eCommerce & Digital Marketing jobs and careers
A career in digital marketing involves overseeing the digital acquisition of customers to a website. Responsible for generating sales, leads and impressions, your job will likely involve a blend of channels including PPC, SEO, email marketing, affiliate marketing, copywriting, data analysis and social media marketing. This is a diverse role that may be in-house and working directly for one brand, or you could be agency-based and working for a number of clients at once.
Why consider a career in eCommerce & Digital Marketing?
If you are passionate about online behaviour, a career in digital marketing could suit you very well. This role is diverse with lots of room for progression and the ability to explore all avenues of digital marketing.
What a career or job in eCommerce Marketing may entail…
A career in eCommerce is broad and depending on your role, could involve some or all aspects of digital marketing. If you work for a small-to-medium sized business, you will likely manage all online marketing channels - such as SEO, PPC, social media, affiliate marketing, content, merchandising and trading of the site. In addition to analytics reporting and budget management. For a larger business, some areas might be outsourced to an agency, or handled by other members of the team in-house.
As a Digital Marketing Manager in eCommerce, you’ll be in charge of managing all digital channels related to the acquisition of a customer online. There are usually many options on offer, including SEO, PPC, social media and affiliate marketing. This could also extend to email marketing, which can often be a tool to aid customer retention. Certain channels may also be outsourced to an agency, or covered by other individuals in-house.
As an SEO/PPC/Affiliate/Social Media Executive in eCommerce, you will play a more junior role in the business, but depending on the requirements of a team, you could work on a manager or director level. Executives usually specialise on individual channels, running specific campaigns and report their progress to a senior manager.
Another role within eCommerce, a Digital Marketing Analyst will focus on understanding how the digital marketing channels are performing, and provide recommendations for their success. They will likely work with a software such as Google Analytics, and report their findings to specialists or senior members within the team.
Typical role titles include
Digital Marketing Executive
Digital Marketing Manager
Digital Acquisition Manager
Head of Digital Marketing
Digital Marketing Director
Career progression example
Digital Marketing Executive
Digital Marketing Manager
Head of Digital Marketing
Digital Marketing Director
At an entry level, junior/graduate eCommerce & Digital Marketeers on average will be earning between £18k-£22k. At the mid-level you’d be looking to earn £25k-£35k and Seniors would be looking to earn £45k+.
Is it right for me? The skills it takes...
To succeed as an eCommerce & Digital Marketer, you should have a great understanding of website design, CMS management, copywriting, SEO, general digital marketing and customer behaviours.
What qualifications does it take?
You will usually need a relevant foundation degree, diploma or higher within a relevant subject such a media studies, marketing, business studies, communications or PR.
Our eCommerce recruitment team
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— Ambitious FinTechLocation:Bristol/ hybrid, UKSalary:£40-50k + bonusAn exciting and growing employer Managerial role with a route to further progression. This role can be mainly remote with at least one day being office based in central Bristol. A fantastic opportunity became available for an experienced Content Lead/ Content Manager to join a Bristol based fintech scale up with great ambitions. What you’ll be doing The successful candidate will report into the Head of Marketing and they will manage a team of four (mix of Graphic Designers and Copywriters). The purpose of the role is to take ownership of all externally facing content with an emphasis on new products. The successful postholder will be in charge of the content strategy across copy, graphics, animation, video and more. Whilst the role will be mainly strategic, there will be moments where a “hands on” approach will be required predominantly when it comes to copywriting. It’ll be crucial to possess a natural creative flair and ability to story tell, putting ideas into concepts and translating them into engaging outputs. Naturally it’ll be crucial to make sure that all pieces of content are matching the agreed brand guidelines and are in line with industry regulations. What experience you’ll need to apply For this role we could consider candidates from broad marketing and communications background who are passionate about content, creative professionals, agency side studio managers or pure content specialists. Team management experience is essential, ideally of at least three team members. Experience in implementing a successful content strategy. Natural creative flair and storytelling ability. Excellent copywriting skills. Willingness to work in a fast paced environment. Sector specific experience is advantageous. What you’ll get in return for your experience A salary of £40-50k + benefits. What next? Please apply now or get in touch with Ania for more info.
— Leading Investment Management CompanyLocation:Bristol, UKSalary:50,000 - 60,000Opportunity to manage a solid team of three digital analysts Add strategy, ideas and guidance and lead the direction of the digital estate Work for a leading financial firm who are well known in the Southwest This is an amazing opportunity for a strong manager to utilise their skills and add more strategy, guidance and leadership to a team of digital analysts that are keen to grow. You’ll be managing a team of three and working across various areas of the business to assist the digital analysts in their daily tasks. What you’ll be doing You’ll be coming in to add direction and take ownership of adobe and data capture for the business; working to focus on what they capture, build and working with the developers to best improve any and all customers’ digital experience. While you don’t need to be hands on, you need to have some from a digital background so you can best assist the team in their growth and daily tasks. The main thing would be that you are keen to influence ‘how’ and ‘what’ it means to build a digital estate using insights and can see the value and best way of doing this. You’ll be joining a team of strong digital analysts and adding your own ideas and utilising your experience to best guide them in future and implement a strategy to ensure the team is as effective as possible. What experience you’ll need to apply Minimum of three years managing a team A confident manager or mentor to digital analysts Understanding of the importance of building a digital estate using insights Experience with Adobe/Google Analytics Excellent SQL skills Strong communication skills Comfortable communicating with senior members What you’ll get in return for your experience A base salary reaching up to £60,000 per annum for the right person, plus an annual bonus and unbeatable package! What next Please get in touch with Tegan with an updated CV today. Don’t hesitate to call/email with any questions.
— eCommerce Marketing ConsultancyLocation:Swindon area with 2 days in the office / 3 days WFH, UKSalary:£28k-£38k DOEDigital Marketing Senior Account Manager or Account Manager with a career plan to become an Account Director in 12 months (you'll need to work up to it of course) Work with a range of eCommerce clients, helping to market luxury clothing, designer home furnishings, health and wellbeing products and premium sports equipment. £30k-£38k great benefits. 2 days in, 3 WFH, could be full-time or a 4 day week. A long-established, award-winning digital marketing agency in Wiltshire is looking for a Digital Marketing Senior Account Manager or Account Manager who's looking for a career path towards Account Director level. This is either a full-time role or they'd consider somebody who'd prefer either a 4 day week or reduced hours spread across 5 days. They're pretty flexible for the right person.This is the ideal opportunity for somebody with digital marketing agency experience or perhaps somebody who's worked in-house within eCommerce and is able to advise client on their Digital Marketing campaigns utiling Google Analytics, PPC, SEO, Email, Social Media, and other digital campaigns. They have experts to do the doing though.They're based outside of Swindon at a location that's not easy to get to by public transport and whilst they lift share with one another, it'd be great if you have access to your own transport. Hybrid working is on offer with 2 days in the office and 3 working from home being the current norm.There's a lot of room for career progression as they continue to win new clients and work on some really exciting projects. The team is friendly, collaborative and they enjoy being sociable. What you’ll be doing The Digital Marketing Senior Account Manager or Account Manager will have the support of an Account Manager and an Account Executive and will manage and grow client relationships, delivering a range of digital marketing campaigns via a team of digital specialists. You’ll report to the Client Services Director who is very supportive and a great coach. Typical campaigns will be brand awareness, lead generation and sales-driven digital campaigns for Retail / eCommerce businesses utilising a combination of SEO, PPC, email, Social & PR, and CRO. What experience you’ll need to apply The ideal candidate will have worked for a digital marketing or eCommerce agency as a Senior Account Manager or Account Manager, but we're also keen to hear from candidates that have worked for other types of marketing agency, or who've worked in-house for an eCommerce business or similar. Excellent project management and multi-tasking ability. Excellent communication skills and the ability to influence and advise senior stakeholders. What you’ll get in return for your talents This is a great role offering a competitive salary - up to £38k for the right person. You’ll also receive an excellent benefits package which includes designated personal development time each month to help with career progression. What's next?If you’re an experienced Digital Senior Account Manager, Account Manager, or similar and you're interested in finding out more, then click to apply now.
— Growing Digital & eCommerce AgencyLocation:Swindon area with hybrid working, UKSalary:£20k-£25k DOEDigital Marketing Account Executive for an award-winning, independent Digital Marketing agency. Work with a range of eCommerce clients, helping to market luxury clothing, designer home furnishings, health and wellbeing products and premium sports equipment. £20k-£25k great benefits and lots of on-the-job training and support. A long-established, award-winning digital marketing agency in Wiltshire is looking for a Digital Marketing Account Executive. This is the ideal opportunity for somebody with a bit of marketing agency experience who is looking to further develop their Digital Marketing skills across Google Analytics, PPC, SEO, Email, Social Media, and other digital campaigns. They're based outside of Swindon at a location that's not easy to get to by public transport and whilst they lift share with one another, it'd be great if you have access to your own transport. Hybrid working is on offer with 2 days in the office and 3 working from home being the current norm.You'll get plenty of support from the team around you and a decent training programme. There's a lot of room for career progression as they continue to win new clients and work on some really exciting projects. The team is friendly, collaborative and they enjoy being sociable. What you’ll be doing The Digital Marketing Account Executive will support an Account Manager and Account Director in managing client relationships and helping to deliver a range of digital marketing campaigns via a team of digital specialists. You’ll report to an experienced Account Director who is very supportive and a great coach. Typical campaigns will be brand awareness, lead generation and sales-driven digital campaigns for Retail / eCommerce businesses utilising a combination of SEO, PPC, email, Social & PR, and CRO. What experience you’ll need to apply Experience working as an Account Executive, eCommerce Executive, or similar entry-level digital marketing role. We're also keen to hear from anybody that's done an internship or has gained some form of real-life work experience in digital marketing. The ideal candidate will have worked for s digital marketing or eCommerce agency but we're also keen to hear from candidates that have worked for other types of marketing agency, or who've worked in-house for an eCommerce business or similar. Excellent project management and multi-tasking ability. Comfortable acting as a point of contact for clients. Excellent relationship-building skills and a willingness to learn on the job. What you’ll get in return for your talents This is a great role offering a competitive salary - up to £25k for the right person. You’ll also receive an excellent benefits package which includes designated personal development time each month to help with career progression. What's next?If you’re an experienced Digital Account Executive or similar and you're interested in finding out more, then click to apply now.
— National lifestyle merchandisersLocation:Bath, UKSalary:£30,000 - £35,000Family run business with over 40 years of trading. Join an established and friendly close-knit team. Hybrid working & great benefits. If you’re an experienced performance marketer with a background in eCommerce, this could be the right opportunity for you. This well-known retailer is looking for a bright individual to drive their online performance within key markets and across multiple commercial platforms. The purpose of this role is to manage our digital marketing channels, including building campaigns, executing strategy, managing budgets, forecasting, and reporting on performance. What you’ll be doing As the performance marketing manager, you will be responsible for planning and managing all digital marketing activities across Organic Search, Paid Search, Affiliate and Social Media advertising. You will manage budgets.You will define budgets and monitor spend, ROI and CPA for all activities managed and steadily grow new customer acquisition and work with the wider marketing team to define customer segments. You’ll be in charge of all email campaigns using automation platforms as well as uploading content onto the website using CMS platforms and using HTML and CSS for correct presentation of content where required. Reporting to the Head of Ecommerce, you will also be advising on strategic opportunities and new developments as well as forecasting and reporting on performance. What experience you will need to apply Proven track record in a performance marketing role and an understanding of eCommerce Experienced in putting together marketing strategies and always willing to get their hands dirty and do the doing! Experience managing a marketing budget Someone commercially orientated – your driven by data and excited by results Knowledge of Magento, HTML/CSS knowledge and email automation platforms Excellent organisational skills and attention to detail Thrives when problem-solving and coming up with creative solutions Ability to meet tight deadlines and work under pressure Someone committed to team and individual goals A passion for homeware or interior design What you will get in return for your experience This really exciting role is offering a salary up to £35k, a quarterly bonus, 22 days holiday bank holidays, hybrid working and generous company discounts! What’s next? If you’re interested in finding out more, then click to apply now or contact Josh.
— International retail companyLocation:Moreton-in-Marsh, UKSalary:£30,000 - £33,000Hands on delivery role. Opportunity to work on exciting new projects. Hybrid working and free lunches. We’re looking for an eCommerce Executive to play a key role in driving sales. This is an exciting opportunity to join a company that believe in challenging the conventional and offer a wide range of items. This is a fantastic opportunity for a self-motivated individual with good knowledge of website management, eCommerce and digital marketing. What you’ll be doing? As the Ecommerce Executive, your focus is to to drive the sales performance of the ecommerce platforms through website management, continued improvements and enhancements to the user experience, digital innovation and the execution of promotional campaigns. Using evidence-based research to provide insights on customer shopping trends, the Ecommerce Executive will support on the development of ecommerce channels to contribute in the profit growth strategy for our client’s business. You will work closely with the digital marketing team to identify, analyse and evaluate the digital performance an support in all areas of digital marketing from PPC to email campaigns, SEO and digital analytics and you will oversee the online sales across different market places. What experience you’ll need to apply? At least 2 years' experience within a Digital Marketing or eCommerce role A good understanding of analytics and reporting Experience of managing and update an eCommerce website Knowledge of online marketplace channels such as eBay and Amazon A working knowledge of marketing software such as Klavio, Mailchimp, SEM Rush etc A self-starter with the ability to work on their own initiative as well as being a team player Ambition, drive and an interest in the world of eCommerce/Digital Marketing Excellent communication and organisation skills What you’ll get in return for your experience This is a fantastic opportunity for someone to join a growing business and team to be accountable for helping with its’ online success. There are offering a salary between £30-33k along with hybrid working, pension, free lunches as well as regular social events and continuous development and progression opportunities. What's next? If you’re interested in finding out more, then click to apply now or contact Josh.
— One of the UK’s leading supplies in their fieldLocation:Chipping Campden, UKSalary:£35,000 - £45,000Own the growth strategy & implementation from day one. Opportunity to grow a team within the business. Hybrid working with stunning offices. We’re looking for an experienced eCommerce Digital Marketer to play a crucial role in supporting the growth of this business through online sales and activity. This is an exciting opportunity to join a business who have been leading the way for nearly 20 years within their trade. Ideally, you will have a broad skill-stack and be able to conduct an omnichannel marketing strategy. We want someone who is not just passionate about digital marketing, but curious, innovative and always thinking about ways to improve and optimise performance, finding opportunities, and taking them. What you’ll be doing? Working closely with the Digital Director, you will be managing the growth marketing strategy and implementing this through paid and organic search, social media and other digital marketing channels. Content creation is another crucial part of this role where you are responsible for all written and visual marketing assets that can be used across the digital marketing mix. It is your job to identify audiences and ensuring their activation, acquisition and conversion. Additionally, you will be responsible for identifying where efficiencies and opportunities within the marketing mix and sales funnels can be achieved and deliver a programme of optimisation and improvement within the growth marketing strategy. You will liaise daily with the digital director to ensure that marketing objectives and campaigns are coordinated and synchronised with the commercial needs of the business, reviewing merchandising, sales and DSI stock data to make real-time adjustments to digital marketing. What experience you’ll need to apply? Proven experience within an eCommerce Marketing position Experience with delivering PPC campaigns including Google Shopping & Merchant feeds Strong SEO strategy experience including on-page, off-page and content provision Previous experience of managing an eCommerce website from a merchandising perspective Knowledge of Google Ads and Analytics and search marketing tools like Semrush Strong Copywriting, Image editing & asset production using Photoshop A basic knowledge of HTML/CSS Self-reliant, results-driven and understand how to deliver objectives What you’ll get in return for your experience This is a fantastic opportunity for someone to join a growing business and team to be accountable for its’ online success. There are offering a salary between £35-45k, Hybrid working, pension, healthcare, 25 days holiday and the chance to work in a beautiful office location with 4 acres and lots of scenic areas to enjoy. What's next? If you’re interested in finding out more, then click to apply now or contact Josh.
— Multi-brand Market Leading SupplierLocation:Nottingham, UKSalary:£23,000 - £27,000• Be part of an experienced eCommerce merchandising team • Join during an exciting period of digital growth. • Hybrid working I’m working with a supplier who is a leader in their industry of technology and resources and they have been supporting their customers both indoors and out for half a decade and have pioneered many innovations. What you’ll be doing Working alongside the senior merchandiser, you will be responsible for developing and executing a promotional strategy to cover deals, offers and price points, whilst putting the customer at the centre of everything you do analysing shopping trends and behaviour. You’ll use conversion rate optimisation tools and agency support for increasing key trading metrics such as AOV, retention, recruitment as well as conversion rate. It will be your responsibility along with acquisition team to set and deliver a strategy which ensures the website is best optimised to improve and maintain the desired visibility and increase that revenue.Your aim is to get the best value, most appropriate products and right messaging in front of the right people at the right time, driving on-site capabilities to improve conversion, retention and revenue across the sites. What skills you’ll need to apply At least two years’ worth of experience within an eCommerce related role Experience of key engagement and conversion metrics Good communicator with the ability to build relationships easily especially with stakeholders Ability to manage senior stakeholders and negotiate priorities and manage dependencies A keen eye for visual merchandising and knowledge web analytics tools – able to identify ranges and opportunities for our customer across our websites An understanding of SEO and analytics The ability to work as part of a team and autonomously What you’ll get in return for your experience This role is offering a salary between £23-£27k, Hybrid working, private medical insurance, life assurance and pension plan. You can buy extra holiday and there are many diversity and inclusive groups to join! Not mentioning their new purpose built office! What’s next? Please submit your CV to Josh for more info and to be considered!
— Multi-award-winning international agencyLocation:Birmingham/London/Remote, UKSalary:£25,000 - £35,000Variety of impressive high-profile projects and clients to work with. Fastest growing agency of their type in the UK. Hybrid or Remote options of working. This is a superb opportunity to be part of a full-service, in-house digital agency who continue to grow through successful projects with exciting clients, known as one of the best agencies in the UK for their work. This is a great place to learn and develop your skills as an Email Marketing Specialist as well as in the digital & eCommerce world. What you’ll be doing The main responsibility of this role is to plan, coordinate, design & deliver all email marketing activity including the creation of all content. You will contribute to the email marketing strategy to improve open and click rates as well as driving revenue through email marketing and manage the email marketing calendar in line with client objectives and overall marketing strategy. You’ll constantly use data to make informed decisions for optimising and improving email content and report on email performance and how deliver against specific KPIs for each client What experience you’ll need A minimum of 2 years experience planning, creating and managing email campaigns Previous experience working within an agency Experience using Email automation software such as Klaivyo and Mailchimp Ability to prioritise and manage multiple clients whilst hitting deadlines Strong copywriting ability to produce engaging written content Understanding of the user journey and on-boarding process Data-driven with knowledge of Google Analytics What you’ll get in return for your talents The client is offering a salary up to £35k, bonuses, perks and plenty of autonomy and support whilst working for a leading agency. What’s next? If you’re interested in finding out more, then click to apply now or contact Josh
— Award-Winning Content PlatformLocation:Bristol / Hybrid remote, UKSalary:up to £45000Voted one of the Best Places to Work in the UK 2022. Extensive portfolio of high-profile brands. Innovative and collaborative working environment. The Senior Digital Editor will play a crucial role in leading one of the business’ key brands into the global crafts sphere by utilising SEO skills to produce targeted content strategies. This is an exciting opportunity to join a business that is a well-established full channel agency that has clients across a variety of sectors. The ideal candidate will be both creative and strategic, and have seasoned knowledge of producing compelling campaigns that drive traffic, boost engagement and increase revenue through organic content. The role would suit an adaptive individual that is results-driven and seeks an encouraging work environment where they can thrive. What you’ll be doing As a key leader of the brand, you will be directly managing a large team to deliver effective strategies and ensure goals for growth are achieved, as well as negotiating with internal stakeholders to offer solutions. Due to the emphasis on organic content, you will be constantly monitoring and reporting the brand’s website and social channels to consistently review content techniques. You’ll have support from the publishing team to create a roadmap for the longer-term goals of growth and revenue for the brand site. A key part of this role is keeping up-to-date with online communities and changing trends within the crafting marketing so that you can utilise any content gaps and opportunities to stay one step ahead of competitors. You’ll need to have experience in collecting data and directing communications to target the brand audience successfully. To excel in this role, you’ll understand audience behaviour and be able to adapt and re-evaluate SEO techniques to ensure that content is compliant with the brand’s emphasis on diversity and inclusion. What experience you’ll need to apply Demonstrable experience in growing online channels through content and effective reporting techniques In-depth knowledge and passion for delivering successful SEO strategy Excellent relationship-building skills to work alongside advertising teams and form affiliate partnerships Ability to lead a team and understand how to utilise strengths of team members Awareness of creating video content to attract audiences Knowledge of the crafting industry is a bonus. Interest in ensuring diverse and inclusive work practices are followed. What you’ll get in return for your experience This is a great role with that is offers a basic salary of up to £38k depending on experience. The company offers a hybrid working police, so you’ll need to enjoy collaborating with your team and be able to commute to Bristol. What's next? If you are interested in this role, then click to apply now or contact Andi.
eCommerce case studies
Building a specialist eCommerce team
- vvast are D2C specialists in Brand, eCommerce incubation and acceleration, helping lifestyle brands on a global basis reach their full potential.
- vvast reached out to ADLIB with the view of building a specialist eCommerce team to service their impressive and growing client base, from Assistant Merchandisers to eCommerce Managers.
- Through utilising our network of specialists and a highly targeted headhunting campaign, we successfully sourced 11 key industry experts over an 18 month period.
“We look for a type of character above anything else when hiring for our business. We call it the vvast way and the team at ADLIB really get that and seem to be able to see through candidates that look good on paper but don’t match the criteria to fit our unique culture. We just need solid, straight-talking people that adore good brands and the innovative work needed to leverage that. Having a solid partner that gets us in this way alleviates one of the challenges as we grow.”
Richie Jones, Managing Director at vvast.
Evolution Power Tools
Tracking down top talent outside the beaten track
- Evolution Power Tools are a fast growing International business expanding their market presence at pace.
- In need of a Paid Search Specialist ADLIB were approached to support in tracking down a marketing specialist that was proving an elusive skill set to find.
- The business location and specialism of paid search meant that there was a small candidate pool within which to source candidates.
- Through an integrated talent attraction campaign, headhunting and tapping into our existing networks we successful sourced and matched them with exactly what they were seeking within 4 weeks.
“ADLIB used their digital marketing expertise and network to source an amazing candidate quickly. This was such a smooth process down to ADLIB's knowledge and proactive nature.”
Oliver Woodland, HR Adviser at Evolution Power Tools Limited