll get in return for your experience You'll be joining an exciting agency that’s committed to doing great work. You'll join a team of talented creatives you’ll be proud to work alongside, and you'll be encouraged to push yourself professionally, with your talent truly recognised and nurtured. You'll also receive a competitive salary depending completely on experience. What's next? Apply today with your CV and portfolio of work examples and we can discuss in more detail.
— 3-4 Month Contract (Agency Side)Location:Bristol/ RemoteType:Salary:Up to £280 per dayDigital Project Manager role for an independent Bristol agency. 3-4 month contract. Day rate £230 - £280. One of our creative agency clients are extremely busy and are in need of an experienced Digital Project Manager on a 3-4 month contract (high possibility of an extension). What you’ll be doing You’ll be working for one of their largest clients that are a global data and insight consultancy. There are 4 main projects which are website projects with strong creative that need to be delivered for February. Working closely with tech, UX and design teams you will manage the projects throughout the full lifecycle; from scoping, timing plans, budget management through to launch. It’s important that are strategic and bring strong experience managing user centred design projects. What experience you’ll need Digital Project Management experience built in an agency. Experience in managing web development projects and digital campaigns. Technical and creative experience, working in cross-functional teams. Commercial management, budgeting, timelines, large-scale phased web projects. Strong communication skills as this role is client facing. Immediately available and available for the duration of the contract. What you’ll get in return for your talents A day rate of £230 - £280 is on offer. What’s next? If you’re an agency experienced Digital Project Manager that is immediately available and looking for a new contract click apply or send your CV through to firstname.lastname@example.org
— 3-4 Month Contract (Digital Agency)Location:RemoteType:Salary:Up to £280 per dayOpportunity to work as Digital Project Manager for a leading Creative Agency. 3-4 month contract with possible extension. Work for an automotive client on a mix of design and build and campaign based digital projects. I have an urgent requirement for a long-standing client of ours to help find an impressive Digital Project Manager to join a well-respected, established creative digital agency on a contract basis running for 3-4 months. What you’ll be doing As Digital Project Manager your priority is to guide the design and delivery of multiple exciting projects that counts film, animation, learning, digital and design at its core. Strong experience of design and build projects are a necessity as you will act as the lynchpin between very talented creative teams and a broad range of clients to ensure that projects are delivered successfully. Your Project Management skills will encompass managing budgets and schedules, creating project plans and identifying risk, whilst managing a small yet high functioning team to guarantee steady progress through large, complex projects. What experience you'll need You could be working as a Digital Project Manager or Digital Producer at the moment. Ideally, your experience will be gained from a creative, marketing or digital agency. Immediately available and able to commit to the full duration of the contract. Demonstrable experience of managing design and build projects such as web apps, mobile apps, creative campaigns. First-rate client management skills with the ability to manage expectations. What you'll get in return for your talents A day rate in the region of £200 - £250 is on offer (potentially more for the perfect candidate). What’s next? If you’re an agency experienced Digital Project Manager on the lookout for your next contract send your CV to email@example.com or click apply.
— Healthcare brandLocation:Bristol (with remote)Salary:DOEWell known consumer brand. The main office is based in Bristol but we can offer flexible working (post Covid 19) This position would be a mixture of strategic and “hands on” A fantastic opportunity became available to join an established and growing business with offices in Bristol. The successful candidate will report into Senior Marketing Manager and will work as a part of a friendly marketing team. What you’ll be doing The successful candidate for this role will be responsible for owning the CRM strategy across acquisition, retention, and customer advocacy. The postholder will assure that the customer/ prospect journey is mapped out accordingly and is GDPR compliant. Channels utilised are email, SMS and DM. Campaigns will vary based on the location. In a nutshell, the successful candidate, will assure that the customer journey is optimised across all touchpoints. Naturally, there will be a big analytical aspect to this role. Agencies support can be used with some aspects. What experience you’ll need to apply Previous experience in a similar role. Ability to confidently use at least one of CRM platforms such as Salesforce or Dynamics. Experience working with email broadcast software like MailChimp or Pure 360. Working with email automation software will be beneficial (Hubspot, Pardot or Marketo). Solid understanding of GDPR. Strong on analysis and commercially aware. What you’ll get in return for your experience At attractive salary + excellent benefits. Very flexible remote working policy + truly lovely marketing team to work alongside. What next? Please get in touch with Ania for more info. Please note in a light of current circumstances with Covid 19, depending on how the situation evolves, this recruitment process may take place entire via digital meetings. Moreover, it’s also possible that the successful candidate may join the organisation and start working from home for a necessary duration of time.
— Fast-growing Consumer BrandsLocation:Remote / SwindonSalary:£30-35kPersonalised gifting retailer. eCommerce start-up within an established business. Huge growth plans within eCommerce. This is a great role for an ambitious B2C digital acquisition specialist to join a personalised gifting eCommerce business who are enjoying huge growth and looking to expand further. They need a self-starter and fully independent expert, who can help to attract, retain and convert new customers for their multiple online gifting brands. What you’ll be doing Your main aim will be to develop creative & innovative marketing strategies to attract and engage the target customer base, using largely digital channels to grow brand awareness and generate interest in the product offering. There may be occasion to support with offline strategy, but this will only be a minimal part of the role. As the Digital Marketing specialist, you will effective manage, allocate and spend the media budget on the best performing channels and campaigns. There will also be a need for you to optimise the traffic you generate in order to drive conversions, therefore consistent use of analytics tools to track marketing performance and reporting back to senior management on KPIs will be essential. Working with the wider eCommerce team you will support with planning and implementing compelling offers and promotions for each brand in order to further drive revenue, and produce brand campaigns aimed at specific target audiences. Finally, you’ll use your knowledge of CRM systems to support the CMO in establishing a robust CRM database to capture emails and segment customers in line with GDPR legislation, in order to establish a successful retention strategy. What experience you’ll need to apply Experience of digital marketing within a B2C eCommerce environment, ideally for a consumer brand. Ability to deliver successful marketing campaigns across multiple channels, with a focus on digital marketing, i.e. Paid Search, Display, Paid Social & SEO. Significant experience using analytics tools to track, report on and optimise campaign performance. Excellent verbal & written skills, including the ability to communicate digital ideas to non-technical people Adapts easily to changing environments and demonstrates flexibility in shifting goals. and priorities. Must be a self-start, hands-on team member and operate with a start-up mentality. A keen problem solver, you will be able to come up with creative digital solutions to our commercial challenges. Customer-centric approach & will champion the user experience in everything you do. Good understanding of current eCommerce principles and emerging trends. What you’ll get in return for your experience A salary of £30-35k is on offer for this position. What's next? Please send through your CV to Rina to be considered.
— Lovely Consumer BrandLocation:SomersetSalary:c/ £30kThis role will have an emphasis on direct and traditional marketing in oppose to digital. The office in Somerset, approx. 30 mins drive from Bath. Due to the remote office location we can only consider candidates with their own transport. It will be a varied and busy working within a friendly team. A fantastic, brand new opportunity became available to join an established and growing business based in Somerset. The successful candidate will report into Marketing Manager and will work within a team of six. What you’ll be doing The successful candidate for this role will be ultimately responsible for driving new acquisition to the business through a range of traditional marketing channels. For example, using cold list mailing campaign to develop a prospect list. Another part of the role will be to work with a media agency to develop a media insert schedule for target customers. In addition, you’ll work on developing media and brand partnerships, similarly, to maximise new leads generation. Last but not least, you’ll be in charge of analysis all of the above, making sure that campaigns are optimised and the budget is adjusted accordingly. What experience you’ll need to apply Previous direct marketing experience ideally within a b2c space. Superb analytical skills. Solid understanding of lead generation and customer acquisition journey. Ability to work efficiently with colleagues and suppliers. What you’ll get in return for your experience A starting salary of c/ £30k + benefits. Also an opportunity to start with “blank canvas” and really be able to make your mark within the field in subject. What next? Please get in touch with Ania for more info. Please note in a light of current circumstances with Covid 19, depending on how the situation evolves, this recruitment process may take place entire via digital meetings. Moreover, it’s also possible that the successful candidate may join the organisation and start working from home for a necessary duration of time.
— Fantastic opportunity to join a growing agencyLocation:GloucestershireSalary:£27k - £35kBeautiful rural location in Gloucester. Iconic consumer brand to work with. Competitive salary of £27-£35k plus generous benefit package. If you’re an experienced Senior Account Manager with a solid agency background and heaps of eCRM and digital CRM knowledge, then this leading creative, direct marketing agency may be just the place for you. What you’ll be doing Joining this well-established team, you’ll hit the ground running nurturing client relationships and managing large scale eCRM / email marketing and creative design campaigns from ideas and briefing to delivery and post campaign analysis. Working with big a big name consumer brand, alongside internal creative and technical teams, you’ll ensure campaigns are delivered on time and on budget. You’ll no doubt bring value to this process from day one, building on your refined relationship management talents and taking pride in delivering an exceptional level of service. What experience you’ll need You’ll be an experienced account handler having grown through the ranks within marketing / direct marketing / CRM agencies. You will be an accomplished Senior Account Manager, searching for an agency where you’ll be able to progress long term. Strong knowledge of email marketing and how email contributes to the wider CRM mix would be great to see. Client liaison will be second nature to you; you’ll be confident digesting briefs, presenting work across creative and data. Contribute towards new business by highlighting and putting into place plans to activate opportunities with both existing and new clients. It goes without saying that you'll have excellent organisational skills when it comes to maintaining and managing paperwork for the account (cost estimates, project plans etc.). What you can expect in return for your talents In return you can expect a salary in line with your experience, £27-£35k. You’ll join a talented and ambitious team and will no doubt make a real impact to the continued success and growth of this well-known brand. What’s next? Please get in touch with Theo at ADLIB to discuss further.
— Flexible/Home Working OptionsLocation:Chippenham (Flexible Working)Salary:£21k-£25kJoin a Large Marketing Team. Great Offices in Chippenham. Varied Proactive PR & Communications Role. Here is a great opportunity to join a large B2B business in Chippenham as their new PR & Communications Executive. Joining the marketing team and reporting in to the Group Communications Manager, you will work proactively to develop interesting stories within the organisation and push these out through a number of relevant channels. This role will suit someone who has an ability to take complex information, understand it, and turn this in to an interesting and creative story. What you’ll be doing The focus of this role will be to deliver reputational stories and articles for use across all channels. This can take many forms including press releases, news stories, articles, thought leadership pieces, award entries, social media post, and blogs and case studies. There will be a fair bit of content generation involved, and you will be expected to develop newsworthy stories from across the different business units that enhance the business’s reputation. You will need to demonstrate excellent research skills. This isn’t a role where you just push out articlesand hope it gets traction, you will be expected to ensure the content gains readership and you will evaluate and report on performance based on key measures. This is a B2B environment but you could come from either a B2C or a B2B background, what is important is that you have worked for a commercial business, where you can showcase the value that PR and external communication brings. What experience you’ll need to apply Previous experience within a designated Press/PR/Comms role Have worked with agency side or in house Ability to sometimes understand and digest complex information Exceptional copywriter with an exceptional attention to detail What you’ll get in return for your talents There is a competitive salary on offer (circa £25k), good benefits, a great working environment, and a highly varied role. What next If you’ve worked within a specialist PR role before and are keen on this, then click here to apply now!
Marketing case studies
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited
Tracking down a perfect skill and cultural fit
- Outlaw are a new, progressive agency, specializing in branding and packing, in the heart of Bristol.
- They approached us to help them find a Senior Account Manager to come in and help establish their client services offering.
- The specialism of the agency as well as the fact that they were newly established and fast growing meant it was really important to find the right candidate for the role- not only based on experience but also culture.
- Tapping into our extensive network of agency professionals, we were able to find Outlaw’s perfect SAM. She perfectly met their requirements and is set to achieve amazing things there.
"ADLIB took the time to really get to know Outlaw, coming to meet us and getting under the skin of what we’re about. This meant we were able to meet great candidates and make a fantastic hire really swiftly."
Elissa O’Brien, Strategy Director at Outlaw.